Peke ki te ihirangi matua

Putanga Oketopa 2026

Te aukati pānui petipeti o Peretiama me ngā ture o 2026

Kei a Peretiama tētahi o ngā aukati whakatairanga petipeti whānui rawa i Ūropi. Kua pā tētahi aukati whānui mai i te 1 o Hūrae 2023; i aukatia ngā pānui petipeti i ngā papa tākaro hākinakina mai i te 1 o Hānuere 2025, ā, ka mutu te tautoko hāte iti mō ngā karapu ngaio i te 1 o Hānuere 2028. I piki te taipakeke iti rawa mō te petipeti ki te 21 i Hepetema 2024. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.

Ngā kitenga matua

  1. 1

    Kua pā tētahi aukati whānui i te whakatairanga petipeti i Peretiama mai i te 1 o Hūrae 2023 i raro i te Royal Decree o te 27 o Pēpuere 2023.

    Mātāpuna tuarua. Korahi: Peretiama; tātaritanga ture hākinakina, i te . [1]

  2. 2

    Kua aukatia te whakatairanga petipeti i ngā papa tākaro hākinakina mai i te 1 o Hānuere 2025; ka mutu te tautoko hāte iti mō ngā karapu ngaio i te 1 o Hānuere 2028.

    Mātāpuna tuarua. Korahi: Peretiama; tātaritanga ture hākinakina, i te . [1]

  3. 3

    I whakapikia e tētahi Royal Decree o te 12 o Ākuhata 2024 te taipakeke iti rawa mō te petipeti mai i te 18 ki te 21 mai i te 1 o Hepetema 2024.

    Mātāpuna tuarua. Korahi: Peretiama; tātaritanga ture hākinakina, i te . [1]

  4. 4

    Kua pā te Regulation (EU) 2024/900 mō te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, tae atu ki te aukati i ngā pānui tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.

    Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; whakarāpopototanga EUR-Lex, i te . [2]

  5. 5

    Kua pā ngā haepapa mārama o te AI Act i raro i te Upoko 50 mai i te 2 o Ākuhata 2026; me tapa ngā deepfake me ngā tuhinga take tūmatanui nā te AI i hanga, ki te kore he tangata i arotake, ā, e mau ana i te haepapa ētita.

    Kua tuhia: mātāpuna ōkawa. Korahi: Uniana o Ūropi; FAQ a te Kōmihana Ūropi, i te . [4]

Tikanga me ngā here
Pātai
Ko ēhea ture o Peretiama me te EU e panoni ana i te whakatairanga i Peretiama i 2026?
I tuhia mō
Ngā kaiārahi whakatairanga me ngā tari whakatairanga e hoko pāpāho ana i Peretiama.
Te whakatau e pā ana
He aha hei panoni i ngā mahere pāpāho, i ngā ihirangi auaha me te whakaritenga raraunga i Peretiama i 2026.
Ngā mātāpuna
He tātaritanga ture hākinakina mō ngā ture whakatairanga petipeti o Peretiama. Ngā puna EU: te whakarāpopototanga EUR-Lex o te Regulation (EU) 2024/900, te pānui a Meta mō ngā pānui tōrangapū EU, me ngā rauemi a te Kōmihana Ūropi mō te Upoko 50 o te AI Act.
Wā
Ngā puna ōkawa, ā-ture hoki pērā i te whakaputanga me te whakatuwheratanga i te 18 o Oketopa 2026.
Ngā mākete
Peretiama, i roto i te anga EU.
Ngā tautuhinga
  • Royal Decree: he ture tuarua i tukuna e te kāwanatanga ā-motu o Peretiama.
Ngā here
  • I te wā i whakaputaina ai te puna, he maha ngā wero kōti ki te ture e tārewa ana; tirohia tō rātou tūnga.
  • Ehara tēnei i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga mō tō pakihi me tētahi kaitohutohu whai tohu i te mākete.

Te aukati whakatairanga petipeti

Mātāpuna tuarua

I whakaurua e te Royal Decree o te 27 o Pēpuere 2023 tētahi aukati whānui i te whakatairanga petipeti mai i te 1 o Hūrae 2023, me ngā wā whakawhiti mō te hākinakina. Mai i te 1 o Hānuere 2025, e kore e taea e ngā karapu te whakaatu i ngā kara, ngā pānui tāpare, ngā papa, ngā pānui arumoni petipeti rānei i ngā papa tākaro. Ka whakaaetia te tautoko hāte hei tohu iti anake, kaua i mua, kia ngaro katoa rā anō i ngā karapu ngaio i te 1 o Hānuere 2028. Ka aroturuki te Gaming Commission i te tautukunga, ā, ka tuku i ngā takahitanga ki ngā kaiwhiu.

Ngā pānui tōrangapū me ngā pānui take pāpori: ngā ture EU me te wehenga atu o ngā pūhara

Kua tuhia: mātāpuna ōkawa

Kua pā te Regulation (EU) 2024/900 mō te mārama me te whāinga o te whakatairanga tōrangapū mai i te 10 o Oketopa 2025, ā, ka pā ki Peretiama. Ka aukati hoki i te whakatairanga tōrangapū nā ngā kaitautoko o waho i te EU i ngā marama e toru i mua i tētahi pōtitanga, tāpaetanga rānei.

I whakautu a Meta mā te whakamutu i ngā pānui tōrangapū, pōtitanga, take pāpori hoki i te EU. E ai ki tana whakahōu i te newsroom, i mutu te tuku i ēnei pānui i te 6 o Oketopa 2025. He whānui ake te kāwai pānui take pāpori i ngā pānui pōtitanga, nō reira me whai ara ngā rōpū atawhai, ngā rōpū whakahau me ngā waitohu e whakahaere ana i ngā karere e hāngai ana ki tētahi kaupapa i Peretiama, kāore e whakawhirinaki ana ki ngā hua pānui tōrangapū a Meta.

Ihirangi auaha nā te AI i hanga: te tapa mai i te 2 o Ākuhata 2026

Kua tuhia: mātāpuna ōkawa

Kua pā te Upoko 50 o te EU AI Act mai i te 2 o Ākuhata 2026. Me tapa ngā deepfake, me ngā tuhinga nā te AI i hanga, i whakarerekē rānei, e whakaputaina ana hei whakamōhio i te iwi whānui mō ngā take tūmatanui, ki te kore he tangata i arotake i te tuhinga, ā, e mau ana i te haepapa ētita. Ko ngā kaiwhakarato pūnaha AI waihanga kua tae kē ki te mākete, tae noa ki te 2 o Tīhema 2026 rātou mō te haepapa tohu ka pānuitia e te mīhini.

I whakaputaina e te Kōmihana he Code of Practice tūao mō te tohu me te tapa i ngā ihirangi nā te AI i hanga i te 10 o Hune 2026, tae atu ki ētahi tohu whakaahua kōwhiringa ka taea e ngā kaiwhakamahi te whakamahi. Mō ngā kaiwhakatairanga, ko te mahi whaitake he rārangi ihirangi auaha: ko ēhea rawa i hangaia, i whakarerekētia rānei ki te AI, nā wai i arotake, ā, kei hea te tapanga e puta ana.

Kei hea tā mātou e kite ana i te whai wāhitanga

Te tirohanga a FOCUSADS

Ko ngā papa papa tākaro, te wāhi hāte me ngā wehenga pāpāho hākinakina i whakakīia e ngā waitohu petipeti i mua kei te wātea ki ētahi atu kāwai. Ka taea e ngā waitohu inu, waea, ratonga pūtea me te toa hokohoko te whiriwhiri i te tautoko hākinakina i Peretiama i runga i ngā tikanga pai ake i mua i 2025.

Me pēhea e whakamahia ai tēnei e FOCUSADS

Te tirohanga a FOCUSADS

Ka whakahaeretia e ngā mahere o Peretiama he tātari kaupapa here mō ia hongere i mua i te tohatoha pūtea: ka tirohia tuatahitia ngā karere tōrangapū me ngā karere take pāpori, ngā kāwai herea, me ngā ihirangi auaha nā te AI i hanga, ā, ka tangohia ngā hongere e kore e taea te kawe i te karere, me te whakaatu i te take.

Te hono o tēnei ki tā mātou tikanga: Me pēhea a FOCUSADS e tātari ai i ngā hongere i ia mākete

Ngā tohutoro

  1. Belgian ban on gambling advertising in the sports sector, Power Play (sports law), i uru
  2. Summary of Regulation (EU) 2024/900 on the transparency and targeting of political advertising, EUR-Lex (European Union), i uru
  3. Ending political, electoral and social issue advertising in the EU in response to incoming European regulation, Meta Newsroom, i uru
  4. Transparency obligations under Article 50 of the AI Act, European Commission, Shaping Europe’s digital future, i uru
  5. Commission publishes Code of Practice on marking and labelling AI-generated content, European Commission press corner, i uru
  1. Whakawhiti ahumahi, Hōrana

    Ngā here pānui petipeti o Hōrana i 2026

    I whakaoti a Hōrana i te whakakore haere i te tautoko petipeti i 2025. Kua aukatia ngā kaiwhakahaere petipeti ā-ipurangi whai raihana i te whakatairanga kāore i whāia i te pouaka whakaata, i te reo irirangi me ngā wāhi tūmatanui mai i te 1 o Hūrae 2023, ā, mai i te 1 o Hūrae 2025 e kore e taea e rātou te tautoko i ngā karapu hākinakina, ngā tukinga me ngā kaitākaro takitahi. I kī te kaiwhakarite petipeti, a Ksa, ka kaha tana whakaū. Ka pā anō ngā ture EU mō te whakatairanga tōrangapū me ngā ihirangi nā te AI i hanga.

    Google Ads, Meta Ads, Ngā tautoko ā-pūtea, Whakatairanga pouaka whakaata

  2. Whakawhiti ahumahi, Ā-ao

    Kei hea tētahi mahere Google-me-Meta e mutu ai te mahi

    Ko tētahi mahere i tāruatia mai i te mākete kāinga, te nuinga o te wā ka hoko i te rapu Google me te pāpāho pāpori Meta i ia whenua. I ētahi o ā mātou mākete e 32, ka hoko ngā pūhara ā-rohe i te rapu, i te karere, i ngā wāhi pānui mākete ā-ipurangi rānei kāore rawa tēnei mahere e pā, ā, i ētahi mākete e rua ehara ngā pūhara o te ao i te ara e mahi ana. Ka tuhia e tēnei whakamārama ngā mea e kīia ana e ia pūhara ā-rohe e hokona ana, mai i ōna ake whārangi kaiwhakatairanga, ā, ka whakatakoto i te raupapa o ngā taki e whakahaerehia ana e mātou i mua i te wehe i tētahi pūtea whenua maha.

    Google Ads, Meta Ads, Rapu, Whakatairanga mākete ā-ipurangi

  3. Whakawhiti ahumahi, Ā-ao

    Ngā kōwhiringa hongere me te ine i ia mākete

    E rua ngā ara e taka ai tētahi mahere mākete maha, ka taea te matapae. Ka hoko i ngā hongere kāore e wātea ana, kāore e whai tika ana, kāore rānei e taea te ine i ētahi mākete, ā, ka horahia te pūtea kia angiangi rawa kāore he mākete e whakaputa i tētahi hua ka taea te pānui. Ka whakahaere te anga i raro i ngā kēti e rima mō ia mākete me ia hongere, ka tuku pūtea anake ki ngā rārangi ka whakawhiti, ā, ka tautapa ki ia rārangi tētahi tikanga ine ka taea te whakautu i te pātai pūtea i taua taumata whakapau. He rerekē ngā pātai e whakautua ana e te tautapa hua a te pūhara, ngā whakamātautau pikinga, ngā whakamātautau pupuri ā-rohe me ngā tauira ranunga whakatairanga, ā, he rerekē te nui o ngā raraunga e hiahiatia ana e ia.

    Google Ads, Meta Ads, TikTok Ads, Whiwhinga kaiwhakamahi taupānga

Hurihia te whakamārama hei mahere mō tō pūkete

Ka whakawhiwhia e Hangaia tō mahere he kaute ki ia hongere mō tō mākete, tō ahumahi, tō whāinga me tō pūtea, ā, ka whakaatu i ngā utu ratonga, whakarite me te pāpāho i ngā rārangi motuhake.

Hangaia tō mahereWhakapā mai