Peina: ture kaiaweawe, panonitanga 2026
Ka kīia e Peina ōna kaihanga ihirangi nunui rawa he kaiwhakarato ratonga ataata-ororongo. Ka whakarite te Royal Decree 444/2024 i ngā paepae mō ngā “users of special relevance” i raro i te General Audiovisual Communication Law, ā, me rēhita aua kaihanga ihirangi ki te rēhita ā-kāwanatanga, me whai hoki i ngā ture whakatairanga me te tiaki tamariki. I whakahōutia e Autocontrol tana waehere whanonga mō te whakatairanga mā ngā kaiaweawe, kua whai mana mai i Oketopa 2025. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.
Ngā kitenga matua
- 1
Ka whakarite te Royal Decree 444/2024 o te 30 o Āperira 2024 i ngā herenga kia kīia ai tētahi he user of special relevance i ngā pūhara tiri ataata, i raro i te Upoko 94 o te Law 13/2022.
Kua tuhia: mātāpuna ōkawa. Korahi: Peina; Boletín Oficial del Estado, i te . [1]
- 2
Me rēhita ngā users of special relevance ki te rēhita ā-kāwanatanga kua whakaritea i te Upoko 39 o te Law 13/2022.
Kua tuhia: mātāpuna ōkawa. Korahi: Peina; Boletín Oficial del Estado, i te . [1]
- 3
I whakatikatikahia e Autocontrol tana waehere whanonga mō te whakatairanga mā ngā kaiaweawe, i whai mana i Oketopa 2025.
Mātāpuna tuarua. Korahi: Peina; European Audiovisual Observatory, i te . [2]
- 4
Kua pā te Regulation (EU) 2024/900 mō te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, tae atu ki te aukati i ngā pānui tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.
Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; whakarāpopototanga EUR-Lex, i te . [3]
- 5
Kua pā ngā haepapa mārama o te AI Act i raro i te Upoko 50 mai i te 2 o Ākuhata 2026; me tapa ngā deepfake me ngā tuhinga take tūmatanui nā te AI i hanga, ki te kore he tangata i arotake, ā, e mau ana i te haepapa ētita.
Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; FAQ a te Kōmihana Ūropi, i te . [5]
Tikanga me ngā here
- Pātai
- Ko ēhea ture o Peina me te EU e panoni ana i ngā kaupapa kaihanga ihirangi me te pāpāho utu i Peina i 2026?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā tari whakatairanga e hoko pāpāho ana i Peina.
- Te whakatau e pā ana
- He aha hei panoni i ngā mahere pāpāho, i ngā ihirangi auaha me te whakaritenga raraunga i Peina i 2026.
- Ngā mātāpuna
- Te Royal Decree 444/2024 i te Boletín Oficial del Estado me te pūrongo a te European Audiovisual Observatory mō te waehere kua whakahōutia a Autocontrol. Ngā puna EU: te whakarāpopototanga EUR-Lex o te Regulation (EU) 2024/900, te pānui a Meta mō ngā pānui tōrangapū EU, me ngā rauemi a te Kōmihana Ūropi mō te Upoko 50 o te AI Act.
- Wā
- Ngā puna ōkawa, ā-ture hoki pērā i te whakaputanga me te whakatuwheratanga i te 18 o Oketopa 2026.
- Ngā mākete
- Peina, i roto i te anga EU.
- Ngā tautuhinga
- User of special relevance: he kaihanga ihirangi i tētahi pūhara tiri ataata e tutuki ana i ngā paepae o te Royal Decree 444/2024.
- Ngā here
- Kāore mātou i whakaputa anō i ngā paepae tau; tirohia i te ture.
- Ehara tēnei i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga mō tō pakihi me tētahi kaitohutohu whai tohu i te mākete.
Ngā users of special relevance
Kua tuhia: mātāpuna ōkawa
Ka whakawhānui te Law 13/2022 i ētahi herenga o ngā kaiwhakarato ratonga ataata-ororongo ki ngā kaihanga ihirangi i ngā pūhara tiri ataata e tutuki ana i ngā paepae kua whakaritea. Ka tautuhi te Royal Decree 444/2024 i aua paepae, e ahu mai ana i ngā tūtohutanga a ERGA, te rōpū kaiwhakarite Ūropi. Me rēhita ngā kaihanga ihirangi e tutuki ana, ā, me whai i ngā ture o te ture mō ngā whakawhitiwhiti arumoni me te tiaki i te hunga tamariki.
Te whakahaere-whaiaro: te waehere a Autocontrol
Mātāpuna tuarua
I whakahōutia e Autocontrol, te rōpū whakahaere-whaiaro whakatairanga o Peina, tana waehere whanonga mō te whakatairanga mā ngā kaiaweawe, kua whai mana mai i Oketopa 2025, hei wāhanga o te whakahaere-tahi e akiakitia ana e te ture ataata-ororongo.
Ngā pānui tōrangapū me ngā pānui take pāpori: ngā ture EU me te wehenga atu o ngā pūhara
Kua tuhia: mātāpuna ōkawa
Kua pā te Regulation (EU) 2024/900 mō te mārama me te whāinga o te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, ā, ka pā ki Peina. Ka aukati hoki i te whakatairanga tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.
I whakautu a Meta mā te whakamutu i ngā pānui tōrangapū, pōtitanga, take pāpori hoki i te EU. E ai ki tana whakahōu i te newsroom, i mutu te tuku i ēnei pānui i te 6 o Oketopa 2025. He whānui ake te kāwai pānui take pāpori i ngā pānui pōtitanga, nō reira me whai ara ngā rōpū atawhai, ngā rōpū whakahau me ngā waitohu e whakahaere ana i ngā karere e hāngai ana ki tētahi kaupapa i Peina, kāore e whakawhirinaki ana ki ngā hua pānui tōrangapū a Meta.
Ihirangi auaha nā te AI i hanga: te tapa mai i te 2 o Ākuhata 2026
Kua tuhia: mātāpuna ōkawa
Kua pā te Upoko 50 o te EU AI Act mai i te 2 o Ākuhata 2026. Me tapa ngā deepfake, me ngā tuhinga nā te AI i hanga, i whakarerekē rānei, e whakaputaina ana hei whakamōhio i te iwi whānui mō ngā take tūmatanui, ki te kore he tangata i arotake i te tuhinga, ā, e mau ana i te haepapa ētita. Ko ngā kaiwhakarato pūnaha AI waihanga kua tae kē ki te mākete, tae noa ki te 2 o Tīhema 2026 rātou mō te haepapa tohu ka pānuitia e te mīhini.
I whakaputaina e te Kōmihana he Code of Practice tūao mō te tohu me te tapa i ngā ihirangi nā te AI i hanga i te 10 o Hune 2026, tae atu ki ētahi tohu whakaahua kōwhiringa ka taea e ngā kaiwhakamahi te whakamahi. Mō ngā kaiwhakatairanga, ko te mahi whaitake he rārangi ihirangi auaha: ko ēhea rawa i hangaia, i whakarerekētia rānei ki te AI, nā wai i arotake, ā, kei hea te tapanga e puta ana.
Kei hea tā mātou e kite ana i te whai wāhitanga
Te tirohanga a FOCUSADS
Ka mahi ngā kaihanga ihirangi kua rēhitatia i raro i ngā ture mārama, e haumaru ake ai rātou hei hoa mō ngā waitohu he tīma tautukunga ture. Ka taea e ngā waitohu te whakahaere i ngā ihirangi kaihanga hei pānui hononga utu kia ōrite tonu ai te whakapuaki, te whāinga me te pūrongo.
Me pēhea e whakamahia ai tēnei e FOCUSADS
Te tirohanga a FOCUSADS
Ka whakahaeretia e ngā mahere o Peina he tātari kaupapa here mō ia hongere i mua i te tohatoha pūtea: ka tirohia tuatahitia ngā karere tōrangapū me ngā karere take pāpori, ngā kāwai herea, me ngā ihirangi auaha nā te AI i hanga, ā, ka tangohia ngā hongere e kore e taea te kawe i te karere, me te whakaatu i te take.
Te hono o tēnei ki tā mātou tikanga: Me pēhea a FOCUSADS e tātari ai i ngā hongere i ia mākete
Ngā tohutoro
- Real Decreto 444/2024, de 30 de abril (usuarios de especial relevancia), Boletín Oficial del Estado, i uru
- [ES] New code of conduct for influencers by Autocontrol (IRIS 2025-9:1/5), European Audiovisual Observatory, i uru
- Summary of Regulation (EU) 2024/900 on the transparency and targeting of political advertising, EUR-Lex (European Union), i uru
- Ending political, electoral and social issue advertising in the EU in response to incoming European regulation, Meta Newsroom, i uru
- Transparency obligations under Article 50 of the AI Act, European Commission, Shaping Europe’s digital future, i uru
- Commission publishes Code of Practice on marking and labelling AI-generated content, European Commission press corner, i uru