Peke ki te ihirangi matua

Putanga Oketopa 2026

Ngā whaina pihikete me ngā ture kaiaweawe o Wīwī

Ko Wīwī te mākete tino kaha rawa i Ūropi mō ngā pihikete me te whakaaetanga whakatairanga. I te 1 o Hepetema 2025 i whainatia e te CNIL a Google ki te €325 miriona mō te whakaatu pānui i waenga i ngā īmēra a ngā kaiwhakamahi Gmail me te kore whakaaetanga, me ngā pihikete i whakaritea i te hanganga pūkete, ā, i whainatia a SHEIN ki te €150 miriona mō ngā pihikete i whakanohoia me te kore whakaaetanga. Ka pā te ture kaiaweawe o 2023 ki te tangata e whakatairanga ana ki tētahi minenga o Wīwī. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.

Ngā kitenga matua

  1. 1

    I te 1 o Hepetema 2025 i whainatia e te CNIL a Google ki te €325 miriona mō te whakaatu pānui i waenga i ngā īmēra a ngā kaiwhakamahi Gmail me te kore whakaaetanga, ā, mō te whakanoho pihikete i te hanganga pūkete me te kore whakaaetanga whai mana.

    Kua tuhia: mātāpuna ōkawa. Korahi: Wīwī; CNIL, i te . [1]

  2. 2

    I te 1 o Hepetema 2025 i whainatia e te CNIL te kamupene āpiti o SHEIN i Airani ki te €150 miriona mō ngā pihikete i whakanohoia me te kore whakaaetanga i shein.com.

    Kua tuhia: mātāpuna ōkawa. Korahi: Wīwī; CNIL, i te . [2]

  3. 3

    Ka whakahaere te Law No. 2023-451 o te 9 o Hune 2023 i te awe arumoni, ā, ka pā ki ngā kaiaweawe e kōrero ana ki tētahi minenga o Wīwī ahakoa kei hea rātou.

    Mātāpuna tuarua. Korahi: Wīwī; European Consumer Centre, i te . [4]

  4. 4

    Kua pā te Regulation (EU) 2024/900 mō te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, tae atu ki te aukati i ngā pānui tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.

    Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; whakarāpopototanga EUR-Lex, i te . [5]

  5. 5

    Kua pā ngā haepapa mārama o te AI Act i raro i te Upoko 50 mai i te 2 o Ākuhata 2026; me tapa ngā deepfake me ngā tuhinga take tūmatanui nā te AI i hanga, ki te kore he tangata i arotake, ā, e mau ana i te haepapa ētita.

    Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; FAQ a te Kōmihana Ūropi, i te . [7]

Tikanga me ngā here
Pātai
Ko ēhea mahi whakaū me ngā ture o Wīwī e tino pā ana ki ngā kaiwhakatairanga i 2026?
I tuhia mō
Ngā kaiārahi whakatairanga me ngā tari whakatairanga e hoko pāpāho ana i Wīwī.
Te whakatau e pā ana
He aha hei panoni i ngā mahere pāpāho, i ngā ihirangi auaha me te whakaritenga raraunga i Wīwī i 2026.
Ngā mātāpuna
Ngā whakatau a te CNIL mō Google me SHEIN, te tuhinga Better Internet for Kids a te Kōmihana Ūropi mō te Law No. 2023-451 me te aratohu a te European Consumer Centre France mō ngā ture kaiaweawe. Ngā puna EU: te whakarāpopototanga EUR-Lex o te Regulation (EU) 2024/900, te pānui a Meta mō ngā pānui tōrangapū EU, me ngā rauemi a te Kōmihana Ūropi mō te Upoko 50 o te AI Act.
Wā
Ngā puna ōkawa, ā-ture hoki pērā i te whakaputanga me te whakatuwheratanga i te 18 o Oketopa 2026.
Ngā mākete
Wīwī, i roto i te anga EU.
Ngā tautuhinga
  • Awe arumoni: te whakatairanga utu ā-ipurangi o ngā taonga, ngā ratonga, ngā take rānei, pērā i te tautuhinga i te Law No. 2023-451.
Ngā here
  • Kāore mātou i arotake i ia whakatau a te CNIL nō 2025 me 2026.
  • Ehara tēnei i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga mō tō pakihi me tētahi kaitohutohu whai tohu i te mākete.

Te whakaū a te CNIL mō ngā pihikete me ngā pānui pouaka īmēra

Kua tuhia: mātāpuna ōkawa

E rua ngā tikanga e whāia ana e te whakatau a te CNIL mō Google: ngā pānui e whakaaturia ana i waenga i ngā īmēra i Gmail, ka kīia he whakatairanga tōtika e hiahia ana ki te whakaaetanga, me ngā pihikete i whakaritea i te hanganga pūkete Google me te kore whakaaetanga whai mana. E pā ana te whakatau mō SHEIN ki ngā pihikete i whakanohoia ki ngā pūrere a ngā manuhiri i te taenga mai ki te pae, i mua i tētahi kōwhiringa.

Te ture kaiaweawe

Mātāpuna tuarua

Ka tautuhi te ture o Wīwī o 2023 i ngā kaiaweawe arumoni hei tāngata e whakatairanga ana, mō te utu, i ngā taonga, ngā ratonga, ngā take rānei ki te iwi whānui ā-ipurangi. Me whakapuaki ngā hononga utu, e kore e taea te whakatairanga i ētahi kāwai hua, ā, ko ngā kaiaweawe e noho ana i waho i te EU e kōrero ana ki tētahi minenga o Wīwī me kopou i tētahi māngai i te EU.

Ngā pānui tōrangapū me ngā pānui take pāpori: ngā ture EU me te wehenga atu o ngā pūhara

Kua tuhia: mātāpuna ōkawa

Kua pā te Regulation (EU) 2024/900 mō te mārama me te whāinga o te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, ā, ka pā ki Wīwī. Ka aukati hoki i te whakatairanga tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.

I whakautu a Meta mā te whakamutu i ngā pānui tōrangapū, pōtitanga, take pāpori hoki i te EU. E ai ki tana whakahōu i te newsroom, i mutu te tuku i ēnei pānui i te 6 o Oketopa 2025. He whānui ake te kāwai pānui take pāpori i ngā pānui pōtitanga, nō reira me whai ara ngā rōpū atawhai, ngā rōpū whakahau me ngā waitohu e whakahaere ana i ngā karere e hāngai ana ki tētahi kaupapa i Wīwī, kāore e whakawhirinaki ana ki ngā hua pānui tōrangapū a Meta.

Ihirangi auaha nā te AI i hanga: te tapa mai i te 2 o Ākuhata 2026

Kua tuhia: mātāpuna ōkawa

Kua pā te Upoko 50 o te EU AI Act mai i te 2 o Ākuhata 2026. Me tapa ngā deepfake, me ngā tuhinga nā te AI i hanga, i whakarerekē rānei, e whakaputaina ana hei whakamōhio i te iwi whānui mō ngā take tūmatanui, ki te kore he tangata i arotake i te tuhinga, ā, e mau ana i te haepapa ētita. Ko ngā kaiwhakarato pūnaha AI waihanga kua tae kē ki te mākete, tae noa ki te 2 o Tīhema 2026 rātou mō te haepapa tohu ka pānuitia e te mīhini.

I whakaputaina e te Kōmihana he Code of Practice tūao mō te tohu me te tapa i ngā ihirangi nā te AI i hanga i te 10 o Hune 2026, tae atu ki ētahi tohu whakaahua kōwhiringa ka taea e ngā kaiwhakamahi te whakamahi. Mō ngā kaiwhakatairanga, ko te mahi whaitake he rārangi ihirangi auaha: ko ēhea rawa i hangaia, i whakarerekētia rānei ki te AI, nā wai i arotake, ā, kei hea te tapanga e puta ana.

Kei hea tā mātou e kite ana i te whai wāhitanga

Te tirohanga a FOCUSADS

Ka pai te whakaū whakaaetanga kaha ki ngā kaiwhakatairanga he hononga ā-whaiaro kaha: ngā hōtaka pono, te pāpāho hokohoko kua takiuru me te īmēra whai whakaaetanga. Ko ngā kaihanga ihirangi e āta whai ana i te ture kaiaweawe he hoa iti iho te tūraru, e hoatu ana ki ngā tari whakatairanga me ngā waitohu e tautuku ana he tūranga whiriwhiri kaha ake.

Me pēhea e whakamahia ai tēnei e FOCUSADS

Te tirohanga a FOCUSADS

Ka whakahaeretia e ngā mahere o Wīwī he tātari kaupapa here mō ia hongere i mua i te tohatoha pūtea: ka tirohia tuatahitia ngā karere tōrangapū me ngā karere take pāpori, ngā kāwai herea, me ngā ihirangi auaha nā te AI i hanga, ā, ka tangohia ngā hongere e kore e taea te kawe i te karere, me te whakaatu i te take.

Te hono o tēnei ki tā mātou tikanga: Me pēhea a FOCUSADS e tātari ai i ngā hongere i ia mākete

Ngā tohutoro

  1. Cookies and advertisements inserted between emails: Google fined 325 million euros by the CNIL, CNIL, i uru
  2. Cookies placed without consent: SHEIN fined 150 million euros by the CNIL, CNIL, i uru
  3. Law No. 2023-451 of 9 June 2023 aimed at regulating commercial influence, Better Internet for Kids (European Commission), i uru
  4. Influencers: obligations and responsibilities in Europe, European Consumer Centre France, i uru
  5. Summary of Regulation (EU) 2024/900 on the transparency and targeting of political advertising, EUR-Lex (European Union), i uru
  6. Ending political, electoral and social issue advertising in the EU in response to incoming European regulation, Meta Newsroom, i uru
  7. Transparency obligations under Article 50 of the AI Act, European Commission, Shaping Europe’s digital future, i uru
  8. Commission publishes Code of Practice on marking and labelling AI-generated content, European Commission press corner, i uru
  1. Whakawhiti ahumahi, Ā-ao

    Ngā kōwhiringa hongere me te ine i ia mākete

    E rua ngā ara e taka ai tētahi mahere mākete maha, ka taea te matapae. Ka hoko i ngā hongere kāore e wātea ana, kāore e whai tika ana, kāore rānei e taea te ine i ētahi mākete, ā, ka horahia te pūtea kia angiangi rawa kāore he mākete e whakaputa i tētahi hua ka taea te pānui. Ka whakahaere te anga i raro i ngā kēti e rima mō ia mākete me ia hongere, ka tuku pūtea anake ki ngā rārangi ka whakawhiti, ā, ka tautapa ki ia rārangi tētahi tikanga ine ka taea te whakautu i te pātai pūtea i taua taumata whakapau. He rerekē ngā pātai e whakautua ana e te tautapa hua a te pūhara, ngā whakamātautau pikinga, ngā whakamātautau pupuri ā-rohe me ngā tauira ranunga whakatairanga, ā, he rerekē te nui o ngā raraunga e hiahiatia ana e ia.

    Google Ads, Meta Ads, TikTok Ads, Whiwhinga kaiwhakamahi taupānga

  2. Whakawhiti ahumahi, Ahitereiria

    Te ture raro-16 o Ahitereiria me ngā kaiwhakatairanga

    Mai i te 10 o Tīhema 2025, me mahi ngā pūhara pāpāho pāpori kua herea ā-taipakeke i ngā mahi e tika ana hei aukati i ngā tāngata o Ahitereiria i raro i te 16 te hanga, te pupuri rānei i ngā pūkete. I whakaingoatia e eSafety a TikTok, Snapchat, Instagram, Facebook, YouTube, X me Twitch i waenga i ngā pūhara e whāia ana e te ture; ka tae ngā whaina ki te A$49.5 miriona. Ka ngaro i ngā kaiwhakatairanga ngā minenga raro-16 kua takiuru i aua ratonga, ā, me tūmanako i ngā nekehanga i ngā whakatau tata toronga. Kei waho i te here ngā ratonga kēmu, karere, mātauranga me te hauora.

    Meta Ads, TikTok Ads, Snapchat Ads, Google Ads

  3. Whakawhiti ahumahi, Hingapoa

    Ngā ture tinihanga me te haumaru o Hingapoa i 2026

    Kei te kaha te pēhi a Hingapoa i ngā pūhara mō te whakatairanga tinihanga. I Hepetema 2025 i tukuna e ngā pirihimana te Implementation Directive tuatahi i raro i te Online Criminal Harms Act, e whakahau ana i a Meta kia whakamahi i te mōhiotanga kanohi whakapai ake ki ngā pānui me ngā whārangi Facebook e whakataruna ana i ngā kaipupuri tūranga kāwanatanga matua. I tīmata te Online Safety Commission me te Online Safety (Relief and Accountability) Act 2025 i te 29 o Hune 2026, e hoatu ana ki ngā tāngata i pāngia e ngā kino ā-ipurangi tētahi ara ki te whakatika wawe. Me tūmanako ngā kaiwhakatairanga tika i ngā taki tuakiri kaha ake me ngā tangohanga tere ake, otirā mō ngā pānui pūtea me te haumi.

    Meta Ads, Google Ads, TikTok Ads

Hurihia te whakamārama hei mahere mō tō pūkete

Ka whakawhiwhia e Hangaia tō mahere he kaute ki ia hongere mō tō mākete, tō ahumahi, tō whāinga me tō pūtea, ā, ka whakaatu i ngā utu ratonga, whakarite me te pāpāho i ngā rārangi motuhake.

Hangaia tō mahereWhakapā mai