Itāria: waehere kaiaweawe, ture 2026
Kei te whakahaere a Itāria i ngā kaiaweawe nunui ināianei tata ki te āhua o ngā kaipāho. I Hūrae 2025 i whakamanahia e AGCOM ngā aratohu me tētahi waehere whanonga mō ngā kaiaweawe, me ngā ture kaha ake mō te whakatairanga huna, te tiaki nui ake mō te hunga tamariki, ngā whaina tae noa ki te €600,000 me tētahi rēhita ōkawa o ngā kaiaweawe e hāngai ana. Me whai kirimana ngā waitohu e mahi tahi ana me ngā kaihanga ihirangi o Itāria e whakaata ana i ēnei haepapa. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.
Ngā kitenga matua
- 1
I whakamanahia e AGCOM ngā aratohu me tētahi waehere whanonga mō ngā kaiaweawe mā te whakataunga 197/25/CONS.
Kua tuhia: mātāpuna ōkawa. Korahi: Itāria; AGCOM, i te . [1]
- 2
E aro ana te waehere ki te whakatairanga huna, ka tāpiri i te tiaki mō te hunga tamariki, ka whakauru i tētahi rēhita ōkawa o ngā kaiaweawe e hāngai ana, ā, ka whakaae ki ngā whaina tae noa ki te €600,000.
Mātāpuna tuarua. Korahi: Itāria; Il Sole 24 Ore, i te . [3]
- 3
Ka pupuri ngā aratohu i tētahi tēpu hangarau ka ārahina e AGCOM hei aroturuki i te hokohoko kaiaweawe me te arotake i ngā paepae me ngā inenga.
Kua tuhia: mātāpuna ōkawa. Korahi: Itāria; ngā aratohu a AGCOM, i te . [2]
- 4
Kua pā te Regulation (EU) 2024/900 mō te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, tae atu ki te aukati i ngā pānui tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.
Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; whakarāpopototanga EUR-Lex, i te . [4]
- 5
Kua pā ngā haepapa mārama o te AI Act i raro i te Upoko 50 mai i te 2 o Ākuhata 2026; me tapa ngā deepfake me ngā tuhinga take tūmatanui nā te AI i hanga, ki te kore he tangata i arotake, ā, e mau ana i te haepapa ētita.
Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; FAQ a te Kōmihana Ūropi, i te . [6]
Tikanga me ngā here
- Pātai
- Ko ēhea ture o Itāria me te EU e panoni ana i ngā kaupapa kaiaweawe me te pāpāho utu i Itāria i 2026?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā tari whakatairanga e hoko pāpāho ana i Itāria.
- Te whakatau e pā ana
- He aha hei panoni i ngā mahere pāpāho, i ngā ihirangi auaha me te whakaritenga raraunga i Itāria i 2026.
- Ngā mātāpuna
- Ngā aratohu me te waehere whanonga a AGCOM mō ngā kaiaweawe me te pūrongo a Il Sole 24 Ore mō tō rātou whakamanatanga. Ngā puna EU: te whakarāpopototanga EUR-Lex o te Regulation (EU) 2024/900, te pānui a Meta mō ngā pānui tōrangapū EU, me ngā rauemi a te Kōmihana Ūropi mō te Upoko 50 o te AI Act.
- Wā
- Ngā puna ōkawa, ā-ture hoki pērā i te whakaputanga me te whakatuwheratanga i te 18 o Oketopa 2026.
- Ngā mākete
- Itāria, i roto i te anga EU.
- Ngā tautuhinga
- Kaiaweawe e hāngai ana: he kaiaweawe e tutuki ana i ngā paepae minenga a AGCOM, ā, kei raro i te waehere whanonga.
- Ngā here
- Kāore mātou i whakaputa anō i ngā paepae tau a AGCOM; tirohia i ngā aratohu.
- Ehara tēnei i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga mō tō pakihi me tētahi kaitohutohu whai tohu i te mākete.
Te anga kaiaweawe a AGCOM
Kua tuhia: mātāpuna ōkawa
I whakamanahia e AGCOM, te mana whakawhitiwhiti kōrero o Itāria me tōna Digital Services Coordinator, ngā aratohu (Annex A) me te waehere whanonga (Annex B) i raro i te whakataunga 197/25/CONS. Ka pā te waehere ki ngā kaiaweawe e hāngai ana e tutuki ana i ngā paepae a AGCOM, ā, ka pā te ture o nāianei mō te mahi tamariki ki ngā kaiaweawe he tamariki.
E ai ki a Il Sole 24 Ore, ka whakatakoto te waehere i ngā ture mārama ake ki te whakatairanga huna, te tiaki nui ake mō te hunga tamariki, ngā whaina tae noa ki te €600,000 me tētahi rēhita ōkawa o ngā kaiaweawe e hāngai ana.
- Tirohia mēnā kei te rēhita a AGCOM ia kaihanga ihirangi ka utua e koe.
- Kia mārama te whakapuaki i ia hononga utu, koha rānei.
- Kia noho ngā ihirangi e uru ana ngā tamariki ki roto i ngā ture mahi tamariki e hāngai ana.
Ngā pānui tōrangapū me ngā pānui take pāpori: ngā ture EU me te wehenga atu o ngā pūhara
Kua tuhia: mātāpuna ōkawa
Kua pā te Regulation (EU) 2024/900 mō te mārama me te whāinga o te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, ā, ka pā ki Itāria. Ka aukati hoki i te whakatairanga tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.
I whakautu a Meta mā te whakamutu i ngā pānui tōrangapū, pōtitanga, take pāpori hoki i te EU. E ai ki tana whakahōu i te newsroom, i mutu te tuku i ēnei pānui i te 6 o Oketopa 2025. He whānui ake te kāwai pānui take pāpori i ngā pānui pōtitanga, nō reira me whai ara ngā rōpū atawhai, ngā rōpū whakahau me ngā waitohu e whakahaere ana i ngā karere e hāngai ana ki tētahi kaupapa i Itāria, kāore e whakawhirinaki ana ki ngā hua pānui tōrangapū a Meta.
Ihirangi auaha nā te AI i hanga: te tapa mai i te 2 o Ākuhata 2026
Kua tuhia: mātāpuna ōkawa
Kua pā te Upoko 50 o te EU AI Act mai i te 2 o Ākuhata 2026. Me tapa ngā deepfake, me ngā tuhinga nā te AI i hanga, i whakarerekē rānei, e whakaputaina ana hei whakamōhio i te iwi whānui mō ngā take tūmatanui, ki te kore he tangata i arotake i te tuhinga, ā, e mau ana i te haepapa ētita. Ko ngā kaiwhakarato pūnaha AI waihanga kua tae kē ki te mākete, tae noa ki te 2 o Tīhema 2026 rātou mō te haepapa tohu ka pānuitia e te mīhini.
I whakaputaina e te Kōmihana he Code of Practice tūao mō te tohu me te tapa i ngā ihirangi nā te AI i hanga i te 10 o Hune 2026, tae atu ki ētahi tohu whakaahua kōwhiringa ka taea e ngā kaiwhakamahi te whakamahi. Mō ngā kaiwhakatairanga, ko te mahi whaitake he rārangi ihirangi auaha: ko ēhea rawa i hangaia, i whakarerekētia rānei ki te AI, nā wai i arotake, ā, kei hea te tapanga e puta ana.
Kei hea tā mātou e kite ana i te whai wāhitanga
Te tirohanga a FOCUSADS
He mārama ake ngā herenga o ngā kaiaweawe kua rēhitatia, e whakaiti ana i te tūraru tautukunga ture mō ngā waitohu. Mā te whakakotahi i ngā ihirangi kaihanga me te whakanui utu mā ngā pānui hononga pūhara, ka noho te whakapuaki me te pūrongo ki te wāhi kotahi.
Me pēhea e whakamahia ai tēnei e FOCUSADS
Te tirohanga a FOCUSADS
Ka whakahaeretia e ngā mahere o Itāria he tātari kaupapa here mō ia hongere i mua i te tohatoha pūtea: ka tirohia tuatahitia ngā karere tōrangapū me ngā karere take pāpori, ngā kāwai herea, me ngā ihirangi auaha nā te AI i hanga, ā, ka tangohia ngā hongere e kore e taea te kawe i te karere, me te whakaatu i te take.
Te hono o tēnei ki tā mātou tikanga: Me pēhea a FOCUSADS e tātari ai i ngā hongere i ia mākete
Ngā tohutoro
- Codice di condotta per gli influencer (Allegato B, delibera 197/25/CONS), AGCOM, i uru
- Linee guida per gli influencer (Allegato A, delibera 197/25/CONS), AGCOM, i uru
- Influencers: Agcom code of conduct tightened, fines of up to 600,000 euro, Il Sole 24 Ore, i uru
- Summary of Regulation (EU) 2024/900 on the transparency and targeting of political advertising, EUR-Lex (European Union), i uru
- Ending political, electoral and social issue advertising in the EU in response to incoming European regulation, Meta Newsroom, i uru
- Transparency obligations under Article 50 of the AI Act, European Commission, Shaping Europe’s digital future, i uru
- Commission publishes Code of Practice on marking and labelling AI-generated content, European Commission press corner, i uru