Arotauria ngā whakamātautau SaaS ki ngā pūkete kua whakahohea
Ka taea e tētahi kamupene pūmanawa he whakamātautau kore utu tōna te hoatu e toru ngā takahanga ki tētahi pūhara pānui hei tuku utu: te rēhitatanga whakamātautau, te mahi tuatahi i roto i te hua e matapae ana i te utunga, me te utunga tuatahi. Ka tae mai ngā rēhitatanga i te rā o te pāwhiri, he maha hoki, engari ko ētahi nō ngā tāngata kāore e whakamahi anō i te hua. Ko ngā utunga te mea ka mau ki te pakihi, engari ka tae mai i muri i te mutunga o te whakamātautau, he iti hoki te maha. Ka tatau a Meta i ngā hurihanga i muri i te pāwhiri mō te 7 rā te roa rawa i muri i te pāwhiri hono, nā reira kāore rawa tētahi utunga i te rā 14 o te whakamātautau e tae ki tana arotautanga. Ka whakaae a Google Ads ki ngā matapihi pāwhiri tae atu ki te 90 rā, ā, ka whakaae ki ngā hurihanga kua kawemaihia tae atu ki te 90 rā i muri i te pāwhiri. Mō te nuinga o ngā whakamātautau, ko te takahanga tuku utu e whai hua ana ko te whakahohenga: he mahi i roto i te hua i te wiki tuatahi e hono ana ō ake raraunga ki te utunga. Pūrongotia ngā utunga i te taha o tēnei i ia hongere, ā, tirohia ia marama kei te utu tonu ngā pūkete kua whakahohea mai i ia hongere.
Ngā kitenga matua
- 1
Ka tatau te tautuhinga tautapa hua paerewa a Meta i ngā takahanga i muri i te pāwhiri ka puta i roto i te 1, te 7 rānei o ngā rā i muri i te pāwhiri hono, me ngā takahanga mātaki-puta (view-through) i roto i te 1 rā i muri i tētahi whakaaturanga, ā, ka arotau i te tuku pānui mō ngā matapihi kua kōwhiria.
Kua tuhia: mātāpuna ōkawa. Korahi: Meta Business Help Center, ngā tautuhinga tautapa hua, i te . [1]
- 2
Ka tohu a Meta i tētahi huinga pānui ki te “Kua whāiti te ako” (“Learning limited”) ina kāore pea e whiwhi i te tata ki te 50 takahanga arotau i te wiki i muri i tana whakatikatika nui whakamutunga, ā, ka tohutohu kia kōwhiria he takahanga arotau e auau ake ana.
Kua tuhia: mātāpuna ōkawa. Korahi: Meta Business Help Center, te tūnga “Kua whāiti te ako” (“Learning limited”), i te . [2]
- 3
Ka whakamahi a Google Ads i tētahi matapihi hurihanga 30-rā i muri i te pāwhiri, ki te kore te kaiwhakatairanga e huri i a ia, ā, ka whakaae tae atu ki te 90 rā, i runga anō i te pūtake o te hurihanga. Kāore e kawemaihia ngā hurihanga tuimotu ka tukuna ake neke atu i te 90 rā i muri i te pāwhiri whakamutunga; mō ngā hurihanga whakapai ake mō ngā kiritaki tūpono, ko te here he 63 rā.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā whārangi āwhina a Google Ads, ngā matapihi hurihanga me ngā kawemai hurihanga tuimotu, i te . [5]
- 4
Mai i te 15 o Hune 2026, kua mutu te whakaae a te Google Ads API ki ngā kaiwhakamahi hou o ngā kawemai hurihanga tuimotu, tae atu ki ngā hurihanga whakapai ake mō ngā kiritaki tūpono. Ka whakaingoa a Google i te Data Manager API hei API matua mō ēnei kawemai; ka taea e ngā kaiwhakawhanake kua kawemai kē te whakamahi tonu i te Google Ads API i a rātou e neke ana.
Kua tuhia: mātāpuna ōkawa. Korahi: Google Ads Developer Blog, tuhinga o te 15 o Mei 2026, i te . [7]
- 5
I tā mātou tauira whakaahua, ka kawea mai e te 6,000 ia marama te tata ki te 28 whakahohenga me ngā pūkete e utu ana e 7 ia wiki. I taua tahua, kāore rawa ngā utunga e tae ki te aratohu a Meta o te tata ki te 50 takahanga ia wiki; ka tae ngā whakahohenga ki reira i te tata ki te 10,800 ia marama.
He tauira whakaahua, ehara i te paerewa. Korahi: He tauira mahi FOCUSADS me ngā whakapae kua tapaina, ehara i te paerewa, i te
Tikanga me ngā here
- Pātai
- Ko tēhea takahanga whakamātautau me hoatu e tētahi kamupene pūmanawa ki a Google, Meta me LinkedIn hei tuku utu: ko te rēhitatanga, ko te pūkete kua whakahohea, ko te utunga tuatahi rānei?
- I tuhia mō
- Ngā kaiwhakarewa, ngā kaiārahi tipu me ngā kaihokohoko mahinga i ngā kamupene pūmanawa e hoko ana mā tētahi whakamātautau kore utu, mahere kore utu rānei, me ngā kaitātari e tuku ana i ngā raraunga hurihanga ki ngā pūhara pānui.
- Te whakatau e pā ana
- Ko tēhea takahanga hei takahanga tuku utu i ia pūhara, ko ēhea takahanga hei pūrongo i tōna taha, ā, he aha te tahua e hiahiatia ana e te takahanga kua kōwhiria.
- Ngā mātāpuna
- Ngā whārangi Meta Business Help Center mō ngā tautuhinga tautapa hua me te “Kua whāiti te ako”, te tohutoro Meta Conversions API, ngā whārangi āwhina a Google Ads mō ngā matapihi hurihanga, ngā kawemai hurihanga tuimotu me ngā mahi hurihanga matua me te tuarua, te Google Ads Developer Blog mō te Data Manager API, me ngā tuhinga Conversions API a LinkedIn i Microsoft Learn.
- Wā
- Ngā whārangi ōkawa pērā i te whakaputanga i te 3 o Noema 2026.
- Ngā mākete
- Ngā mākete e mahi ana mātou e whakahaerehia ai ngā pānui Google, Meta me LinkedIn. I Haina tuawhenua, kāore nei ngā pānui Google me Meta e tuku ki ngā kaiwhakamahi, kāore ngā wāhanga mō ngā pūhara e pā.
- Ngā tautuhinga
- Rēhitatanga whakamātautau: he pūkete hou i hangaia i runga i tētahi whakamātautau kore utu, mahere kore utu rānei.
- Pūkete kua whakahohea: he pūkete whakamātautau e whakaoti ana, i roto i ōna rā tuatahi e 7, i tētahi mahi i roto i te hua e hono ana ō ake raraunga ki te utunga ā muri ake.
- Pūkete e utu ana: he pūkete whakamātautau e tīmata ana i tētahi ohaurunga utu.
- Takahanga tuku utu: te hurihanga e arotau ana tētahi kaupapa ki a ia, e kīia ana ko te mahi hurihanga matua i Google Ads, ko te takahanga arotau i Meta.
- Ngā here
- Kāore mātou e whakaputa i ngā ōwehenga whakamātautau, whakahohenga, utunga rānei mō te pūmanawa. He rerekē ēnei i ia hua, i ia utu, i ia mākete, nā reira whakamahia ō ake.
- Ka huri ngā matapihi o ngā pūhara me ngā ara kawemai, pērā i te nekehanga a Google ki te Data Manager API i Hune 2026. Tirohia ngā whārangi ora i mua i te hanga i tētahi whakaritenga.
- Ko te tuku i ngā wāhitau īmēra kua whakamunatia, i ētahi atu raraunga kaiwhakamahi rānei ki ngā pūhara pānui he tukatuka i ngā raraunga whaiaro. I te UK me te EEA, me whai pūtake ā-ture, me ngā tohu whakaaetanga e tonoa ana e ia pūhara. Ehara tēnei i te tohutohu ā-ture.
E toru ngā takahanga, e toru ngā takaroa
Te tirohanga a FOCUSADS
Ka whakaputa tētahi whakamātautau kore utu i ngā takahanga e toru e taea ai e tētahi pūhara pānui te ako. Ka puta te rēhitatanga i te rā o te pāwhiri. Ko te whakahohenga, pērā i tā mātou tautuhi i konei, he mahi i roto i te hua i ngā rā tuatahi e 7, pērā i te pōwhiri i tētahi hoa mahi, i te hono rānei i tētahi pūtake raraunga. Ka tae mai te utunga ina mutu te whakamātautau, ā, mō tētahi whakamātautau 14-rā, e rua wiki, neke atu rānei i muri i te pāwhiri.
Ko te mea tōmua ake te takahanga, ko te nui ake o aua takahanga, ko te iti ake hoki o tā ia takahanga e kōrero ana mō te moni whiwhi. Ko ngā ture pūhara kei raro iho e whakatau ana ko tēhea o ngā mea e toru ka taea e tētahi kaupapa te whakamahi.
Te roa e tatari ai ia pūhara
Kua tuhia: mātāpuna ōkawa
Ka tatau te tautuhinga tautapa hua paerewa a Meta i ngā takahanga i muri i te pāwhiri mō te 1, te 7 rānei o ngā rā i muri i te pāwhiri hono, me ngā takahanga mātaki-puta (view-through) mō te 1 rā i muri i tētahi whakaaturanga, ā, ka arotau i te tuku pānui mō ngā matapihi kua kōwhiria. Ka taka tētahi utunga i te rā 14 o te whakamātautau ki waho o ngā matapihi e rua, nā reira kāore e taea e Meta te tautapa ki te pānui, te ako rānei i taua utunga. Me tae anō ngā takahanga ka tukuna mā te Conversions API a Meta i roto i te 7 rā o te wā i puta ai, ki te kore ka whakakāhoretia te tono katoa.
Ka whakamahi a Google Ads i tētahi matapihi 30-rā i muri i te pāwhiri, ki te kore te kaiwhakatairanga e huri i a ia, ā, ka whakaae tae atu ki te 90 rā, i runga anō i te pūtake o te hurihanga. Ka whakaaetia ngā hurihanga ka kawemaihia mai i tētahi pūnaha nama, i tētahi CRM rānei tae atu ki te 90 rā i muri i te pāwhiri whakamutunga, ki te 63 rā rānei mō ngā hurihanga whakapai ake mō ngā kiritaki tūpono. Ka uru tētahi whakamātautau 14-rā, 30-rā rānei ki roto i aua here.
Ka whakaae te Conversions API a LinkedIn ki ngā takahanga he waitohu wā tō rātou i roto i ngā rā 90 kua hipa. Ka taea ngā matapihi i muri i te pāwhiri te 1, te 7, te 28, te 30, te 90 rānei o ngā rā, ā, te 180, te 365 rānei o ngā rā mō ētahi momo hurihanga, tae atu ki te hoko me te kiritaki tūpono.
Mā te rahi e whakatau tā te tuku utu e ako ai
Kua tuhia: mātāpuna ōkawa
Ka tohu a Meta i tētahi huinga pānui ki te “Kua whāiti te ako” (“Learning limited”) ina kāore pea e whiwhi i te tata ki te 50 takahanga arotau i te wiki i muri i tana whakatikatika nui whakamutunga, ā, ka tohutohu kia kōwhiria he takahanga e auau ake ana. Ka whakaahua a Google i tētahi wāhanga ako o te 7 ki te 14 rā mō Smart Bidding. Ka tuku utu anake ia i runga i ngā mahi hurihanga matua; ka puta ngā mahi tuarua i te tīwae “Ngā hurihanga katoa” (“All conversions”), ā, kāore e pā ki te tuku utu ki te kore e uru ki tētahi whāinga ritenga (“custom goal”).
Ki te kawe mai tētahi kaupapa i ngā pūkete e utu ana e whitu ia wiki, he iti rawa tā Meta hei ako, ahakoa he aha te matapihi tautapa hua. I te tauira kei raro iho, ka kawea mai e taua kaupapa anō kia whā whakarea ake ngā whakahohenga.
I huri te ara kawemai a Google i Hune
Kua tuhia: mātāpuna ōkawa
Mai i te 15 o Hune 2026, kua whakakāhore te Google Ads API, me tētahi hapa, i ngā kaiwhakamahi hou o ngā kawemai hurihanga tuimotu, tae atu ki ngā hurihanga whakapai ake mō ngā kiritaki tūpono. Ka whakaingoa a Google i te Data Manager API hei ara matua mō ēnei kawemai. Ka taea e ngā kaiwhakawhanake kua kawemai kē te whakamahi tonu i te Google Ads API i a rātou e neke ana ki Data Manager. Ko tētahi kamupene ka tuku i ngā whakahohenga, i ngā utunga rānei mai i ōna ake tūmau ki a Google mō te wā tuatahi, me hanga ki runga i te Data Manager API.
Tā mātou tūtohu
Te tirohanga a FOCUSADS
Waiho te whakahohenga hei takahanga arotau i Meta, hei mahi hurihanga matua hoki i Google Ads me LinkedIn. Kōwhiria te mahi mai i ō ake raraunga: whakatairitea ngā pūkete whakamātautau i utu ki ērā kāore i utu, ā, kōwhiria te mahi o te wiki tuatahi e mārama rawa ana te wehe i a rātou. Tukuna mai i tō tūmau i te wā tonu ka puta.
Pūrongotia ngā rēhitatanga whakamātautau me ngā pūkete e utu ana i tōna taha. I Google Ads, kawemaihia ngā pūkete e utu ana hei mahi hurihanga tuarua, kia puta ai i te “Ngā hurihanga katoa” (“All conversions”) me te kore e huri i te tuku utu. Ia marama, whakatairitea i ia hongere te wāhanga o ngā pūkete kua whakahohea ka utu ā muri ake. Ki te iti kē te auau o te utu a ngā pūkete kua whakahohea o tētahi hongere, he nui rawa te whakaahua a tana tatau whakahohenga i a ia, nā reira aromatawaitia taua hongere i runga i te utu mō ia pūkete e utu ana.
Ina whiwhi tētahi huinga pānui Meta i te iti iho rawa i te 50 whakahohenga ia wiki, whakakotahitia ngā huinga pānui i mua i te hoki ki ngā rēhitatanga. Ki te tuku utu koe i runga i ngā rēhitatanga, aromatawaitia te kaupapa i runga i te utu mō ia pūkete kua whakahohea, kaua rawa i runga i te utu mō ia whakamātautau.
Tauira mahi: ngā takahanga ia wiki i tētahi tahua kotahi
He tauira whakaahua, ehara i te paerewa
Ka whakahaere tētahi kamupene pūmanawa i tētahi whakamātautau kore utu 14-rā, ā, ka whakapau i te 6,000 ia marama ki tētahi kaupapa Meta kotahi. Ka tatau te ripanga i ia takahanga ia marama, ia wiki hoki.
| Rārangi | Uara | Te tātai |
|---|---|---|
| Whakapau pāpāho ā-marama | 6,000 | Whakapae |
| Utu mō ia rēhitatanga whakamātautau | 20 | Whakapae |
| Ngā rēhitatanga whakamātautau | 300 | 6,000 ÷ 20 |
| Wāhanga o ngā whakamātautau kua whakahohea i roto i te 7 rā | 40% | Whakapae, mai i ngā raraunga hua |
| Ngā pūkete kua whakahohea | 120 | 300 × 40% |
| Wāhanga o ngā pūkete kua whakahohea e utu ana | 25% | Whakapae, mai i ngā raraunga nama |
| Ngā pūkete e utu ana | 30 | 120 × 25% |
| Utu mō ia pūkete kua whakahohea | 50 | 6,000 ÷ 120 |
| Utu mō ia pūkete e utu ana | 200 | 6,000 ÷ 30 |
| Ngā whakahohenga ia wiki | 28 | 120 ÷ 4.33, kua porowhitatia |
| Ngā pūkete e utu ana ia wiki | 7 | 30 ÷ 4.33, kua porowhitatia |
| Whakapau ā-marama mō te tata ki te 50 whakahohenga ia wiki | 10,800 | 50 × 4.33 × 50, kua porowhitatia |
Ngā whakapae
- He tau whakakapi ngā tatauranga katoa i te moni kotahi; whakamahia ō ake raraunga whakamātautau me ō raraunga nama.
- Ka tatauria ngā takahanga i te marama i tīmata ai te whakamātautau, ā, ka kīia he 4.33 wiki i te marama.
- E whakapae ana te tauira ka noho tonu te utu mō ia pūkete kua whakahohea ki te 50 i a ia e piki ana te whakapau; tirohia tēnei mā tētahi whakamātautau whakapau.
Ngā mea ka whakamātauria e mātou, i te raupapa
| Hātepe | Ka inea mā | Ka kīia he angitu ina |
|---|---|---|
| Whakatairitea ngā mahi i roto i te hua i te wiki tuatahi a ngā pūkete whakamātautau i utu ki ērā kāore i utu, ā, tuhia kotahi te tautuhinga whakahohenga. | Te ōwehenga utunga o ngā pūkete kua whakahohea ki ērā atu pūkete whakamātautau katoa. | Ka utu ngā pūkete kua whakahohea kia rua whakarea te auau, neke atu rānei, i ērā atu. |
| Tukuna te whakahohenga mai i tō tūmau ki a Meta, Google Ads me LinkedIn hei takahanga tuku utu, ā, ngā pūkete e utu ana hei takahanga pūrongo. | Ngā whakahohenga kua tatauria i ia pūhara ki tō pātengi raraunga hua. | Ka ōrite ngā tatau i roto i te 10% mō ngā wiki e rua. |
| Whakahaerehia ngā kaupapa me te tuku utu i runga i te whakahohenga mō ngā wiki e whā neke atu, kāore he whakatikatika nui. | Utu mō ia pūkete e utu ana i ia hongere, mai i ngā raraunga nama. | Waiho tonu te whakahohenga hei takahanga tuku utu i te wā kāore te utu mō ia pūkete e utu ana i teitei ake i tērā i te wā o te tuku utu ki ngā rēhitatanga. |
I mua i tō huri i te takahanga tuku utu
Ki te kāo tētahi whakautu, whakatikaina tuatahi.
| Pātai | He aha i whai take ai |
|---|---|
| Kua tautuhia te whakahohenga mai i ō ake raraunga mō ngā whakamātautau kua utu me ērā kāore i utu? | Tērā pea kāore tētahi mahi i kōwhiria mā te pōhēhē noa e matapae i te utunga |
| Ka whakahohea te nuinga o ngā pūkete kua whakahohea i roto i te 7 rā o te pāwhiri? | Ko te matapihi pāwhiri roa rawa a Meta he 7 rā |
| Ka tukuna ngā whakahohenga mai i tō tūmau i roto i te 7 rā o tō rātou putanga? | Ka whakakāhore te Conversions API a Meta i ngā takahanga tawhito ake |
| Ka whiwhi ia huinga pānui Meta i te tata ki te 50 whakahohenga ia wiki? | Ki raro iho i tērā, ka pūrongo a Meta i te huinga pānui hei “Kua whāiti te ako” (“Learning limited”) |
| Ka pūrongotia ngā pūkete e utu ana i te taha o ngā whakahohenga i ia hongere? | Tērā pea ka mutu te matapae a te whakahohenga i te utunga i tētahi hongere |
Te hono o tēnei ki tā mātou tikanga: Hangaia tuatahitia te hanganga hurihanga
Ngā tohutoro
- About attribution models and attribution settings, Meta Business Help Center, i uru
- About Learning limited, Meta Business Help Center, i uru
- Server event parameters (Conversions API), Meta for Developers, i uru
- About conversion windows, Google Ads Help, i uru
- Guidelines for importing offline conversions, Google Ads Help, i uru
- About primary and secondary conversion actions, Google Ads Help, i uru
- Changes to Offline Click Conversion Import Support in the Google Ads API, Google Ads Developer Blog, i uru
- Conversions API (LinkedIn Marketing API), Microsoft Learn / LinkedIn, i uru