Ngā ture whakatairanga o Kōrea ki te Tonga i 2026
E rua ngā wā i whakatikatikahia ai e te Korea Fair Trade Commission ana aratohu mō ngā tūtohutanga me ngā tautoko i roto i ngā tau e rua: i whai mana ngā ture mō ngā pāpāho ā-kupu i te 1 o Tīhema 2024, ā, i whai mana tētahi atu whakatikatika i te 1 o Hune 2026. Me whakapuaki ngā ihirangi utu, tautoko rānei kia kitea e ngā kaipānui. Mō te taha raraunga, i tukuna e te Personal Information Protection Commission ngā aratohu kaupapa here matatapu kua whakahōutia i 2024 e whakatakoto ana me pēhea ngā kamupene e whakaahua ai i te tukatuka me ngā whakawhitinga ki tāwāhi. He rerekē anō ngā mahere pāpāho o Kōrea i te nuinga o ngā mākete nā te mea kei te taha o Google me Meta a NAVER Search Ads me Kakao Moment, e whakahaerehia ana e te tomokanga rapu matua o te rohe me te pūhara karere.
Ngā kitenga matua
- 1
I whakamanahia e te KFTC tētahi whakatikatika ki ana aratohu mō te tapa me te whakatairanga e pā ana ki ngā tūtohutanga me ngā tautoko, i whai mana i te 1 o Hune 2026.
Mātāpuna tuarua. Korahi: Kōrea ki te Tonga; kaiaroturuki kaupapa here e whakahua ana i te KFTC, i te . [1]
- 2
Ko tētahi whakatikatika o mua a te KFTC e tāpiri ana i ngā herenga whakapuaki mō ngā tautoko i ngā pāpāho ā-kupu pērā i ngā rangitaki i whai mana i te 1 o Tīhema 2024.
Mātāpuna tuarua. Korahi: Kōrea ki te Tonga; kaiaroturuki kaupapa here e whakahua ana i te KFTC, i te . [2]
- 3
Ka hiahia ngā aratohu a te PIPC i tukuna i te 30 o Āperira 2024 kia whakaingoatia e ngā kaupapa here matatapu te whenua e kohia ai ngā raraunga ki tāwāhi, ā, mō ngā whakawhitinga ki tāwāhi, ngā pūtake ā-ture me ngā take pānui ā-ture.
Mātāpuna tuarua. Korahi: Kōrea ki te Tonga; whakarāpopototanga a tētahi umanga rōia mō ngā aratohu a te PIPC, i te . [3]
- 4
Ko NAVER Search Ads me Kakao Moment ngā pūnaha whakatairanga ratonga-whaiaro o te tomokanga rapu matua me te pūhara karere o Kōrea.
Kua tuhia: mātāpuna ōkawa. Korahi: Kōrea ki te Tonga; ngā whārangi pūhara ōkawa, i te . [4]
Tikanga me ngā here
- Pātai
- He aha i panoni i ngā ture whakatairanga me ngā kōwhiringa pūhara i Kōrea ki te Tonga i te roanga o 2025 me 2026, ā, me aha tētahi kaiwhakatairanga?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā kaiwhakarewa e whakamahere ana i te pāpāho utu i Kōrea ki te Tonga.
- Te whakatau e pā ana
- Ko ēhea mahi tautukunga ture me whakaoti i mua i te whakarewatanga, ā, ko ēhea hongere e tika ana kia whiwhi pūtea whakamātautau i tēnei tau.
- Ngā mātāpuna
- Ngā rekoata Digital Policy Alert mō ngā whakatikatika aratohu a te KFTC, he whakarāpopototanga a Kim & Chang mō ngā aratohu a te PIPC, me ngā whārangi whakatairanga a NAVER me Kakao.
- Wā
- Ngā puna ōkawa, ngaio hoki pērā i te whakaputanga i te 18 o Oketopa 2026.
- Ngā mākete
- Kōrea ki te Tonga, ngā ture ā-motu me ngā kaupapa here pūhara e pā ana i reira
- Ngā tautuhinga
- Tautoko: he tūtohutanga, he arotake, he whakaaturanga rānei i whiwhi ai te kaituhi i tētahi painga mai i te kaiwhakatairanga.
- Ngā here
- Ehara tēnei whakamārama i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga me tētahi kaitohutohu ā-ture whai tohu o te rohe i mua i te mahi.
- Ka panoni ngā ture me ngā tikanga pūhara; e whakaatu ana ia puna i te rā i pānuitia ai e mātou.
Te whakapuaki tautoko
Mātāpuna tuarua
Ka pā ngā aratohu a te KFTC ki ia tūtohutanga, arotake rānei i whiwhi ai te kaituhi i te moni, ngā hua, ētahi atu painga rānei mai i te kaiwhakatairanga. I aro te panonitanga o 2024 ki ngā rangitaki me ētahi atu hōputu kupu, he maha ngā wā i hunaia ai ngā whakapuakanga i te mutunga o ngā tuku roa. I whai te whakatikatika o 2026 i tētahi uiuinga tūmatanui i tīmata i Āperira 2026. Me pānui ngā kaiwhakatairanga i te kupu o nāianei i mua i te whakahou i ngā whakaaetanga kaihanga ihirangi.
Ngā pānui matatapu me ngā whakawhitinga ki tāwāhi
Mātāpuna tuarua
Ko te tuku raraunga hurihanga, rārangi kiritaki rānei ki tētahi pūhara pānui o te ao he whakawhitinga ki tāwāhi i te nuinga o ngā whakaritenga. E tūmanako ana ngā aratohu a te PIPC kia kī te kaupapa here matatapu i tērā, me te pūtake ā-ture me ngā take pānui e hiahiatia ana. Ka taea e te PIPC te aromatawai i ngā kaupapa here me te tūtohu panonitanga, ā, tērā pea ka whakaputa i te hua.
Ngā whai wāhitanga i tēnei tau
Kua tuhia: mātāpuna ōkawa
Ka kapi a NAVER Search Ads i ngā pānui kupu Power Link me te rapu hoko i NAVER, ā, ka tae a Kakao Moment ki ngā kaiwhakamahi puta noa i a KakaoTalk me ngā ratonga Kakao. Ko tētahi mahere o Kōrea e whakamahi ana i a Google me Meta anake ka waiho i te nuinga o te rapu ā-rohe me te karere kia kore e pāngia. Ka whakauru a FOCUSADS i a NAVER me Kakao ki ngā mahere o Kōrea ina hāngai te whāinga, ā, ka tuhi ko ēhea whakapuakanga kei ia tuku kaihanga ihirangi.
Te hono o tēnei ki tā mātou tikanga: Me pēhea ngā ture mākete e uru ai ki te mahere pāpāho
Ngā tohutoro
- Fair Trade Commission adopted amendment to guidelines on reviewing labelling and advertising regarding recommendations and endorsements, Digital Policy Alert, i uru
- Implemented FTC amendment to advertising guidelines for recommendations and endorsements on blogs and text-based media, Digital Policy Alert, i uru
- Personal Information Protection Commission announces amended privacy policy drafting guidelines, Kim & Chang, i uru
- 네이버 검색광고 (NAVER Search Ads), NAVER, i uru
- 카카오모먼트 (Kakao Moment) business guide, Kakao Business, i uru