Hoko aunoa (programmatic), pāpāho tuihono me te pāpāho matihiko
Display mō te whakatairanga anō me te toronga
Ka tae te Google Display Network ki ngā pae me ngā taupānga miriona. Ki te waiho ki te aunoa, ka paheke ngā pūtea ki ngā kēmu pūkoro me ngā pae kounga iti e puta ai ngā pāwhiri pōhēhē. Koia te take ka whakarērea e ngā kaiwhakatairanga maha a Display hei moumou.
Ka whakamahi a FOCUSADS i a Display i ngā tūranga whāiti: te whakatairanga anō ki ngā manuhiri i whakaatu hiahia, ngā tauwāhi ā-horopaki i ngā pae e pānuitia ana e ō kaihoko, me ngā rārangi whakahaere ka taea e koe te arotake.
Ngā meka hongere
- Tūranga i te kōrere hoko
- Mōhiotanga, Pupuri, Hurihanga
- Pūtea whakamātautau
- $500 ki te $3,000 ia marama
- Ngā whāinga pakihi e tautokona ana
- Hokonga me te moni whiwhi
- Te wātea ki ngā mākete
- 11 ngā mākete he kaiwhakarato kua manatokona
Mō wai tēnei
- Ngā pae he nui te hunga toro hei hanga rārangi whakatairanga anō
- Ngā kaiwhakatairanga B2B e whai ana i ngā pukapuka tauhokohoko motuhake
- Ngā waitohu he huinga pāhauhau mā i ngā rahi noa
Ehara mā wai
- Ngā kaiwhakatairanga e tūmanako ana ki ngā pāpātanga hurihanga ōrite ki a Search
- Ngā waitohu he hiahia hāngai kaha, kāore he wā hei tiaki i ngā aukati
Ngā whāinga pakihi e tautokona ana
- Hokonga me te moni whiwhiHāngaitanga matua
- Ka whakaora te whakatairanga anō i ngā kete kua whakarērea me ngā whakatau utu.
- Pupuri kiritaki me te LTVTūranga tautoko
- Te hoko whakawhiti ki ngā kiritaki o mua i ngā ihirangi e pānuitia ana e rātou.
- MōhiotangaTūranga tautoko
- He toronga utu iti i ngā tauwāhi whakahaere, ka inea i runga i ngā whakaaturanga ka kitea.
Te wātea ki ngā mākete
| Mākete | Ngā kaiwhakarato kua manatokona me tā mātou whakahaere i a rātou |
|---|---|
| Haina |
|
| Te Kīngitanga Kotahi |
|
| Kānata |
|
| Ahitereiria |
|
| Parīhi |
|
| Huiterangi |
|
| Ateria |
|
| Tīekia |
|
| Tākei |
|
| Peretiama |
|
| Te Kotahitanga o ngā Emira Arapi |
|
Te tūnga i ngā mākete katoa e 30
- AmerikaKei te rangahaua
- HainaKua herea
- Te Kīngitanga KotahiKua manatokona
- HapaniKei te rangahaua
- KānataKua manatokona
- TiamanaKei te rangahaua
- AhitereiriaKua manatokona
- WīwīKei te rangahaua
- Kōrea ki te TongaKei te rangahaua
- ParīhiKua manatokona
- ItāriaKei te rangahaua
- PeinaKei te rangahaua
- MēhikoKei te rangahaua
- HōranaKei te rangahaua
- HuiteneKei te rangahaua
- HuiterangiKua manatokona
- NōweiKei te rangahaua
- PōranaKei te rangahaua
- Hongi KongiKei te rangahaua
- TenemākaKei te rangahaua
- AteriaKua manatokona
- Arāpia HautiKei te rangahaua
- HingapoaKei te rangahaua
- PiripīnaKei te rangahaua
- AotearoaKei te rangahaua
- TīekiaKua manatokona
- TākeiKua manatokona
- PeretiamaKua manatokona
- AiraniKei te rangahaua
- Te Kotahitanga o ngā Emira ArapiKua manatokona
Ngā kaha
- He tino iti te utu mō ia mano whakaaturanga
- Te whakatairanga anō i te rahi nui
- Te whāiti tauwāhi me te kaupapa
Ngā here
- Ngā pāwhiri pōhēhē mai i ngā taupānga me ngā kēmu
- Ka whakaitia te whai wāhi e te matapō pāhauhau
- He rerekē te kitea i ia pae
Te hāngai ki te pūtea
Ko ngā pūtea whakamātautau he aratohu whakamahere nā mātou mō tētahi whakamātautau tōtika ā-marama. He motuhake ngā iti rawa a ngā pūhara, ā, ka utua tōtika te pāpāho ki ngā pūhara, ki ngā kaipupuri pāpāho rānei.
$500 ki te $3,000
Pūtea whakamātautau, ia marama
Ka tipu ngā pūtea whakatairanga anō i te hunga toro o te pae; ka herea e mātou i runga i te rahi o te hunga whakarongo.
I ngā taumata utu o Amerika, kāore te kaiwhakamahere e utu i tēnei hongere i raro iho i te $1,000 o te pāpāho ia marama mō ia mākete, nā te mea he kikokore rawa te tohu i raro iho i tērā kia mahia he mahi. I ētahi atu mākete, ka whai te paepae i te taumata utu ā-rohe. He matapae whakamahere tēnei nā mātou, ehara i te iti rawa a te pūhara.
- Tūranga i te kōrere hoko
- Mōhiotanga, Pupuri, Hurihanga
- Rautaki hunga whakarongo
- Ngā rārangi whakatairanga anō i runga i te hōhonu whārangi me te hou
- Ngā kupu matua me ngā kaupapa ā-horopaki
- Ngā rārangi tauwāhi whakahaere, kua aukatia ngā kāwai taupānga mā te taunoa
Tauira inenga
Ka aromatawaihia te whakatairanga anō ki tētahi wāhanga pupuri o te hunga whakarongo ina taea; te rapu kiritaki i runga i te toronga ka kitea me ngā toronga hihiri.
Ā mātou pūrongo
- CPM ka kitea
- Te pāpātanga hurihanga whakatairanga anō ki te pupuri
- Kaute kounga tauwāhi
Ngā pānga ki te whārangi taunga me te aroturuki
- Ngā hunga whakarongo GA4 kua tuarihia ki a Google Ads
- Ngā tūtohu whakatairanga anō e mōhio ana ki te whakaaetanga
- Ngā whārangi taunga e haere tonu ana i te wāhi i mutu ai te manuhiri
Ngā here auaha
- Ngā rawa whakaatu urupare me ngā rahi pūmau matua
- He tuku me te waitohu mārama i ia anga
- Ngā pānui hihiri ā-hua mō te tauhokohoko ā-ipurangi
Te whakahaere a FOCUSADS
- Te arotake pūrongo tauwāhi ia rua wiki me ngā aukati kua tuhia
- Ngā tepe auautanga mō ia kaiwhakamahi ia wiki
- Ngā matapihi hou o te hunga whakarongo kua whakaritea ki tō huringa hoko
Te mahi tahi me ētahi atu hongere
- Te whāiti anō me te whakatairanga anō
- He mata kotahi a Display i te mahere whāiti anō whakawhiti hongere.
- Pānui whakaatu hoko aunoa
- Ka neke ngā pūtea nui ake ki tētahi DSP mō te mana whakahaere rauemi pai ake.
Ngā tauira whakamahi ā-ahumahi
- Whakatipu tāpui tāpoi me te manaaki manuhiri
- Te whakatairanga anō ki ngā kaihaerere i rapu i ngā rā engari kāore i tāpui
- Whakatipu hanga hua, hoko rarawe me te tohatoha
- Ngā tauwāhi pukapuka tauhokohoko mō ngā kaihoko B2B
- Whiwhi kiritaki hokohoko taputapu hiko me te B2B
- Te whakatairanga anō hua hihiri
Tōna tūranga i ia ahumahi
E hia ngā wāhanga kaihoko kua rangahaua i ia ahumahi e whakamahi ana i tēnei hongere hei pāpāho matua, hei pāpāho tautoko rānei.
- Tauhokohoko ā-ipurangiIa take, ia take
- Whakamahere kiritaki tūpono me ngā hokonga rawa whenuaIa take, ia take
- Whakatipu tāpui tāpoi me te manaaki manuhiriIa take, ia take
- Whiwhi kiritaki tāpoi hauora me ngā tiakitanga matatapuIa take, ia take
- Whakatipu tāpui rīhi waka me te kāhui wakaIa take, ia take
- Whiwhi kiritaki waka me ngā wāhanga wakaIa take, ia take
- Whakatipu wharekai, tuku kai me te toa kaiIa take, ia take
- Whakamahere whakatipu ao kākahuIa take, ia take
- Whakamahere whakatipu ataahua me te tiaki whaiaroIa take, ia take
- Whiwhi kiritaki taonga whare me te whakapaipai kāingaIa take, ia take
- Whiwhi kiritaki hokohoko taputapu hiko me te B2BIa take, ia take
- Whakatipu ara hoko pūmanawa me te SaaSIa take, ia take
- Whiwhi kiritaki kēmu me te e-hākinakinaIa take, ia take
- Te kounga o ngā kiritaki tūpono hanga whare me te whakahouIa take, ia take
- Whiwhi kiritaki kawemai, kaweatu me te tauhokohoko ā-aoIa take, ia take
- Whakatipu hanga hua, hoko rarawe me te tohatohaIa take, ia take
- Ara hoko whakahaere utanga me te tuku utangaIa take, ia take
Ngā pātai a ngā kaihoko
He aha i maha ai ngā pāwhiri o taku kaupapa Display engari kāore he hokonga? Ko te nuinga o te wā, he tauwāhi taupānga, kēmu hoki me ngā pāwhiri pōhēhē. Ka aukati mātou i aua kāwai, ā, ka aromatawai i a Display i runga i te toronga ka kitea me te whakatairanga anō kua whakamātauria ki te pupuri.
He ōrite a Display ki te hoko aunoa? Ko Display te whatunga ake a Google. Mā te hoko aunoa mā tētahi DSP ka uru koe ki ētahi atu whakawhitinga, kirimana me ngā mana whakahaere, i ngā pūtea iti rawa teitei ake.
E hia ngā wā ka kite te tangata i aku pānui? Ka whakatau mātou i ngā tepe auautanga, ko te tikanga he torutoru whakaaturanga mō ia tangata ia wiki, kua whakaritea ki tō huringa hoko.
E whakaaetia ana te whakatairanga anō i raro i ngā ture matatapu? Āe, me te whakaaetanga whaimana ina hiahiatia. Ka whakaute ā mātou tūtohu i ngā kōwhiringa o tō pānui whakaaetanga.
Whakahokia mai ngā manuhiri i tata hoko
Ngā pānui pāhauhau me ngā pānui whakaatu urupare puta noa i te Google Display Network, kua herea ki te whakatairanga anō, ā-horopaki me ngā tauwāhi whakahaere.