Ka tīmata ngā tāpui tika hōtēra i ngā hononga kore utu
Ko te hōtēra e hoko ana i te nuinga o ōna rūma mā ngā umanga haerenga ā-ipurangi ka utu kōmihana mō ia noho pērā. Ka whakaatu a Google i ngā utu hōtēra a ngā hoa Hotel Center hei hononga tāpui kore utu, kāore e tono utu mō ngā pāwhiri, ā, ka raupapahia ahakoa ko wai e whakatairanga ana. Ko te whakauru i te utu ake o te hōtēra ki aua hononga, me te tūtohu i ngā pāwhiri kia taea ai e te pūkaha tāpui te tatau, kāore he utu pāpāho. Muri iho, me hinga i ia kōwhiringa utu taua tatauranga anō. Ko Performance Max for travel goals, ngā pānui hōtēra i Google me ngā pānui haerenga i Meta, he tika te whakahaere anake i te wā he iti iho te utu o tētahi tāpui tika ka kawea mai e rātou i te kōmihana me ngā utu ratonga ka utua e te hōtēra ki te kore. Mō ngā manuhiri i te European Economic Area (EEA), kei ngā hua hōtēra a Google anō tētahi wae kaiwhakarato (supplier unit) mō ngā kaiwhakarato tika, i te taha o ngā wae e whakakīia ana e ngā umanga haerenga me ngā pae rapu haerenga (metasearch).
Ngā kitenga matua
- 1
Ka whakaatu a Google i ngā hononga tāpui kore utu i te taha o ngā pānui hōtēra i tana kōwae tāpui hōtēra. Kāore ngā hoa e utu mō ēnei, kāore ngā tuku utu e pā ki tō rātou raupapa, ā, ka raupapahia e Google i runga i ngā tohu tae atu ki te hiahia o te kiritaki, te uara ki te kaiwhakamahi, te wheako whārangi taunga me te rekoata o te hoa mō te tika o ngā utu.
Kua tuhia: mātāpuna ōkawa. Korahi: Google Hotel Center Help, ngā hononga tāpui kore utu, i te . [1]
- 2
Kāore ngā pāwhiri mai i ngā hononga tāpui kore utu e puta i Google Ads, ā, kāore e whakamahi i tana tauira aroturuki. Ka taea e ngā hoa Hotel Center te wehe i ēnei i ngā pāwhiri pānui mā ngā tawhā whārangi taunga CAMPAIGN-ID, IF-AD-CLICK rānei.
Kua tuhia: mātāpuna ōkawa. Korahi: Google Hotel Center Help, te aroturuki mō ngā hononga tāpui kore utu, i te . [2]
- 3
Ka hanga a Performance Max for travel goals i tētahi rōpū rawa mō ia wāhi noho, ā, ka tuku puta noa i ngā hongere a Google tae atu ki Search, YouTube, Maps me te hongere Travel. I tēnei wā, ko te hono i tētahi pūkete Hotel Center ki a ia ka herea ki ngā pūkete kāore i neke atu i te 100 hōtēra; ka whakamahi ngā pūkete nunui ake i te API.
Kua tuhia: mātāpuna ōkawa. Korahi: Google Ads Help mō Performance Max for travel goals, i te . [4]
- 4
Mō ngā kaiwhakamahi i te European Economic Area, ka taea e ngā rapunga hōtēra te whakaatu i tētahi wae kaikohikohi (aggregator unit) e whakakīia ana e ngā kaikohikohi haerenga kua whakaaetia, ā, i tōna taha, he wae kaiwhakarato (supplier unit) mō ngā kaiwhakarato tika pērā i ngā hōtēra takitahi. Ka puta anake te wae kaiwhakarato ina puta hoki te wae kaikohikohi.
Kua tuhia: mātāpuna ōkawa. Korahi: Google Search Central, ngā wae kaikohikohi me ngā wae kaiwhakarato, i te . [6]
- 5
I tā mātou tauira, ko tētahi tāpui 300 i te kōmihana 15%, ka tangohia te utu 3% o te tango tika, ka whakatau i te utu-ōrite 36 mō ia tāpui tika utu, nō reira me kawe mai e te 2,000 i te marama mō te pāpāho ngā tāpui e 56 ka haere mā tētahi umanga ki te kore.
He tauira whakaahua, ehara i te paerewa. Korahi: He tauira mahi FOCUSADS me ngā whakapae kua tapaina, ehara i te paerewa, i te
Tikanga me ngā here
- Pātai
- Me whakapau rānei e tētahi hōtēra motuhake tana pūtea tāpui tika e whai ake nei ki ngā hōputu hōtēra a Google, ki ngā pānui haerenga Meta, kāore rānei ki tētahi, kia mahi rā anō ōna hononga tāpui kore utu?
- I tuhia mō
- Ngā rangatira, ngā kaiwhakahaere moni whiwhi me ngā kaiārahi hokohoko i ngā hōtēra motuhake me ngā rōpū hōtēra iti e whiwhi ana i te wāhanga nui o ā rātou tāpui mā ngā umanga haerenga ā-ipurangi.
- Te whakatau e pā ana
- He aha hei whakarite i mua i te utu mō te pāpāho, me te utu mō ia tāpui tika ka kore ai tētahi hongere utu e utu i a ia anō.
- Ngā mātāpuna
- Google Hotel Center Help mō ngā hononga tāpui kore utu me te aroturuki pāwhiri, Google Ads Help mō Performance Max for travel goals, Google Search Central mō ngā wae kaikohikohi me ngā wae kaiwhakarato i te European Economic Area, me ngā whārangi Meta Business Help Center mō ngā rārangi hua hōtēra me ngā pānui haerenga.
- Wā
- Ngā whārangi ōkawa pērā i te whakaputanga i te 27 o Oketopa 2026.
- Ngā mākete
- Ngā mākete e mahi ana mātou e whakahaerehia ai ngā pānui Google me Meta. Ka pā anake ngā wae kaikohikohi me ngā wae kaiwhakarato ki ngā kaiwhakamahi i te European Economic Area. I Haina tuawhenua, kāore nei ngā pānui Google me Meta e tuku ki ngā kaiwhakamahi, kāore ngā wāhanga utu e pā.
- Ngā tautuhinga
- Tāpui tika: he tāpui i te pae tukutuku ake o te hōtēra, i tōna pūkaha tāpui rānei, kāore he kōmihana umanga.
- Hononga tāpui kore utu: he whakarārangi utu kāore i utua i te kōwae tāpui hōtēra a Google, ka raupapahia motuhake i ngā pānui hōtēra.
- Utu utu-ōrite mō ia tāpui tika: te kōmihana ka penapenatia i tētahi tāpui, tangohia te utu tāpiri o te tango tika.
- Tāpui tika tāpiri: he tāpui tika ka haere mā tētahi umanga ki te kore.
- Ngā here
- Kāore mātou e whakaputa i ngā reiti kōmihana, ngā utu pāwhiri, ngā reiti hurihanga rānei mō ngā hōtēra. He rerekē ngā kirimana umanga i tēnā hōtēra, i tēnā mākete, nō reira whakamahia ōu ake.
- E ai ki a Google, kei te whakamātau ia i te wāhi e noho ai ngā hononga tāpui kore utu ki te taha o ngā hononga utu, nō reira ka rerekē pea tō rātou tūranga i te whārangi.
- He rerekē ngā ture mō ngā rara ōritenga utu (rate parity) me te whakaatu utu i tēnā whenua, i tēnā whenua, ā, kei waho i tēnei tuhinga.
Kāore he utu mō ia pāwhiri i ngā hononga tāpui kore utu
Kua tuhia: mātāpuna ōkawa
E rua ngā momo hononga utu ka whakaaturia e te kōwae tāpui hōtēra a Google. Ka raupapahia ngā pānui hōtēra i tētahi mākete-tono. Ka raupapahia ngā hononga tāpui kore utu i runga i te hiahia o te kiritaki, te uara ka tukuna, te wheako whārangi taunga me te rekoata o te hoa mō te tika o ngā utu. Kāore a Google e tango utu mō ngā hononga tāpui kore utu, ā, kāore ngā tuku utu, te whakapau pānui rānei a tētahi hōtēra e pā ki te wāhi ka puta tōna hononga kore utu.
Ko te hōtēra kei Hotel Center kē, he tuku utu tōna i tētahi kaupapa hōtēra, he utu wātea, he whārangi taunga hoki, ka whai tika aunoa. Ka taea e ngā hōtēra kāore he pūkete Hotel Center te tīmata i te aratohu tīmatanga a Google. Ka taea e ngā pūkaha tāpui me ngā kaiwhakahaere hongere (channel managers) te mahi hei hoa hononga a Google, nō reira tērā pea ka taea e te kaiwhakarato ake o te hōtēra te whakakā i ngā hononga.
Tataua motuhaketia ngā pāwhiri kore utu
Kua tuhia: mātāpuna ōkawa
Kāore rawa ngā pāwhiri hononga tāpui kore utu e tae ki te pūkete Google Ads, nō reira ka mahue i ōna pūrongo tētahi wāhanga o ngā mea ka tukuna e Google ki te pūkaha tāpui. He pūrongo ake tō Hotel Center mō te mahinga o ngā hononga kore utu. Ka tohu ngā tawhā whārangi taunga CAMPAIGN-ID, IF-AD-CLICK rānei i ia pāwhiri he utu, he kore utu rānei, e taea ai e te pūkaha tāpui me ngā tātaritanga te wehe i ngā tāpui mā te pūtake. Ka taunaki anō a Google i te tawhā VERIFICATION kia whakakorehia ai ana ake pāwhiri whakamātau.
Ngā hōputu hōtēra utu i Google me Meta
Kua tuhia: mātāpuna ōkawa
Ka hanga a Performance Max for travel goals i tētahi rōpū rawa kotahi mō ia wāhi noho. Ina wātea ngā utu, ka taea e ia te whakaatu i ngā hōputu e arahina ana e te utu pērā i ngā kaupapa hōtēra, i te taha o ngā tauwāhi i Search, YouTube, Display, Discover, Gmail me Maps. Ka taea te hanga i ngā rārangi wāhi noho i Google Ads, te hono mai rānei i Hotel Center; i tēnei wā ka mahi anake te hono Hotel Center mō ngā pūkete kāore i neke atu i te 100 hōtēra.
I Meta, he momo pānui rārangi hua Advantage+ ngā pānui hōtēra. Me whai rātou i tētahi rārangi hua hōtēra, ka taea te hanga mai i tētahi Google Hotel List Feed o nāianei, me tētahi Meta Pixel, SDK rānei kua hono atu. Ka taea ngā pānui haerenga mō te rapu kiritaki hou te whakapai ki ngā takahanga Search, ViewContent, InitiateCheckout, Purchase rānei, nō reira ko te pūkaha tāpui kāore e tuku i te Purchase ki Meta ka here i te kaupapa ki ngā hipanga o mua.
He ara motuhake mō ngā kaiwhakarato tika i te EEA
Kua tuhia: mātāpuna ōkawa
Mō ngā kaiwhakamahi i te European Economic Area, ka taea e Google te whakaatu i tētahi wae kaikohikohi (aggregator unit) i ngā rapunga hōtēra, e whakakīia ana e ngā umanga haerenga ā-ipurangi, ngā pae rapu haerenga (metasearch) me ngā rārangi kua whakaaetia, ā, i tōna taha he wae kaiwhakarato (supplier unit) mō ngā kaiwhakarato tika pērā i ngā hōtēra takitahi. Ka puta anake te wae kaiwhakarato ina puta hoki te wae kaikohikohi. Ka whai tika tētahi hōtēra mēnā he kaiwhakarato tika ia, ā, ka mahi tana pae tukutuku ki ngā kaiwhakamahi i te EEA.
Tā mātou raupapa mahi
Te tirohanga a FOCUSADS
Whakaurua te utu ake o te hōtēra ki ngā hononga tāpui kore utu, ā, tūtohungia ngā pāwhiri i mua i te hoko pāpāho. Kātahi ka whakarite i tētahi utu utu-ōrite mō ia tāpui tika mai i ngā kirimana umanga, ka whakamātau ai i tētahi hongere utu kotahi ki taua utu.
Ki te kore e wehea ngā pāwhiri kore utu me ngā pāwhiri utu, ko te pikinga o ngā tāpui tika i muri i te whakarewatanga o ngā pānui hōtēra tērā pea i ahu mai i ngā hononga kore utu, ā, ka whiwhi te kaupapa utu i te mihi. Ko te hōtēra e rapua auau ana tōna ingoa, ka kite anō i ngā tāpui utu mai i ngā manuhiri ka tāpui tika ahakoa te aha. Kāore aua tāpui e penapena kōmihana, nō reira whakatairitea ki tētahi rohe pupuri, wā pupuri rānei i mua i te whakawhiwhi i te mihi ki te kaupapa.
Tauira mahi: te utu utu-ōrite mō ia tāpui
He tauira whakaahua, ehara i te paerewa
Ka whakatairite tētahi hōtēra i te kōmihana o tētahi tāpui mā te umanga ki te utu pāpāho o te whiwhi tika i taua noho anō.
| Rārangi | Uara | Te tātai |
|---|---|---|
| Moni whiwhi rūma mō ia tāpui | 300 | Whakapae: e rua ngā pō i te 150 |
| Reiti kōmihana umanga | 15% | Whakapae; tirohia ō kirimana |
| Kōmihana mō ia tāpui mā te umanga | 45 | 300 × 15% |
| Utu utunga me te pūkaha tāpui mō ia tāpui tika | 9 | Whakapae: 3% o te 300 |
| Utu pāpāho utu-ōrite mō ia tāpui tika | 36 | 45 − 9 |
| Whakapau pāpāho ā-marama | 2,000 | Whakapae |
| Ngā tāpui tika tāpiri e hiahiatia ana | 56 | 2,000 ÷ 36, ka porowhitatia ake |
| Ngā tāpui tika utu e hiahiatia ana mēnā ka tāpui tika te 30% ahakoa te aha | 80 | 56 ÷ 0.7 |
Ngā whakapae
- He tau whakakapi ngā tatauranga katoa i te moni kotahi; whakamahia ō kirimana me ō raraunga tāpui ake.
- Ko te kōwhiringa kē atu i tētahi tāpui tika utu ko taua noho anō ka tāpuitia mā tētahi umanga, ehara i te tāpui kua ngaro.
- Kāore i whakaurua ngā whakakorenga, ngā hekenga utu mō ngā mema me ngā rerekētanga utu i waenga i ngā hongere.
Ngā mea ka whakamātauria e mātou, i te raupapa
| Hātepe | Ka inea mā | Ka kīia he angitu ina |
|---|---|---|
| Honoa te hōtēra ki ngā hononga tāpui kore utu mā Hotel Center, mā te hoa hononga rānei o tōna pūkaha tāpui, ā, tāpirihia te tawhā IF-AD-CLICK, CAMPAIGN-ID rānei ki te whārangi taunga. | Ngā tāpui tika mai i ngā hononga tāpui kore utu, kua tatauria i te pūkaha tāpui. | Kua tūtohua ia pāwhiri Google he utu, he kore utu rānei i roto i ngā wiki e rua. |
| Tuhia te utu utu-ōrite mō ia tāpui tika mai i ngā kirimana umanga o nāianei. | He tatauranga utu-ōrite kua whakaaetia e te tīma moni whiwhi me te tīma pūtea. | Kotahi te tatauranga mō ia kaupeka, hei aromatawai i ia whakamātautau utu. |
| Whakahaerea tētahi hongere utu kotahi, ko Performance Max for travel goals, ko ngā pānui haerenga Meta rānei, mō te roa o tētahi wā tāpui katoa i te iti rawa (te wā i waenga i te tāpui me te noho). | Te utu mō ia tāpui tika tāpiri. | Puritia te hongere anake i te wā e noho ana taua utu ki raro i te utu-ōrite. |
I mua i tō utu mō ngā pānui hōtēra
Ki te kāo tētahi whakautu, whakatikaina tuatahi.
| Pātai | He aha i whai take ai |
|---|---|
| Ka puta te utu ake o te hōtēra i ngā hononga tāpui kore utu a Google? | Koinei te whakarārangi utu a Google kāore he utu mō ia pāwhiri |
| Kua tūtohua motuhaketia ngā pāwhiri kore utu me ngā pāwhiri utu? | Kāore rawa ngā pūrongo Google Ads e whakauru i ngā pāwhiri hononga tāpui kore utu |
| Ka tuku te pūkaha tāpui i tētahi takahanga Purchase ki Google me Meta? | Ki te kore, ka whakapai ngā kaupapa ki ngā rapunga, ki ngā tīmatanga utu rānei, kaua ki ngā tāpui |
| He utu utu-ōrite kua tuhia mō ia tāpui tika? | Ki te kore, kāore e taea te aromatawai tētahi hua utu |
| Mō ngā manuhiri i te EEA, ka whai tika te pae mō te wae kaiwhakarato? | He wāhi motuhake i ngā rapunga hōtēra mō ngā kaiwhakarato tika |
Te hono o tēnei ki tā mātou tikanga: Hangaia tuatahitia te hanganga hurihanga
Ngā tohutoro
- About hotel free booking links, Google Hotel Center Help, i uru
- About tracking for free booking links, Google Hotel Center Help, i uru
- About Performance Max for travel goals, Google Ads Help, i uru
- Get started with Performance Max for travel goals campaigns, Google Ads Help, i uru
- Aggregator unit in Google Search, Google Search Central, i uru
- Supplier unit in Google Search, Google Search Central, i uru
- Set up a hotel catalog, Meta Business Help Center, i uru
- About travel ads for prospecting, Meta Business Help Center, i uru
- Starter guide overview, Google Hotel Center Help, i uru