Ngā pānui mākete ā-ipurangi, tō pae ake rānei
Kei te taha o tētahi pātene hoko e whakawhirinakitia kētia ana e ngā kaihoko ngā pānui mākete ā-ipurangi, nō reira he nui ake te ōwehenga hurihanga i te nuinga o te wā i ngā manuhiri i tukuna ki te pae ake o tētahi waitohu. Kātahi te mākete ā-ipurangi ka tango i tētahi utu tuku mō ia ota, ā, ka pupuri i te hononga ki te kiritaki. He nui ake te utu pāpāho mō ia ota a ngā kaupapa whakatairanga pae ake, engari ka pupuri i te toenga hua me ngā raraunga kiritaki. Ka heke te kōwhiringa ki ētahi tau mō ia hua: te ōwehenga utu tuku, te utu pānui mō ia ota, me te ōwehenga hurihanga pae ake e ōrite ai te whiwhi a ngā ara e rua.
Ngā kitenga matua
- 1
He rerekē ngā utu tuku a Amazon i Amerika i ia kāwai, hei tauira 15% mō Home and Kitchen me 17% mō ngā kākahu neke atu i te $20 te utu, me te $0.30 iti rawa mō ia taonga, i tua atu i te mahere Professional $39.99 ā-marama.
Kua tuhia: mātāpuna ōkawa. Korahi: Whārangi utu kaiwhakarato Amazon US, i te . [1]
- 2
Ka hokona ngā Amazon Sponsored Products ia pāwhiri me tētahi pūtea ā-rā, kāore he utu ā-marama, ā, me whai tika tētahi hua mō te Featured Offer kia whakatairangatia ai. E rārangi ana a Amazon i te hōtaka i ngā whenua e 23, tae atu ki Amerika, Parīhi, Mēhiko, Tiamana, Tākei, Arāpia Hauti, te UAE, Hapani me Ahitereiria.
Kua tuhia: mātāpuna ōkawa. Korahi: Whārangi Amazon Ads Sponsored Products, i te . [2]
- 3
Ka hokona ngā Product Ads a Mercado Libre ia pāwhiri i roto i tētahi pūtea ā-rā, ā, kua tuhia mō Parīhi, Mēhiko me Hiri anake.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā tuhinga kaiwhakawhanake a Mercado Libre, i te . [3]
- 4
I tā mātou tauira mō ia ota, ka ōrite te pae ake ki te hua toenga ota tuatahi a te mākete ā-ipurangi ina tae anake tōna ōwehenga hurihanga ki te 5%, ki te 3% kua whakapaetia.
He tauira whakaahua, ehara i te paerewa. Korahi: He tauira mahi FOCUSADS me ngā whakapae kua tapaina, ehara i te paerewa, i te
Tikanga me ngā here
- Pātai
- Mō tētahi hua, ka nui ake rānei te hua toenga ka whiwhi i te pāpāho utu ina tukuna ngā kaihoko ki tētahi rārangi mākete ā-ipurangi, ki te pae ake rānei o te waitohu?
- I tuhia mō
- Ngā kaiwhakahaere tauhokohoko ā-ipurangi, ngā kaiwhakarato mākete ā-ipurangi me ngā CFO o ngā waitohu kiritaki e hoko ana mā ngā ara e rua.
- Te whakatau e pā ana
- Me pēhea te wehe i te pūtea whiwhi kiritaki i waenga i ngā pānui mākete ā-ipurangi me ngā kaupapa whakatairanga pae ake, i ia hua.
- Ngā mātāpuna
- Ngā utu kaiwhakarato a Amazon i Amerika kua whakaputaina me te whārangi Sponsored Products, ngā tuhinga kaiwhakatairanga a Mercado Libre me Allegro, me ngā tuhinga Google Merchant Center mō ngā rārangi hua kore utu.
- Wā
- Ngā ripanga utu me ngā tuhinga pērā i te whakaputanga i te 2026-10-17. Ka panoni ngā utu; whakamahia te ripanga o nāianei.
- Ngā mākete
- Ko ngā tatauranga utu mō Amazon US anake. Ka pā te tikanga ki tētahi mākete ā-ipurangi e whakaputa ana i ana utu.
- Ngā tautuhinga
- Hua toenga mō ia ota: te utu tango te utu o ngā taonga, ngā utu mākete ā-ipurangi, utu utunga rānei, te tuku taonga me te kawe, me te utu pānui mō ia ota.
- Utu pānui mō ia ota: te utu ia pāwhiri ÷ te ōwehenga hurihanga.
- Ōwehenga hurihanga hua toenga-ōrite: te ōwehenga hurihanga pae ake e ōrite ai te whiwhi a ngā ara e rua mō ia ota.
- Ngā here
- He tau whakakapi ngā utu tuku taonga, ngā utu pāwhiri me ngā ōwehenga hurihanga i te tauira. Whakamahia te tātaitai utu a te mākete ā-ipurangi anō me ō raraunga pūkete.
- Kāore te tauira e aro ki ngā hoko taketake i te mākete ā-ipurangi kua hikitia e te tūranga hoko nā ngā pānui, ka āhei te whakapai ake i te mākete ā-ipurangi.
- Kāore hoki e aro ki te uara mō te roanga o te wā o ngā raraunga kiritaki ā-whaiaro (first-party), ka āhei te whakapai ake i te pae ake. Ka whakaatu te rārangi hoko anō me pēhea te tāpiri.
Ngā utu a ia ara
Kua tuhia: mātāpuna ōkawa
I Amazon US, ka utu tētahi kaiwhakarato i te mahere Professional i tētahi utu ā-marama me tētahi utu tuku mō ia taonga ka hokona, kua whakaritea i ia kāwai. Ka tāpiri a Fulfilment by Amazon i ōna ake utu, ka whakatau tatatia e te tātaitai moni whiwhi a Amazon mō ia hua. Kātahi ngā Sponsored Products ka utu ia pāwhiri, kāore he utu ā-marama.
I tētahi pae ake, ka utu te kaiwhakarato i te tukatuka utunga me te kawe, ā, ka whakawhirinaki te utu pāpāho mō ia ota ki te pai o te hurihanga a te pae. Ka taea anō e Google Merchant Center te whakaatu i ngā hua i ngā rārangi kore utu, e tuku ana i ētahi manuhiri kore utu ki te pae ake.
Tauira mahi: kotahi te hua, e rua ngā ara
He tauira whakaahua, ehara i te paerewa
Ka whai te tauira i tētahi hua 50-wae. Ka utu te ara mākete ā-ipurangi i te utu tuku 15%, ā, ka hurihia ngā pāwhiri i te 10% kua whakapaetia; ka utu te pae ake i te 3% mō ngā utu utunga, ā, ka huri i te 3% kua whakapaetia.
| Rārangi | Ngā pānui mākete ā-ipurangi | Kaupapa whakatairanga pae ake |
|---|---|---|
| Utu | 50.00 | 50.00 |
| Utu o ngā taonga | -15.00 | -15.00 |
| Utu tuku (15%), utu utunga rānei (3%) | -7.50 | -1.50 |
| Te tuku taonga me te kawe | -6.00 | -6.00 |
| Utu pānui mō ia ota | -10.00 (1.00 ia pāwhiri i te 10%) | -26.67 (0.80 ia pāwhiri i te 3%) |
| Hua toenga ota tuatahi | 11.50 | 0.83 |
| Ōwehenga hurihanga pae ake mō te hua toenga ōrite | n/a | 5.0% |
| Tāpiri: 30% hoko anō kāore he pāpāho utu | +6.45 | +8.25 |
| Hua toenga tae atu ki tētahi hoko anō | 17.95 | 9.08 |
Ngā whakapae
- Ka hāngai te utu tuku 15% ki Amazon US Home and Kitchen; he whakapae ia atu utu me ia ōwehenga.
- Ka utu anō ngā ota anō i te mākete ā-ipurangi i te utu tuku me te tuku taonga; i te pae ake ka tae mai mā te īmēra, kāore he utu pāpāho.
- Ōwehenga hua toenga-ōrite: 27.50 − 0.80 ÷ ōwehenga = 11.50, nō reira ōwehenga = 5%.
Te pānui i te hua
Te tirohanga a FOCUSADS
I raro i ēnei whakapae, ka nui ake te whiwhi a te mākete ā-ipurangi mō ia ota, ahakoa i muri i tētahi hoko anō. E toru ngā uru ka taea te huri i tērā: he ōwehenga hurihanga pae ake e tata ana ki te 5%, he ōwehenga hoko anō nui ake, he kāwai rānei he nui ake te utu tuku. Kei te taumata hua te whakatau, nā te mea ka taea e te waitohu kotahi te whai hua i ngā taha e rua o te rārangi.
He maha ngā waitohu e whakahaere ana i ngā ara e rua. Ka hopu ngā pānui mākete ā-ipurangi i ngā kaihoko e tīmata ana i tā rātou rapu i te mākete ā-ipurangi; ka hanga ngā kaupapa whakatairanga pae ake i te rārangi kiritaki. Ka whai te wehenga pūtea i te hua toenga mō ia ota o ia ara, ka whakahōutia ina panoni ngā utu, ngā ōwehenga hurihanga rānei.
I mua i tō whakamahere i ngā pānui mākete ā-ipurangi i tētahi whenua hou
Kua tuhia: mātāpuna ōkawa
He rerekē ngā ture whai tika. Ka hiahia a Amazon kia whai tika te hua mō te Featured Offer, ā, ka whakakore i ētahi kāwai. Ka whakakore a Mercado Libre i ngā rawa whenua, i ngā waka me ngā ratonga i ngā Product Ads, ā, ka tuhi i a Mercado Ads mō ngā whenua e toru. Me whai pūkete kaiwhakarato hohe ngā tuku tautoko a Allegro, me ngā tuku e ora ana. Tirohia ia ture i ngā tuhinga a te mākete ā-ipurangi anō mō te whenua e whakaaro ana koe ki te uru.
Ngā mea ka whakamātauria e mātou, i te raupapa
| Hātepe | Ka inea mā | Ka kīia he angitu ina |
|---|---|---|
| Hangaia te ripanga mō ia ota mō ō hua matua, me ngā ripanga utu o nāianei me ngā rā e 90 o ngā raraunga pūkete. | Hua toenga ota tuatahi mō ia ara, mō ia hua. | He ara pai kua whakapuakina mō ia hua, me te ōwehenga hurihanga e huri ai. |
| Whakahaeretia he whakamātautau whārangi taunga i te pae ake mō ngā hua e tata ana ki te pae hurihanga. | Ōwehenga hurihanga pae ake mai i ngā manuhiri utu. | Ka nekehia e te whārangi kua whakamātauria te ōwehenga ki tua atu o te pae hua toenga-ōrite. |
| Arotūruki i ngā hoko anō mā te ara ota tuatahi mō te 6 ki te 12 marama. | Ōwehenga hoko anō me te hua toenga hoko anō mō ia ara. | Ka whakamahia e te rārangi hoko anō i te tauira ngā ōwehenga kua inea. |
Ko tēhea taha e pana ai ia take
Whakatauria ia hua ki ēnei rārangi i mua i te wehe pūtea.
| Take | E pai ana ki ngā pānui mākete ā-ipurangi | E pai ana ki te pae ake |
|---|---|---|
| Utu tuku mō te kāwai | Iti | Teitei |
| Ōwehenga hurihanga pae ake mai i ngā manuhiri utu | Iti rawa iho i te ōwehenga hua toenga-ōrite | Ōrite, nui ake rānei |
| Te pāpātanga hoko anō | Iti, hua hoko kotahi rānei | Nui, me te whakaae ki te īmēra |
| Kei hea ngā kaihoko e tīmata ai i tā rātou rapu | I te mākete ā-ipurangi | I ngā pūkaha rapu, i te pāpāho pāpori rānei |
| Te hiahia ki ngā raraunga kiritaki (pūtāhuhu, ohaurunga, B2B) | Iti | Teitei |
| Kua whai tika te kāwai mō ngā pānui mākete ā-ipurangi i te whenua whāinga | Āe | Kāo, kāore rānei i te mārama |
Te hono o tēnei ki tā mātou tikanga: Tautuhia te tūturu ōhanga i mua i te whakapau pāpāho
Ngā tohutoro
- Selling on Amazon fees and pricing, Amazon (sell.amazon.com), i uru
- Sponsored Products, Amazon Ads, i uru
- What is Mercado Ads?, Mercado Libre Developers (Global Selling), i uru
- Rozwiązania reklamowe dla sprzedających (Allegro Ads), Allegro Advertising, i uru
- Free listings for products, Google Merchant Center Help, i uru