Ngā ture whakatairanga o Hapani i 2026
Mai i te 1 o Oketopa 2023 kua kīia e Hapani te whakatairanga kāore i whakapuakina, e mōhiotia ana ko te whakatairanga huna (stealth marketing), he whakaaturanga whakapōhēhē i raro i te Act against Unjustifiable Premiums and Misleading Representations. Me mōhiotia ngā ihirangi katoa e ārahina ana, e whakahaerehia ana rānei e tētahi pakihi he whakatairanga, me ngā tapanga pērā i te “広告”, te “PR”, te “プロモーション” rānei. I tukuna e te Consumer Affairs Agency tana whakahau tuatahi i Hune 2024 ki tētahi whare haumanu i hoatu he utu heke ki ngā tūroro mō ngā arotake pai i Google Maps. Mō ngā mahere pāpāho, ko LY Ads a LINE Yahoo tonu te kōwhiringa matua o te motu i tua atu i a Google mō te rapu me te whakaatu.
Ngā kitenga matua
- 1
Mai i te 1 o Oketopa 2023, ko ngā whakaaturanga a tētahi pakihi e uaua ana ki ngā kiritaki te mōhio nā te pakihi anō, kua aukatia hei whakatairanga huna i raro i te Premiums and Representations Act.
Mātāpuna tuarua. Korahi: Hapani; tātaritanga a tētahi umanga rōia mō te pānui a te Consumer Affairs Agency, i te . [1]
- 2
I te 7 o Hune 2024 i tukuna e te Consumer Affairs Agency tana whakahau whakatairanga huna tuatahi, ki tētahi kaporeihana hauora i tuku utu heke 550 yen mō ngā arotake pai i Google Maps.
Mātāpuna tuarua. Korahi: Hapani; matohi a tētahi umanga rōia, i te . [2]
- 3
Ki te kore e tautuku ki tētahi whakahau, ka whiua pea ki te mauheretanga tae noa ki te rua tau, ki tētahi whaina tae noa ki te toru miriona yen rānei.
Mātāpuna tuarua. Korahi: Hapani; matohi a tētahi umanga rōia, i te . [2]
- 4
E matapaki ana te Pepa Mā 2024 a te Consumer Affairs Agency i te whakatairanga huna hei whakatairanga huna e whakangoikore ana i te whakatau a ngā kiritaki.
Kua tuhia: mātāpuna ōkawa. Korahi: Hapani; Consumer Affairs Agency, i te . [3]
Tikanga me ngā here
- Pātai
- He aha i panoni i ngā ture whakatairanga me ngā kōwhiringa pūhara i Hapani i te roanga o 2025 me 2026, ā, me aha tētahi kaiwhakatairanga?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā kaiwhakarewa e whakamahere ana i te pāpāho utu i Hapani.
- Te whakatau e pā ana
- Ko ēhea mahi tautukunga ture me whakaoti i mua i te whakarewatanga, ā, ko ēhea hongere e tika ana kia whiwhi pūtea whakamātautau i tēnei tau.
- Ngā mātāpuna
- Ngā tātaritanga a ngā umanga rōia a DLA Piper me Baker McKenzie, te whakarāpopototanga o te Pepa Mā 2024 a te Consumer Affairs Agency me te whārangi LY Ads a LINE Yahoo.
- Wā
- Ngā puna ōkawa, ngaio hoki pērā i te whakaputanga i te 18 o Oketopa 2026.
- Ngā mākete
- Hapani, ngā ture ā-motu me ngā kaupapa here pūhara e pā ana i reira
- Ngā tautuhinga
- Hokohoko huna: he whakatairanga e huna ana i te meka nā tētahi pakihi te ihirangi i hanga, i utu, i ārahi rānei.
- Ngā here
- Ehara tēnei whakamārama i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga me tētahi kaitohutohu ā-ture whai tohu o te rohe i mua i te mahi.
- Ka panoni ngā ture me ngā tikanga pūhara; e whakaatu ana ia puna i te rā i pānuitia ai e mātou.
He aha e kīia ana he whakatairanga huna
Mātāpuna tuarua
E aro ana te ture ki ngā ihirangi e āhua rite ana ki te whakaaro o tētahi hunga tuatoru motuhake, engari i whakatauria, i ārahina rānei e te pakihi. Ka pā ki ngā pāpāho katoa, tae atu ki te pouaka whakaata, te tā me te ipurangi. Ko tētahi tuku kaihanga ihirangi i utua e te waitohu, tētahi arotake i tuhia hei utu mō tētahi painga, tētahi kaimahi rānei e tuku ana me te mea he kiritaki noa, ka taka pea katoa ki roto.
Ko te ara haumaru he tapanga whakatairanga mārama i te tīmatanga o te ihirangi me tētahi kirimana e kī ana ki te kaihanga ihirangi ki hea, me pēhea hoki te whakanoho.
Te whakaū tae noa ki nāianei
Mātāpuna tuarua
Ko te whakahau tuatahi i 2024 mō ngā arotake, kaua mō ngā kaiaweawe, e whakaatu ana he ōrite te tūraru o ngā akiaki arotake ki ngā tuku utu. He tūmatanui ngā whakahau, nō reira ko te utu ki te ingoa te nuinga o te wā ka nui ake i te utu ā-ture.
Ngā whai wāhitanga i tēnei tau
Kua tuhia: mātāpuna ōkawa
Ka kapi a LY Ads i te rapu me te whakaatu puta noa i a Yahoo! JAPAN me LINE, ā, kei te taha o Google i te nuinga o ngā mahere rapu o Hapani. Ka taea tonu e ngā waitohu e hanga ana i tētahi hōtaka kaihanga ihirangi e tautuku ana te whakamahi i te ataata pāpori i te rahi nui i YouTube, TikTok me Instagram. Ka whakauru a FOCUSADS i a LY Ads ki ngā mahere o Hapani ina hāngai te whāinga, ā, ka pupuri i te tapa kaihanga ihirangi i te rārangi taki whakaaetanga.
Te hono o tēnei ki tā mātou tikanga: Me pēhea ngā ture mākete e uru ai ki te mahere pāpāho
Ngā tohutoro
- Consumer protection in Japan: new law prohibits stealth marketing, DLA Piper, i uru
- Japan: Consumer Affairs Agency issues its first stealth marketing-related Order for Action, Baker McKenzie (Lexology), i uru
- White Paper on Consumer Affairs 2024 (summary), Consumer Affairs Agency, Japan, i uru
- LINEヤフー広告 (LY Ads: search and display), LINE Yahoo for Business, i uru