Te mōhiotanga kua whakamaherehia ki ngā whāinga toronga
E hiahia ana koe kia nui ake te hunga tika e mōhio ana ki tō waitohu i mua i tō rātou rite ki te hoko, ā, e hiahia ana koe ki te mōhio ki te wāriu o taua toronga.
He tirohanga poto
- Whāinga
- Mōhiotanga
- Taumata o te kōrere hoko
- Mōhiotanga
- Inenga matua
- Te toronga kua tātarihia, te rapu waitohu me te pikinga waitohu ina wātea he rangahau
- Ngā wāhanga whāinga
- –
1
Te raruraru arumoni
Ko te tikanga ka aromatawaihia ngā pūtea mōhiotanga mā ngā whakaaturanga, he iti te utu ki te hoko, he māmā te whakanui. I muri i ngā marama e ono kāore tētahi e mōhio mēnā i panonitia e te whakapau te hiahia.
Ki te kore he rahi hunga whakarongo kua tautuhia me tētahi tuanui auautanga, ka kite te hunga ōrite i te pānui kia rua tekau ngā wā, ā, kāore te nuinga o te mākete e whāia ana e kite.
- Te hapa auau
- Te whakahaere i te toronga mōhiotanga hei taunakitanga o ngā hokonga
- Te haerenga o te kaihoko
- Auaha utu nui me te kōrero pakiwaitara, me te whakahaere auautanga
2
Me pēhea te mahere e whakatau ai
Mā te whāinga e whakarite te ine, mā te kaihoko e whakarite te pāpāho, ā, mā te pūtea e whakarite te maha o ngā hongere ka taea te whakamātau tika. Ko ngā hongere e kore e taea te whakahaere i tō mākete, e hiahia ana ki ngā rawa kāore i a koe, e nui ake rānei te utu i tā te pūtea e whakaae ana, ka whakakorea i mua i te whakatau kaute, ā, ka kī te mahere he aha ai.
Ngā kaitono matua
Hei tautoko, hei whakamātautau rānei
Ngā kaitono mai i te tātai whakarōpū tohutoro. Ka arotakehia ia kaitono mō te āheinga ā-pūkete, ā-mākete, ā-hōputu, ā-kaupapahere hoki i mua i te whakarewatanga.
Arorau pūtea
Pūtea pāpāho e tūtohutia ana = toronga e whāia ana / 1,000 x CPM matapae, kua whakatikaina mō te auautanga. Me mōhio ki te rahi o te hunga whakarongo e taea ana te toro me tētahi paerewa CPM ā-rohe; ki te kore, ka tohua te mahere hei whakamātautau whakahaere, kaua hei pūtea pūmau.
3
Ngā mea ka hangaia, ka whakahaerehia
- Whakarahia te hunga whakarongo ka taea te toro mō ia mākete, ā, whakatauhia he tuanui auautanga i mua i te kōwhiri hongere.
- Kōwhiria ngā hongere toronga mā te utu mō ia toronga kua tātarihia, kaua mā te CPM anake: te ataata, te CTV, te pāpori, ā, ina hāngai, te pāpāho o waho.
- Whakaaetia te pānui putanga i mua: te ia rapu waitohu, te hunga toro tika, me tētahi rangahau pikinga ina whakaae te pūhara me te pūtea.
- Pūrongotia motuhaketia te mōhiotanga i ngā hokonga kia kore rawa ai e whakaaturia hei moni whiwhi kāore i puta i a ia.
Ngā mea me tuku e koe
- Te hunga whakarongo me tae koe, mō ia mākete
- Ngā rawa waitohu me ngā karere kua whakaaetia
- He uru ki Search Console, ki te tātaritanga rānei mō ngā ia rapu waitohu
- He pūtea kua takohatia mō tētahi hauwhā, neke atu rānei
4
Te ine i te angitu
Inenga matua: Te toronga kua tātarihia, te rapu waitohu me te pikinga waitohu ina wātea he rangahau
- Toronga kua tātarihia
- Auautanga toharite
- Ia rapu waitohu
- Pikinga waitohu (ina inea)
Ka wehea ngā hurihanga e pūrongotia ana e te pūhara i ngā hua e whakaūngia ana e ō ake pūnaha. Ina taea anake te tauira i tētahi hua, ka tapaina e te pūrongo hei mea kua tauirahia.
5
E hāngai ana tēnei ki tō pakihi?
Āe pea, mēnā
- kei te uru koe ki tētahi mākete, kāwai rānei kāore anō ngā kaihoko kia rapu i a koe
- he roa tō huringa hoko kia panoni ai te toa mā te mōhiotia wawe
- ka taea e koe te utu i te toronga mō tētahi hauwhā katoa, neke atu rānei
Kāore pea, mēnā
- e hiahia ana koe ki ngā kiritaki tūpono, ki ngā hokonga rānei hei te marama e whai ake ana, ā, kāore he pūtea e toe ana mō te toronga
- kāore rawa e taea e koe te whakahaere i tētahi pānui putanga rapu waitohu, pikinga rānei
6
Te utu pea
Tauira ratonga noa
Managed Growth
US$ 3,500 ia marama, US$ 3,000 mō te whakarite
Ka whakahaere a FOCUSADS i ō kaupapa whakatairanga, ā, ka mau tonu i a koe te mana pupuri pūkete.
Kei roto ko ngā hongere 2, te mākete 1, ngā wāhanga whāinga 2
Ka utua tōtika te pūtea pāpāho ki ngā pūhara, ā, kāore rawa ia i roto i te utu ratonga a FOCUSADS.
Tirohia ngā utu pōkai7
Ka aha i muri
Hangaia tō mahere
Kotahi tekau meneti o ngā pātai mō tō mākete, tō ōhanga me tō whakaritenga o nāianei. Ka whiwhi koe i ngā kaute whakaarotau hongere, he whakatau mō te whārangi taunga me te aroturuki, me ia rārangi utu i mua i te kōrero a tētahi ki a koe.
Arotake a te kairautaki
Ka taki tētahi kairautaki FOCUSADS i te mahere ki ō pūkete me ō raraunga, ā, ka tohu i ngā mea kāore i taea e te pūkaha te mōhio.
Whakaaetanga me te uru
Māu e whakaae te korahi me ngā utu. Ka tono mātou i te uru iti rawa e tika ana ki ō ake pūkete pānui. Kāore rawa koe e tuari i ō kupuhipa.
Whakarewatanga me te inenga
Ka manatokona te aroturuki me ngā whārangi taunga i mua i te tīmatanga o te whakapau pūtea pāpāho, kia ine ai te pūrongo tuatahi i ngā hua pakihi.
Whakamaherehia he kaupapa mōhiotanga me tētahi pānui putanga ka taea te ine
Whakamaherehia ngā kaupapa whakatairanga mōhiotanga i runga i te toronga kua tātarihia, te auautanga me te rapu waitohu, me ngā here mārama mō ngā mea ka taea e ngā raraunga mōhiotanga te whakaatu.