Hoko aunoa (programmatic), pāpāho tuihono me te pāpāho matihiko
Ngā rauemi whakaatu ka taea e koe te arotake
Ko te hoko aunoa whakawhitinga tuwhera te wāhi e ngaro ai te nuinga o te moni whakatairanga matihiko: ngā pae i hangaia mō te whakatairanga, ngā wāhi kāore e kitea me ngā utu ka tangohia i ia hipanga. He pai tonu te āhua o ngā pūrongo nā te mea he iti te utu o ngā pāwhiri me ngā whakaaturanga.
Ka hoko a FOCUSADS i te hoko aunoa mā tētahi DSP me ngā rārangi whakauru, ngā kirimana mākete tūmataiti me ngā mana whakahaere ara tuku, ā, ka pūrongo i ngā whakaaturanga ka kitea me ngā rārangi pae ka taea e koe te taki.
Ngā meka hongere
- Tūranga i te kōrere hoko
- Mōhiotanga, Whakaarotanga, Pupuri
- Pūtea whakamātautau
- $10,000 ki te $30,000 ia marama
- Ngā whāinga pakihi e tautokona ana
- Mōhiotanga
- Te wātea ki ngā mākete
- 16 ngā mākete he kaiwhakarato kua manatokona
Mō wai tēnei
- Ngā kaiwhakatairanga e whakapau ana kia tika ai tētahi DSP
- Ngā hōtaka ā-pūkete B2B
- Ngā waitohu e hiahia ana ki te toronga i tua atu i a Google me Meta
Ehara mā wai
- Ngā pūtea iti ka pai ake te whakaratoa e Google Display
- Ngā kaiwhakatairanga e tūmanako ana ki ngā CPA urupare tika mai i te whakaatu rapu kiritaki
Ngā whāinga pakihi e tautokona ana
- MōhiotangaHāngaitanga matua
- He toronga ka kitea, he whai hua.
- Ara hoko B2BTūranga tautoko
- Te whakaatu ā-pūkete ki ngā kamupene e whāia ana.
- Pupuri kiritaki me te LTVTūranga tautoko
- Te whāiti anō puta noa i te ipurangi tuwhera.
Te wātea ki ngā mākete
| Mākete | Ngā kaiwhakarato kua manatokona me tā mātou whakahaere i a rātou |
|---|---|
| Hapani |
|
| Tiamana |
|
| Ahitereiria |
|
| Wīwī |
|
| Kōrea ki te Tonga |
|
| Parīhi |
|
| Itāria |
|
| Peina |
|
| Hōrana |
|
| Huitene |
|
| Huiterangi |
|
| Nōwei |
|
| Tenemāka |
|
| Ateria |
|
| Tīekia |
|
| Peretiama |
|
Te tūnga i ngā mākete katoa e 30
- AmerikaKei te rangahaua
- HainaKāore i whakarārangitia
- Te Kīngitanga KotahiKei te rangahaua
- HapaniKua manatokona
- KānataKei te rangahaua
- TiamanaKua manatokona
- AhitereiriaKua manatokona
- WīwīKua manatokona
- Kōrea ki te TongaKua manatokona
- ParīhiKua manatokona
- ItāriaKua manatokona
- PeinaKua manatokona
- MēhikoKei te rangahaua
- HōranaKua manatokona
- HuiteneKua manatokona
- HuiterangiKua manatokona
- NōweiKua manatokona
- PōranaKei te rangahaua
- Hongi KongiKei te rangahaua
- TenemākaKua manatokona
- AteriaKua manatokona
- Arāpia HautiKei te rangahaua
- HingapoaKei te rangahaua
- PiripīnaKei te rangahaua
- AotearoaKei te rangahaua
- TīekiaKua manatokona
- TākeiKei te rangahaua
- PeretiamaKua manatokona
- AiraniKei te rangahaua
- Te Kotahitanga o ngā Emira ArapiKei te rangahaua
Ngā kaha
- Te mana whakahaere rauemi mā ngā kirimana me ngā rārangi
- Ngā hoa raraunga mō te whāiti hunga whakarongo
- Te whakahaere auautanga puta noa i ngā pūrere
Ngā here
- Ngā utu puta noa i te mekameka tuku
- He rerekē te kounga ki te kore e kōwhiria
- He teitei ake te whakapau iti rawa
Te hāngai ki te pūtea
Ko ngā pūtea whakamātautau he aratohu whakamahere nā mātou mō tētahi whakamātautau tōtika ā-marama. He motuhake ngā iti rawa a ngā pūhara, ā, ka utua tōtika te pāpāho ki ngā pūhara, ki ngā kaipupuri pāpāho rānei.
$10,000 ki te $30,000
Pūtea whakamātautau, ia marama
Nā ngā utu DSP me ngā utu raraunga ka kore e whai hua ngā pūtea iti; ka tūtohu mātou i a Google Display i raro iho i tēnei awhe.
I ngā taumata utu o Amerika, kāore te kaiwhakamahere e utu i tēnei hongere i raro iho i te $10,000 o te pāpāho ia marama mō ia mākete, nā te mea he kikokore rawa te tohu i raro iho i tērā kia mahia he mahi. I ētahi atu mākete, ka whai te paepae i te taumata utu ā-rohe. He matapae whakamahere tēnei nā mātou, ehara i te iti rawa a te pūhara.
- Tūranga i te kōrere hoko
- Mōhiotanga, Whakaarotanga, Pupuri
- Rautaki hunga whakarongo
- Ngā kirimana kaiwhakaputa ā-horopaki, kua kōwhiria hoki
- Ngā rārangi pūkete mō te B2B
- Ngā hunga whakarongo ake ka whakaurua me te whakaaetanga
Tauira inenga
Te toronga ka kitea, ngā ine aro, whai wāhi rānei, me te pikinga ki tētahi pupuri ina whakaae ngā pūtea.
Ā mātou pūrongo
- CPM ka kitea
- Te pāpātanga kitea
- Ngā hurihanga tāpiri ki te pupuri
Ngā pānga ki te whārangi taunga me te aroturuki
- Ngā tūtohu kaiwhakarato manatoko ina tika te pūtea
- Ngā pika hurihanga e mōhio ana ki te whakaaetanga
Ngā here auaha
- Ngā hōputu HTML5 me ngā hōputu taketake
- He auaha hihiri mō te whāiti anō
Te whakahaere a FOCUSADS
- Ka whakatauhia ngā rārangi whakauru me ngā ture ara tuku i mua i te whakarewatanga
- Ka tuarihia te pūrongo ā-pae ia marama
Te mahi tahi me ētahi atu hongere
- DV360 me te hoko aunoa rangatōpū
- Ka whakakotahi ngā mahere rangatōpū i te hoko aunoa ki DV360, ki tētahi atu DSP rangatōpū rānei.
- Pouaka whakaata hono me te OTT
- Ka taea e te DSP ōrite te toro atu ki te pouaka whakaata hono.
Ngā tauira whakamahi ā-ahumahi
- Whakatipu ara hoko pūmanawa me te SaaS
- Te whakaatu ā-pūkete
- Whakatipu tāpui tāpoi me te manaaki manuhiri
- Ngā kirimana kaiwhakaputa haerenga
- Whiwhi kiritaki waka me ngā wāhanga waka
- Ngā hunga whakarongo waka kei te mākete
Tōna tūranga i ia ahumahi
E hia ngā wāhanga kaihoko kua rangahaua i ia ahumahi e whakamahi ana i tēnei hongere hei pāpāho matua, hei pāpāho tautoko rānei.
- Whakamahere kiritaki tūpono me ngā hokonga rawa whenuaTautoko i 1
- Whakatipu tāpui tāpoi me te manaaki manuhiriTautoko i 1
- Whakatipu ara hoko pūmanawa me te SaaSTautoko i 1
- Tauhokohoko ā-ipurangiIa take, ia take
- Whiwhi kiritaki tāpoi hauora me ngā tiakitanga matatapuIa take, ia take
- Whakatipu tāpui rīhi waka me te kāhui wakaIa take, ia take
- Whiwhi kiritaki waka me ngā wāhanga wakaIa take, ia take
- Whakatipu wharekai, tuku kai me te toa kaiIa take, ia take
- Whakamahere whakatipu ao kākahuIa take, ia take
- Whakamahere whakatipu ataahua me te tiaki whaiaroIa take, ia take
- Whiwhi kiritaki taonga whare me te whakapaipai kāingaIa take, ia take
- Whiwhi kiritaki hokohoko taputapu hiko me te B2BIa take, ia take
- Whiwhi kiritaki kēmu me te e-hākinakinaIa take, ia take
- Te kounga o ngā kiritaki tūpono hanga whare me te whakahouIa take, ia take
- Whiwhi kiritaki kawemai, kaweatu me te tauhokohoko ā-aoIa take, ia take
- Whakatipu hanga hua, hoko rarawe me te tohatohaIa take, ia take
- Ara hoko whakahaere utanga me te tuku utangaIa take, ia take
Ngā pātai a ngā kaihoko
He pēhea te rerekē o tēnei i a Google Display? Ka hoko tētahi DSP puta noa i ngā whakawhitinga maha me te mana whakahaere ā-kirimana me ētahi atu kōwhiringa raraunga. He māmā ake, he iti ake te utu o Google Display mō ngā pūtea iti.
Ka kite mātou ko ēhea pae i whakaatu i ā mātou pānui? Āe. He wāhanga o te pūrongo ā-marama ngā rārangi pae me ngā rārangi taupānga.
Ko tēhea DSP e whakamahia ana e koutou? Ko te mea e hāngai ana ki ngā mākete me te pūtea, ka kōwhiria mai i ngā kaitono kua rangahaua pērā i a The Trade Desk. Kāore tētahi DSP e utu ana i a mātou kia tūtohu i a ia.
He pai te hoko aunoa mō te urupare tika? Mō te whāiti anō te nuinga. Ka whakamaherehia te whakaatu rapu kiritaki mō te toronga, ā, ka inea mā te pikinga.
Hokona he toronga whakaatu ka taea e koe te arotake
Ngā pānui whakaatu me ngā pānui taketake i hokona mā tētahi DSP me ngā kirimana kua kōwhiria, ngā mana whakahaere ara tuku me ngā paerewa kitea.