Te rahi kiritaki B2B ki te ara kua tātarihia
Ko tētahi kaupapa whakatairanga B2B kua arotauria mō ngā puka kua whakakīia ka kite i ngā tāngata e whakakī ana i ngā puka. Nā ngā komiti hoko, ngā huringa hoko roa me ētahi kirimana nunui, ko te nuinga o aua tāngata e kore rawa e tae ki tētahi kōrerorero hoko. I te tauira mahi, ko te kaupapa e toru whakarea te nui ake o tōna utu mō ia kiritaki tūpono ka whakaputa i ngā whai wāhitanga kua tātarihia maha ake me te uara ara hoko nui ake mō te whakapau tata ōrite. Ko te rongoā ko te kōwhiri i te takahanga arotau i ia wāhanga hoko, te whakahoki i ngā hua CRM ki ngā pūhara pānui, me te pūrongo i te utu mō ia whai wāhitanga i te taha o te utu mō ia kiritaki tūpono.
Ngā kitenga matua
- 1
Ka wehea e te tauira huringa ora a HubSpot ngā kiritaki tūpono, ngā kiritaki tūpono kua tātarihia e te whakatairanga, ngā kiritaki tūpono kua tātarihia e te tīma hoko, ngā whai wāhitanga me ngā kiritaki. Ko ia wāhanga ā muri he takahanga whāiti ake, whai uara ake hei arotau.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā tautuhinga wāhanga huringa ora CRM (ngā tuhinga a HubSpot; he ōrite ngā wāhanga a ētahi atu CRM), i te . [1]
- 2
Ka taea e Google Ads te kawemai i ngā hurihanga ka puta tuimotu, pērā i tētahi waea hoko kua tātarihia, ā, ka tohu ki te pāwhiri pānui taketake.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā kawemai hurihanga tuimotu a Google Ads, i te . [2]
- 3
Ka wehea e Google Ads ngā mahi hurihanga matua, e whakamahia ana mō te tuku utu, i ngā mahi tuarua, e pūrongotia ana hei mātakitaki.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā tautuhinga mahi hurihanga a Google Ads, i te . [4]
- 4
Ka taea e te Conversions API a LinkedIn e ngā kaiwhakatairanga te tuku i ngā takahanga hurihanga mai i tō rātou ake tūmau, ahakoa kei hea te hurihanga e puta ai, mō te ine me te arotau kaupapa.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā tuhinga LinkedIn Marketing API, i te . [5]
- 5
I tā mātou tauira, ko tētahi kaupapa he 160 te utu mō ia kiritaki tūpono ka whakaputa i te 35% nui ake o ngā kiritaki tūpono kua whakaaetia e te tīma hoko i tētahi he 50 te utu mō ia kiritaki tūpono, i runga i te whakapau ōrite.
He tauira whakaahua, ehara i te paerewa. Korahi: He tauira mahi FOCUSADS me ngā whakapae kua tapaina, ehara i te paerewa, i te
Tikanga me ngā here
- Pātai
- Me arotau, me pūrongo rānei tētahi kaiwhakatairanga B2B i te pāpāho utu i runga i te rahi o ngā kiritaki tūpono, i runga rānei i te ara hoko kua tātarihia?
- I tuhia mō
- Ngā kaiwhakahaere hoko ki tāwāhi, ngā upoko tipu B2B, ngā kaihanga me ngā kaitohatoha e kimi ana i ngā kaihoko, i ngā pūkete ahumahi rānei.
- Te whakatau e pā ana
- Ko tēhea takahanga hurihanga e tukua ai te utu e ngā kaupapa, ā, ko tēhea tau e ārahi ai i te pūrongo ā-marama.
- Ngā mātāpuna
- Ngā tuhinga wāhanga huringa ora a HubSpot, ngā whārangi āwhina a Google Ads mō ngā kawemai hurihanga tuimotu, ngā hurihanga whakapai ake mō ngā kiritaki tūpono me ngā mahi matua ki ngā mahi tuarua, me ngā tuhinga Conversions API a LinkedIn.
- Wā
- Ngā tuhinga i whakaputaina i te 17 Whiringa-ā-nuku 2026.
- Ngā mākete
- Ka pā ki ia mākete e whakamahia ana ēnei pūhara me tētahi CRM; he rerekē ngā ture whakaaetanga mō te tuku ake raraunga kiritaki i ia mākete.
- Ngā tautuhinga
- Kiritaki tūpono (lead): tētahi whakapā i tuku puka, waea, kōrerorero rānei.
- Kiritaki tūpono kua whakaaetia e te tīma hoko (SQL): he kiritaki tūpono kua whakaaetia e te tīma hoko hei kiritaki tūpono tūturu.
- Uara ara hoko: te tapeke o te uara e tūmanakohia ana o ngā whai wāhitanga tuwhera i hangaia mai i te pāpāho utu.
- Ngā here
- Ka whakamahia e te tauira ngā tau porowhita kua waihangatia hei whakaatu i te tikanga. He tino rerekē ngā ōwehenga tātari me ngā ōwehenga toa i ia pakihi.
- Ki te arotau ki tētahi wāhanga hōhonu, me nui ngā hurihanga ā-marama kia ako ai te pūhara. Tērā pea me tuku utu ngā pūkete rahi iti ki tētahi wāhanga o mua, ā, me pūrongo i te wāhanga hōhonu ake.
- Ki te tuku ake i ngā raraunga CRM, me whai pūtake ā-ture me te whakaaetanga ina hiahiatia e te mākete.
He aha i ahu mai ai ngā kiritaki tūpono iti rawa te utu i ngā tāngata hē
Te tirohanga a FOCUSADS
Ka hoko ngā pūnaha tuku utu i te maha ake o tā koe e kī ana he angitu. He tānga ihirangi, he tono utu me tētahi tono kaihoko he ōrite katoa ki te pūhara ina he puka kua whakakīia katoa, ā, ko te tānga ihirangi te mea iti rawa te utu hei whakaputa.
E rua ngā raruraru ka tāpirihia e te hoko B2B. He maha ngā tāngata e awe ana i te hoko, nō reira kāore pea he pūtea a te tangata ka tānga i tētahi aratohu. Ā, he maha marama te roa o te huringa hoko, nō reira i te wā ka ngaro tētahi kiritaki tūpono, kua ako kē te kaupapa i a ia.
Tauira mahi: te utu mō ia kiritaki tūpono ki te utu mō ia whai wāhitanga
He tauira whakaahua, ehara i te paerewa
Kua arotauria te Kaupapa A ki tētahi puka kua whakakīia. Ka tuku utu te Kaupapa B ki ngā kiritaki tūpono kua whakaaetia e te tīma hoko kua whakahokia mai i te CRM, ā, he maha ake ngā pātai whakatau i te puka.
| Rārangi | Kaupapa A: ngā puka kua whakakīia | Kaupapa B: ngā kiritaki tūpono kua tātarihia |
|---|---|---|
| Whakapau pāpāho | 10,000 | 9,600 |
| Ngā kiritaki tūpono | 200 | 60 |
| Utu mō ia kiritaki tūpono | 50 | 160 |
| Ngā kiritaki tūpono kua whakaaetia e te tīma hoko | 20 (10%) | 27 (45%) |
| Utu mō ia kiritaki tūpono kua whakaaetia e te tīma hoko | 500 | 356 |
| Ngā whakaaetanga i toa i te ōwehenga toa SQL 20% | 4 | 5.4 |
| Uara ara hoko i te 30,000 mō ia whakaaetanga | 120,000 | 162,000 |
Ngā whakapae
- He tau whakakapi ngā ōwehenga tātari 10% me te 45% mō tō hītori CRM.
- He ōrite te ōwehenga toa 20% o ngā SQL me te uara whakaaetanga 30,000 mō ngā kaupapa e rua, he whakaaro tūpato tērā mō B: he nui ake te ōwehenga kati a ngā kiritaki tūpono kua tātarihia pai ake i te nuinga o te wā.
- Kāore e arohia te wā hoko mō ia kiritaki tūpono; mā te whakauru ka whānui ake te āputa, nā te mea ka tukuna e A ngā kiritaki tūpono 200 ki te tīma hoko, kaua te 60.
Kōwhiria te takahanga arotau i runga i te rahi
Kua tuhia: mātāpuna ōkawa
Ka tuku utu a Google Ads ki ngā mahi hurihanga matua, ā, ka pūrongo i ngā mea tuarua. Whakaritea te wāhanga hōhonu rawa e whakaputa ana i ngā hurihanga e rawaka ana mō ia kaupapa i ia marama hei matua, ā, puritia ngā wāhanga o mua hei tuarua kia whakaaturia tonutia ai i te pūrongo. Ka kawe ngā kawemai hurihanga tuimotu me ngā hurihanga whakapai ake mō ngā kiritaki tūpono i te wāhanga CRM ki te pāwhiri taketake; he pērā anō te mahi a te Conversions API a LinkedIn mō ngā kaupapa LinkedIn.
Ina kore e taea e te pūkete te whakaputa i ngā kiritaki tūpono kua tātarihia e rawaka ana hei ako, tukua te utu ki ngā kiritaki tūpono engari tātaria kaha ake i te puka, ā, pūrongotia tonutia te utu mō ia SQL. Pānuitia te whakamārama a FOCUSADS mō ngā hua CRM mō ngā taipitopito o te rere raraunga.
Ngā mea ka whakamātauria e mātou, i te raupapa
| Hātepe | Ka inea mā | Ka kīia he angitu ina |
|---|---|---|
| Whakaaetia te tautuhinga SQL me te tīma hoko, ā, honoa ki tētahi wāhanga CRM me tētahi tohu rā. | Te wāhanga o ngā kiritaki tūpono pāpāho utu he wāhanga kua tuhia i roto i ngā rā 30. | He wāhanga tō tata ia kiritaki tūpono, nō reira ka taea te tātai i te utu mō ia SQL. |
| Whakahokia ngā wāhanga SQL me ngā wāhanga whai wāhitanga ki Google Ads me LinkedIn, kua whakaritea hei tuarua mō te marama kotahi. | Te ōwehenga hāngai i waenga i ngā wāhanga kua tukuna ake me ngā pāwhiri pānui. | Kia rawaka ngā hurihanga hāngai mō ia kaupapa hei huri i te wāhanga SQL hei matua. |
| Hurihia tētahi kaupapa kia tuku utu ki ngā SQL, ā, puritia tētahi kaupapa ōrite ki ngā kiritaki tūpono. | Te utu mō ia SQL me te uara ara hoko i te roanga o tētahi huringa hoko. | Ka whakaatu te kaupapa tuku-utu-SQL i tētahi utu iti iho mō ia SQL i te whakapau ōrite. |
Te whāinga, te takahanga tuku utu me te rārangi pūrongo
Kōwhiria te rārangi e hāngai ana ki te tikanga hoko. Ko te takahanga tuku utu te mea hōhonu rawa he rawaka tōna rahi.
| Tikanga hoko | Tukua te utu ki | Pūrongo tuatahi | Ngā raraunga e hiahiatia ana |
|---|---|---|---|
| Ngā hoko SME rahi nui, huringa poto | Kiritaki tūpono kua tātarihia | Utu mō ia SQL | Wāhanga CRM i roto i ētahi rā |
| Ngā hoko hinonga nui, huringa roa | Kiritaki tūpono kua whakaaetia e te tīma hoko, hui kua tonoa rānei | Uara ara hoko kua hangaia | Kawemai tuimotu me te uara whai wāhitanga |
| Te kimi kaihoko, kaitohatoha rānei | He tono kua oti e whakawhiti ana i te tātari | Ngā kaitono kua whakaaetia | Te hua tātari i te CRM |
| Te whai i muri i tētahi whakaaturanga ahumahi | Hui kua tonoa | Ngā hui kua tū me ngā whai wāhitanga | Ngā kiritaki tūpono o te huihuinga kua honoa ki ngā kaupapa |
Te hono o tēnei ki tā mātou tikanga: Tautuhia te tūturu ōhanga i mua i te whakapau pāpāho
Ngā tohutoro
- Use contact and company lifecycle stages, HubSpot Knowledge Base, i uru
- About offline conversion imports, Google Ads Help, i uru
- Configure Google Tag Manager for enhanced conversions for leads, Google Ads Help, i uru
- About primary and secondary conversion actions, Google Ads Help, i uru
- Conversions API (LinkedIn Marketing API), Microsoft Learn / LinkedIn, i uru