Ngā ture whakatairanga o Tenemāka i 2026
Ko te nuinga o ngā panonitanga o Tenemāka i 2026 i ahu mai i te ture EU. Mai i te 10 o Oketopa 2025, me mau i ngā pānui tōrangapū utu tētahi tapanga me tētahi pānui mārama, ā, kua mutu te hoko a ngā pūhara nunui i ngā pānui tōrangapū me ngā pānui take i te EU. Ka whakaūngia te Digital Services Act mā ngā kaiwhakarite ā-motu, e tāpiri ana i tētahi ara ā-rohe mō ngā amuamu mō ngā pānui i ngā pūhara. Ka pā ngā herenga whakaaetanga a Google mō te EEA ki ngā manuhiri o Tenemāka. Mō ngā kaiwhakatairanga arumoni, ko te mahi matua ko te taki i ngā karere e hāngai ana ki ngā take, me te pupuri kia tika te whakaaetanga me te ine.
Ngā kitenga matua
- 1
Mai i te 10 o Oketopa 2025, me tapa ngā pānui tōrangapū utu, kua whāia rānei i te EU, ā, me whakaatu i te kaitautoko, te pōtitanga, te tāpaetanga rānei e hono ana, te nui i utua me ngā whāinga i whakamahia.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā whenua mema o te EU, tae atu ki Tenemāka, i te . [1]
- 2
Ka tae pea ngā whaina i raro i te waeture ki te 6% o te moni whiwhi ā-tau, o te pūtea, o te hokonga o te ao rānei, ā, kua mutu e Meta me Google ngā ratonga whakatairanga tōrangapū i te EU.
Mātāpuna tuarua. Korahi: EU; whakarāpopototanga a tētahi umanga rōia, i te . [2]
- 3
Ka hiahia a Google ki tētahi pūhara whakahaere whakaaetanga kua whakamanahia e Google mō ngā pānui ka tukuna ki ngā kaiwhakamahi i te EEA, te UK me Huiterangi.
Kua tuhia: mātāpuna ōkawa. Korahi: EEA tae atu ki Tenemāka, i te . [3]
- 4
Ka kopou ia whenua mema i tētahi Digital Services Coordinator hei āwhina i te Kōmihana ki te aroturuki me te whakaū i te Digital Services Act.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā whenua mema o te EU, i te . [4]
Tikanga me ngā here
- Pātai
- He aha i panoni i ngā ture whakatairanga me ngā kōwhiringa pūhara i Tenemāka i te roanga o 2025 me 2026, ā, me aha tētahi kaiwhakatairanga?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā kaiwhakarewa e whakamahere ana i te pāpāho utu i Tenemāka.
- Te whakatau e pā ana
- Ko ēhea mahi tautukunga ture me whakaoti i mua i te whakarewatanga, ā, ko ēhea hongere e tika ana kia whiwhi pūtea whakamātautau i tēnei tau.
- Ngā mātāpuna
- Ngā rongo kōrero a te Kōmihana Ūropi mō te waeture whakatairanga tōrangapū, he whakarāpopototanga a Bird & Bird mō ngā herenga me ngā urupare a ngā pūhara, ngā herenga whakaaetanga EEA a Google me te whārangi a te Kōmihana mō ngā Digital Services Coordinators.
- Wā
- Ngā puna ōkawa, ngaio hoki pērā i te whakaputanga i te 18 o Oketopa 2026.
- Ngā mākete
- Tenemāka, ngā ture ā-motu me ngā kaupapa here pūhara e pā ana i reira
- Ngā tautuhinga
- Digital Services Coordinator: te mana ā-motu e tirotiro ana i ngā pūhara i raro i te Digital Services Act tahi me te Kōmihana Ūropi.
- Ngā here
- Ehara tēnei whakamārama i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga me tētahi kaitohutohu ā-ture whai tohu o te rohe i mua i te mahi.
- Ka panoni ngā ture me ngā tikanga pūhara; e whakaatu ana ia puna i te rā i pānuitia ai e mātou.
Ngā tikanga o ngā ture whakatairanga tōrangapū mō ngā waitohu
Kua tuhia: mātāpuna ōkawa
E aro ana te waeture ki ngā kaiwhakaari tōrangapū, engari ka kapi anō tōna tautuhinga i ngā karere i hoahoatia hei awe i tētahi pōti, i tētahi tukanga hanga ture rānei. Ko tētahi kamupene o Tenemāka e whakahau ana mō tētahi tāke e whakaarohia ana, mō tētahi whakaaetanga whakamahere, mō tētahi waeture ahumahi rānei, tērā pea kei roto. Mai i te wehenga atu o ngā pūhara matua i te kāwai, ko te hua tūturu ko te whakakāhoretanga, e whakatōmuri ana i te wā pānui katoa.
Te tirotiro pūhara me te whakaaetanga
Kua tuhia: mātāpuna ōkawa
Ka tāpiri te Digital Services Act i ngā haepapa mārama whakatairanga mō ngā pūhara ā-ipurangi, ā, ka tirotirohia e ngā kaiwhakarite ā-motu tahi me te Kōmihana. He motuhake ngā herenga whakaaetanga: ko te tikanga o ngā ture EEA a Google me urupare ngā tūtohu ki te kōwhiringa a te manuhiri, ā, ka ranua e ngā pūrongo ngā hurihanga kua kitea me ngā hurihanga kua tauirahia.
Ngā whai wāhitanga i tēnei tau
Te tirohanga a FOCUSADS
Ka utu a Tenemāka i ngā kaiwhakatairanga he raraunga ā-whaiaro mā. Mā tētahi whakaritenga whakaaetanga e mahi ana, ka hoatu e ngā kawemai hurihanga tuimotu mai i te CRM, i te toa rānei ngā tohu pai ake ki ngā pūhara i ō ngā kaiwhakataetae e whakawhirinaki ana ki ngā pihikete anake. Kei te taha o ngā pūhara o te ao ngā kaiwhakaputa ā-rohe, te ororongo me ngā pāpāho ki waho i ngā mahere o Tenemāka e hangaia ana e FOCUSADS, me tētahi tikanga ine kua whakapuakina mō ia mea.
Te hono o tēnei ki tā mātou tikanga: Me pēhea ngā ture mākete e uru ai ki te mahere pāpāho
Ngā tohutoro
- New EU rules on political advertising come into effect (10 October 2025), European Commission, i uru
- The EU Political Advertising Regulation: what you need to know, Bird & Bird, i uru
- Google consent management requirements for serving ads in the EEA, the UK, and Switzerland, Google AdSense Help, i uru
- Digital Services Coordinators, European Commission, Shaping Europe’s digital future, i uru