Ngā ture whakatairanga o Tīekia i 2026
Ka mahi ngā kaiwhakatairanga o Tīekia i tētahi mākete he pūkaha rapu ā-rohe kaha. Ka whakahaere a Seznam i tana ake whatunga rapu me te whakaatu, ka hokona mā Sklik, i te taha o Google. He panonitanga puta noa i te EU ngā panonitanga ture o 2026: kei mua i ngā pānui tōrangapū me ngā pānui take ngā here tapa me te whāinga mai i te 10 o Oketopa 2025, ka whakaūngia te Digital Services Act mā ngā kaiwhakarite ā-motu, ā, ka hiahia a Google ki tētahi pūhara whakaaetanga kua whakamanahia mō ngā manuhiri EEA. Ko tētahi mahere o Tīekia e kapi ana i a Google anake ka hapa i tētahi wāhanga o te hiahia rapu, ā, ko tētahi ka hipa i ngā taki whakaaetanga ka iti iho te pūrongo i ngā hua.
Ngā kitenga matua
- 1
Ka hoko a Seznam i te whakatairanga rapu me te whatunga ihirangi mā Sklik.
Kua tuhia: mātāpuna ōkawa. Korahi: Tīekia; Seznam.cz, i te . [1]
- 2
I whai mana katoa te Regulation (EU) 2024/900 mō te whakatairanga tōrangapū i te 10 o Oketopa 2025.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā whenua mema o te EU, tae atu ki Tīekia, i te . [2]
- 3
Ka kopou ia whenua mema i tētahi Digital Services Coordinator hei āwhina i te Kōmihana ki te aroturuki me te whakaū i te Digital Services Act.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā whenua mema o te EU, i te . [3]
- 4
Ka hiahia a Google ki tētahi pūhara whakahaere whakaaetanga kua whakamanahia e Google mō ngā pānui ka tukuna ki ngā kaiwhakamahi i te EEA, te UK me Huiterangi.
Kua tuhia: mātāpuna ōkawa. Korahi: EEA tae atu ki Tīekia, i te . [4]
Tikanga me ngā here
- Pātai
- He aha i panoni i ngā ture whakatairanga me ngā kōwhiringa pūhara i Tīekia i te roanga o 2025 me 2026, ā, me aha tētahi kaiwhakatairanga?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā kaiwhakarewa e whakamahere ana i te pāpāho utu i Tīekia.
- Te whakatau e pā ana
- Ko ēhea mahi tautukunga ture me whakaoti i mua i te whakarewatanga, ā, ko ēhea hongere e tika ana kia whiwhi pūtea whakamātautau i tēnei tau.
- Ngā mātāpuna
- Te whārangi whakatairanga Sklik a Seznam, ngā whārangi a te Kōmihana Ūropi mō te whakatairanga tōrangapū me ngā Digital Services Coordinators, me ngā herenga whakaaetanga EEA a Google.
- Wā
- Ngā puna ōkawa, ngaio hoki pērā i te whakaputanga i te 18 o Oketopa 2026.
- Ngā mākete
- Tīekia, ngā ture ā-motu me ngā kaupapa here pūhara e pā ana i reira
- Ngā tautuhinga
- Sklik: te pūnaha whakatairanga ratonga-whaiaro a Seznam mō ngā hua rapu me tōna whatunga ihirangi.
- Ngā here
- Ehara tēnei whakamārama i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga me tētahi kaitohutohu ā-ture whai tohu o te rohe i mua i te mahi.
- Ka panoni ngā ture me ngā tikanga pūhara; e whakaatu ana ia puna i te rā i pānuitia ai e mātou.
E rua ngā pūkaha rapu, kotahi te pūtea
Kua tuhia: mātāpuna ōkawa
Ka kapi a Sklik i ngā hua rapu a Seznam me tōna whatunga ihirangi o ngā pae o Tīekia. Me whakarite motuhake te rangahau kupu matua, ngā rārangi kupu kino me te aroturuki hurihanga i a Google Ads, ā, me kawe te pūrongo i ngā mea e rua ki tētahi tirohanga kotahi kia taea ai te neke i te pūtea i waenga i a rāua.
Ngā ture EU e pā ana i 2026
Kua tuhia: mātāpuna ōkawa
Me whai tapanga me tētahi pānui mārama ngā pānui tōrangapū i te EU ināianei, ā, me whai whakaaetanga mārama te whāinga mā ngā raraunga whaiaro. Ka tāpiri te Digital Services Act i ngā haepapa mārama whakatairanga mō ngā pūhara ā-ipurangi, ka tirotirohia e ngā kaiwhakarite ā-motu. He herenga motuhake tonu te whakaaetanga mō ngā pihikete me ngā tautuhi ōrite, ka whakaūngia e Google mō ngā manuhiri EEA mā tana ture pūhara whakaaetanga kua whakamanahia.
Ngā whai wāhitanga i tēnei tau
Te tirohanga a FOCUSADS
Ko ngā kaiwhakatairanga e kī ana he pūkaha rapu tuarua a Seznam, me ōna ake kupu matua me ngā tuku utu, he maha ngā wā ka kite i te hiahia ka waiho e ngā mahere Google-anake. Ka whakauru a FOCUSADS i a Sklik ki ngā mahere o Tīekia ina hāngai te whāinga me te kāwai, ā, ka pūrongo i ngā pūkaha rapu e rua ki ngā raraunga hua ake a te kiritaki.
Te hono o tēnei ki tā mātou tikanga: Me pēhea ngā ture mākete e uru ai ki te mahere pāpāho
Ngā tohutoro
- Sklik: reklama na Seznamu, Seznam.cz, i uru
- Transparency and targeting of political advertising, European Commission, i uru
- Digital Services Coordinators, European Commission, Shaping Europe’s digital future, i uru
- Google consent management requirements for serving ads in the EEA, the UK, and Switzerland, Google AdSense Help, i uru