Whakatipu tāpui tāpoi me te manaaki manuhiri
He nui ngā utu kōmihana OTA e utua ana e ngā hōtēra me ngā pakihi haerenga, engari kāore e taea e rātou te whakaatu mēnā ka nekehia te hiahia e ngā kaupapa whakatairanga tāpui tika. Ka whakapōhēhē anō ngā whakakorenga, te kaupeka me te utu nekeneke i ngā hua kua pūrongotia.
He tirohanga poto
- Ngā ahumahi iti
- 12
- Ngā wāhanga whāinga
- 4
- Whāinga
- Ngā whakaritenga me ngā tāpui, Hokonga me te moni whiwhi, Ara hoko B2B
- Te ine i te angitu
- CPA tāpui tūturu kua whakaūngia · Te wāhanga tāpui tika
1Te raruraru
He aha i uaua ai te toa i tēnei kaihoko
He uaua te whakaatu i te pikinga o ngā tāpui tika
Ki te kore e whakaōritehia te pūkaha tāpui me ngā hongere, kāore e mārama mēnā ka hopukina e te rapu utu he hiahia hou, he haukoti noa rānei i ngā manuhiri ka tāpui ahakoa te aha.
Ngā whakakorenga me te kaupeka
Ka whakanuia te wāriu e ngā tāpui kapi ina rerekē ngā pāpātanga whakakore i runga i te kaupeka, te momo utu me te mākete.
Te tika o te utu me te wātea
Me whakaata ngā pānui hōtēra me ngā pānui haerenga i ngā utu tūturu me te wātea; ka puta i ngā hapa he raruraru kaupapahere me te ngaronga o te whakawhirinaki.
Ngā kēti tautukunga
Ko ngā raihana nohanga me te haerenga, te mārama o te utu me ngā tikanga tāpui me manatoko ki ia mākete.
2Te ōhanga
Te wāriu o tētahi kiritaki i konei
Ka hono a FOCUSADS i te pūkaha tāpui, ngā raraunga whakakorenga me te CRM kia aromatawaihia ai ngā kaupapa whakatairanga i runga i ngā tāpui tūturu kua whakaūngia me te wāhanga tāpui tika, kaua i ngā tāpui kapi.
- Te ine i te angitu
- CPA tāpui tūturu kua whakaūngia · Te wāhanga tāpui tika · Te toenga hua i muri i ngā whakakorenga · Te nohanga i ngā wā kua whāia
- Ngā hua e whakamaherehia ana e mātou
- Ngā whakaritenga me ngā tāpui, Hokonga me te moni whiwhi, Ara hoko B2B
I tuhia mō ēnei ahumahi iti. Mēnā kāore tōu i konei, kōwhiria te mea tata rawa i te kaiwhakamahere, ā, ka arotake tētahi kairautaki i te rerekētanga.
- Ngā hōtēra
- Ngā wāhi okiokinga
- Ngā hōtēra iti motuhake
- Ngā whare noho ratonga me ngā aparthotel
- Ngā umanga haerenga
- Ngā kaiwhakahaere haerenga
- Ngā rerenga me te tāpui
- Ngā haerenga kaipuke me ngā haerenga poti
- Ngā haerenga ahurea me te wheako
- Te whakahaere haerenga rangatōpū
- Ngā hui, ngā whakaihiihi, ngā hui whakawhitiwhiti me ngā whakaaturanga
- Ngā rīhi hararei me ngā wīra
3Te pāpāho
Te wāhi ka taea te tae atu ki tēnei kaihoko
Ngā kaiwhakarato e whakaatu ana ō rātou ake whārangi whakatairanga ka tae rātou ki tēnei kaihoko, i ngā mākete 8 kua takina e mātou. Ka whakawhiwhia he kaute ki ngā pūhara ā-ao i ia mahere, ā, kua waiho i konei.
| Mākete | Te pāpāho ā-rāngai kua manatokona e mātou |
|---|---|
| Haina |
|
| Tiamana |
|
| Wīwī |
|
| Itāria |
|
| Peina |
|
| Hōrana |
|
| Huiterangi |
|
| Ateria |
|
Ehara te whakarārangi i tētahi kaiwhakarato i te tūtohu. Mā te kaiwhakamahere e whakatau mēnā ka whiwhi pūtea mō tō whāinga me tō toenga hua.
Ngā kaitono matua
Hei tautoko, hei whakamātautau rānei
Ngā kaitono mai i te tātai whakarōpū tohutoro. Ka arotakehia ia kaitono mō te āheinga ā-pūkete, ā-mākete, ā-hōputu, ā-kaupapahere hoki i mua i te whakarewatanga.
Tirohia ko ēhea o ēnei hongere e hāngai ana ki tō pūtea
E rima ngā pātai, ā, ka whakaatu te mahere i ngā hongere, ngā tūranga me ngā moni ā-marama mō tō mākete.
4Te ara
Te ara ka whāia e mātou
- Te inenga i te tuatahi: whakaūngia ngā takahanga hurihanga, ngā taumata CRM me ngā raraunga moni whiwhi e noho ana, ā, whakatikahia ngā āputa aroturuki me ngā āputa whakaaetanga i mua i te whakanui i te whakapau pūtea.
- Ōhanga: tātaihia te toenga hua mō ia hokonga, te CAC e whakaaetia ana me te utu e whakaaetia ana mō ia kiritaki tūpono kua tātarihia mai i ō ake raraunga toenga hua me te pāpātanga kati. Ka tapaina ngā uara tauira hei whakapae kia manatokona rā anō.
- Ngā hongere kaitono: ko Google Hotel Ads me Search, Meta, YouTube, ngā pūhara haerenga ā-rohe me ngā kaiwhakaputa haerenga utu nui ngā kaitono auau. Ka arotakehia ia kaitono mō te pūkete, te whenua, te hōputu me te āheinga ā-kaupapahere i mua i te tohu kia āhei.
- Whārangi taunga me te CRM: whakaritea te tuku, te tātari i te puka me te ara hoko CRM ki te wāhanga whāinga kua kōwhiria, kia taea ai te tatau motuhake i ngā hua kua tātarihia i ngā kiritaki tūpono mata.
- Auautanga arotake: he whakaahua pūhara ā-rā kua manatokona me ngā hononga mātāpuna, he rārangi mahi kua arotakehia, me tētahi pūrongo Pānga Pakihi ā-marama e wehe ana i ngā hua kua pūrongotia e te pūhara me ngā hua CRM.
Ka whakawhirinaki te ara ki tēhea o ngā wāhanga whāinga 4 e whakaahua ana i ō kaihoko: ka panoni ia mea i ngā hongere, te ine angitu me te tauira ratonga. Whakatauritea ngā wāhanga
5Te taunakitanga
Ngā mea ka taea e mātou te whakaatu i mua i tō haina
Kāore mātou e whakaputa i ngā hua kiritaki, i tēnei rāngai, i tētahi atu rānei. I mua i tētahi whakapau ka kite koe i te mahere, te take i puritia ai, i whakakorea ai rānei ia hongere, te aroturuki e hiahiatia ana, me ia rārangi utu. I muri i te whakarewatanga ka noho te taunakitanga ki ō ake pūkete me ō pūnaha, ā, ka taea e koe te whakamutu i ngā wā katoa.
6Ngā mea e hiahiatia ana e mātou
Ngā mea me tuku e koe
- He uru ki te pūnaha tāpui, ki te maramataka rānei
- Te āheinga mō ia wāhi me ia rā
- Ngā pāpātanga tae mai me te hurihanga
- Ngā rohe ratonga me ngā hāora tuwhera
7Te utu
Te utu pea
Tauira ratonga noa
Managed Growth
US$ 3,500 ia marama, US$ 3,000 mō te whakarite
Ka whakahaere a FOCUSADS i ō kaupapa whakatairanga, ā, ka mau tonu i a koe te mana pupuri pūkete.
Kei roto ko ngā hongere 2, te mākete 1, ngā wāhanga whāinga 2
Signature, Enterprise Hybrid
Ka utua tōtika te pūtea pāpāho ki ngā pūhara, ā, kāore rawa ia i roto i te utu ratonga a FOCUSADS.
Tirohia ngā utu pōkai8Tō hātepe e whai ake ana
Ka aha i muri
Hangaia tō mahere
Kotahi tekau meneti o ngā pātai mō tō mākete, tō ōhanga me tō whakaritenga o nāianei. Ka whiwhi koe i ngā kaute whakaarotau hongere, he whakatau mō te whārangi taunga me te aroturuki, me ia rārangi utu i mua i te kōrero a tētahi ki a koe.
Arotake a te kairautaki
Ka taki tētahi kairautaki FOCUSADS i te mahere ki ō pūkete me ō raraunga, ā, ka tohu i ngā mea kāore i taea e te pūkaha te mōhio.
Whakaaetanga me te uru
Māu e whakaae te korahi me ngā utu. Ka tono mātou i te uru iti rawa e tika ana ki ō ake pūkete pānui. Kāore rawa koe e tuari i ō kupuhipa.
Whakarewatanga me te inenga
Ka manatokona te aroturuki me ngā whārangi taunga i mua i te tīmatanga o te whakapau pūtea pāpāho, kia ine ai te pūrongo tuatahi i ngā hua pakihi.
Ngā wāhanga whāinga
Ko te wāhanga whāinga te āhuatanga motuhake o te kaihoko i roto i tētahi ahumahi me tētahi whāinga. Ka panoni i ngā hongere, i te arorau pūtea me ngā mea ka kīia he hua.
Ngā whakaritenga me ngā tāpui · Managed Growth
Tāpui tika hōtēra
Te whakawhirinaki ki ngā OTA me ngā rūma wātea
Te ine i te angitu: Ngā tāpui tika tūturu kua oti
Hokonga me te moni whiwhi · Managed Growth
Nohanga kaupeka iti
He rauemi e tairongo ana ki te rā me te āheinga
Te ine i te angitu: Te toenga hua i muri i ngā whakakorenga; te nohanga
Ngā whakaritenga me ngā tāpui · Signature
Nohanga papai / iti motuhake
He ADR teitei me te hiahia e ārahina ana e te wheako
Te ine i te angitu: Ngā tāpui wāriu nui kua oti
Ara hoko B2B · Enterprise Hybrid
MICE / haerenga rangatōpū
Te hiahia hui rangatōpū
Te ine i te angitu: Ngā RFQ hui me ngā kirimana kua whakaaetia
Ngā pātai a ngā kaihoko
Ko ēhea wāhanga whāinga e whakamahia ana e FOCUSADS mō Tāpoi, haerenga me te manaaki manuhiri? E whā ngā wāhanga kua tautuhia e te tātai whakarōpū tuatahi mō tēnei ahumahi: Tāpui tika hōtēra, Nohanga kaupeka iti, Nohanga papai / iti motuhake, MICE / haerenga rangatōpū. Ka kōwhiria e koe te mea e hāngai ana ki tō whāinga arumoni me te wāriu o te hoko; mā te wāhanga e ārahi ngā hongere kaitono, te arorau pūtea me te tauira ratonga.
Ka kī taurangi a FOCUSADS i ngā hua mō tēnei ahumahi? Kāo. He matapae ngā pūtea me ngā paerewa i runga i ngā whakapae kua kōrerotia, ā, ka whakawhirinaki ngā hua ki tō tuku, tō mākete, tō aroturuki me tō tukanga hoko. Ka pūrongo motuhake a FOCUSADS i ngā tatauranga pūhara kua manatokona me ngā hua CRM, me ngā mātāpuna me ngā rā.
Me pēhea te ine i ngā hua? Ko ētahi o ngā hua matua mō tēnei ahumahi ko te CPA tāpui tūturu kua whakaūngia me te wāhanga tāpui tika. Ka whakaaturia ngā hurihanga e pūrongotia ana e te pūhara me te tautuhinga tika o tōna takahanga, ā, kāore rawa e whakaurua ki ngā hua ahurei o te CRM.
Hangaia he mahere mō Tāpoi, haerenga me te manaaki manuhiri
Whakatipuhia ngā tāpui tika mō ngā hōtēra me ngā waitohu haerenga mā te CPA kua whakatikaina mō ngā whakakorenga, te wāhanga tāpui tika me ngā mahere hongere e mōhio ana ki te rārangi rūma.