Ngā tāke whakatairanga me ngā ture o Ateria i 2026
E rua ngā tāke a Ateria ki te whakatairanga, kua wehea ā-hongere. Ka pā te Werbeabgabe 5% ki te whakatairanga tā, pāpāho, ki waho hoki, ā, ka utu ngā kaiwhakatairanga ā-ipurangi nunui i te Digital Tax 5% mō te whakatairanga ā-ipurangi ka tae ki Ateria. E ai ki ngā tatauranga a RTR, i piki te moni whiwhi o te Digital Tax mā te 25% pea i ngā marama tuatahi e whitu o 2026, ā, i heke te moni whiwhi o te Werbeabgabe mā te 8% pea, he tohu e neke ana te pūtea ki te ipurangi. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.
Ngā kitenga matua
- 1
Mai i te 1 o Hānuere 2020 kua tāketia e Ateria he tāke matihiko 5% ki ngā ratonga whakatairanga ā-ipurangi, mō ngā rōpū e €750 miriona, nui ake rānei, te hokonga puta noa i te ao, ā, e €25 miriona mai i te whakatairanga ā-ipurangi i Ateria.
Kua tuhia: mātāpuna ōkawa. Korahi: Ateria; Federal Ministry of Finance, i te . [1]
- 2
Ka pā te Werbeabgabe 5% ki te whakatairanga i te tā, i te reo irirangi, i te pouaka whakaata, ki waho hoki; ko te whakatairanga ā-ipurangi kei raro i te Digital Tax.
Kua tuhia: mātāpuna ōkawa. Korahi: Ateria; Federal Ministry of Finance, i te . [2]
- 3
I tae te moni whiwhi o te Digital Tax ki te €95.6 miriona mai i Hānuere ki Hūrae 2026, he pikinga tata ki te 25.4% i tō 2025, ā, i heke te moni whiwhi o te Werbeabgabe mā te 8.4% pea ki te €52.3 miriona.
Kua tuhia: mātāpuna ōkawa. Korahi: Ateria; RTR, i te . [3]
- 4
Kua pā te Regulation (EU) 2024/900 mō te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, tae atu ki te aukati i ngā pānui tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.
Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; whakarāpopototanga EUR-Lex, i te . [4]
- 5
Kua pā ngā haepapa mārama o te AI Act i raro i te Upoko 50 mai i te 2 o Ākuhata 2026; me tapa ngā deepfake me ngā tuhinga take tūmatanui nā te AI i hanga, ki te kore he tangata i arotake, ā, e mau ana i te haepapa ētita.
Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; FAQ a te Kōmihana Ūropi, i te . [6]
Tikanga me ngā here
- Pātai
- Me pēhea ngā tāke whakatairanga o Ateria me ngā raraunga mākete 2026 e pā ai ki te kōwhiri hongere?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā tari whakatairanga e hoko pāpāho ana i Ateria.
- Te whakatau e pā ana
- He aha hei panoni i ngā mahere pāpāho, i ngā ihirangi auaha me te whakaritenga raraunga i Ateria i 2026.
- Ngā mātāpuna
- Ngā whārangi a te Federal Ministry of Finance mō te Digital Tax me te Werbeabgabe, me te tātaritanga 2026 a RTR mō te moni tāke. Ngā puna EU: te whakarāpopototanga EUR-Lex o te Regulation (EU) 2024/900, te pānui a Meta mō ngā pānui tōrangapū EU, me ngā rauemi a te Kōmihana Ūropi mō te Upoko 50 o te AI Act.
- Wā
- Ngā puna ōkawa, ā-ture hoki pērā i te whakaputanga me te whakatuwheratanga i te 18 o Oketopa 2026.
- Ngā mākete
- Ateria, i roto i te anga EU.
- Ngā tautuhinga
- Werbeabgabe: te tāke 5% a Ateria ki ngā ratonga whakatairanga tawhito.
- Digitalsteuer: te tāke 5% a Ateria ki te whakatairanga ā-ipurangi a ngā rōpū nunui.
- Ngā here
- He ine autaki te moni tāke o te whakapau pūtea whakatairanga, ā, kāore e wehea ā-rāngai.
- Ehara tēnei i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga mō tō pakihi me tētahi kaitohutohu whai tohu i te mākete.
E rua ngā tāke, kua wehea ā-hongere
Kua tuhia: mātāpuna ōkawa
Kua pā te Werbeabgabe mai i 2000 ki te whakatairanga utu i te tā, i te reo irirangi, i te pouaka whakaata, i ngā wāhi tūmatanui hoki pērā i ngā pānui tāpare me ngā waka tūmatanui. Kua whakakorea te whakatairanga ā-ipurangi, engari kei raro kē i te Digitalsteuergesetz 2020, e utu ana i te 5% ki ngā ratonga whakatairanga ā-ipurangi ka tae ki ngā pūrere he wāhitau IP nō Ateria, ā, e aro ana ki ngā kaiwhakamahi o Ateria. Ko ngā rōpū nunui anake e utu ana.
Ngā mea e whakaaturia ana e ngā raraunga 2026
Kua tuhia: mātāpuna ōkawa
E ai ki te pūrongo a RTR, ko te moni whiwhi o te Digital Tax i ngā marama tuatahi e whitu o 2026 tata ki te 183% o te moni whiwhi o te Werbeabgabe i taua wā anō. E whakatau tata ana ia neke atu i te €1.9 piriona o te moni whakatairanga o Ateria i haere ki ngā pūhara ā-ipurangi o te ao i aua marama, ā, e kī ana kei te heke te haumitanga ki ngā pāpāho tawhito o te motu.
Ngā pānui tōrangapū me ngā pānui take pāpori: ngā ture EU me te wehenga atu o ngā pūhara
Kua tuhia: mātāpuna ōkawa
Kua pā te Regulation (EU) 2024/900 mō te mārama me te whāinga o te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, ā, ka pā ki Ateria. Ka aukati hoki i te whakatairanga tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.
I whakautu a Meta mā te whakamutu i ngā pānui tōrangapū, pōtitanga, take pāpori hoki i te EU. E ai ki tana whakahōu i te newsroom, i mutu te tuku i ēnei pānui i te 6 o Oketopa 2025. He whānui ake te kāwai pānui take pāpori i ngā pānui pōtitanga, nō reira me whai ara ngā rōpū atawhai, ngā rōpū whakahau me ngā waitohu e whakahaere ana i ngā karere e hāngai ana ki tētahi kaupapa i Ateria, kāore e whakawhirinaki ana ki ngā hua pānui tōrangapū a Meta.
Ihirangi auaha nā te AI i hanga: te tapa mai i te 2 o Ākuhata 2026
Kua tuhia: mātāpuna ōkawa
Kua pā te Upoko 50 o te EU AI Act mai i te 2 o Ākuhata 2026. Me tapa ngā deepfake, me ngā tuhinga nā te AI i hanga, i whakarerekē rānei, e whakaputaina ana hei whakamōhio i te iwi whānui mō ngā take tūmatanui, ki te kore he tangata i arotake i te tuhinga, ā, e mau ana i te haepapa ētita. Ko ngā kaiwhakarato pūnaha AI waihanga kua tae kē ki te mākete, tae noa ki te 2 o Tīhema 2026 rātou mō te haepapa tohu ka pānuitia e te mīhini.
I whakaputaina e te Kōmihana he Code of Practice tūao mō te tohu me te tapa i ngā ihirangi nā te AI i hanga i te 10 o Hune 2026, tae atu ki ētahi tohu whakaahua kōwhiringa ka taea e ngā kaiwhakamahi te whakamahi. Mō ngā kaiwhakatairanga, ko te mahi whaitake he rārangi ihirangi auaha: ko ēhea rawa i hangaia, i whakarerekētia rānei ki te AI, nā wai i arotake, ā, kei hea te tapanga e puta ana.
Kei hea tā mātou e kite ana i te whai wāhitanga
Te tirohanga a FOCUSADS
I te ngaronga o te wāhanga o ngā pāpāho tā, pāpāho, ki waho hoki o te motu, he māmā ake te whakawhiti kōrero mō ngā wāhi pānui i reira. Ka taea e ngā waitohu e hiahia ana ki te toronga ā-rohe i Ateria te whakaranu i te pouaka whakaata, i te reo irirangi me te pānui ki waho o te motu ki te rapu, ā, whakatauritea ngā mea e rua i runga i tētahi pūtake utu kei roto te tāke 5% e hāngai ana.
Me pēhea e whakamahia ai tēnei e FOCUSADS
Te tirohanga a FOCUSADS
Ka whakahaeretia e ngā mahere o Ateria he tātari kaupapa here mō ia hongere i mua i te tohatoha pūtea: ka tirohia tuatahitia ngā karere tōrangapū me ngā karere take pāpori, ngā kāwai herea, me ngā ihirangi auaha nā te AI i hanga, ā, ka tangohia ngā hongere e kore e taea te kawe i te karere, me te whakaatu i te take.
Te hono o tēnei ki tā mātou tikanga: Me pēhea a FOCUSADS e tātari ai i ngā hongere i ia mākete
Ngā tohutoro
- Digital Tax Act 2020, Federal Ministry of Finance (Austria), i uru
- Werbeabgabe, Federal Ministry of Finance (Austria), i uru
- Einnahmen aus Digitalsteuer Ende 2026 schon beim Doppelten der Werbeabgabe?, RTR (Austrian regulatory authority for broadcasting and telecommunications), i uru
- Summary of Regulation (EU) 2024/900 on the transparency and targeting of political advertising, EUR-Lex (European Union), i uru
- Ending political, electoral and social issue advertising in the EU in response to incoming European regulation, Meta Newsroom, i uru
- Transparency obligations under Article 50 of the AI Act, European Commission, Shaping Europe’s digital future, i uru
- Commission publishes Code of Practice on marking and labelling AI-generated content, European Commission press corner, i uru