Te whakaaetanga me te ine i te UK me te EEA
I te UK, te EEA me Huiterangi, me whai whakaaetanga ngā pihikete whakatairanga me ngā tautuhi ōrite, ā, ka whakarite a Google i ōna ake herenga whakahaere whakaaetanga mō ngā pānui ka tukuna i reira. Ko te pānga arumoni, e kore rawa e kitea tōtikatia tētahi wāhanga o ngā hurihanga. Ko ngā kaiwhakatairanga e whakamahere ana mō taua āputa, me tētahi pae whakaaetanga e mahi ana, ngā hurihanga kua tauirahia me ngā raraunga hua nō tō pakihi ake (first-party), ka pūrongo i ngā tau pūmau. Ko te hunga ka kite i muri i te whakarewatanga ka kite i tētahi hekenga ohorere o ngā hurihanga kua pūrongotia, ā, he maha ngā wā ka tapahia ngā kaupapa hē.
Ngā kitenga matua
- 1
Ka hiahia a Google ki tētahi pūhara whakahaere whakaaetanga kua whakamanahia e Google mō te tuku pānui ki ngā kaiwhakamahi i te EEA, te UK me Huiterangi.
Kua tuhia: mātāpuna ōkawa. Korahi: EEA, UK, Huiterangi; ngā herenga whakahaere whakaaetanga a Google, i te . [1]
- 2
I te UK, ko te whakatairanga īmēra me te SMS i muri i te hopu kiritaki tūpono kei raro i te PECR, e whakaūngia ana e te ICO, he motuhake i te whakaaetanga pihikete.
Kua tuhia: mātāpuna ōkawa. Korahi: UK; aratohu PECR a te ICO, i te . [2]
- 3
E whakaahua ana te pūrongo IAB State of Data 2026 i te nekehanga ki te ine kua tauirahia, ā-whakakotahi hoki i te hekenga o ngā tohu ā-kaiwhakamahi.
Mātāpuna tuarua. Korahi: Tirohanga ine ahumahi (nā Amerika i ārahi), i te . [3]
Tikanga me ngā here
- Pātai
- Me pēhea ngā ture whakaaetanga i te UK me te EEA e panoni ai i ngā mea ka kitea e te pūrongo pāpāho utu, ā, me pēhea tētahi whakarewatanga e whakaaro ai ki tērā?
- I tuhia mō
- Ngā kaiārahi whakatutukitanga me ngā kaiwhakahaere whakatairanga e whakarewa ana i ngā kaupapa i te UK me te EEA.
- Te whakatau e pā ana
- Me pēhea te whakarite i te whakaaetanga, te tūtohu me te pūrongo i mua i te tīmatanga o te pāpāho.
- Ngā mātāpuna
- Ngā herenga whakahaere whakaaetanga a Google, te aratohu a te ICO mō ngā ture mēra hiko o te PECR, me te pūrongo IAB State of Data 2026.
- Wā
- Ngā tuhinga i whakaputaina i te 17 Whiringa-ā-nuku 2026.
- Ngā mākete
- Te UK, me ētahi kōrero e pā ana ki ngā mākete EEA.
- Ngā tautuhinga
- Ngā hurihanga kua kitea: ngā hurihanga kua tuhia me te whakaaetanga; ko ngā hurihanga kua tauirahia he whakatau tata ka tāpirihia e te pūhara.
- Ngā here
- Ehara tēnei i te tohutohu ā-ture. Me whakaū ngā herenga whakaaetanga me tētahi kaitohutohu ā-ture whai tohu mō ia mākete.
I ahu mai i hea te hekenga kua pūrongotia
Ina whakakāhore tētahi manuhiri i ngā pihikete whakatairanga, kaua te pae e whakarite i aua pihikete, nō reira e kore e taea e te pūhara te hono i te hoko ā muri a taua manuhiri ki te pāwhiri. Ka puta tonu te hoko. Kua ngaro noa i te pūrongo a te pūhara, ka puta noa rānei hei whakatau tata kua tauirahia. Ko tētahi kaupapa i āhua pūmau i tētahi mākete, i āhua ngoikore i tētahi atu, tērā pea he ōrite i te tūturu, ā, nā ngā ōwehenga whakaaetanga rerekē i puta ai ngā hua kua pūrongotia rerekē.
He taki whakaaetanga i mua i te whakarewatanga
Ka whakaputa a Google i ngā herenga mō ngā pūhara whakahaere whakaaetanga e whakamahia ana hei tuku pānui i te EEA, te UK me Huiterangi. Me whakaū ngā kaiwhakatairanga e tutuki ana i tō rātou pae ngā herenga e hāngai ana, ā, e tika ana te urupare a ngā tūtohu ki ia kōwhiringa.
| Taki | Te āhua o te pai | Nā wai |
|---|---|---|
| Ka puta te pae i te toronga tuatahi | I mua i te kā o tētahi tūtohu whakatairanga | Rangatira pae tukutuku |
| Ka mahi te whakakāhore | Kāore he pihikete whakatairanga e whakaritea i muri i te whakakāhore | Rangatira pae tukutuku / aroturuki |
| Ka tae ngā tohu whakaaetanga ki ngā tūtohu | Ka pānui ngā tūtohu i te tūnga whakaaetanga i ia whārangi | Aroturuki |
| Ka tuhia te kōwhiringa | Ka puritia he rekoata me te tohu wā | Rangatira pae tukutuku |
| Ka whakamārama te pūrongo i ngā raraunga kua tauirahia | Kua tapaina ngā hurihanga kua kitea me ngā hurihanga kua tauirahia | Te pūrongo |
Te īmēra me te SMS i muri i te pāwhiri
He maha ngā ara kiritaki tūpono me ngā ara tauhokohoko ā-ipurangi e whakawhirinaki ana ki te īmēra whai ake. I te UK, ko te whakatairanga mēra hiko kei raro i ngā Privacy and Electronic Communications Regulations, ā, ka whakatakoto te ICO āhea e hiahiatia ai te whakaaetanga me te āhua o te mahi a te soft opt-in mō ngā kiritaki o nāianei. Me tuhi motuhake te puka e hopu ana i tētahi kiritaki tūpono i te whakaaetanga hokohoko i te tono mō tētahi whakahua utu.
He pūrongo e ora tonu ana i ngā āputa whakaaetanga
Ko te tirohanga pūmau rawa o te whakatutukitanga i ngā mākete e kaha ana te whakaaetanga ka whakakotahi i ngā paparanga e toru: ngā hurihanga kua pūrongotia e te pūhara, tae atu ki ngā mea kua tauirahia, mō te arotau i roto i te pūhara; ngā hua ā-whaiaro mai i te toa, i te CRM rānei mō te pūrongo pakihi; me ngā whakamātautau tāpiritanga i ētahi wā hei taki e ōrite ana te ahunga o ngā mea e rua.
Me pēhea e whakamahia ai tēnei e FOCUSADS
Kei ngā mahere UK me EEA tētahi taki whakaaetanga me te pihikete i te pukapuka mahi reri-whakarewa, ā, kāore ngā kaupapa e whakarewaina kia whakawhiti rā anō. Ka tapaina e ngā pūrongo ko ēhea tatauranga i ahu mai i te pūhara, ko ēhea i ngā pūnaha ake a te kiritaki.
Te hono o tēnei ki tā mātou tikanga: Whakarewaina me te ine kua tautuhia
Ngā tohutoro
- Google consent management requirements for serving ads in the EEA, the UK, and Switzerland, Google AdSense Help, i uru
- How do we comply with the PECR electronic mail marketing rules?, Information Commissioner's Office (UK), i uru
- State of Data 2026: The AI-Powered Measurement Transformation, IAB, i uru