Whakamahere kiritaki tūpono me ngā hokonga rawa whenua
He maha ngā pātai ka puta i te whakatairanga rawa whenua, engari he iti ngā kaihoko, kairīhi rānei kua tātarihia. Nā ngā kiritaki tūpono tāruarua, hiahia iti rānei, ngā huringa roa mai i te mātakitanga ki te hokonga, me ngā ture pānui whare kaha, he tau pōhēhē te utu mata mō ia kiritaki tūpono.
He tirohanga poto
- Ngā ahumahi iti
- 10
- Ngā wāhanga whāinga
- 4
- Whāinga
- Kiritaki tūpono kua tātarihia, Ngā whakaritenga me ngā tāpui, Hokonga me te moni whiwhi
- Te ine i te angitu
- Ngā mātakitanga kua tātarihia · Te utu mō ia mātakitanga kua tātarihia
1Te raruraru
He aha i uaua ai te toa i tēnei kaihoko
Te kounga o ngā kiritaki tūpono me ngā uiui tāruarua
Ka puta pea i ngā tomokanga rawa whenua me ngā puka pāpori ngā pātai tāruarua, matapae noa rānei. Ki te kore he ID kiritaki tūpono ā-rārangi me ngā taumata CRM, kāore e taea te whakatau i te kounga.
Ngā huringa roa mai i te whakaritenga ki te hokonga
Ka puta ngā mātakitanga, ngā tuku me ngā katinga i ngā wiki, i ngā marama rānei i muri i te pāwhiri tuatahi, nō reira ka iti iho te wāriu e whakawhiwhia ana e ngā matapihi tautapa hua poto ki ngā hongere e tīmata ana i te haerenga.
Ngā here whāiti pānui whare
I Amerika me Kānata, kāore e taea e ngā pānui whare te whāiti mā ētahi tau, ira tangata, waehere poutāpeta rānei. Me mahi ngā mahere pāpāho i roto i aua here, kaua e karo i a rātou.
Ngā kēti tautukunga
Ko ngā here whāiti whare i Amerika/Kānata, ngā ture whakahāwea kore, te tika o ngā rārangi me ngā raihana kaihoko whenua, kaiwhakahaere rānei, me manatoko. Kāore e whakamahia he tātai rawa whaiaro mō ngā rawa wāriu nui.
2Te ōhanga
Te wāriu o tētahi kiritaki i konei
Ka wehe a FOCUSADS i ngā rīhi, i ngā hokonga noho noa, i ngā kāinga utu nui me ngā rawa tino rangatira, nā te mea e hiahia ana ia mea ki tētahi haerenga, ranunga hongere me tētahi tauira ratonga rerekē. Ka ōrite pea te tapanga ahumahi o tētahi kāinga $350K me tētahi rawa $15M, engari kāore e ōrite te mahere.
- Te ine i te angitu
- Ngā mātakitanga kua tātarihia · Te utu mō ia mātakitanga kua tātarihia · Ngā tuku kua tae mai · CAC hoko kua oti
- Ngā hua e whakamaherehia ana e mātou
- Kiritaki tūpono kua tātarihia, Ngā whakaritenga me ngā tāpui, Hokonga me te moni whiwhi
I tuhia mō ēnei ahumahi iti. Mēnā kāore tōu i konei, kōwhiria te mea tata rawa i te kaiwhakamahere, ā, ka arotake tētahi kairautaki i te rerekētanga.
- Hokonga whare noho
- Rīhi whare noho
- Rawa whenua arumoni
- Rawa whenua papai
- Whanaketanga whare noho hou
- Kaihoko whenua
- Whakahaere rawa
- Whakahaere rīhi wā poto
- Rawa whenua ahumahi
- Rawa whenua ā-ao
3Te pāpāho
Te wāhi ka taea te tae atu ki tēnei kaihoko
Ngā kaiwhakarato e whakaatu ana ō rātou ake whārangi whakatairanga ka tae rātou ki tēnei kaihoko, i ngā mākete 8 kua takina e mātou. Ka whakawhiwhia he kaute ki ngā pūhara ā-ao i ia mahere, ā, kua waiho i konei.
| Mākete | Te pāpāho ā-rāngai kua manatokona e mātou |
|---|---|
| Te Kīngitanga Kotahi |
|
| Amerika |
|
| Hapani |
|
| Aotearoa |
|
| Tiamana |
|
| Itāria |
|
| Arāpia Hauti |
|
| Tākei |
|
Ehara te whakarārangi i tētahi kaiwhakarato i te tūtohu. Mā te kaiwhakamahere e whakatau mēnā ka whiwhi pūtea mō tō whāinga me tō toenga hua.
Ngā kaitono matua
Hei tautoko, hei whakamātautau rānei
Ngā kaitono mai i te tātai whakarōpū tohutoro. Ka arotakehia ia kaitono mō te āheinga ā-pūkete, ā-mākete, ā-hōputu, ā-kaupapahere hoki i mua i te whakarewatanga.
Tirohia ko ēhea o ēnei hongere e hāngai ana ki tō pūtea
E rima ngā pātai, ā, ka whakaatu te mahere i ngā hongere, ngā tūranga me ngā moni ā-marama mō tō mākete.
4Te ara
Te ara ka whāia e mātou
- Te inenga i te tuatahi: whakaūngia ngā takahanga hurihanga, ngā taumata CRM me ngā raraunga moni whiwhi e noho ana, ā, whakatikahia ngā āputa aroturuki me ngā āputa whakaaetanga i mua i te whakanui i te whakapau pūtea.
- Ōhanga: tātaihia te toenga hua mō ia hokonga, te CAC e whakaaetia ana me te utu e whakaaetia ana mō ia kiritaki tūpono kua tātarihia mai i ō ake raraunga toenga hua me te pāpātanga kati. Ka tapaina ngā uara tauira hei whakapae kia manatokona rā anō.
- Ngā hongere kaitono: ko Google Search, ngā tomokanga rawa whenua ā-rohe, utu nui hoki, ngā whakaritenga Meta e tautuku ana ki ngā ture whare, YouTube me ngā kaiwhakaputa utu nui ngā kaitono auau. Ka arotakehia ia kaitono mō te pūkete, te whenua, te hōputu me te āheinga ā-kaupapahere i mua i te tohu kia āhei.
- Whārangi taunga me te CRM: whakaritea te tuku, te tātari i te puka me te ara hoko CRM ki te wāhanga whāinga kua kōwhiria, kia taea ai te tatau motuhake i ngā hua kua tātarihia i ngā kiritaki tūpono mata.
- Auautanga arotake: he whakaahua pūhara ā-rā kua manatokona me ngā hononga mātāpuna, he rārangi mahi kua arotakehia, me tētahi pūrongo Pānga Pakihi ā-marama e wehe ana i ngā hua kua pūrongotia e te pūhara me ngā hua CRM.
Ka whakawhirinaki te ara ki tēhea o ngā wāhanga whāinga 4 e whakaahua ana i ō kaihoko: ka panoni ia mea i ngā hongere, te ine angitu me te tauira ratonga. Whakatauritea ngā wāhanga
5Te taunakitanga
Ngā mea ka taea e mātou te whakaatu i mua i tō haina
Kāore mātou e whakaputa i ngā hua kiritaki, i tēnei rāngai, i tētahi atu rānei. I mua i tētahi whakapau ka kite koe i te mahere, te take i puritia ai, i whakakorea ai rānei ia hongere, te aroturuki e hiahiatia ana, me ia rārangi utu. I muri i te whakarewatanga ka noho te taunakitanga ki ō ake pūkete me ō pūnaha, ā, ka taea e koe te whakamutu i ngā wā katoa.
6Ngā mea e hiahiatia ana e mātou
Ngā mea me tuku e koe
- Tō tautuhinga kiritaki tūpono kua tātarihia me tō pāpātanga kati o nā tata nei
- Te wāriu toharite o te hoko, o te kiritaki rānei me te toenga hua
- He uru CRM, ripanga kiritaki tūpono rānei mō te aroturuki hua
- He tangata ka whakautu tere i ngā kiritaki tūpono hou
7Te utu
Te utu pea
Tauira ratonga noa
Managed Growth
US$ 3,500 ia marama, US$ 3,000 mō te whakarite
Ka whakahaere a FOCUSADS i ō kaupapa whakatairanga, ā, ka mau tonu i a koe te mana pupuri pūkete.
Kei roto ko ngā hongere 2, te mākete 1, ngā wāhanga whāinga 2
Enterprise Hybrid, Signature
Ka utua tōtika te pūtea pāpāho ki ngā pūhara, ā, kāore rawa ia i roto i te utu ratonga a FOCUSADS.
Tirohia ngā utu pōkai8Tō hātepe e whai ake ana
Ka aha i muri
Hangaia tō mahere
Kotahi tekau meneti o ngā pātai mō tō mākete, tō ōhanga me tō whakaritenga o nāianei. Ka whiwhi koe i ngā kaute whakaarotau hongere, he whakatau mō te whārangi taunga me te aroturuki, me ia rārangi utu i mua i te kōrero a tētahi ki a koe.
Arotake a te kairautaki
Ka taki tētahi kairautaki FOCUSADS i te mahere ki ō pūkete me ō raraunga, ā, ka tohu i ngā mea kāore i taea e te pūkaha te mōhio.
Whakaaetanga me te uru
Māu e whakaae te korahi me ngā utu. Ka tono mātou i te uru iti rawa e tika ana ki ō ake pūkete pānui. Kāore rawa koe e tuari i ō kupuhipa.
Whakarewatanga me te inenga
Ka manatokona te aroturuki me ngā whārangi taunga i mua i te tīmatanga o te whakapau pūtea pāpāho, kia ine ai te pūrongo tuatahi i ngā hua pakihi.
Ngā wāhanga whāinga
Ko te wāhanga whāinga te āhuatanga motuhake o te kaihoko i roto i tētahi ahumahi me tētahi whāinga. Ka panoni i ngā hongere, i te arorau pūtea me ngā mea ka kīia he hua.
Ngā whakaritenga me ngā tāpui · Managed Growth
Rīhi / nohanga o te kohinga rawa
Te hou o ngā rārangi rawa me ngā rīhi kua oti
Te ine i te angitu: Ngā rīhi kua oti me te utu mō ia rīhi
Kiritaki tūpono kua tātarihia · Managed Growth
Hokonga whare noho noa
Ngā rārangi rawa maha me ngā kaihoko kua tātarihia
Te ine i te angitu: Ngā mātakitanga kua tātarihia me ngā hokonga kua kati
Ngā whakaritenga me ngā tāpui · Enterprise Hybrid
Whare noho utu nui / taumata teitei
Te taumata utu teitei o te rohe me ngā kaihoko kōwhiri
Te ine i te angitu: Ngā toronga kua tātarihia me ngā tuku mō ia rawa
Hokonga me te moni whiwhi · Signature
Rawa tino rangatira
Hei tauira: he rawa $15M; te taumata utu teitei o te rohe; he huringa hoko roa
Te ine i te angitu: Hui kaihoko kua tātarihia, kātahi he tuku kua manatokona, kātahi he hokonga kua kati
Ngā pātai a ngā kaihoko
Ko ēhea wāhanga whāinga e whakamahia ana e FOCUSADS mō Rawa whenua? E whā ngā wāhanga kua tautuhia e te tātai whakarōpū tuatahi mō tēnei ahumahi: Rīhi / nohanga o te kohinga rawa, Hokonga whare noho noa, Whare noho utu nui / taumata teitei, Rawa tino rangatira. Ka kōwhiria e koe te mea e hāngai ana ki tō whāinga arumoni me te wāriu o te hoko; mā te wāhanga e ārahi ngā hongere kaitono, te arorau pūtea me te tauira ratonga.
Ka kī taurangi a FOCUSADS i ngā hua mō tēnei ahumahi? Kāo. He matapae ngā pūtea me ngā paerewa i runga i ngā whakapae kua kōrerotia, ā, ka whakawhirinaki ngā hua ki tō tuku, tō mākete, tō aroturuki me tō tukanga hoko. Ka pūrongo motuhake a FOCUSADS i ngā tatauranga pūhara kua manatokona me ngā hua CRM, me ngā mātāpuna me ngā rā.
Me pēhea te ine i ngā hua? Ko ētahi o ngā hua matua mō tēnei ahumahi ko ngā mātakitanga kua tātarihia me te utu mō ia mātakitanga kua tātarihia. Ka whakaaturia ngā hurihanga e pūrongotia ana e te pūhara me te tautuhinga tika o tōna takahanga, ā, kāore rawa e whakaurua ki ngā hua ahurei o te CRM.
Hangaia he mahere mō Rawa whenua
Whiwhi kiritaki rawa whenua kua whakamaherehia ki ngā mātakitanga kua tātarihia me ngā hokonga kua oti, me te taki tuatahi i ngā ture whāiti pānui whare me ngā raihana kaihoko whenua.