Ngā ture whakatairanga o Haina i 2026
Ka rere te pāpāho utu i Haina tuawhenua i ngā pūhara o te motu: a Baidu mō te rapu, a Tencent puta noa i a WeChat me ōna taupānga, me Ocean Engine a ByteDance mō Douyin me Toutiao. I whakakahangia haeretia ngā ture e karapoti ana i a rātou. Kua pā ngā Measures for the Administration of Internet Advertising mai i te 1 o Mei 2023, ngā Network Data Security Management Regulations mai i te 1 o Hānuere 2025, me ngā arotake tautukunga mōhiohio whaiaro herenga mai i te 1 o Mei 2025. Me whakamahere ngā waitohu tāwāhi e uru ana i 2026 mō ngā pūkete ā-rohe, te whakahaere raraunga ā-rohe me ngā rekoata reri-arotake mai i te kaupapa tuatahi.
Ngā kitenga matua
- 1
Ko ngā Measures for the Administration of Internet Advertising, i tukuna e te State Administration for Market Regulation, i whai mana i te 1 o Mei 2023, ā, i whakakapi i ngā ritenga taupua o 2016.
Mātāpuna tuarua. Korahi: Haina tuawhenua; whakarāpopototanga a tētahi umanga rōia, i te . [1]
- 2
Ka pā ngā Measures for Personal Information Protection Compliance Audits mai i te 1 o Mei 2025, ā, ka kapi i ngā arotake ka tīmatahia e te kamupene me ērā ka herea e te kaiwhakarite.
Mātāpuna tuarua. Korahi: Haina tuawhenua; whakarāpopototanga a tētahi umanga rōia mō ngā ritenga a te CAC, i te . [2]
- 3
I whai mana ngā Network Data Security Management Regulations i te 1 o Hānuere 2025, ā, ka hanga ki runga i te Cybersecurity Law, te Data Security Law me te PIPL, me ētahi pānga ki tāwāhi.
Mātāpuna tuarua. Korahi: Haina tuawhenua; tātaritanga a tētahi umanga rōia, i te . [3]
- 4
Ka whakahaere a Baidu, a Tencent me Ocean Engine i ia pūhara whakatairanga ratonga-whaiaro mō te mākete o te motu.
Kua tuhia: mātāpuna ōkawa. Korahi: Haina tuawhenua; ngā pae pūhara ōkawa, i te . [4]
Tikanga me ngā here
- Pātai
- He aha i panoni i ngā ture whakatairanga me ngā kōwhiringa pūhara i Haina tuawhenua i te roanga o 2025 me 2026, ā, me aha tētahi kaiwhakatairanga?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā kaiwhakarewa e whakamahere ana i te pāpāho utu i Haina tuawhenua.
- Te whakatau e pā ana
- Ko ēhea mahi tautukunga ture me whakaoti i mua i te whakarewatanga, ā, ko ēhea hongere e tika ana kia whiwhi pūtea whakamātautau i tēnei tau.
- Ngā mātāpuna
- Ngā tātaritanga a ngā umanga rōia mō ngā ritenga whakatairanga ipurangi, ngā ritenga arotake tautukunga PI me ngā ture raraunga whatunga, me ngā pae whakatairanga ōkawa a Baidu, Tencent me Ocean Engine.
- Wā
- Ngā puna ōkawa, ngaio hoki pērā i te whakaputanga i te 18 o Oketopa 2026.
- Ngā mākete
- Haina tuawhenua, ngā ture ā-motu me ngā kaupapa here pūhara e pā ana i reira
- Ngā tautuhinga
- Arotake tautukunga PI: he arotake mēnā e hāngai ana te whakahaere mōhiohio whaiaro ki te PIPL, ka mahia e te kamupene, ka herea rānei e tētahi kaiwhakarite.
- Ngā here
- Ehara tēnei whakamārama i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga me tētahi kaitohutohu ā-ture whai tohu o te rohe i mua i te mahi.
- Ka panoni ngā ture me ngā tikanga pūhara; e whakaatu ana ia puna i te rā i pānuitia ai e mātou.
Te huinga ture e mahi ai tētahi kaiwhakatairanga
Mātāpuna tuarua
Kei raro ngā ritenga whakatairanga ipurangi i te Advertising Law, ā, ka kapi i te rapu utu, ngā whāngai, ngā pānui pahū, te tauhokohoko pāho ora me ngā ihirangi kaiaweawe. Me mōhiotia ngā pānui he whakatairanga, ā, me māmā te kati i ngā pānui pahū. Kei ngā pūhara te haepapa ki te taki i ngā tohu a te kaiwhakatairanga i ngā kāwai herea pērā i te hauora, te pūtea me te mātauranga.
Ka pā tahi ngā ture raraunga. Ka hiahia te PIPL ki tētahi pūtake ā-ture me tētahi pānui mō ngā raraunga whaiaro, ka tāpiri ngā ture raraunga whatunga o 2025 i ngā herenga mō ngā kaitukatuka, ā, he haepapa ōkawa ināianei ngā arotake tautukunga, kaua he tikanga pai noa.
Ko ēhea pūhara ka kawe i te mahere
Kua tuhia: mātāpuna ōkawa
Ka kapi a Baidu Marketing i ngā pānui rapu me ngā pānui whāngai mōhiohio. Ka tae a Tencent Ads ki ngā kaiwhakamahi puta noa i a WeChat, QQ me ngā taupānga ihirangi a Tencent. Ka hoko a Ocean Engine i ngā pānui i Douyin, Toutiao me ētahi atu hua a ByteDance. Ka hoko anō te nuinga o ngā waitohu kiritaki i ngā mākete ā-ipurangi, ā, ko ngā pānui i roto i te pūhara te nuinga o te wā te tīwiri kaha rawa e tata ana ki te hoko.
Ngā whai wāhitanga i tēnei tau
Te tirohanga a FOCUSADS
Mā te ataata poto me te tauhokohoko pāho ora i Douyin me WeChat Channels ka taea e ngā waitohu te hono i te ihirangi me ngā hoko i roto i tētahi pūhara kotahi, me te ine kāore e whakawhirinaki ana ki ngā pihikete a te hunga tuatoru. Ko te rapu i Baidu tonu te wāhi hei hopu i te hiahia mārama. Kua hangaia ngā mahere a FOCUSADS mō Haina ki runga i ēnei pūhara o te motu, me te mana pupuri pūkete ā-rohe me te whakahaere raraunga kua hoahoatia mō te arotake mai i te rā tuatahi.
Te hono o tēnei ki tā mātou tikanga: Me pēhea ngā ture mākete e uru ai ki te mahere pāpāho
Ngā tohutoro
- China’s new Internet Advertising Measures to take effect on 1 May 2023, Hogan Lovells (JD Supra), i uru
- Data protection compliance audits to take effect in China in 2025, Latham & Watkins (JD Supra), i uru
- China clarifies privacy and data security requirements in Network Data Security Management Regulations, Latham & Watkins, i uru
- 百度营销 (Baidu Marketing), Baidu, i uru
- 腾讯广告 (Tencent Ads), Tencent, i uru
- 巨量引擎 (Ocean Engine), ByteDance, i uru