Ngā ture whakaaetanga me te whakatairanga o Tiamana i 2026
I hangaia e Tiamana tētahi ara ā-ture hei karo i ngā pae pihikete tāruarua. Kua pā te Consent Management Ordinance (EinwV) mai i te 1 o Āperira 2025, ā, i te 17 o Oketopa 2025 i whakamanahia e te kaikōmihana tiaki raraunga ā-motu te ratonga whakahaere whakaaetanga tuatahi. He tūao te whakamahi, ā, he tika tonu ā-ture ngā pae whakaaetanga noa. Ka tāpiri ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga i tētahi paparanga tuarua mō ngā kaupapa i 2026.
Ngā kitenga matua
- 1
I whai mana te Consent Management Ordinance (EinwV) o te 6 o Pēpuere 2025 i te 1 o Āperira 2025.
Kua tuhia: mātāpuna ōkawa. Korahi: Tiamana; kupu ture ā-motu, i te . [1]
- 2
E rārangi ana te BfDI i a Consenter nā Law & Innovation Technology GmbH hei ratonga whakahaere whakaaetanga tuatahi kua whakamanahia, i whakamanahia i te 17 o Oketopa 2025.
Kua tuhia: mātāpuna ōkawa. Korahi: Tiamana; BfDI, i te . [2]
- 3
Ka hiahia a Google ki tētahi pūhara whakahaere whakaaetanga kua whakamanahia mō ngā pānui ka tukuna i te EEA, te UK me Huiterangi.
Kua tuhia: mātāpuna ōkawa. Korahi: EEA; ngā herenga whakaaetanga a Google, i te . [3]
- 4
Kua pā te Regulation (EU) 2024/900 mō te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, tae atu ki te aukati i ngā pānui tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.
Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; whakarāpopototanga EUR-Lex, i te . [4]
- 5
Kua pā ngā haepapa mārama o te AI Act i raro i te Upoko 50 mai i te 2 o Ākuhata 2026; me tapa ngā deepfake me ngā tuhinga take tūmatanui nā te AI i hanga, ki te kore he tangata i arotake, ā, e mau ana i te haepapa ētita.
Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; FAQ a te Kōmihana Ūropi, i te . [6]
Tikanga me ngā here
- Pātai
- He aha i panoni i ngā ture whakaaetanga me te whakatairanga o Tiamana i 2025 me 2026?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā tari whakatairanga e hoko pāpāho ana i Tiamana.
- Te whakatau e pā ana
- He aha hei panoni i ngā mahere pāpāho, i ngā ihirangi auaha me te whakaritenga raraunga i Tiamana i 2026.
- Ngā mātāpuna
- Te kupu o te EinwV, te whārangi a te BfDI mō ngā ratonga whakaaetanga kua whakamanahia me ngā herenga whakahaere whakaaetanga a Google. Ngā puna EU: te whakarāpopototanga EUR-Lex o te Regulation (EU) 2024/900, te pānui a Meta mō ngā pānui tōrangapū EU, me ngā rauemi a te Kōmihana Ūropi mō te Upoko 50 o te AI Act.
- Wā
- Ngā puna ōkawa, ā-ture hoki pērā i te whakaputanga me te whakatuwheratanga i te 18 o Oketopa 2026.
- Ngā mākete
- Tiamana, i roto i te anga EU.
- Ngā tautuhinga
- TDDDG: te Telecommunications Digital Services Data Protection Act, e whakahaere ana i ngā pihikete me te uru ki ngā pūrere i Tiamana.
- Ngā here
- Kāore i inea te whakamahinga o ngā ratonga whakaaetanga kua whakamanahia e ngā kaiwhakamahi.
- Ehara tēnei i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga mō tō pakihi me tētahi kaitohutohu whai tohu i te mākete.
Ngā ratonga whakahaere whakaaetanga i raro i te § 26 TDDDG
Kua tuhia: mātāpuna ōkawa
Mā te Wāhanga 26 o te TDDDG ka taea e te BfDI te whakamana i ngā ratonga e penapena ana i ngā kōwhiringa whakaaetanga a tētahi kaiwhakamahi, ā, e tuku ana ki ngā pae tukutuku, kia kore ai ngā kaiwhakamahi e whakatau i ia pae. Ka whakarite te EinwV i ngā herenga: ngā tukanga māmā ki te kaiwhakamahi, kore-whakataetae hoki, me ngā atanga hangarau mō ngā pae tukutuku me ngā pūtirotiro. I whai mana i te 1 o Āperira 2025.
I whakamanahia e te BfDI te ratonga tuatahi, a Consenter, i te 17 o Oketopa 2025. Ka āhei ngā pae tukutuku te whakauru i ngā ratonga kua whakamanahia, engari kāore i te herea. He tika tonu ā-ture ngā pae pihikete e kohi ana i te whakaaetanga whai mana.
Ngā mea hei tirotiro i ō utauta
Te tirohanga a FOCUSADS
- Whakaūngia e tutuki ana i tō pūhara whakaaetanga te herenga CMP kua whakamanahia a Google mō ngā manuhiri EEA.
- Pātaihia tō kaiwhakarato CMP mēnā ka taea e ia te pānui i ngā tohu mai i ngā ratonga EinwV kua whakamanahia.
- Puritia ngā rekoata whakaaetanga mō ia kaupapa kia kā ai ngā tūtohu pānui me ngā tūtohu tātari ina hāngai anake te whakaaetanga.
Ngā pānui tōrangapū me ngā pānui take pāpori: ngā ture EU me te wehenga atu o ngā pūhara
Kua tuhia: mātāpuna ōkawa
Kua pā te Regulation (EU) 2024/900 mō te mārama me te whāinga o te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, ā, ka pā ki Tiamana. Ka aukati hoki i te whakatairanga tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.
I whakautu a Meta mā te whakamutu i ngā pānui tōrangapū, pōtitanga, take pāpori hoki i te EU. E ai ki tana whakahōu i te newsroom, i mutu te tuku i ēnei pānui i te 6 o Oketopa 2025. He whānui ake te kāwai pānui take pāpori i ngā pānui pōtitanga, nō reira me whai ara ngā rōpū atawhai, ngā rōpū whakahau me ngā waitohu e whakahaere ana i ngā karere e hāngai ana ki tētahi kaupapa i Tiamana, kāore e whakawhirinaki ana ki ngā hua pānui tōrangapū a Meta.
Ihirangi auaha nā te AI i hanga: te tapa mai i te 2 o Ākuhata 2026
Kua tuhia: mātāpuna ōkawa
Kua pā te Upoko 50 o te EU AI Act mai i te 2 o Ākuhata 2026. Me tapa ngā deepfake, me ngā tuhinga nā te AI i hanga, i whakarerekē rānei, e whakaputaina ana hei whakamōhio i te iwi whānui mō ngā take tūmatanui, ki te kore he tangata i arotake i te tuhinga, ā, e mau ana i te haepapa ētita. Ko ngā kaiwhakarato pūnaha AI waihanga kua tae kē ki te mākete, tae noa ki te 2 o Tīhema 2026 rātou mō te haepapa tohu ka pānuitia e te mīhini.
I whakaputaina e te Kōmihana he Code of Practice tūao mō te tohu me te tapa i ngā ihirangi nā te AI i hanga i te 10 o Hune 2026, tae atu ki ētahi tohu whakaahua kōwhiringa ka taea e ngā kaiwhakamahi te whakamahi. Mō ngā kaiwhakatairanga, ko te mahi whaitake he rārangi ihirangi auaha: ko ēhea rawa i hangaia, i whakarerekētia rānei ki te AI, nā wai i arotake, ā, kei hea te tapanga e puta ana.
Kei hea tā mātou e kite ana i te whai wāhitanga
Te tirohanga a FOCUSADS
Mēnā ka whiwhi kaiwhakamahi ngā ratonga whakaaetanga kua whakamanahia, tērā pea ka pūmau ake ngā ōwehenga whakaaetanga i ngā pae e whai wāhi ana i ngā ōwehenga ā-pae. Ko ngā kaiwhakatairanga e pupuri ana i tā rātou tūtohu kia aro ki te whakaaetanga, ā, kia mā ō rātou raraunga ā-whaiaro, ka whiwhi i ngā raraunga whai take ake mai i ngā manuhiri o Tiamana ahakoa he aha.
Me pēhea e whakamahia ai tēnei e FOCUSADS
Te tirohanga a FOCUSADS
Ka whakahaeretia e ngā mahere o Tiamana he tātari kaupapa here mō ia hongere i mua i te tohatoha pūtea: ka tirohia tuatahitia ngā karere tōrangapū me ngā karere take pāpori, ngā kāwai herea, me ngā ihirangi auaha nā te AI i hanga, ā, ka tangohia ngā hongere e kore e taea te kawe i te karere, me te whakaatu i te take.
Te hono o tēnei ki tā mātou tikanga: Me pēhea a FOCUSADS e tātari ai i ngā hongere i ia mākete
Ngā tohutoro
- Einwilligungsverwaltungsverordnung (EinwV), Gesetze im Internet (Federal Ministry of Justice), i uru
- Dienste zur Einwilligungsverwaltung nach § 26 TDDDG, Federal Commissioner for Data Protection (BfDI), i uru
- Google consent management requirements for serving ads in the EEA, the UK, and Switzerland, Google AdSense Help, i uru
- Summary of Regulation (EU) 2024/900 on the transparency and targeting of political advertising, EUR-Lex (European Union), i uru
- Ending political, electoral and social issue advertising in the EU in response to incoming European regulation, Meta Newsroom, i uru
- Transparency obligations under Article 50 of the AI Act, European Commission, Shaping Europe’s digital future, i uru
- Commission publishes Code of Practice on marking and labelling AI-generated content, European Commission press corner, i uru