Rapu, pāpāho tuihono me te pāpāho matihiko
Performance Max e tāpiri ana i ngā hokonga
Ka hoko a Performance Max puta noa i Search, Shopping, YouTube, Display, Gmail me Maps mai i te kaupapa kotahi. Ki te pai te whāngai, ka kitea e ia ngā kaihoko kāore koe e tae ā-ringa. Ki te kino te whāngai, ka pūrongo i ngā hurihanga mai i te hunga i mōhio kē ki tō waitohu, ā, ka kerēme i te whiwhinga.
Ka whakahaere a FOCUSADS i a Performance Max hei paparanga whakawhānui. Ka whakahaerehia anake i muri i te mā o te aroturuki hurihanga, me ngā aukati waitohu ina tika, ā, ka noho tonu ki te mahere ina whakaatu ngā whakamātautau pupuri, whakamātautau ā-takiwā rānei kei te tāpiri hokonga.
Ngā meka hongere
- Tūranga i te kōrere hoko
- Whakaarotanga, Hurihanga
- Pūtea whakamātautau
- $3,000 ki te $12,000 ia marama
- Ngā whāinga pakihi e tautokona ana
- Hokonga me te moni whiwhi
- Te wātea ki ngā mākete
- 11 ngā mākete he kaiwhakarato kua manatokona
Mō wai tēnei
- Tauhokohoko ā-ipurangi me tētahi whāngai Merchant Center ora me ngā hurihanga 50+ ia marama
- Ngā pakihi wāhi maha he whāinga toa, tāpui rānei
- Ngā kaiwhakatairanga kua rite ki te tuku tohu ake kaha ki a Google
Ehara mā wai
- Ngā pūkete he iti iho i te 30 pea ngā hurihanga ia marama
- Te whakaputa kiritaki tūpono me te kore urupare kounga CRM
- Ngā waitohu e hiahia ana ki te mana whakahaere tauwāhi kaha
Ngā whāinga pakihi e tautokona ana
- Hokonga me te moni whiwhiHāngaitanga matua
- Ka kitea ngā hua mārama rawa e te hokohoko me te tauhokohoko ā-ipurangi he whāngai hua.
- Kiritaki tūpono kua tātarihiaTūranga tautoko
- Ka whai hua mō ngā kiritaki tūpono anake ina kawemaitia ngā raraunga kiritaki tūpono kua tātarihia; ki te kore, ka whakapai ki ngā puka para.
- Ngā whakaritenga me ngā tāpuiTūranga tautoko
- Ngā whāinga toronga toa me te tāpui mō ngā pakihi wāhi maha.
Te wātea ki ngā mākete
| Mākete | Ngā kaiwhakarato kua manatokona me tā mātou whakahaere i a rātou |
|---|---|
| Haina |
|
| Te Kīngitanga Kotahi |
|
| Kānata |
|
| Ahitereiria |
|
| Parīhi |
|
| Huiterangi |
|
| Ateria |
|
| Tīekia |
|
| Tākei |
|
| Peretiama |
|
| Te Kotahitanga o ngā Emira Arapi |
|
Te tūnga i ngā mākete katoa e 30
- AmerikaKei te rangahaua
- HainaKua herea
- Te Kīngitanga KotahiKua manatokona
- HapaniKei te rangahaua
- KānataKua manatokona
- TiamanaKei te rangahaua
- AhitereiriaKua manatokona
- WīwīKei te rangahaua
- Kōrea ki te TongaKei te rangahaua
- ParīhiKua manatokona
- ItāriaKei te rangahaua
- PeinaKei te rangahaua
- MēhikoKei te rangahaua
- HōranaKei te rangahaua
- HuiteneKei te rangahaua
- HuiterangiKua manatokona
- NōweiKei te rangahaua
- PōranaKei te rangahaua
- Hongi KongiKei te rangahaua
- TenemākaKei te rangahaua
- AteriaKua manatokona
- Arāpia HautiKei te rangahaua
- HingapoaKei te rangahaua
- PiripīnaKei te rangahaua
- AotearoaKei te rangahaua
- TīekiaKua manatokona
- TākeiKua manatokona
- PeretiamaKua manatokona
- AiraniKei te rangahaua
- Te Kotahitanga o ngā Emira ArapiKua manatokona
Ngā kaha
- Te uru ki ngā rauemi Google katoa mai i te pūtea kotahi
- He tere te ako ina nui te rahi hurihanga
- Kei roto ngā tauwāhi Shopping e ārahina ana e te whāngai
Ngā here
- He iti te pūrongo mō te wāhi i haere ai te moni
- Ka paheke ki te hunga toro waitohu me te whakatairanga anō
- He taratara te mana whakahaere tauwāhi ki te whakataurite ki ngā kaupapa Search, YouTube rānei
Te hāngai ki te pūtea
Ko ngā pūtea whakamātautau he aratohu whakamahere nā mātou mō tētahi whakamātautau tōtika ā-marama. He motuhake ngā iti rawa a ngā pūhara, ā, ka utua tōtika te pāpāho ki ngā pūhara, ki ngā kaipupuri pāpāho rānei.
$3,000 ki te $12,000
Pūtea whakamātautau, ia marama
Me whai pūtea e rawaka ana kia puta te hātepe i te ako; ka tatari te whakanui mō tētahi whakamātautau ā-takiwā, pupuri rānei e whakaatu ana i te moni whiwhi tāpiri.
I ngā taumata utu o Amerika, kāore te kaiwhakamahere e utu i tēnei hongere i raro iho i te $3,000 o te pāpāho ia marama mō ia mākete, nā te mea he kikokore rawa te tohu i raro iho i tērā kia mahia he mahi. I ētahi atu mākete, ka whai te paepae i te taumata utu ā-rohe. He matapae whakamahere tēnei nā mātou, ehara i te iti rawa a te pūhara.
- Tūranga i te kōrere hoko
- Whakaarotanga, Hurihanga
- Rautaki hunga whakarongo
- Ngā tohu hunga whakarongo mai i ngā rārangi kiritaki me ngā kaihuri wāriu nui
- Ngā rōpū rawa motuhake mō ia rārangi hua, kaupapa hunga whakarongo rānei
- He whāinga whiwhi kiritaki hou ina tautoko te pūkete
Tauira inenga
Ka aromatawaihia i runga i te moni whiwhi tāpiri i muri i te aukati waitohu, ka takina mā te wehenga ā-takiwā, te pupuri kaupapa rānei i mua i te tipu o ngā pūtea.
Ā mātou pūrongo
- Te wāhanga moni whiwhi kiritaki hou
- Te hua o te whakapau pāpāho i muri i te aukati waitohu
- Te wāriu hurihanga o te rōpū rawa
Ngā pānga ki te whārangi taunga me te aroturuki
- Te aroturuki hoko me te wāriu me ngā hurihanga kua whakapaitia
- He whāngai Merchant Center me te utu me te wātea tika
- Ngā whārangi taunga mō ia kaupapa rōpū rawa mō ngā pūkete kiritaki tūpono
Ngā here auaha
- Ngā rawa whakaahua, waitohu, ataata me te kuputuhi mō ia rōpū rawa
- He ataata poutū, tapawhā hoki kia kore ai a Google e waihanga aunoa i tētahi ataata kino
- Ngā whakaahua whāngai e tutuki ana i te kaupapahere Shopping
Te whakahaere a FOCUSADS
- Ka whakatauhia ngā aukati waitohu me ngā ture URL i mua i te whakarewatanga
- Te arotake me te whakakapi rawa ā-marama
- He taki tāpiritanga i mua i ia whakapikinga pūtea
Te mahi tahi me ētahi atu hongere
- Google Search Ads
- Ka pupuri a Search i ngā kupu waitohu me ngā kupu hiahia nui; ka tūhura a Performance Max i tua atu.
- Google Shopping Ads
- Ka taea e Shopping noa te haere i tōna taha mō ngā hua me whakahaere ā-ringa e koe.
Ngā tauira whakamahi ā-ahumahi
- Tauhokohoko ā-ipurangi
- Te whiwhi kiritaki puta noa i te rārangi hua me ngā whāinga kiritaki hou
- Whakamahere whakatipu ao kākahu
- Ngā kohinga ā-kaupeka me ngā rawa whakaahua, ataata hou
- Whiwhi kiritaki hokohoko taputapu hiko me te B2B
- Ngā toa SKU maha kāore e taea te whakanui ā-ringa i a Shopping
Tōna tūranga i ia ahumahi
E hia ngā wāhanga kaihoko kua rangahaua i ia ahumahi e whakamahi ana i tēnei hongere hei pāpāho matua, hei pāpāho tautoko rānei.
- Tauhokohoko ā-ipurangiIa take, ia take
- Whakamahere kiritaki tūpono me ngā hokonga rawa whenuaIa take, ia take
- Whakatipu tāpui tāpoi me te manaaki manuhiriIa take, ia take
- Whiwhi kiritaki tāpoi hauora me ngā tiakitanga matatapuIa take, ia take
- Whakatipu tāpui rīhi waka me te kāhui wakaIa take, ia take
- Whiwhi kiritaki waka me ngā wāhanga wakaIa take, ia take
- Whakatipu wharekai, tuku kai me te toa kaiIa take, ia take
- Whakamahere whakatipu ao kākahuIa take, ia take
- Whakamahere whakatipu ataahua me te tiaki whaiaroIa take, ia take
- Whiwhi kiritaki taonga whare me te whakapaipai kāingaIa take, ia take
- Whiwhi kiritaki hokohoko taputapu hiko me te B2BIa take, ia take
- Whakatipu ara hoko pūmanawa me te SaaSIa take, ia take
- Whiwhi kiritaki kēmu me te e-hākinakinaIa take, ia take
- Te kounga o ngā kiritaki tūpono hanga whare me te whakahouIa take, ia take
- Whiwhi kiritaki kawemai, kaweatu me te tauhokohoko ā-aoIa take, ia take
- Whakatipu hanga hua, hoko rarawe me te tohatohaIa take, ia take
- Ara hoko whakahaere utanga me te tuku utangaIa take, ia take
Ngā pātai a ngā kaihoko
He aha a Performance Max i whakaatu ai i te ROAS pai engari kāore i tipu ngā hokonga? He maha ngā wā ka kerēme i ngā hurihanga mai i ngā rapunga waitohu me ngā kiritaki hoki mai. Ka aukati mātou i te waitohu ina taea, ā, ka whakamātau i te tāpiritanga i mua i te whakawhirinaki ki te tau.
Ka taea e Performance Max te whakakapi i aku kaupapa Search? He onge hei whakakapinga katoa. Ka hoatu e Search te mana whakahaere ā-pātai me te tiaki i ngā kupu waitohu; ka tāpiri a Performance Max i te toronga.
Ka whai hua mō te whakaputa kiritaki tūpono? Me ngā hurihanga kiritaki tūpono kua tātarihia anake kua kawemaitia mai i tō CRM. Ki te kore, ka kitea e ia te hunga e whakakī ana i ngā puka, engari he onge e hoko ana.
E hia te roa o te ako? Ko te tikanga e rua ki te ono wiki i runga i te rahi hurihanga. Ka karo mātou i ngā whakatika i taua wā ki te kore tētahi mea e pakaru.
Whakamātauria mēnā ka tāpiri a PMax i ngā hokonga
Te momo kaupapa whakatairanga aunoa a Google puta noa i ngā rauemi, ka whakahaerehia me ngā aukati waitohu, ngā tohu hurihanga mā me ngā rōpū rawa kua hangaia mō ia hunga whakarongo.