Tātarihia ngā kaihoko whare i mua i te tapahi i te CPM
Ka taea e tētahi whanaketanga whare utu nui te hoko i ngā whakaaturanga iti te utu me ngā kiritaki tūpono iti te utu i te roanga o te rā, ā, kāore tonu e hoko i tētahi mea. He iti ngā kaihoko e whai take ana, ā, i Amerika ka tangohia e ngā ture mō ngā pānui whare ngā ara poto ā-taupori me ā-ZIP code ka whāiti pea i te minenga. Nā tērā ka noho te mahi ki te tātari: ngā pātai a te puka uiui, te tere o te waea whakahoki a te tīma hoko, ko ēhea kiritaki tūpono ka whakahokia ki ngā pūhara pānui hei kiritaki kua tātarihia, ā, he aha te uara o ia mātakitanga kua tātarihia. Arotauria te kaupapa ki taua tohu. Ka whai take anake te CPM iti iho ina mōhiotia te ōwehenga mātakitanga kua tātarihia.
Ngā kitenga matua
- 1
Ka here te kaupapa here whakatairanga whaiaro a Google i ngā pānui whare i Amerika me Kānata: e kore e taea te whāinga i te pakeke, te ira tangata, te tūranga mārena me te tūranga mātua, ā, kāore e whakaaetia te whāinga ZIP code. E wātea tonu ana te whāinga pūtoro kia 1 km iti rawa me te whāinga tāone.
Kua tuhia: mātāpuna ōkawa. Korahi: Āwhina Kaupapa Here Pānui a Google, whāinga herea, i te . [1]
- 2
Ka hiahia a Meta kia whakapuaki ngā kaupapa whare, mahi me ngā hua pūtea i tētahi Special Ad Category; kātahi ka kore e wātea ētahi kōwhiringa taupori, whanonga me ngā kaupapa e aro nui ana, e kore e taea te whakamahi i ngā whakakorenga whāinga taipitopito, ā, kāore e wātea a Advantage+ lookalike.
Kua tuhia: mātāpuna ōkawa. Korahi: Whārangi Meta Business Help Center mō ngā minenga Special Ad Category, i te . [2]
- 3
E kī ana a HUD ka aukati te Fair Housing Act i te whakatoihara i te whare, tae atu ki te whakatairanga, nā te iwi, te kara, te takenga ā-motu, te whakapono, te ira tangata, te tūranga whānau me te hauātanga.
Kua tuhia: mātāpuna ōkawa. Korahi: Te Tari Whare me te Whakawhanaketanga Tāone o Amerika (HUD), i te . [3]
- 4
I tā mātou tauira, mā te haurua i te utu mō ia kiritaki tūpono ka rearua ngā kiritaki tūpono, engari ka piki te utu mō ia tirohanga kua tātarihia ina heke te wāhanga kua tātarihia mai i te 8% ki te 3%.
He tauira whakaahua, ehara i te paerewa. Korahi: He tauira mahi FOCUSADS me ngā whakapae kua tapaina, ehara i te paerewa, i te
Tikanga me ngā here
- Pātai
- I ngā hoko whare utu nui, me arotau tuatahi tētahi kaupapa mō te utu pāpāho iti iho, mō tētahi kaihoko kua tātarihia kua tautuhia rānei?
- I tuhia mō
- Ngā kaiwhakahaere hoko me te hokohoko i ngā kaiwhakawhanake rawa whenua me ngā kaihokohoko rawa utu nui, me ō rātou kaiārahi pūtea.
- Te whakatau e pā ana
- He aha hei arotau mō te kaupapa e whai ake ana, ā, he aha ngā raraunga me whakahoki e te tīma hoko kia taea ai tērā.
- Ngā mātāpuna
- Ngā kaupapa here whakatairanga a Google me Meta mō ngā pānui whare, ngā rauemi a HUD mō te Fair Housing Act, me te whakataunga 2022 a te Justice Department me Meta mō te tuku pānui whare.
- Wā
- Ngā kaupapa here me ngā whārangi ōkawa pērā i te whakaputanga i te 17 o Oketopa 2026.
- Ngā mākete
- Amerika, me ētahi kōrero mō Kānata e pā ana anō te ture a Google. He ture ake tō ētahi atu mākete; ko Arāpia Hauti me te UAE kei raro i ngā kaiwhakarite ā-rohe, kaua ēnei kaupapa here.
- Ngā tautuhinga
- Tirohanga kua tātarihia: he tirohanga kua tonoa me tētahi kaihoko e tutuki ana i ngā paearu kua tuhia a te kaiwhakawhanake (pūtea, wā, pūtea tārewa, taunakitanga pūtea rānei).
- Wāhanga kua tātarihia: ngā tirohanga kua tātarihia ka wehea ki ngā kiritaki tūpono katoa.
- Utu mō ia tirohanga kua tātarihia: te utu pāpāho ka wehea ki ngā tirohanga kua tātarihia.
- Ngā here
- I pānuitia e mātou ngā kupu o te Help Center a Meta mā tētahi taurangi rapu, nā te mea i whakakāhore te whārangi i te uru aunoa i te rā o te arotake; tirohia te whārangi ora i mua i te whakawhirinaki.
- Ehara tēnei i te tohutohu ā-ture. He ture whakatairanga whare anō kei te taumata ā-kāwanatanga, ā-rohe hoki.
- Kāore mātou e whakaputa i ngā paerewa CPM, CPL, hurihanga rānei mō te rawa whenua; he rerekē i ia tāone, i ia whānuitanga utu, i ia kaupeka.
Ka whāiti ngā ture i te whāinga mā te whakaaro
Kua tuhia: mātāpuna ōkawa
E kore e taea te whāinga i ngā pānui whare o Amerika ki ngā tāngata mā te pakeke, te ira tangata, te tūranga whānau, te ZIP code rānei i Google, ā, ka tango a Meta i ngā kōwhiringa ōrite i raro i tana Special Ad Category. E whai ana ēnei ture i te Fair Housing Act, ā, mō Meta, i tētahi whakataunga 2022 me te Justice Department mō te āhua o te tuku i ngā pānui whare.
Ko te pānga whaitake, he iti iho te mahi a ngā tautuhinga minenga. Ko tētahi kaupapa mō tētahi pāhi 2 miriona ka tae ki tētahi minenga whānui i roto i te matawhenua e whakaaetia ana, ā, ka neke te mahi wehe i ngā kaihoko i ngā kaitirotiro noa ki ngā ihirangi auaha, ki te tuku me te whai ake.
Kei hea te tātari e taea ai ā-ture
Te tirohanga a FOCUSADS
Ka taea e ngā ihirangi auaha me ngā kupu te kī mārama i te whānuitanga utu me te tukanga hoko, kia wawe ai te wehe atu o ngā manuhiri kāore e hāngai ana. Ka taea e te puka uiui te pātai mō te wā, te pūtea tārewa me te momo wae e manakohia ana, he pātai mō te hoko, kaua mō ngā āhuatanga e tiakina ana. Ka taea e te tīma hoko te waea whakahoki tere me te tuhi i te hua ki te CRM. Mā te whakahoki i ngā tirohanga kua tātarihia ki ngā pūhara pānui hei hurihanga, ka ako tā rātou tuku utu i te hua e aro nui ana te pakihi.
Tirohia ia pātai puka me ia rārangi minenga me tētahi kaitohutohu ā-ture e mōhio ana ki ngā ture fair housing. He tikanga hoko noa te pātai mō te pūtea me te wā; kāore e whakaaetia te tātari mā ngā āhuatanga e tiakina ana.
Tauira mahi: he iti iho te utu pāpāho, he iti iho ngā kaihoko kua tātarihia
He tauira whakaahua, ehara i te paerewa
E rua ngā putanga o te kaupapa ā-marama kotahi e whakapau ana i te 20,000. Ka whakamahi te Putanga B i ngā tūnga whānui ake e haurua ana i te utu mō ia kiritaki tūpono.
| Rārangi | Putanga A | Putanga B | Te tātai |
|---|---|---|---|
| Whakapau pāpāho | 20,000 | 20,000 | Whakapae |
| Utu mō ia kiritaki tūpono | 100 | 50 | Whakapae |
| Ngā kiritaki tūpono | 200 | 400 | Whakapau ÷ utu mō ia kiritaki tūpono |
| Wāhanga kua tātarihia | 8% | 3% | Whakapae, mai i ngā hua CRM |
| Ngā mātakitanga kua tātarihia | 16 | 12 | Ngā kiritaki tūpono × wāhanga kua tātarihia |
| Te utu mō ia mātakitanga kua tātarihia | 1,250 | 1,667 | Whakapau ÷ tirohanga kua tātarihia, kua porowhitatia |
Ngā whakapae
- He tau whakakapi ngā tatauranga katoa; whakamahia ō hua CRM.
- He nui ake anō te wā hoko ka pau i te Putanga B: e 400 ngā kiritaki tūpono hei waea, kaua te 200.
- E whakapae ana te tauira he ōrite te ōwehenga kati mai i tētahi tirohanga kua tātarihia i ngā putanga e rua.
Ngā mea ka whakamātauria e mātou, i te raupapa
| Hātepe | Ka inea mā | Ka kīia he angitu ina |
|---|---|---|
| Tuhia te tautuhinga tirohanga kua tātarihia me te tīma hoko, ā, tāpirihia ngā pātai hāngai ki te puka uiui. | Te wāhanga o ngā kiritaki tūpono kua oti ia āpure tātari. | Kia 90% iti rawa o ngā kiritaki tūpono e mau ana i ngā āpure i roto i ngā wiki e rua. |
| Kawemaitia ngā tirohanga kua tātarihia ki Google Ads me Meta hei hurihanga matua. | Ngā tirohanga kua tātarihia kua tuhia i ia pūhara ki te CRM. | Ka ōrite ngā tatau a te pūhara me te CRM i roto i te 10%. |
| Kātahi anake ka whakamātau i ngā tūnga iti iho te utu, me te arotake i runga i te utu mō ia tirohanga kua tātarihia. | Te utu mō ia tirohanga kua tātarihia i ia tūnga. | Puritia tētahi tūnga mēnā ka heke anake te utu mō ia tirohanga kua tātarihia. |
I mua i tō arotau mō te pāpāho iti iho te utu
Ki te kāo tētahi whakautu, whakatikaina i mua i te pā ki ngā whāinga CPM, CPL rānei.
| Pātai | He aha i whai take ai |
|---|---|
| Kua tika te whakarite i te Special Ad Category whare, i te whāinga herea rānei? | Ka whakakāhoretia pea ngā kaupapa, ka takahi rānei i ngā ture fair housing |
| He tautuhinga tirohanga kua tātarihia kua tuhia? | Ki te kore, kāore he whāinga mō te arotau |
| Ka hopu te puka i te pūtea, te wā me te pūtea tārewa? | Ka neke te tātari mai i te whāinga ki te puka |
| Kua kawemaitia ngā tirohanga kua tātarihia ki ngā pūhara? | Ki te kore, ka ako te tuku utu i ngā kiritaki tūpono, kaua i ngā kaihoko |
| Ka waea whakahoki te tīma hoko i roto i tētahi wā kua whakaaetia? | Mā te whai ake pōturi ka heke te wāhanga kua tātarihia ahakoa he aha te pāpāho |
Te hono o tēnei ki tā mātou tikanga: Hangaia tuatahitia te hanganga hurihanga
Ngā tohutoro
- Restricted targeting in Personalized advertising, Google Advertising Policies Help, i uru
- About Audiences for Housing, Employment or Financial Products and Services Campaigns, Meta Business Help Center, i uru
- Fair Housing: Rights and Obligations, U.S. Department of Housing and Urban Development, i uru
- Justice Department Secures Settlement Agreement with Meta Platforms to Resolve Allegations of Discriminatory Advertising (June 2022), U.S. Department of Justice, i uru
- About offline conversion imports, Google Ads Help, i uru