Peke ki te ihirangi matua

Putanga Oketopa 2026

Ngā ture whakatairanga o Parīhi i 2026

I whakaputaina e CONAR, te kaiwhakarite-whaiaro whakatairanga o Parīhi, tētahi putanga hou o tana aratohu whakatairanga kaiaweawe, kua whai mana mai i te 1 o Hune 2026. Ka whakawhānui i te tautuhinga o ngā kaiaweawe matihiko ki tua atu i ngā tāngata takitahi, ka whakamārama āhea he hononga tūturu ki tētahi kaiwhakatairanga, ā, ka tāpiri i ngā ture mō te tiaki tamariki me te whakamahi i te AI i ngā pānui. Mō te taha raraunga, kua whakaritea e te mana tiaki raraunga ā-motu, e te ANPD, ngā ture mō ngā whakawhitinga ā-ao, tae atu ki ngā rara kirimana paerewa, ā, kei a ia tētahi kaupapa waeture hohe mō 2025 me 2026. Mō te tauhokohoko ā-ipurangi, ka hoko a Mercado Ads i ngā tūnga puta noa i a Mercado Libre.

Ngā kitenga matua

  1. 1

    Ka whai mana te Digital Influencer Marketing and Advertising Guide hou a CONAR i te 1 o Hune 2026, ā, ka whakawhānui i te tautuhinga o ngā kaiaweawe matihiko ki tua atu i ngā tāngata māori.

    Mātāpuna tuarua. Korahi: Parīhi; whakarāpopototanga a Legal 500, i te . [1]

  2. 2

    Ka whakaputa a CONAR i te aratohu kaiaweawe me tētahi aratohu tikanga pai motuhake mō te whakatairanga ā-ipurangi e aro ana ki ngā tamariki.

    Kua tuhia: mātāpuna ōkawa. Korahi: Parīhi; CONAR, i te . [2]

  3. 3

    Ka whakarite te waeture a te ANPD mō ngā whakawhitinga ā-ao i ngā rara kirimana paerewa me ngā tikanga mō ngā whakawhitinga i raro i te upoko 33 o te LGPD.

    Kua tuhia: mātāpuna ōkawa. Korahi: Parīhi; ANPD, i te . [3]

  4. 4

    I whakatikatikahia e te ANPD Resolution No. 31 o te 22 o Tīhema 2025 te kaupapa waeture mō 2025 me 2026.

    Kua tuhia: mātāpuna ōkawa. Korahi: Parīhi; ANPD, i te . [4]

Tikanga me ngā here
Pātai
He aha i panoni i ngā ture whakatairanga me ngā kōwhiringa pūhara i Parīhi i te roanga o 2025 me 2026, ā, me aha tētahi kaiwhakatairanga?
I tuhia mō
Ngā kaiārahi whakatairanga me ngā kaiwhakarewa e whakamahere ana i te pāpāho utu i Parīhi.
Te whakatau e pā ana
Ko ēhea mahi tautukunga ture me whakaoti i mua i te whakarewatanga, ā, ko ēhea hongere e tika ana kia whiwhi pūtea whakamātautau i tēnei tau.
Ngā mātāpuna
Te pae o CONAR me tētahi whakarāpopototanga a Legal 500 mō te aratohu kaiaweawe o 2026, te waeture whakawhiti ā-ao me te kaupapa waeture a te ANPD, me ngā tuhinga kaiwhakawhanake a Mercado Libre mō Mercado Ads.
Wā
Ngā puna ōkawa, ngaio hoki pērā i te whakaputanga i te 18 o Oketopa 2026.
Ngā mākete
Parīhi, ngā ture ā-motu me ngā kaupapa here pūhara e pā ana i reira
Ngā tautuhinga
  • Hononga tūturu: he utu, he koha, he hononga whānau, mahi rānei, ētahi atu hononga rānei i waenga i tētahi kaihanga ihirangi me tētahi kaiwhakatairanga ka āhei te pā ki te āhua o te pānui a te minenga i te ihirangi.
Ngā here
  • Ehara tēnei whakamārama i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga me tētahi kaitohutohu ā-ture whai tohu o te rohe i mua i te mahi.
  • Ka panoni ngā ture me ngā tikanga pūhara; e whakaatu ana ia puna i te rā i pānuitia ai e mātou.

Te aratohu kaiaweawe o 2026

Mātāpuna tuarua

Ka whakamahia e te aratohu a CONAR te Brazilian Advertising Self-Regulation Code ki ngā ihirangi kaiaweawe. Ka kapi te putanga o 2026 i te mārama ki te tautuhi i ngā ihirangi utu, te tiaki kaha ake mō ngā tamariki me ngā taiohi, me te whakamahi i te AI i ngā kaupapa. Nā te whānui ake o tana tautuhinga i ngā kaiaweawe, ka taka pea ngā pūkete waitohu me ngā kaihanga ihirangi mariko ki roto.

He whakahaere-whaiaro ngā whakatau a CONAR, engari ka whāia e ngā pūhara me ngā pāpāho, ā, ka taea e ngā mana kiritaki te mahi motuhake i raro i te ture kiritaki.

Ngā whakawhitinga raraunga me te LGPD

Kua tuhia: mātāpuna ōkawa

Ko te nuinga o ngā pūhara pānui ka tukatuka i ngā raraunga nō Parīhi i waho i Parīhi. Ka tuku te waeture whakawhiti a te ANPD i ngā rara kirimana paerewa hei ara kotahi kia tika ai ā-ture aua whakawhitinga. Me tirotiro ngā kaiwhakatairanga mēnā e whakawhirinaki ana ngā pūhara me ngā tari whakatairanga e whakamahia ana e rātou ki tētahi tikanga kua whakaaetia, ā, mēnā e whakaahua ana ngā pānui matatapu i te whakawhitinga.

Ngā whai wāhitanga i tēnei tau

Kua tuhia: mātāpuna ōkawa

Ka hoko a Mercado Ads i ngā pānui hua me ngā pānui whakaatu puta noa i a Mercado Libre, e whakataurite ai te maha o ngā kaihoko o Parīhi i ngā hua. Ina honoa ki a Google, Meta me ngā hōtaka kaihanga ihirangi e whai ana i te aratohu CONAR, ka hoatu ki ngā waitohu tauhokohoko ā-ipurangi tētahi mahere puta noa i te ara hoko katoa. Ka whakatauritea e FOCUSADS ngā pānui mākete ā-ipurangi ki a Google Shopping i runga i te toenga hua i muri i ngā utu mō ngā kaiwhakarato o Parīhi.

Te hono o tēnei ki tā mātou tikanga: Me pēhea ngā ture mākete e uru ai ki te mahere pāpāho

Ngā tohutoro

  1. CONAR publishes new edition of the Digital Influencer Marketing and Advertising Guide, Legal 500 (KLA Advogados), i uru
  2. CONAR: Conselho Nacional de Autorregulamentação Publicitária, CONAR, i uru
  3. Regulation on international transfer of personal data, Autoridade Nacional de Proteção de Dados (ANPD), i uru
  4. Regulatory Agenda for the 2025-2026 biennium (Resolution No. 31), Autoridade Nacional de Proteção de Dados (ANPD), i uru
  5. Mercado Ads introduction, Mercado Libre Developers, i uru
  1. Whakawhiti ahumahi, Ā-ao

    Kei hea tētahi mahere Google-me-Meta e mutu ai te mahi

    Ko tētahi mahere i tāruatia mai i te mākete kāinga, te nuinga o te wā ka hoko i te rapu Google me te pāpāho pāpori Meta i ia whenua. I ētahi o ā mātou mākete e 32, ka hoko ngā pūhara ā-rohe i te rapu, i te karere, i ngā wāhi pānui mākete ā-ipurangi rānei kāore rawa tēnei mahere e pā, ā, i ētahi mākete e rua ehara ngā pūhara o te ao i te ara e mahi ana. Ka tuhia e tēnei whakamārama ngā mea e kīia ana e ia pūhara ā-rohe e hokona ana, mai i ōna ake whārangi kaiwhakatairanga, ā, ka whakatakoto i te raupapa o ngā taki e whakahaerehia ana e mātou i mua i te wehe i tētahi pūtea whenua maha.

    Google Ads, Meta Ads, Rapu, Whakatairanga mākete ā-ipurangi

  2. Whakawhiti ahumahi, Pōrana

    Ngā ture whakatairanga o Pōrana i 2026

    Ko te mana whakataetae me te kiritaki o Pōrana, ko UOKiK, tētahi o ngā kaiwhakaū ture kaha rawa o te tapa kaiaweawe i Ūropi. Ka tono ana tūtohutanga i te tapa taumata-rua, mā te whakamahi i te utauta hononga-utu a te pūhara me tētahi tapanga kupu pērā i #reklama, ā, i Māehe 2025 i whainatia e ia ētahi kaiaweawe rongonui e toru tata ki te haurua miriona złoty te tapeke. Kua pā ngā ture whakatairanga tōrangapū EU mai i Oketopa 2025. Mō te taha whai wāhitanga, ka hoatu e Allegro Ads ki ngā kaiwhakarato ngā tūnga rapu me ngā tūnga whakaatu i te mākete ā-ipurangi nui rawa o Pōrana.

    Whakatairanga mākete ā-ipurangi, Meta Ads, Google Ads

  3. Whakawhiti ahumahi, Tākei

    Ngā ture whakatairanga o Tākei i 2026

    I panonitia e Tākei tana waeture whakatairanga matua i tēnei tau. Ko te whakatikatika i whakaputaina i te Official Gazette i te 1 o Hūrae 2026, i whai mana i te 1 o Ākuhata 2026, ā, ka kapi i te whakatairanga whāinga, ngā tuku kaiaweawe, ngā pānui nā te AI i hanga, ngā kī utu heke, ngā kī taiao me ngā arotake a ngā kiritaki. Me tohu e ngā kaiaweawe ka whiwhi painga ā rātou tuku ki te “reklam”, ki te “tanıtım” rānei, ā, e kore e āhei ngā tārua AI o ngā tāngata tūturu kia puta me te mea e tautoko ana i tētahi hua. Hei tāpiri, i heke te tāke ratonga matihiko mō te whakatairanga me ētahi atu ratonga matihiko mai i te 7.5% ki te 5% mai i te 1 o Hānuere 2026, ā, ka panoni tērā i te utu o ngā pāpāho e hokona ana mai i ngā pūhara tāwāhi.

    Google Ads, Meta Ads, Whakatairanga mākete ā-ipurangi

Hurihia te whakamārama hei mahere mō tō pūkete

Ka whakawhiwhia e Hangaia tō mahere he kaute ki ia hongere mō tō mākete, tō ahumahi, tō whāinga me tō pūtea, ā, ka whakaatu i ngā utu ratonga, whakarite me te pāpāho i ngā rārangi motuhake.

Hangaia tō mahereWhakapā mai