Pāpāho o waho (out-of-home), pāpāho tuimotu me te pāpāho ā-tinana
Pāpāho o waho ka inea mā te urupare
Ka hokona te pāpāho o waho mā te wāhi, ā, ko te tikanga ka hokona ngā wāhi hei mōkī e hāngai ana ki te kaipupuri pāpāho. Ki te kore he mahere, ka utu ngā waitohu mō ngā wāhi kāore e haerea e ō rātou kaihoko, ā, kāore e taea te mōhio mēnā i panonitia e te kaupapa tētahi mea.
Ka whakamahere a FOCUSADS i te OOH mai i te hunga whakarongo whakamuri: te wāhi e noho ai, e haere ai, e hoko ai ō kaihoko, ko ēhea hōputu ka kitea e rātou me te auau, ā, ko ēhea rohe ka noho kāore he pānui kia taea ai te ine i te pānga.
Ngā meka hongere
- Tūranga i te kōrere hoko
- Mōhiotanga, Whakaarotanga
- Pūtea whakamātautau
- $10,000 ki te $50,000 ia marama
- Ngā whāinga pakihi e tautokona ana
- Mōhiotanga
- Te wātea ki ngā mākete
- 26 ngā mākete he kaiwhakarato kua manatokona
Ngā momo kaupapa whakatairanga
- Whakatairanga papa pānui
Ngā papa pānui taha rori me ngā papa pānui rahi nui ka kōwhiria i runga i te waka, te hunga whakarongo me te tata ki te wāhi e hokona ai.
Mōhiotanga
- Whakatairanga waka tūmatanui
Ngā pāpāho pahi, tereina, metro me te teihana ka tae ki ngā kaihaere mahi i ngā wā maha ia wiki, me te wā tatari mō ngā waehere QR me ngā taipitopito.
Mōhiotanga, Whakaarotanga
- Whakatairanga taunga rererangi
Ngā pāpāho kāpeka, rūma okiokinga me te kuaha e tae ana ki ngā kaihaerere he wā, he mana whakapau hoki, he utu nui.
Mōhiotanga, Whakaarotanga
Mō wai tēnei
- Ngā waitohu he wāhi ā-tinana, he whakarewatanga ā-rohe rānei
- Ngā whakarewanga e hiahia ana ki te noho kitea i tētahi tāone
- Ngā kāwai e tipu ai te whakawhirinaki i te kitea tūmatanui
Ehara mā wai
- Ngā hunga whakarongo B2B whāiti
- Ngā pūtea he iti rawa kia tae ki te auautanga whai tikanga i tētahi rohe
Te āhua o te tāpui
- Te kōwhiri wāhi mai i ngā raraunga hunga whakarongo, i mua i te titiro ki ngā mōkī e wātea ana
- Ka aroturukitia te tāpui, ngā rā tuku toi me te taunakitanga whakauru hei mahi
- He pūrongo pikinga i muri i te kaupapa ki ngā rohe mana
Te mahi tahi me ētahi atu hongere
- Google Search Ads
- Ka hiki te pāpāho o waho i ngā rapunga waitohu, ka hurihia e Search.
- Pāpāho matihiko o waho (DOOH)
- Ka tāpiri ngā mata matihiko i te ngāwari o te wā me te karere.
- Meta Ads
- Ka whakakaha ngā pāpāho pāpori ā-takiwā i te pāpāho o waho i ngā rohe ōrite.
Te taunakitanga o te tuku
- Ngā whakaahua whai rā o ia wāhi, papa rānei, mai i te kaipupuri pāpāho, i roto i te wiki tuatahi.
- Ngā mata matihiko: ngā rangitaki whakaari, ngā pūrongo whakaaturanga rānei mō ia mata, mō ia rā.
- He rārangi wāhi me ngā wāhitau me ngā rā i whakaaturia ai ia mea.
Te inenga mā te whakamātautau ā-takiwā
He whakatauritenga ā-takiwā o te rapu waitohu, te hunga toro tika, te hunga toro ā-tinana, ngā hokonga rānei i ngā rohe kua whakaaturia ki ngā rohe mana.
Ā mātou pūrongo
- Te toronga me te auautanga kua whakatauirahia
- Te pikinga rapu waitohu ā-rohe
- Ngā toronga toa, ngā tāpui rānei e tata ana ki ngā wāhi
Ngā pānga ki te whārangi taunga me te aroturuki
- Ngā URL whakahīhī poto me ngā waehere QR i ngā hōputu ka taea e te tangata te tū, te pānui
- Ngā tūāpapa ā-rohe mō te rapu me ngā hokonga i mua i te whakarewatanga
- Ngā whārangi taunga e hāngai ana ki te karere o waho
Ngā here auaha
- E whitu ngā kupu, iti iho rānei i ngā hōputu taha rori
- Ka taea te pānui i te waitohu me te painga i roto i ngā hēkona e rua
- Ngā whakatakoto whakaputa mō ia kaipupuri pāpāho
Te hono o te urupare ki ngā hua
- Tautuhia ngā rohe kua whakaaturia me ngā rohe mana i mua i te tāpui
- He tūāpapa mō te rapu waitohu, te hunga toro tika me ngā hokonga ā-rohe
- Whakamahia ngā waehere QR me ngā URL whakahīhī i ngā wāhi e taea ai e te tangata te tū
- Pūrongotia te pikinga me tōna taumata pono i te taha o ngā whakaahua tuku
Ngā kaipupuri pāpāho kua takina e mātou
| Mākete | Ngā kaiwhakarato kua manatokona me tā mātou whakahaere i a rātou |
|---|---|
| Amerika |
|
| Te Kīngitanga Kotahi |
|
| Hapani |
|
| Kānata |
|
| Tiamana |
|
| Ahitereiria |
|
| Wīwī |
|
| Parīhi |
|
| Itāria | |
| Peina |
|
| Mēhiko |
|
| Hōrana |
|
| Huitene |
|
| Huiterangi |
|
| Nōwei |
|
| Pōrana |
|
| Hongi Kongi |
|
| Tenemāka |
|
| Ateria | |
| Arāpia Hauti |
|
| Hingapoa |
|
| Aotearoa | |
| Tīekia | |
| Peretiama |
|
| Airani |
|
| Te Kotahitanga o ngā Emira Arapi |
|
Te tūnga i ngā mākete katoa e 30
- AmerikaKua manatokona
- HainaKei te rangahaua
- Te Kīngitanga KotahiKua manatokona
- HapaniKua manatokona
- KānataKua manatokona
- TiamanaKua manatokona
- AhitereiriaKua manatokona
- WīwīKua manatokona
- Kōrea ki te TongaKei te rangahaua
- ParīhiKua manatokona
- ItāriaKua manatokona
- PeinaKua manatokona
- MēhikoKua manatokona
- HōranaKua manatokona
- HuiteneKua manatokona
- HuiterangiKua manatokona
- NōweiKua manatokona
- PōranaKua manatokona
- Hongi KongiKua manatokona
- TenemākaKua manatokona
- AteriaKua manatokona
- Arāpia HautiKua manatokona
- HingapoaKua manatokona
- PiripīnaKei te rangahaua
- AotearoaKua manatokona
- TīekiaKua manatokona
- TākeiKāore i whakarārangitia
- PeretiamaKua manatokona
- AiraniKua manatokona
- Te Kotahitanga o ngā Emira ArapiKua manatokona
Te hāngai ki te pūtea
Ko ngā pūtea whakamātautau he aratohu whakamahere nā mātou mō tētahi whakamātautau tōtika ā-marama. He motuhake ngā iti rawa a ngā pūhara, ā, ka utua tōtika te pāpāho ki ngā pūhara, ki ngā kaipupuri pāpāho rānei.
$10,000 ki te $50,000
Pūtea whakamātautau, ia marama
He aratohu whakamahere mō tētahi tāone, rohe rānei kotahi i te auautanga whai take; he nui ake te utu o ngā kaupapa ā-motu, ā, ka whakamaherehia mō ia mākete me ngā kaipupuri pāpāho.
I ngā taumata utu o Amerika, kāore te kaiwhakamahere e utu i tēnei hongere i raro iho i te $15,000 o te pāpāho ia marama mō ia mākete, nā te mea he kikokore rawa te tohu i raro iho i tērā kia mahia he mahi. I ētahi atu mākete, ka whai te paepae i te taumata utu ā-rohe. He matapae whakamahere tēnei nā mātou, ehara i te iti rawa a te pūhara.
- Tūranga i te kōrere hoko
- Mōhiotanga, Whakaarotanga
- Rautaki hunga whakarongo
- Ngā ara haere ki te mahi me te hokohoko mai i ngā raraunga nekeneke me ngā raraunga tatauranga ka tukuna e ngā kaipupuri pāpāho
- Te tata ki ō wāhi, ki ō kaihoko anō rānei
- Ka tautuhia ngā rohe whakamātautau me ngā rohe mana i mua i te tāpui
Ngā kaha
- He noho tūmatanui kāore e taea te peke
- He kaha te toronga me te auautanga ā-rohe
- Ka hanga i te mōhiotanga e hiki ana i ērā atu hongere
Ngā here
- Kāore he ara pāwhiri tika
- Ngā wā tāpui me te tā
- He mea whakatauira ngā raraunga hunga whakarongo, kāore e inea mō ia tangata
Ngā whāinga pakihi e tautokona ana
- MōhiotangaHāngaitanga matua
- He toronga ā-rohe nui kāore e taea e ngā hongere matihiko te hoko i te utu iti pērā.
- Ngā whakaritenga me ngā tāpuiTūranga tautoko
- Ka akiaki i te hunga toro me ngā tāpui e tata ana ki te wāhi.
- Whiwhi hoa pakihiTūranga tautoko
- Te kitea o ngā kaihoko me ngā kaipupuri raihana i ngā rohe hou.
Ngā tauira whakamahi ā-ahumahi
- Whakamahere kiritaki tūpono me ngā hokonga rawa whenua
- Ngā wāhi whanaketanga me ngā rohe whare whakaatu
- Whakatipu wharekai, tuku kai me te toa kai
- Ngā whakatuwheratanga wharekai me ngā rohe tuku
- Whakatipu tāpui rīhi waka me te kāhui waka
- Ngā wāhi rīhi i te taunga rererangi me te tāone
Tōna tūranga i ia ahumahi
E hia ngā wāhanga kaihoko kua rangahaua i ia ahumahi e whakamahi ana i tēnei hongere hei pāpāho matua, hei pāpāho tautoko rānei.
- Tauhokohoko ā-ipurangiIa take, ia take
- Whakamahere kiritaki tūpono me ngā hokonga rawa whenuaIa take, ia take
- Whakatipu tāpui tāpoi me te manaaki manuhiriIa take, ia take
- Whiwhi kiritaki tāpoi hauora me ngā tiakitanga matatapuIa take, ia take
- Whakatipu tāpui rīhi waka me te kāhui wakaIa take, ia take
- Whiwhi kiritaki waka me ngā wāhanga wakaIa take, ia take
- Whakatipu wharekai, tuku kai me te toa kaiIa take, ia take
- Whakamahere whakatipu ao kākahuIa take, ia take
- Whakamahere whakatipu ataahua me te tiaki whaiaroIa take, ia take
- Whiwhi kiritaki taonga whare me te whakapaipai kāingaIa take, ia take
- Whiwhi kiritaki hokohoko taputapu hiko me te B2BIa take, ia take
- Whakatipu ara hoko pūmanawa me te SaaSIa take, ia take
- Whiwhi kiritaki kēmu me te e-hākinakinaIa take, ia take
- Te kounga o ngā kiritaki tūpono hanga whare me te whakahouIa take, ia take
- Whiwhi kiritaki kawemai, kaweatu me te tauhokohoko ā-aoIa take, ia take
- Whakatipu hanga hua, hoko rarawe me te tohatohaIa take, ia take
- Ara hoko whakahaere utanga me te tuku utangaIa take, ia take
Ngā pātai a ngā kaihoko
Me pēhea koutou e ine ai i ngā papa pānui? Mā te whakataurite i ngā rohe kua whakaaturia me ngā rohe kāore i whakaaturia i runga i te rapu waitohu, ngā toronga pae, te hunga toro ā-tinana, ngā hokonga rānei, me ngā tūāpapa kua whakatauhia i mua i te whakarewatanga.
Me tāpui te pāpāho o waho kia pēhea te roa i mua? He maha ngā wā he wiki ki te marama mō ngā wāhi utu nui, me te wā tā me te whakauru. Kei roto i tō mahere te wātaka.
Nā koutou ngā wāhi o waho? Kāo. Ka whakamahere, ka hoko mātou i ngā kaipupuri pāpāho ā-rohe i ia mākete, me ngā utu ka whakaaturia motuhaketia i ā mātou utu.
He whai take te tāpiri waehere QR? I ngā hōputu e tū tata ai te tangata, pērā i ngā whare tatari waka me ngā teihana, āe. I ngā papa pānui taha rori, he pai ake tētahi URL poto, māmā te mahara.
Whakamaherehia he toronga o waho ka taea e koe te ine
Ngā papa pānui, ngā waka tūmatanui, ngā taunga rererangi me ngā taonga tiriti, ka kōwhiria i runga i te hunga e haere ana i te taha me te auau, me te urupare ka whāia ki te rapu, te pae me ngā hokonga.