Ngā ture whakatairanga o Pōrana i 2026
Ko te mana whakataetae me te kiritaki o Pōrana, ko UOKiK, tētahi o ngā kaiwhakaū ture kaha rawa o te tapa kaiaweawe i Ūropi. Ka tono ana tūtohutanga i te tapa taumata-rua, mā te whakamahi i te utauta hononga-utu a te pūhara me tētahi tapanga kupu pērā i #reklama, ā, i Māehe 2025 i whainatia e ia ētahi kaiaweawe rongonui e toru tata ki te haurua miriona złoty te tapeke. Kua pā ngā ture whakatairanga tōrangapū EU mai i Oketopa 2025. Mō te taha whai wāhitanga, ka hoatu e Allegro Ads ki ngā kaiwhakarato ngā tūnga rapu me ngā tūnga whakaatu i te mākete ā-ipurangi nui rawa o Pōrana.
Ngā kitenga matua
- 1
Ka tūtohu a UOKiK i te tapa taumata-rua o te whakatairanga kaiaweawe: te taumahi hononga-utu a te pūhara anō me te tapanga ake a te kaihanga ihirangi, hei tauira i te whakaahuatanga o te tuku.
Kua tuhia: mātāpuna ōkawa. Korahi: Pōrana; ngā tūtohutanga a UOKiK, i te . [1]
- 2
I Māehe 2025 i whainatia e UOKiK ētahi kaiaweawe me ētahi tāngata rongonui e toru nō Pōrana tata ki te haurua miriona złoty te tapeke mō te tapa hē i te whakatairanga i Instagram.
Kua tuhia: mātāpuna ōkawa. Korahi: Pōrana; pānui pāpāho a UOKiK, 3 Māehe 2025, i te . [2]
- 3
Ka tae pea ngā whaina mō te whakapōhēhē i ngā kiritaki pēnei ki te 10% o te moni whiwhi a te pakihi i te tau i mua i te whaina.
Mātāpuna tuarua. Korahi: Pōrana; whakarāpopototanga a tētahi umanga rōia mō ngā mana o UOKiK, i te . [3]
- 4
Ka tuku a Allegro Ads i ngā otinga whakatairanga mō ngā kaiwhakarato i te mākete ā-ipurangi Allegro.
Kua tuhia: mātāpuna ōkawa. Korahi: Pōrana; Allegro Advertising, i te . [4]
- 5
I whai mana katoa te Regulation (EU) 2024/900 mō te whakatairanga tōrangapū i te 10 o Oketopa 2025.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā whenua mema o te EU, tae atu ki Pōrana, i te . [5]
Tikanga me ngā here
- Pātai
- He aha i panoni i ngā ture whakatairanga me ngā kōwhiringa pūhara i Pōrana i te roanga o 2025 me 2026, ā, me aha tētahi kaiwhakatairanga?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā kaiwhakarewa e whakamahere ana i te pāpāho utu i Pōrana.
- Te whakatau e pā ana
- Ko ēhea mahi tautukunga ture me whakaoti i mua i te whakarewatanga, ā, ko ēhea hongere e tika ana kia whiwhi pūtea whakamātautau i tēnei tau.
- Ngā mātāpuna
- Te whārangi hokohoko kaiaweawe a UOKiK me ngā whakatau o Māehe 2025, he whakarāpopototanga a CMS mō ngā tūtohutanga, Allegro Advertising me te whārangi a te Kōmihana Ūropi mō te whakatairanga tōrangapū.
- Wā
- Ngā puna ōkawa, ngaio hoki pērā i te whakaputanga i te 18 o Oketopa 2026.
- Ngā mākete
- Pōrana, ngā ture ā-motu me ngā kaupapa here pūhara e pā ana i reira
- Ngā tautuhinga
- Tapa taumata-rua: te whakamahi i te āhuatanga hononga-utu a te pūhara me te tapanga whakatairanga ake a te kaihanga ihirangi i roto i te tuku.
- Ngā here
- Ehara tēnei whakamārama i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga me tētahi kaitohutohu ā-ture whai tohu o te rohe i mua i te mahi.
- Ka panoni ngā ture me ngā tikanga pūhara; e whakaatu ana ia puna i te rā i pānuitia ai e mātou.
Kei te whakaūngia te tapa kaiaweawe
Kua tuhia: mātāpuna ōkawa
E rārangi ana ngā tūtohutanga a UOKiK i ngā tapanga e whakaaetia ana pērā i #reklama, #materiałreklamowy me “płatna współpraca z marką XYZ”, ā, ka tono kia whakaingoatia te waitohu e whakatairangatia ana. Kua kapi ngā koha, ngā pōkai PR me te whakatairanga i a ia anō, me ngā tauira. Kua kī te mana ko ngā kaiaweawe, ngā tari whakatairanga me ngā kaiwhakatairanga tahi te haepapa.
I Noema 2025 i pānui anō a UOKiK kei te tirotiro ia i te pāpāho pāpori mō te whakatairanga taikaha e aro ana ki ngā tamariki, he mea nui mō ngā waitohu taonga tākaro, kai, kēmu me te kākahu.
Te whakatairanga tōrangapū me te whakatairanga take
Kua tuhia: mātāpuna ōkawa
Mai i te 10 o Oketopa 2025, me tapa ngā pānui tōrangapū i te EU ki tētahi pānui mārama, ā, me whai whakaaetanga mārama te whāinga mā ngā raraunga whaiaro. Kua wehe ngā pūhara nunui i ngā pānui tōrangapū me ngā pānui take i te EU, nō reira me tūmanako ngā kaupapa whakatairanga i Pōrana mō ngā kaupapa waeture, kaupapa here tūmatanui rānei ka whakahokia e Meta me Google.
Ngā whai wāhitanga i tēnei tau
Te tirohanga a FOCUSADS
Mō ngā kaiwhakarato kua rārangitia kētia ki Allegro, ka tae ngā pānui mākete ā-ipurangi ki ngā kaihoko i te wā e whakataurite ana rātou i ngā hua. Ka whakatauritea e ngā mahere a FOCUSADS mō te tauhokohoko ā-ipurangi i Pōrana a Allegro Ads ki a Google Shopping i runga i te toenga hua i muri i ngā utu mākete ā-ipurangi, ā, ka pupuri i ngā kaupapa kaihanga ihirangi ki roto i ngā ture tapa a UOKiK mai i te whakarāpopototanga tuatahi.
Te hono o tēnei ki tā mātou tikanga: Me pēhea ngā ture mākete e uru ai ki te mahere pāpāho
Ngā tohutoro
- Influencer marketing (recommendations and FAQ), UOKiK (Office of Competition and Consumer Protection), i uru
- Decisions of the President of UOKiK: Chajzer, Doda and Rozenek-Majdan, UOKiK, i uru
- Recommendations of the Polish Competition Authority on the labelling of social media advertising, CMS, i uru
- Rozwiązania reklamowe dla sprzedających (Allegro Ads), Allegro Advertising, i uru
- Transparency and targeting of political advertising, European Commission, i uru
- Advertising targeted at children: UOKiK monitors social media, UOKiK, i uru