Ngā ture whakatairanga o te UK i 2026
E rua ngā panonitanga e whakaahua anō ana i te whakatairanga i te UK i 2026. Mā te Data (Use and Access) Act ka taea e ngā pae te whakarite i ētahi pihikete tātari me te kore whakaaetanga, ā, i piki ngā whaina PECR ki te £17.5 miriona, ki te 4% rānei o te hokonga o te ao mai i te 5 o Pēpuere 2026. Mai i te 5 o Hānuere 2026, kua aukatia ngā pānui mō ngā kai me ngā inu iti iho te hauora ka taea te tautuhi i ngā pāpāho ā-ipurangi utu, ā, i te pouaka whakaata me ngā ratonga ā-tono i waenga i te 5:30 i te ata me te 9 i te pō. Ko ngā waitohu ka whakatika wawe i te tūtohu me ngā mahere pāpāho ka pupuri i tō rātou ine me tō rātou toronga; ko ngā waitohu ka tatari ka tūpono ki ngā whaina, ki ngā kupu pānui kua whakakāhoretia rānei.
Ngā kitenga matua
- 1
Ko te nuinga o ngā whakaritenga tiaki raraunga e toe ana o te Data (Use and Access) Act i whai mana i te 5 o Pēpuere 2026, ā, ka taea ināianei e te ICO te whaina tae noa ki te £17.5 miriona, ki te 4% rānei o te hokonga o te ao i raro i te PECR.
Kua tuhia: mātāpuna ōkawa. Korahi: UK; tauākī a te ICO o te 5 o Pēpuere 2026, i te . [1]
- 2
Ka tango te Ture i te herenga whakaaetanga mō ētahi pihikete kāore i te tino hiahiatia, pērā i ngā pihikete tatauranga e whakamahia ana hei whakapai ake i tētahi ratonga; kāore anō te EU kia whakangāwari i ōna ture pihikete.
Mātāpuna tuarua. Korahi: UK; tātaritanga a tētahi umanga rōia mō te DUAA, i te . [2]
- 3
Mai i te 5 o Hānuere 2026, e kore e taea ngā pānui mō ngā kai me ngā inu hauora-kore ka taea te tautuhi te puta i te pouaka whakaata, i ngā ratonga ā-tono rānei i waenga i te 5:30 i te ata me te 9 i te pō, i ngā pāpāho ā-ipurangi utu rānei i ngā wā katoa.
Kua tuhia: mātāpuna ōkawa. Korahi: UK; tauākī waeture a CAP me BCAP, i te . [3]
- 4
I whakaputaina e te ASA ana whakataunga tuatahi i raro i ngā ture kai hauora-kore i Āperira 2026, me te whakamahi i te whakamātautau tautuhi me te whakakorenga whakatairanga waitohu.
Kua tuhia: mātāpuna ōkawa. Korahi: UK; ASA advice online, i te . [4]
Tikanga me ngā here
- Pātai
- Ko ēhea panonitanga ā-ture, ā-waeture hoki i te UK i 2026 e panoni ana i te āhua o te hoko me te ine a ngā kaiwhakatairanga i te pāpāho?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā tari whakatairanga e hoko pāpāho ana i te UK.
- Te whakatau e pā ana
- He aha hei panoni i te whakaritenga whakaaetanga, i ngā mahere pāpāho kai me te inu, me ngā ihirangi auaha i mua i te kaupapa e whai ake ana.
- Ngā mātāpuna
- Ngā tauākī a te ICO mō te Data (Use and Access) Act, he tātaritanga a tētahi umanga rōia mō ngā panonitanga PECR, te tauākī waeture a CAP me BCAP mō te whakatairanga kai hauora-kore, ngā tohutohu a te ASA me te aratohu a Ofcom ki ngā kaipāho.
- Wā
- Ngā puna ōkawa, ā-ture hoki pērā i te whakaputanga me te whakatuwheratanga i te 18 o Oketopa 2026.
- Ngā mākete
- Te UK.
- Ngā tautuhinga
- PECR: ngā Privacy and Electronic Communications Regulations, e whakahaere ana i ngā pihikete me te hokohoko hiko.
- Ngā kai me ngā inu hauora-kore (LHF): ngā hua HFSS e taka ana ki tētahi o ngā kāwai e 13 kua tautuhia e te kāwanatanga.
- Ngā here
- I te wā i tirohia ai e mātou, kei te whakaritea tonu te aratohu a te ICO mō ngā whaina PECR teitei ake.
- Ehara tēnei i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga mō tō pakihi me tētahi kaitohutohu whai tohu i te mākete.
Ngā pihikete: he whakamāmā iti, he whiu nui ake rawa
Kua tuhia: mātāpuna ōkawa
I whiwhi te Data (Use and Access) Act i te Royal Assent i te 19 o Hune 2025. I whakaū te ICO i tīmata te nuinga o ngā whakaritenga tiaki raraunga e toe ana i te 5 o Pēpuere 2026, ā, i whai mai te haepapa tukanga amuamu i te 19 o Hune 2026.
Ka whakaae te Ture ki ētahi pihikete kāore i te tino hiahiatia me te kore whakaaetanga, hei tauira ngā pihikete tatauranga e whakamahia ana hei whakapai ake i tētahi pae. Me whai whakaaetanga tonu ngā pihikete whakatairanga me te whakaahua kōtaha puta noa i ngā pae. I taua wā anō i neke te whaina PECR mōrahi mai i te £500,000 ki te £17.5 miriona, ki te 4% rānei o te hokonga ā-tau o te ao.
- Wehea te tātari whakakotahi i ngā tūtohu whakatairanga i te utauta whakaaetanga.
- Puritia tētahi opt-out mō te tātari kua whakakorea, ā, whakamāramatia i te pānui pihikete.
- Mēnā ka hokohoko anō koe i te EU, puritia ngā ture whakaaetanga EU mō ngā manuhiri EU: kāore ēnā i panoni.
Ngā kai me ngā inu hauora-kore: he mahere pāpāho hou
Kua tuhia: mātāpuna ōkawa
Mai i te 5 o Hānuere 2026 ka aukati ngā UK Advertising Codes i ngā pānui mō ngā hua kai me ngā inu hauora-kore ka taea te tautuhi i te pouaka whakaata me ngā ratonga hōtaka ā-tono i waenga i te 5:30 i te ata me te 9 i te pō, ā, i ngā pāpāho ā-ipurangi utu i ngā wā katoa. Ko Ofcom te tautoko ā-ture; mā te ASA te whakaū ia rā.
Ka whakakore te ture i ētahi wāhanga, tae atu ki te whakatairanga pakihi-ki-te-pakihi, ngā pānui kāore e aro ana ki ngā tāngata i te UK, me ngā pānui ororongo i ngā ratonga ororongo ā-ipurangi. Ka whakatakoto anō te aratohu a te ASA i tētahi whakakorenga whakatairanga waitohu mō ngā pānui kāore e whakaatu ana i tētahi hua hauora-kore ka taea te tautuhi.
| Pāpāho | Tūnga mai i te 5 o Hānuere 2026 |
|---|---|
| Ā-ipurangi utu (rapu, pāpori, whakaatu, ataata ā-ipurangi) | Kāore e whakaaetia |
| Pouaka whakaata me ā-tono, 5:30 i te ata ki te 9 i te pō | Kāore e whakaaetia |
| Pouaka whakaata me ā-tono, 9 i te pō ki te 5:30 i te ata | E whakaaetia ana, i raro i ētahi atu ture o te Code |
| Ngā ratonga ororongo ā-ipurangi | Kua whakakorea i te here ā-ipurangi |
| Ki waho, tā, whare kiriata | Kei waho i ēnei here; e pā tonu ana ētahi atu ture tūnga HFSS |
Kei hea tā mātou e kite ana i te whai wāhitanga
Te tirohanga a FOCUSADS
Ka taea e ngā waitohu he hua HFSS te pupuri i te toronga mā ngā ihirangi auaha e ārahina ana e te waitohu, te pouaka whakaata o te pō, te ororongo me ngā pāpāho ki waho, ā, te neke i te whakahohe e ārahina ana e te hua ki ngā pāpāho hokohoko me ngā pāpāho i roto i te toa ina whakaaetia e ngā ture. Ko ngā kaiwhakatairanga ka hanga anō i te whakaaetanga kia rere ai te tātari whakakotahi mō ia manuhiri ka whiwhi i tētahi raina tīmatanga mā ake hei ine i te pāpāho utu, nā te mea kāore e ngaro ngā raraunga manuhiri ina whakakāhore tētahi manuhiri i ngā pihikete whakatairanga.
Me pēhea e whakamahia ai tēnei e FOCUSADS
Te tirohanga a FOCUSADS
Ka whakahaere ngā mahere UK i tētahi taki whakaaetanga, ā, mō ngā kiritaki kai me te inu, he tātari hua hauora-kore i mua i te whiwhi pūtea a tētahi hongere. Ko ngā hongere e kore e taea te kawe i tētahi pānui hua ka tangohia i te mahere, me te whakaatu i te take.
Te hono o tēnei ki tā mātou tikanga: Me pēhea a FOCUSADS e tātari ai i ngā hongere i ia mākete
Ngā tohutoro
- Statement on the commencement of the Data (Use and Access) Act (DUAA), Information Commissioner's Office, i uru
- The Data (Use and Access) Act: PECR reform, rules on electronic marketing and cookies in the UK, Mayer Brown, i uru
- CAP and BCAP regulatory statement: less healthy food and drink advertising, Advertising Standards Authority / CAP, i uru
- Less healthy products (LHF): general, Advertising Standards Authority / CAP, i uru
- Note to broadcasters: less healthy food and drink restrictions, Ofcom, i uru