Te pupuri kiritaki ina utu anō te pāpāho utu
E whakawhirinaki ana tō tipu ki ngā kiritaki e hoko anō ana, e noho ohaurunga tonu ana rānei, ā, e hiahia ana koe ki te whakapau i te moni mō te whiwhi kiritaki ki te hunga ka roa te noho.
He tirohanga poto
- Whāinga
- Pupuri kiritaki me te LTV
- Taumata o te kōrere hoko
- Pupuri
- Inenga matua
- Te hoko anō me te LTV ā-rōpū
- Ngā wāhanga whāinga
- 4 · 4 ngā ahumahi kua kapi
1
Te raruraru arumoni
He auau te utu anō kia tae atu ki ngā kiritaki kei a koe kē, ā, he onge te inea. Mā te whāiti anō i ngā kaihoko o nāianei ka whakanuia te hua kua pūrongotia.
Ka kumea mai e te whiwhi kiritaki kua whakapaitia ki te wāriu ota tuatahi te hunga whai hekenga utu kāore e hoki mai.
- Te hapa auau
- Te tatau i ngā kiritaki hoki mai hei kiritaki hou
- Te haerenga o te kaihoko
- Ngā karere huringa ora me te pono kiritaki, i runga i te whakaaetanga
2
Me pēhea te mahere e whakatau ai
Mā te whāinga e whakarite te ine, mā te kaihoko e whakarite te pāpāho, ā, mā te pūtea e whakarite te maha o ngā hongere ka taea te whakamātau tika. Ko ngā hongere e kore e taea te whakahaere i tō mākete, e hiahia ana ki ngā rawa kāore i a koe, e nui ake rānei te utu i tā te pūtea e whakaae ana, ka whakakorea i mua i te whakatau kaute, ā, ka kī te mahere he aha ai.
Ngā kaitono matua
Hei tautoko, hei whakamātautau rānei
Ngā kaitono mai i te tātai whakarōpū tohutoro. Ka arotakehia ia kaitono mō te āheinga ā-pūkete, ā-mākete, ā-hōputu, ā-kaupapahere hoki i mua i te whakarewatanga.
Arorau pūtea
Pūtea pāpāho e tūtohutia ana = te hunga whakarongo hohe hei whakapā anō x te tepe whakapā x te utu rauemi. Me whai i te whakaaetanga whaimana, te rahi o te wāhanga me te wāriu o te hoko anō.
Ko ngā wāhanga whāinga 4 e whakahāngai ana i tēnei ara mā te ahumahi me te kaihoko. Tirohia i raro
3
Ngā mea ka hangaia, ka whakahaerehia
- Wehea ngā kiritaki mā te wāriu me te whanonga mā te whakamahi i ngā raraunga kua whakaaetia anake.
- Aukatia ngā kiritaki o nāianei i te whiwhi kiritaki ki te kore te whakamātautau e whakamana i te wāriu tāpiri.
- Whakamaherehia te pupuri kiritaki utu anake ina kore e taea e ngā hongere ake (īmēra, taupānga, SMS) te tae atu.
- Pūrongotia te moni whiwhi ā-rōpū me te pāpātanga hoko anō i te taha o te utu whiwhi kiritaki.
Ngā mea me tuku e koe
- Ngā raraunga rōpū kiritaki, ngā kaweatu CRM rānei, kua whakaaetia
- Te pāpātanga hoko anō me te wāriu oranga toharite, ahakoa ā-tata noa
- He uru ki ngā taputapu īmēra/CRM
4
Te ine i te angitu
Inenga matua: Te hoko anō me te LTV ā-rōpū
- Te pāpātanga hoko anō
- Te moni whiwhi hoko anō i roto i ngā rā e 90
- LTV ā-rōpū
- LTV:CAC
Ka wehea ngā hurihanga e pūrongotia ana e te pūhara i ngā hua e whakaūngia ana e ō ake pūnaha. Ina taea anake te tauira i tētahi hua, ka tapaina e te pūrongo hei mea kua tauirahia.
5
E hāngai ana tēnei ki tō pakihi?
Āe pea, mēnā
- he mea nui te moni whiwhi hoko anō, ohaurunga rānei ki tō tauira
- kei a koe ngā raraunga kiritaki kua whakaaetia
- ka taea e koe te ine i ngā rōpū i roto i ngā rā e 60 ki te 180
Kāore pea, mēnā
- ka hoko koe i ngā hoko kotahi kāore he whanonga hoko anō
- kāore e taea e koe te whakamahi i ngā raraunga kiritaki i raro i ō tikanga whakaaetanga
6
Te utu pea
Tauira ratonga noa
Co-Pilot
US$ 1,500 ia marama, US$ 1,200 mō te whakarite
He rautaki ā-tohunga me te tautoko whakatau mō ngā tīma e whakatinana ana ā-roto.
Kei roto ko ngā hongere 2, te mākete 1, ngā wāhanga whāinga 2
Ka utua tōtika te pūtea pāpāho ki ngā pūhara, ā, kāore rawa ia i roto i te utu ratonga a FOCUSADS.
Tirohia ngā utu pōkai7
Ka aha i muri
Hangaia tō mahere
Kotahi tekau meneti o ngā pātai mō tō mākete, tō ōhanga me tō whakaritenga o nāianei. Ka whiwhi koe i ngā kaute whakaarotau hongere, he whakatau mō te whārangi taunga me te aroturuki, me ia rārangi utu i mua i te kōrero a tētahi ki a koe.
Arotake a te kairautaki
Ka taki tētahi kairautaki FOCUSADS i te mahere ki ō pūkete me ō raraunga, ā, ka tohu i ngā mea kāore i taea e te pūkaha te mōhio.
Whakaaetanga me te uru
Māu e whakaae te korahi me ngā utu. Ka tono mātou i te uru iti rawa e tika ana ki ō ake pūkete pānui. Kāore rawa koe e tuari i ō kupuhipa.
Whakarewatanga me te inenga
Ka manatokona te aroturuki me ngā whārangi taunga i mua i te tīmatanga o te whakapau pūtea pāpāho, kia ine ai te pūrongo tuatahi i ngā hua pakihi.
Ngā wāhanga whāinga
Ko te wāhanga whāinga te āhuatanga motuhake o te kaihoko i roto i tētahi ahumahi me tētahi whāinga. Ka panoni i ngā hongere, i te arorau pūtea me ngā mea ka kīia he hua.
| Ngā wāhanga whāinga | Ngā ahumahi | Te ine i te angitu | Tauira ratonga noa |
|---|---|---|---|
| Ohaurunga / hoko anō Te ōhanga ā-rōpū me te moni whiwhi auau | Tauhokohoko ā-ipurangi | LTV:CAC, te whakarerenga, te moni whiwhi hoko anō i roto i ngā rā e 90 | Co-Pilot |
| Rīhi wā roa / ohaurunga Te moni whiwhi auau ā-marama | Rīhi waka | Te toenga hua rīhi me te whakarerenga i roto i ngā marama e 12 | Co-Pilot |
| Hoko anō / kohinga E ārahina ana e te CRM me ngā rōpū | Ao kākahu me ngā kākahu | Te moni whiwhi hoko anō i roto i ngā rā e 90 / LTV:CAC | Co-Pilot |
| Taputapu kaiwhakawhanake / tango pūhara Te whakamahinga hohe me te pupuri | Pūmanawa me te SaaS | Ngā kaiwhakawhanake hohe / te pupuri kiritaki e utu ana | Co-Pilot |
Whakamaherehia te whiwhi kiritaki huri noa i te wāriu oranga
Whakatipuhia te moni whiwhi hoko anō me te LTV ā-rōpū mā te whakamahi i ngā raraunga CRM kua whakaaetia, me ngā here mārama mō te whakamahi hunga whakarongo.