Ngā ture whakatairanga o Tākei i 2026
I panonitia e Tākei tana waeture whakatairanga matua i tēnei tau. Ko te whakatikatika i whakaputaina i te Official Gazette i te 1 o Hūrae 2026, i whai mana i te 1 o Ākuhata 2026, ā, ka kapi i te whakatairanga whāinga, ngā tuku kaiaweawe, ngā pānui nā te AI i hanga, ngā kī utu heke, ngā kī taiao me ngā arotake a ngā kiritaki. Me tohu e ngā kaiaweawe ka whiwhi painga ā rātou tuku ki te “reklam”, ki te “tanıtım” rānei, ā, e kore e āhei ngā tārua AI o ngā tāngata tūturu kia puta me te mea e tautoko ana i tētahi hua. Hei tāpiri, i heke te tāke ratonga matihiko mō te whakatairanga me ētahi atu ratonga matihiko mai i te 7.5% ki te 5% mai i te 1 o Hānuere 2026, ā, ka panoni tērā i te utu o ngā pāpāho e hokona ana mai i ngā pūhara tāwāhi.
Ngā kitenga matua
- 1
I whakaputaina te Commercial Advertising and Unfair Commercial Practices Regulation kua whakatikaia i te Official Gazette i te 1 o Hūrae 2026, ā, i whai mana i te 1 o Ākuhata 2026.
Kua tuhia: mātāpuna ōkawa. Korahi: Tākei; pānui a te Ministry of Trade, i te . [1]
- 2
Me tapa e ngā kaiaweawe ka whiwhi moni, taonga, ratonga utu heke rānei, uru ki ngā huihuinga rānei ā rātou tuku ki te “reklam”, ki te “tanıtım” rānei kia mārama ai he whakatairanga.
Kua tuhia: mātāpuna ōkawa. Korahi: Tākei; pānui a te Ministry of Trade, i te . [1]
- 3
Ko ngā pānui e whakamahi ana i ngā kiripuaki matihiko nā te AI i hanga e kore e taea te wehe i te tangata, me kī pērā, ā, kua aukatia ngā pānui e puta ai tētahi tārua AI o tētahi tangata tūturu me te mea e whakamahi ana, e tūtohu ana rānei i tētahi hua.
Kua tuhia: mātāpuna ōkawa. Korahi: Tākei; pānui a te Ministry of Trade, i te . [1]
- 4
I tapahia e tētahi whakatau a te perehitini te ōwehenga tāke ratonga matihiko mai i te 7.5% ki te 5% mai i te 1 o Hānuere 2026.
Mātāpuna tuarua. Korahi: Tākei; pūrongo rongo kōrero mō te whakatau i te Official Gazette, i te . [2]
- 5
Ka tautuhi te whakatikatika i te whakatairanga whāinga hei ihirangi pānui kua whakaritea mō ngā tāngata, mō ngā rōpū rānei mā te tātari i ngā manakohanga, te wāhi, ngā raraunga taupori, ētahi atu raraunga whaiaro ōrite rānei.
Mātāpuna tuarua. Korahi: Tākei; tātaritanga a tētahi umanga rōia mō te whakatikatika, i te . [3]
Tikanga me ngā here
- Pātai
- He aha i panoni i ngā ture whakatairanga me ngā kōwhiringa pūhara i Tākei i te roanga o 2025 me 2026, ā, me aha tētahi kaiwhakatairanga?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā kaiwhakarewa e whakamahere ana i te pāpāho utu i Tākei.
- Te whakatau e pā ana
- Ko ēhea mahi tautukunga ture me whakaoti i mua i te whakarewatanga, ā, ko ēhea hongere e tika ana kia whiwhi pūtea whakamātautau i tēnei tau.
- Ngā mātāpuna
- Te pānui a te Ministry of Trade mō te whakatikatika o Ākuhata 2026, te aratohu kaiaweawe o 2021, he tātaritanga a Gün + Partners, me tētahi pūrongo rongo kōrero mō te whakatau tāke ratonga matihiko.
- Wā
- Ngā puna ōkawa, ngaio hoki pērā i te whakaputanga i te 18 o Oketopa 2026.
- Ngā mākete
- Tākei, ngā ture ā-motu me ngā kaupapa here pūhara e pā ana i reira
- Ngā tautuhinga
- Tāke ratonga matihiko: he tāke ki te moni whiwhi mai i ngā ratonga matihiko, tae atu ki te whakatairanga ā-ipurangi, e tukuna ana e ngā pūhara tāwāhi i Tākei.
- Ngā here
- Ehara tēnei whakamārama i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga me tētahi kaitohutohu ā-ture whai tohu o te rohe i mua i te mahi.
- Ka panoni ngā ture me ngā tikanga pūhara; e whakaatu ana ia puna i te rā i pānuitia ai e mātou.
Ngā mea i panonitia e te whakatikatika o Ākuhata 2026
Kua tuhia: mātāpuna ōkawa
E kī ana te Ministry of Trade he whakautu te whakatikatika ki te nui o ngā pānui e kitea ana e ngā kiritaki ā-ipurangi ināianei. Ka kawe mai i ngā tuku whai here ki raro i ngā ture whakatairanga utu heke, ā, ka whakarite i te utu tohutoro mō tētahi utu heke hei utu iti rawa i whakamahia i ngā rā tekau i mua i te tīmatanga o te utu heke. Mō ngā taonga ka pirau me ngā ratonga, ko te utu o mua te tohutoro.
Me whai tapanga whakatairanga mārama ināianei ngā ihirangi kaiaweawe i ngā wā katoa ka whiwhi te kaihanga ihirangi i tētahi mea mai i te tuku. Ko ngā aratohu o mua a te Advertising Board, i tukuna i 2021, i tono kē i te whakapuaki mārama; ka nekehia e te kupu hou te herenga ki roto i te waeture anō.
Te AI, ngā arotake me ngā kī taiao
Kua tuhia: mātāpuna ōkawa
Me whakapuaki mārama ngā kiripuaki AI rite-tangata i ngā pānui. Kua tino aukatia te whakamahi i tētahi tārua AI o tētahi tangata tūturu hei whakaatu i whakamātau, i tūtohu rānei ia i tētahi hua. Ka whakakaha anō te whakatikatika i ngā ture mō ngā kī taiao me te āhua o te whakaatu i ngā arotake a ngā kiritaki me ngā pūhara amuamu.
Ngā pānga ki te tāke me te pūtea
Mātāpuna tuarua
Ka pā te tāke ratonga matihiko ki ngā ratonga whakatairanga e hokona ana e ngā pūhara matihiko tāwāhi ki Tākei. I te ōwehenga 5% mai i te 1 o Hānuere 2026, ka whāiti iho te āputa i waenga i tētahi pūtea pāpāho kua whakahuatia me te nui kua nama. Me kī ngā mahere pāpāho mēnā kei mua, kei muri rānei ngā pūtea i tēnei tāke, kia whakatauritea ai te utu mō ia hua i runga i te pūtake ōrite.
Ngā whai wāhitanga i tēnei tau
Te tirohanga a FOCUSADS
Ka rapu ngā kaihoko o Tākei i ngā mākete ā-ipurangi me Google anō, nō reira ko ngā pānui mākete ā-ipurangi, a Google me Meta te iho o te nuinga o ngā mahere tauhokohoko ā-ipurangi e hangaia ana e FOCUSADS mō te mākete. E pai ana ngā ture hou ki ngā waitohu e whakahaere ana i ngā mahi kaihanga ihirangi mā ngā kirimana mārama, ā, e pupuri ana i te hītori utu kia reri mō ngā kaupapa utu heke.
Te hono o tēnei ki tā mātou tikanga: Me pēhea ngā ture mākete e uru ai ki te mahere pāpāho
Ngā tohutoro
- Aldatıcı reklam ve haksız ticari uygulamalarla mücadelede yeni dönem başlıyor, T.C. Ticaret Bakanlığı (Ministry of Trade), i uru
- Dijital Hizmet Vergisinde indirim, bianet, i uru
- Ticari Reklam ve Haksız Ticari Uygulamalar Yönetmeliği değişiklikleri, Gün + Partners, i uru
- Sosyal medya etkileyicileri tarafından yapılan ticari reklam ve haksız ticari uygulamalar hakkında kılavuz, T.C. Ticaret Bakanlığı, Tüketicinin Korunması ve Piyasa Gözetimi Genel Müdürlüğü, i uru