Peke ki te ihirangi matua

Putanga Oketopa 2026

Ngā here pānui petipeti o Hōrana i 2026

I whakaoti a Hōrana i te whakakore haere i te tautoko petipeti i 2025. Kua aukatia ngā kaiwhakahaere petipeti ā-ipurangi whai raihana i te whakatairanga kāore i whāia i te pouaka whakaata, i te reo irirangi me ngā wāhi tūmatanui mai i te 1 o Hūrae 2023, ā, mai i te 1 o Hūrae 2025 e kore e taea e rātou te tautoko i ngā karapu hākinakina, ngā tukinga me ngā kaitākaro takitahi. I kī te kaiwhakarite petipeti, a Ksa, ka kaha tana whakaū. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.

Ngā kitenga matua

  1. 1

    Mai i te 1 o Hūrae 2023, e kore e āhei ngā kaiwhakahaere petipeti ā-ipurangi whai raihana te whakaputa whakatairanga kāore i whāia, tae atu ki te pouaka whakaata, te reo irirangi me ngā wāhi tūmatanui.

    Mātāpuna tuarua. Korahi: Hōrana; whakarāpopototanga a tētahi rōpū hākinakina, i te . [2]

  2. 2

    Mai i te 1 o Hūrae 2025, e kore e āhei ngā kaiwhakahaere petipeti ā-ipurangi whai raihana te tautoko i ngā karapu hākinakina, ngā whakataetae, ngā kaitākaro takitahi rānei i Hōrana.

    Mātāpuna tuarua. Korahi: Hōrana; whakarāpopototanga a tētahi rōpū hākinakina, i te . [2]

  3. 3

    I pānui te kāwanatanga i 2022 ka whakaaetia tonu ētahi whakatairanga ipurangi me ngā mēra tōtika i raro i ngā ture kaha ake hei tiaki i ngā rōpū whakaraerae.

    Kua tuhia: mātāpuna ōkawa. Korahi: Hōrana; Kāwanatanga o Hōrana, i te . [1]

  4. 4

    Kua pā te Regulation (EU) 2024/900 mō te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, tae atu ki te aukati i ngā pānui tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.

    Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; whakarāpopototanga EUR-Lex, i te . [3]

  5. 5

    Kua pā ngā haepapa mārama o te AI Act i raro i te Upoko 50 mai i te 2 o Ākuhata 2026; me tapa ngā deepfake me ngā tuhinga take tūmatanui nā te AI i hanga, ki te kore he tangata i arotake, ā, e mau ana i te haepapa ētita.

    Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; FAQ a te Kōmihana Ūropi, i te . [5]

Tikanga me ngā here
Pātai
Ko ēhea ture o Hōrana me te EU e panoni ana i te whakatairanga i Hōrana i 2026?
I tuhia mō
Ngā kaiārahi whakatairanga me ngā tari whakatairanga e hoko pāpāho ana i Hōrana.
Te whakatau e pā ana
He aha hei panoni i ngā mahere pāpāho, i ngā ihirangi auaha me te whakaritenga raraunga i Hōrana i 2026.
Ngā mātāpuna
Te pānui a te Kāwanatanga o Hōrana mō te whakatairanga petipeti me tētahi whakarāpopototanga a tētahi rōpū hākinakina mō te aukati tautoko o 2025. Ngā puna EU: te whakarāpopototanga EUR-Lex o te Regulation (EU) 2024/900, te pānui a Meta mō ngā pānui tōrangapū EU, me ngā rauemi a te Kōmihana Ūropi mō te Upoko 50 o te AI Act.
Wā
Ngā puna ōkawa, ā-ture hoki pērā i te whakaputanga me te whakatuwheratanga i te 18 o Oketopa 2026.
Ngā mākete
Hōrana, i roto i te anga EU.
Ngā tautuhinga
  • Whakatairanga kāore i whāia: he whakatairanga kāore e aro ana ki tētahi rōpū pakeke kua tautuhia, pērā i te pouaka whakaata, te reo irirangi me ngā pāpāho ki waho.
Ngā here
  • Ka pā ngā ture petipeti ki ngā kaiwhakahaere ā-ipurangi whai raihana; he ture motuhake mō ētahi atu kaiwhakarato petipeti.
  • Ehara tēnei i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga mō tō pakihi me tētahi kaitohutohu whai tohu i te mākete.

Te whakatairanga petipeti: te wāhanga whakamutunga

Kua tuhia: mātāpuna ōkawa

I pānui te kāwanatanga o Hōrana i te aukati i te whakatairanga petipeti kāore i whāia me te tautoko i Hūrae 2022, ā-wāhanga. I mutu te whakatairanga kāore i whāia i te pouaka whakaata, i te reo irirangi me ngā wāhi tūmatanui i 2023, ā, i whai mai te tautoko i ngā hōtaka me ngā huihuinga. Ko te wāhanga whakamutunga, te tautoko hākinakina tae atu ki ngā whakaaetanga hāte, kua pā mai i te 1 o Hūrae 2025. Kei te whakaaetia tonu ētahi whakatairanga ā-ipurangi me ngā mēra tōtika me ngā ture kaha ake mō te tae ki ngā rōpū whakaraerae.

Ngā pānui tōrangapū me ngā pānui take pāpori: ngā ture EU me te wehenga atu o ngā pūhara

Kua tuhia: mātāpuna ōkawa

Kua pā te Regulation (EU) 2024/900 mō te mārama me te whāinga o te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, ā, ka pā ki Hōrana. Ka aukati hoki i te whakatairanga tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.

I whakautu a Meta mā te whakamutu i ngā pānui tōrangapū, pōtitanga, take pāpori hoki i te EU. E ai ki tana whakahōu i te newsroom, i mutu te tuku i ēnei pānui i te 6 o Oketopa 2025. He whānui ake te kāwai pānui take pāpori i ngā pānui pōtitanga, nō reira me whai ara ngā rōpū atawhai, ngā rōpū whakahau me ngā waitohu e whakahaere ana i ngā karere e hāngai ana ki tētahi kaupapa i Hōrana, kāore e whakawhirinaki ana ki ngā hua pānui tōrangapū a Meta.

Ihirangi auaha nā te AI i hanga: te tapa mai i te 2 o Ākuhata 2026

Kua tuhia: mātāpuna ōkawa

Kua pā te Upoko 50 o te EU AI Act mai i te 2 o Ākuhata 2026. Me tapa ngā deepfake, me ngā tuhinga nā te AI i hanga, i whakarerekē rānei, e whakaputaina ana hei whakamōhio i te iwi whānui mō ngā take tūmatanui, ki te kore he tangata i arotake i te tuhinga, ā, e mau ana i te haepapa ētita. Ko ngā kaiwhakarato pūnaha AI waihanga kua tae kē ki te mākete, tae noa ki te 2 o Tīhema 2026 rātou mō te haepapa tohu ka pānuitia e te mīhini.

I whakaputaina e te Kōmihana he Code of Practice tūao mō te tohu me te tapa i ngā ihirangi nā te AI i hanga i te 10 o Hune 2026, tae atu ki ētahi tohu whakaahua kōwhiringa ka taea e ngā kaiwhakamahi te whakamahi. Mō ngā kaiwhakatairanga, ko te mahi whaitake he rārangi ihirangi auaha: ko ēhea rawa i hangaia, i whakarerekētia rānei ki te AI, nā wai i arotake, ā, kei hea te tapanga e puta ana.

Kei hea tā mātou e kite ana i te whai wāhitanga

Te tirohanga a FOCUSADS

Ko Eredivisie me ētahi atu rawa hākinakina i ngaro ō rātou kaitautoko petipeti kei te rapu hoa i ētahi atu kāwai. Ka taea e ngā waitohu e hiahia ana ki te toronga hākinakina te whiriwhiri i ngā pōkai hāte, papa tākaro me te pāpāho kāore i taea i mua.

Me pēhea e whakamahia ai tēnei e FOCUSADS

Te tirohanga a FOCUSADS

Ka whakahaeretia e ngā mahere o Hōrana he tātari kaupapa here mō ia hongere i mua i te tohatoha pūtea: ka tirohia tuatahitia ngā karere tōrangapū me ngā karere take pāpori, ngā kāwai herea, me ngā ihirangi auaha nā te AI i hanga, ā, ka tangohia ngā hongere e kore e taea te kawe i te karere, me te whakaatu i te take.

Te hono o tēnei ki tā mātou tikanga: Me pēhea a FOCUSADS e tātari ai i ngā hongere i ia mākete

Ngā tohutoro

  1. Verbod op ongerichte gokreclames en sponsoring, Rijksoverheid (Government of the Netherlands), i uru
  2. Verbod op sportsponsoring door online kansspelaanbieders, Nederlandse Golf Federatie, i uru
  3. Summary of Regulation (EU) 2024/900 on the transparency and targeting of political advertising, EUR-Lex (European Union), i uru
  4. Ending political, electoral and social issue advertising in the EU in response to incoming European regulation, Meta Newsroom, i uru
  5. Transparency obligations under Article 50 of the AI Act, European Commission, Shaping Europe’s digital future, i uru
  6. Commission publishes Code of Practice on marking and labelling AI-generated content, European Commission press corner, i uru
  1. Whakawhiti ahumahi, Te Kīngitanga Kotahi

    Ngā ture whakatairanga o te UK i 2026

    E rua ngā panonitanga e whakaahua anō ana i te whakatairanga i te UK i 2026. Mā te Data (Use and Access) Act ka taea e ngā pae te whakarite i ētahi pihikete tātari me te kore whakaaetanga, ā, i piki ngā whaina PECR ki te £17.5 miriona, ki te 4% rānei o te hokonga o te ao mai i te 5 o Pēpuere 2026. Mai i te 5 o Hānuere 2026, kua aukatia ngā pānui mō ngā kai me ngā inu iti iho te hauora ka taea te tautuhi i ngā pāpāho ā-ipurangi utu, ā, i te pouaka whakaata me ngā ratonga ā-tono i waenga i te 5:30 i te ata me te 9 i te pō. Ko ngā waitohu ka whakatika wawe i te tūtohu me ngā mahere pāpāho ka pupuri i tō rātou ine me tō rātou toronga; ko ngā waitohu ka tatari ka tūpono ki ngā whaina, ki ngā kupu pānui kua whakakāhoretia rānei.

    Google Ads, Meta Ads, Whakatairanga pouaka whakaata, Ngā pānui oro me te rere

  2. Whakawhiti ahumahi, Airani

    Ngā ture whakatairanga o Airani i 2026

    He ranunga o ngā panonitanga ā-motu, ā-EU hoki kei mua i ngā kaiwhakatairanga o Airani. Kua herea te whakatairanga waipiro i te pouaka whakaata i waenga i te 3 i te ata me te 9 i te pō mai i Hānuere 2025, ā, kua tōmuritia ngā tapanga hauora waipiro herenga mai i Mei 2026 ki Hepetema 2028. I whakatuwheratia e Coimisiún na Meán tana tirotirotanga ōkawa tuatahi i raro i te Online Safety Code i Hepetema 2026. Kua pā hoki ināianei ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.

    Meta Ads, Google Ads, Whakatairanga pouaka whakaata, Whakatairanga reo irirangi

  3. Whakawhiti ahumahi, Ateria

    Ngā tāke whakatairanga me ngā ture o Ateria i 2026

    E rua ngā tāke a Ateria ki te whakatairanga, kua wehea ā-hongere. Ka pā te Werbeabgabe 5% ki te whakatairanga tā, pāpāho, ki waho hoki, ā, ka utu ngā kaiwhakatairanga ā-ipurangi nunui i te Digital Tax 5% mō te whakatairanga ā-ipurangi ka tae ki Ateria. E ai ki ngā tatauranga a RTR, i piki te moni whiwhi o te Digital Tax mā te 25% pea i ngā marama tuatahi e whitu o 2026, ā, i heke te moni whiwhi o te Werbeabgabe mā te 8% pea, he tohu e neke ana te pūtea ki te ipurangi. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.

    Google Ads, Meta Ads, Pāpāho o waho (out-of-home), Whakatairanga pouaka whakaata

Hurihia te whakamārama hei mahere mō tō pūkete

Ka whakawhiwhia e Hangaia tō mahere he kaute ki ia hongere mō tō mākete, tō ahumahi, tō whāinga me tō pūtea, ā, ka whakaatu i ngā utu ratonga, whakarite me te pāpāho i ngā rārangi motuhake.

Hangaia tō mahereWhakapā mai