Peke ki te ihirangi matua

Putanga Oketopa 2026

Ngā ture pānui tupeka me te whakaaetanga o Huiterangi

E rua ngā hīkoi i whakakahangia ai e Huiterangi te whakatairanga tupeka me te nikotīni. Kua here te Tobacco Products Act i te whakatairanga mai i Oketopa 2024, ā, ko tētahi whakahounga i whakaaetia e te Pāremata i Hune 2025 hei whakatinana i te kaupapa tono a te iwi o 2022 ka whai mana i te tīmatanga o 2027, e aukati ana i te whakatairanga ā-ipurangi ka tae ki te hunga tamariki me te whakatairanga i ngā wāhi hoko. Kei waho a Huiterangi i te EU, nō reira kāore ngā ture whakatairanga tōrangapū EU e pā ki reira, engari ka whakaaro a Google ki ngā manuhiri o Huiterangi pērā i ngā manuhiri EEA mō te whakaaetanga.

Ngā kitenga matua

  1. 1

    Kua pā ngā here whakatairanga tupeka i raro i te Tobacco Products Act mai i Oketopa 2024, ā, ka kapi i ngā hua tupeka me te nikotīni katoa, tae atu ki ngā hikareti hiko.

    Kua tuhia: mātāpuna ōkawa. Korahi: Huiterangi; Te Tari Hauora Tūmatanui ā-Motu, i te . [1]

  2. 2

    I whakaaetia e te Pāremata tētahi whakahounga o te Ture i Hune 2025 hei whakatinana i te kaupapa tono o 2022; ka whai mana i te tīmatanga o 2027, ā, ka aukati i te whakatairanga ipurangi e aro ana ki te hunga tamariki me te whakatairanga i ngā wāhi hoko.

    Kua tuhia: mātāpuna ōkawa. Korahi: Huiterangi; Te Tari Hauora Tūmatanui ā-Motu, i te . [1]

  3. 3

    Ka hiahia ngā upoko kaupapa ture hou kia aukatia ngā whakatairanga tupeka katoa ka tae ki ngā tamariki me te hunga taiohi.

    Kua tuhia: mātāpuna ōkawa. Korahi: Huiterangi; Federal Council, i te . [2]

  4. 4

    Ka hiahia a Google ki tētahi pūhara whakahaere whakaaetanga kua whakamanahia mō ngā pānui ka tukuna i Huiterangi, me te EEA me te UK hoki.

    Kua tuhia: mātāpuna ōkawa. Korahi: Huiterangi; ngā herenga whakaaetanga a Google, i te . [3]

Tikanga me ngā here
Pātai
Ko ēhea panonitanga i ngā ture whakatairanga o Huiterangi me whakamahere e ngā kaiwhakatairanga i 2026 me 2027?
I tuhia mō
Ngā kaiwhakatairanga me ngā tari whakatairanga e hoko pāpāho ana i Huiterangi, otirā i ngā kāwai kua herea.
Te whakatau e pā ana
Me pēhea te whakamahere i ngā kaupapa kāwai herea me ngā kaupapa e whakawhirinaki ana ki te whakaaetanga i Huiterangi.
Ngā mātāpuna
Te pepa meka a te Federal Office of Public Health e whakataurite ana i te Tobacco Products Act o nāianei me te Ture kua whakahoutia, te pānui a te Federal Council me ngā herenga whakaaetanga a Google.
Wā
Ngā puna ōkawa, ā-ture hoki pērā i te whakaputanga me te whakatuwheratanga i te 18 o Oketopa 2026.
Ngā mākete
Huiterangi.
Ngā tautuhinga
  • TabPG: te Tobacco Products Act ā-motu.
Ngā here
  • I te wā i tirohia ai e mātou, kei te whakahoutia tonu te ture whakatinana (TabPV); ka panoni pea ngā taipitopito taki taipakeke.
  • Ehara tēnei i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga mō tō pakihi me tētahi kaitohutohu whai tohu i te mākete.

Te tupeka me te nikotīni: ngā ture o nāianei

Kua tuhia: mātāpuna ōkawa

Mai i Oketopa 2024, ka aukati te Tobacco Products Act i te whakatairanga tupeka me te nikotīni i te reo irirangi me te pouaka whakaata, te whakatairanga e aro ana ki te hunga tamariki me ngā tauira kore utu. Ka pā ngā ture ki ngā hikareti, ngā hikareti hiko me ētahi atu hua nikotīni.

Te whakahounga o 2027

Kua tuhia: mātāpuna ōkawa

I whakaae ngā kaipōti ki te kaupapa tono hei tiaki i ngā tamariki me te hunga taiohi i te whakatairanga tupeka i Pēpuere 2022. I whakamanahia e te Pāremata te Ture kua whakahoutia i Hune 2025, ā, ka whai mana tahi me te ture whakatinana kua whakahoutia i te tīmatanga o 2027. E whakaatu ana te pepa meka ka aukatia te whakatairanga ipurangi ina tae ki te hunga tamariki, me ngā taki taipakeke e whakaarohia ana i te tauira ture whakatinana, ā, ka aukatia te whakatairanga i ngā wāhi hoko pērā i ngā kiosk. Ka whakaaetia tonu ngā mēra ki ngā pakeke.

Te whakaaetanga mō ngā manuhiri o Huiterangi

Kua tuhia: mātāpuna ōkawa

Ka whakamahia e Google ana herenga whakahaere whakaaetanga mō ngā pānui ki Huiterangi, i te taha o te EEA me te UK. Ko ngā kaupapa o Huiterangi e whakamahi ana i ngā hua pānui a Google me whai pūhara whakaaetanga kua whakamanahia i te pae taunga.

Kei hea tā mātou e kite ana i te whai wāhitanga

Te tirohanga a FOCUSADS

Ka whiwhi ngā kaiwhakatairanga i waho i te tupeka i ngā wāhi pānui mā ake i ngā kiosk me ngā niupepa ina wehe ngā pānui nikotīni i aua wāhi. Nā te noho o Huiterangi ki waho i te pūnaha whakatairanga tōrangapū EU, he nui ake te wāhi mō ngā kaupapa e hāngai ana ki tētahi take i reira, i raro i ngā kaupapa here ake a ia pūhara.

Te hono o tēnei ki tā mātou tikanga: Me pēhea a FOCUSADS e tātari ai i ngā hongere i ia mākete

Ngā tohutoro

  1. Tabakwerbung: Faktenblatt (comparison of the current and revised Tobacco Products Act), Federal Office of Public Health (BAG), i uru
  2. Verbot von Werbung für Tabakprodukte und E-Zigaretten, die Kinder und Jugendliche erreicht, Swiss Federal Council, i uru
  3. Google consent management requirements for serving ads in the EEA, the UK, and Switzerland, Google AdSense Help, i uru

Ngā pānui e pā ana

  1. Whakawhiti ahumahi, Ateria

    Ngā tāke whakatairanga me ngā ture o Ateria i 2026

    E rua ngā tāke a Ateria ki te whakatairanga, kua wehea ā-hongere. Ka pā te Werbeabgabe 5% ki te whakatairanga tā, pāpāho, ki waho hoki, ā, ka utu ngā kaiwhakatairanga ā-ipurangi nunui i te Digital Tax 5% mō te whakatairanga ā-ipurangi ka tae ki Ateria. E ai ki ngā tatauranga a RTR, i piki te moni whiwhi o te Digital Tax mā te 25% pea i ngā marama tuatahi e whitu o 2026, ā, i heke te moni whiwhi o te Werbeabgabe mā te 8% pea, he tohu e neke ana te pūtea ki te ipurangi. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.

    Google Ads, Meta Ads, Pāpāho o waho (out-of-home), Whakatairanga pouaka whakaata

  2. Whakawhiti ahumahi, Ā-ao

    Te ine pono i te pāpāho tuimotu

    Kāore ngā papa pānui, te reo irirangi, te pouaka whakaata, te tā me ngā hui e whakaputa i tētahi ara pāwhiri, ā, me āta whakaaro tūpato ki tētahi pūrongo e tohu ana i tētahi maha tika o ngā hokonga ki a rātou. Ka taea tonu te ine. Ka whakataurite ngā whakamātautau ā-takiwā i ngā rohe i kite i te pāpāho ki ngā rohe kāore i kite. Ka tatau ngā waehere QR, ngā URL poto motuhake me ngā waehere whakatairanga i ngā urupare tika, engari ka ngaro te nuinga o te pānga. Ka whakaatu te pikinga rapu waitohu i te hiahia, ehara i ngā hokonga. Ka matapae ngā tauira ranunga whakatairanga i te tāpaetanga i roto i te wā, engari me whai i ngā marama o te whakapau rerekē. Whakamahia te tikanga kaha rawa ka taea e te mahere te tautoko, pūrongotia hei awhe me tōna tikanga, ā, whakatauhia i mua ko tēhea hua ka tapahi, ka pupuri rānei i te hongere.

    Pāpāho o waho (out-of-home), Whakatairanga pouaka whakaata, Whakatairanga reo irirangi, Whakatairanga tā, Pāpāho matihiko o waho

  3. Whakawhiti ahumahi, Ā-ao

    Kei hea tētahi mahere Google-me-Meta e mutu ai te mahi

    Ko tētahi mahere i tāruatia mai i te mākete kāinga, te nuinga o te wā ka hoko i te rapu Google me te pāpāho pāpori Meta i ia whenua. I ētahi o ā mātou mākete e 32, ka hoko ngā pūhara ā-rohe i te rapu, i te karere, i ngā wāhi pānui mākete ā-ipurangi rānei kāore rawa tēnei mahere e pā, ā, i ētahi mākete e rua ehara ngā pūhara o te ao i te ara e mahi ana. Ka tuhia e tēnei whakamārama ngā mea e kīia ana e ia pūhara ā-rohe e hokona ana, mai i ōna ake whārangi kaiwhakatairanga, ā, ka whakatakoto i te raupapa o ngā taki e whakahaerehia ana e mātou i mua i te wehe i tētahi pūtea whenua maha.

    Google Ads, Meta Ads, Rapu, Whakatairanga mākete ā-ipurangi

Hurihia te whakamārama hei mahere mō tō pūkete

Ka whakawhiwhia e Hangaia tō mahere he kaute ki ia hongere mō tō mākete, tō ahumahi, tō whāinga me tō pūtea, ā, ka whakaatu i ngā utu ratonga, whakarite me te pāpāho i ngā rārangi motuhake.

Hangaia he mahere mō Huiterangi Tonoa he whakatau utu kua whakaritea mōu
Hangaia tō mahereWhakapā mai