Āhea te pāpāho hokohoko kaha ake ai i te pāpāho pāpori utu
He rerekē ngā pātai e whakautua ana e te pāpāho hokohoko me te pāpāho pāpori utu. Ka whakautu tētahi pānui hua kua utua (sponsored) i tētahi kaihoko e rapu kē ana i tētahi toa hokohoko mō te kāwai. Me whakaara kē te pānui pāpori i te hiahia i mua i tōna hoko. Ko te pāpāho hokohoko te nuinga o te wā ka toa mō ngā kāwai whakakī anō me ngā kāwai ka whakatauritea i mua i te hoko, kua rārangitia kē, e wātea ana i te rārangi taonga, ā, kei te riro i a rātou te pouaka hoko (buy box). Ko te pāpāho pāpori te nuinga o te wā ka toa mō ngā hua hou, ā-kanohi, hua whakaaroaro rānei kāore anō ngā kaihoko kia rapu mā te ingoa. Whakatauritea ngā mea e rua i runga i te hua toenga i muri i ngā utu a te toa hokohoko, kaua i runga i te whakahokinga o te whakapau pānui (ROAS) e pūrongotia ana.
Ngā kitenga matua
- 1
Ka utu a Walmart Sponsored Search mō ngā kaiwhakarato o te Marketplace ia pāwhiri, kāore he utu whakarite, utu ā-marama rānei, ā, ka tuku i a Sponsored Products, Sponsored Brands me Sponsored Videos.
Kua tuhia: mātāpuna ōkawa. Korahi: Whārangi whakatairanga Walmart Marketplace pērā i te whakaputanga, i te . [1]
- 2
E kī ana te aratohu a Walmart anō me pupuri ngā taonga kua whakatairangatia, ā, me riro i a rātou te pouaka hoko kia tukuna ai ngā pānui Sponsored Products. Nō 2020 te aratohu, nō reira me tirotiro te whai tika o nāianei i te pokapū āwhina kaiwhakatairanga.
Kua tuhia: mātāpuna ōkawa. Korahi: Aratohu tīmatanga Walmart Connect (2020), i te . [2]
- 3
Ka hokona ngā Amazon Sponsored Products ia pāwhiri, ā, me whai rārangi whai tika, e here ana i te hongere ki te reri o te rārangi hua.
Kua tuhia: mātāpuna ōkawa. Korahi: Whārangi Amazon Ads Sponsored Products, i te . [3]
- 4
I tā mātou tauira, ka whiwhi tētahi hua whakakī anō i te 7.50 mō ia ota mā te pāpāho hokohoko, ki te 4.60 mā te pāpāho pāpori utu ki te pae ake, tae noa ki te hekenga o te utu pānui pāpori mō ia ota ki raro i te 6.10.
He tauira whakaahua, ehara i te paerewa. Korahi: He tauira mahi FOCUSADS me ngā whakapae kua tapaina, ehara i te paerewa, i te
- 5
Mā ngā aratohu pāpāho hokohoko IAB/MRC me te aratohu tāpiritanga a IAB e whakarite ngā kupu hei pātai ki ngā whatunga me pēhea te tautapa i ngā hoko, ā, mēnā ka tukuna he rohe pupuri.
Mātāpuna tuarua. Korahi: Ngā aratohu ahumahi nā Amerika i ārahi, ka whakamahia puta noa i te ao, i te . [4]
Tikanga me ngā here
- Pātai
- Mō ēhea kāwai hua me neke e tētahi kaiwhakarato te pūtea mai i te pāpāho pāpori utu ki te pāpāho hokohoko, ā, me pēhea te whakamātautau i taua neke?
- I tuhia mō
- Ngā kaiwhakahaere tauhokohoko ā-ipurangi me ngā kaiwhakahaere waitohu e hoko ana mā tō rātou ake pae me ngā toa hokohoko nunui, mākete ā-ipurangi rānei.
- Te whakatau e pā ana
- Me pēhea te wehe i te pūtea o te hauwhā e whai ake ana i waenga i ngā pānui toa hokohoko me te pāpāho pāpori utu mō ia rārangi hua.
- Ngā mātāpuna
- Ngā whārangi kaiwhakatairanga me ngā aratohu a Walmart Connect me Amazon Ads, ngā aratohu pāpāho hokohoko IAB/MRC, te aratohu tāpiritanga a IAB, me ngā tuhinga mō ngā tautuhinga tautapa hua a Meta.
- Wā
- Ngā tuhinga i whakaputaina i te 17 Whiringa-ā-nuku 2026.
- Ngā mākete
- Ngā tauira nō Amerika; ka pā te tikanga ki tētahi toa hokohoko e hoko ana i ngā pānui, ā, e pūrongo ana i ngā hoko.
- Ngā tautuhinga
- Kāwai e ārahina ana e te rapu: ka patopato ngā kaihoko i te kāwai, i te waitohu rānei ki te pouaka rapu a te toa hokohoko i mua i te hoko (ngā pūhiko, ngā tātari, te kai mōkai, ngā wāhanga whakakapi).
- Kāwai e ārahina ana e te kitenga: he onge te rapu a ngā kaihoko i te hua kia kite rā anō rātou (ngā waitohu hou, ngā taonga e ārahina ana e te hoahoa, ngā koha).
- Hua toenga mō ia ota: te utu tango te utu o ngā taonga, ngā utu a te toa hokohoko, te tuku taonga me te utu pānui mō ia ota.
- Ngā here
- Kāore mātou e whakaputa i ngā paerewa utu-ia-pāwhiri, ōwehenga hurihanga rānei; he rerekē ēnei i ia kāwai, i ia kaupeka, ā, me ahu mai i ō ake pūkete.
- He rerekē ngā matapihi me ngā tikanga e ine ai ngā toa hokohoko me Meta i ngā hoko, nō reira e kore e taea te whakataurite tōtika ā rātou whakahokinga kua pūrongotia.
- Ko ngā ture whai tika a Walmart i ahu mai i tētahi aratohu nō 2020; whakaūngia ngā ture o nāianei i mua i te whakamahere.
Kei hea ia hongere e kitea ai te kaihoko
Te tirohanga a FOCUSADS
Ka kohia e te pouaka rapu a tētahi toa hokohoko te hiahia kua puta kē. Ki te rapu ngā kaihoko i te “HEPA filter 16x25” i tētahi toa hokohoko, kei te tata ki te pātene hoko te tūnga tautoko i te taha o taua rapunga. Ka mahi wawe ake te pāpāho pāpori utu: ka whakaatu i te hua ki ngā tāngata kāore i te rapu, kātahi ka whakawhirinaki ki a rātou kia hoki mai.
Ka puta i tērā he whakamātautau māmā. Tirohia te auau o te rapu i te kāwai i te toa hokohoko (ko te nuinga o ngā whatunga e whakaatu ana i te rahi o ngā rapunga, i te wāhanga whakaaturanga rānei i tō rātou papatohu). Ki te auau te rapu i te kāwai, ā, kua rārangitia tō hua, me whiwhi te pāpāho hokohoko i te whakamātautau tuatahi. Ki te kore tētahi e rapu ana i taua mea, me hanga tuatahi e te pāpāho pāpori te hiahia.
Tauira mahi: te hua toenga mō ia ota i ia ara
He tauira whakaahua, ehara i te paerewa
Ka hokona tētahi hua whakakī anō mō te 30 i tētahi toa hokohoko me te pae ake o te waitohu. Ka whakamahia e te whakatauritenga te hua toenga, kaua te whakahokinga kua pūrongotia.
| Rārangi | Pāpāho hokohoko | Pāpāho pāpori utu ki te pae ake | Te tātai |
|---|---|---|---|
| Utu | 30.00 | 30.00 | He ōrite te utu i te whata |
| Utu o ngā taonga | 9.00 | 9.00 | Whakapae |
| Utu tuku a te toa hokohoko, utu utunga rānei | 4.50 | 0.90 | Whakapae: 15% utu tuku ki te 3% tukatuka utunga |
| Te tuku taonga me te kawe | 5.00 | 6.50 | Whakapae |
| Utu pānui mō ia ota | 4.00 | 9.00 | Whakapae: CPC ÷ ōwehenga hurihanga i ia ara |
| Hua toenga mō ia ota | 7.50 | 4.60 | Te utu tango ngā rārangi utu e whā |
Ngā whakapae
- He tau whakakapi ia tatauranga; whakamahia tō rārangi utu, ō utu tuku taonga me ō raraunga pūkete.
- Kāore te tauira e aro ki ngā hoko anō. Ka taea te īmēra i tētahi kiritaki i riro i tō pae ake; ko te kiritaki a tētahi toa hokohoko, te nuinga o te wā kāore e taea.
- Ki te heke te utu pānui pāpori mō ia ota ki raro i te 6.10, ka nui ake te whiwhi a te ara pae ake mō ia ota i tēnei tauira.
Āhea te pāpāho pāpori toa tonu ai
Te tirohanga a FOCUSADS
Me pupuri te pāpāho pāpori i te pūtea ina me whakaatu te hua i mua i te mārama, ina nui ake te toenga hua i tō pae ake i tō te toa hokohoko, ina nui rānei te uara hoko anō o tētahi kiritaki ā-whaiaro. Ka mahi tā mātou tuhinga mō te ōhanga o te mākete ā-ipurangi me te pae ake i taua whakawhitinga mā te taipitopito.
Ngā mea ka whakamātauria e mātou, i te raupapa
| Hātepe | Ka inea mā | Ka kīia he angitu ina |
|---|---|---|
| Whakarōpūtia ia rārangi hua hei mea e ārahina ana e te rapu, e te kitenga rānei, mā ngā raraunga rapu a te toa hokohoko me te rapu i tō pae ake. | Ngā whakaaturanga rapu a te toa hokohoko mō te kāwai; te wāhanga o ngā hoko i te pae ake mai i te rapu waitohu. | He whakarōpūtanga kua tuhia mō ia rārangi i mua i te neke o te pūtea. |
| Mō tētahi rārangi kotahi e ārahina ana e te rapu, nekehia tētahi wāhanga pūmau o te pūtea pāpori ki ngā hua tautoko mō ngā wiki e ono. | Te tapeke o te hua toenga puta noa i ngā ara e rua, kaua te whakahokinga kua pūrongotia e ia hongere. | Ka piki te hua toenga whakakotahi ki ngā wiki e ono o mua, kua whakatikaia mō te kaupeka. |
| Tonoa ki te whatunga he rohe pupuri, he pānui mākete whakaōrite rānei mō ngā hua kua whakatairangatia. | Ngā hoko tāpiri a te toa hokohoko, i muri i te tango i te toenga hua a te toa. | Ka ea i te hua toenga tāpiri te utu pāpāho. |
Taki kāwai: te pāpāho hokohoko, te pāpāho pāpori rānei i te tuatahi
Ka maha ake ngā rārangi e tohu ana ki tētahi taha, ka kaha ake te take ki te whakamātau tuatahi i taua hongere.
| Tohu | E tohu ana ki te pāpāho hokohoko | E tohu ana ki te pāpāho pāpori utu |
|---|---|---|
| Ka rapu ngā kaihoko i te kāwai i te toa hokohoko | Auau | Onge |
| Kua rārangitia te hua, kei te pupuri, ka whai tika mō ngā pānui | Āe | Kāore i whakarārangitia |
| Te toenga hua mā te toa hokohoko i muri i ngā utu | Tata ki tō te pae ake | Iti rawa iho i tō te pae ake |
| Te uara o te pupuri i te hononga ki te kiritaki | Iti (hoko kotahi) | Nui (ohaurunga, hoko anō) |
| Ngā ihirangi auaha e hiahiatia ana hei whakamārama i te hua | Iti | He nui |
Te hono o tēnei ki tā mātou tikanga: Tīmata mai i te ōhanga
Ngā tohutoro
- Walmart Sponsored Search for Marketplace sellers, Walmart Marketplace, i uru
- A Beginner's Guide to Walmart Sponsored Products (published 2020), Walmart Connect, i uru
- Sponsored Products, Amazon Ads, i uru
- IAB/MRC Retail Media Measurement Guidelines, IAB and Media Rating Council, i uru
- Guidelines for Incremental Measurement in Commerce Media, IAB, i uru
- About attribution models and attribution settings, Meta Business Help Center, i uru