Peke ki te ihirangi matua

Putanga Oketopa 2026

Ngā ture matatapu o Amerika mō ngā kaiwhakatairanga i 2026

Kāore tonu he ture matatapu ā-motu i Amerika, engari i tupu anō te mahere o ngā kāwanatanga i 2026. I whai mana ngā ture o Indiana, Kentucky me Rhode Island i te 1 o Hānuere, ā, kua rua tekau ngā kāwanatanga he ture matatapu whānui. Ko ngā ture CCPA kua whakahōutia a California, i whai mana anō i te 1 o Hānuere 2026, ka tāpiri i ngā aromatawai tūraru, ngā arotake haumaru ipurangi me ngā mana e pā ana ki te hangarau whakatau aunoa. Mō ngā kaiwhakatairanga, ko te mahi whaitake ko te whakahaere i ngā whakakore-whai-wāhi (opt-out) mō te whakatairanga ā-whāiti i ia kāwanatanga kei reira ō kiritaki, me tētahi rārangi mō te whakamahinga o ngā raraunga minenga.

Ngā kitenga matua

  1. 1

    I whai mana ngā ture matatapu whānui o Indiana, Kentucky me Rhode Island i te 1 o Hānuere 2026, ā, kua rua tekau te tapeke o ngā kāwanatanga.

    Mātāpuna tuarua. Korahi: Amerika; kaiaroturuki ture ā-kāwanatanga, i te . [1]

  2. 2

    Ka pā te ture o Rhode Island ki ngā hinonga e tukatuka ana i ngā raraunga o te 35,000 kiritaki, nui ake rānei, o te 10,000 rānei mēnā neke atu i te 20% o te moni whiwhi i ahu mai i te hoko raraunga whaiaro.

    Mātāpuna tuarua. Korahi: Rhode Island; kaiaroturuki ture ā-kāwanatanga, i te . [1]

  3. 3

    Ko ngā ture CCPA kua whakahōutia a California, i whakamanahia i Hūrae 2025, i whakaaetia i Hepetema 2025, i whai mana i te 1 o Hānuere 2026, ā, ka kapi i ngā aromatawai tūraru, ngā arotake haumaru ipurangi me te ADMT.

    Kua tuhia: mātāpuna ōkawa. Korahi: California; CPPA, i te . [2]

  4. 4

    Ka whai mana ētahi atu whakatikatika ā-kāwanatanga i te 1 o Hūrae 2026 i Connecticut, Arkansas me Utah.

    Mātāpuna tuarua. Korahi: Amerika; kaiaroturuki ture ā-kāwanatanga, i te . [1]

Tikanga me ngā here
Pātai
He aha i panoni i te ture matatapu o Amerika i 2026 e pā ana ki te whāinga me te ine a ngā kaiwhakatairanga?
I tuhia mō
Ngā kaiārahi whakatutukitanga me ngā kaiārahi CRM e hoko pāpāho ana i Amerika.
Te whakatau e pā ana
Me pēhea te whakarite i te whakahaere opt-out, te mahere raraunga me te ine mō ngā kaupapa whakatairanga i Amerika.
Ngā mātāpuna
He kaiaroturuki ture matatapu ā-kāwanatanga, te whārangi hanga ture me te kupu waeture a te California Privacy Protection Agency, me tētahi whakamārama a tētahi umanga rōia mō ngā ture ā-kāwanatanga hou e toru.
Wā
Ngā puna ōkawa, ā-ture hoki pērā i te whakaputanga me te whakatuwheratanga i te 18 o Oketopa 2026.
Ngā mākete
Amerika, me ngā taipitopito o California.
Ngā tautuhinga
  • Whakatairanga whāinga: ngā pānui i kōwhiria mā ngā raraunga whaiaro i riro mai puta noa i ngā pae, taupānga rānei kāore e hono ana, pērā i te tautuhinga i te nuinga o ngā ture ā-kāwanatanga.
  • ADMT: hangarau whakatau aunoa (automated decision-making technology), pērā i te tautuhinga i ngā ture o California.
Ngā here
  • He rerekē ngā paepae me ngā tautuhinga o ngā ture ā-kāwanatanga; kāore tēnei whakarāpopototanga e rārangi i ia whakatikatika.
  • Ehara tēnei i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga mō tō pakihi me tētahi kaitohutohu whai tohu i te mākete.

Te mahere o ngā kāwanatanga i 2026

Mātāpuna tuarua

I uru a Indiana, Kentucky me Rhode Island ki te rārangi o ngā kāwanatanga he ture matatapu whānui i te 1 o Hānuere 2026. E whai ana ngā mea e toru i te tauira o Virginia, e hoatu ana ki ngā kiritaki te mana ki te opt-out i te whakatairanga whāinga me te hoko raraunga whaiaro. He iti rawa ngā paepae o Rhode Island kia mau ai te maha o ngā pakihi reo-waenga.

Ka whai ngā whakatikatika i Connecticut, Arkansas me Utah i te 1 o Hūrae 2026, ā, ko ētahi e whakakaha ana i ngā ture mō ngā raraunga o te hunga tamariki.

California: ngā aromatawai, ngā arotake me te ADMT

Kua tuhia: mātāpuna ōkawa

I whakamanahia e te poari o California Privacy Protection Agency ngā ture kua whakahōutia i te 24 o Hūrae 2025; i whakaaetia i te 22 o Hepetema 2025, ā, i whai mana i te 1 o Hānuere 2026. Ka hiahia ēnei kia whakahaeretia e ētahi pakihi ngā aromatawai tūraru me ngā arotake haumaru ipurangi ā-tau, ā, ka hoatu ki ngā kiritaki ngā mana ki te uru me te opt-out i ētahi whakamahinga o te hangarau whakatau aunoa. Kua wehea ā-wāhanga ngā rā mutunga arotake, ā, ko ngā pūrongo tuatahi mō ngā pakihi nunui rawa ka tae mai i Āperira 2028.

He aha hei panoni i ngā kaupapa whakatairanga

Te tirohanga a FOCUSADS

  • Whakahōnoretia te Global Privacy Control me ngā tohu opt-out i ia pae, kaua mō ngā manuhiri nō California anake.
  • Mahere i ngā minenga e ahu mai ana i ō ake kiritaki, me ērā e ahu mai ana i te hunga tuatoru.
  • Tukuna ngā hua CRM ki ngā pūhara mā ngā API hurihanga kua whakaaetia, kia iti iho te whakawhirinaki o te arotau ki te aroturuki puta noa i ngā pae.
  • Tuhia ko ēhea whakatau minenga me te tuku utu he aunoa, kei tae mai he tono ADMT.

Kei hea tā mātou e kite ana i te whai wāhitanga

Te tirohanga a FOCUSADS

I te whāititanga o ngā tohu puta noa i ngā pae, ka neke ngā pūtea ki ngā hongere he minenga ā-whaiaro ake: ngā whatunga pāpāho hokohoko, te pouaka whakaata hono (connected TV) me ngā kaimātakitaki kua takiuru, me te rapu. Ka taea e ngā kaiwhakatairanga he raraunga CRM mā te ine i ēnei ki ngā hua tūturu, kaua ki ngā hurihanga e pūrongotia ana e te pūhara.

Te hono o tēnei ki tā mātou tikanga: Me pēhea a FOCUSADS e tātari ai i ngā hongere i ia mākete

Ngā tohutoro

  1. All of the comprehensive privacy laws that take effect in 2026, MultiState, i uru
  2. CCPA updates, cybersecurity audits, risk assessments, ADMT and insurance regulations, California Privacy Protection Agency, i uru
  3. California Consumer Privacy Act Regulations, effective 1 January 2026, California Privacy Protection Agency, i uru
  4. New state privacy laws effective January 1, 2026: Indiana, Kentucky and Rhode Island, Koley Jessen, i uru
  1. Whakawhiti ahumahi, Kānata

    Kānata 2026: ture rongo kōrero, tāke, pānui

    E toru ngā meka e whakaahua ana i te whakatairanga matihiko i Kānata i 2026. Kua aukati a Meta i ngā ihirangi rongo kōrero i Facebook me Instagram i Kānata mai i Ākuhata 2023 hei whakautu ki te Online News Act. Kua whakawāteatia a Google i te Ture hei utu mō tana utu i te C$100 miriona ia tau, ka tohaina ki ngā kaiwhakaputa rongo kōrero e te Canadian Journalism Collective. I pānui a Kānata i te 29 o Hune 2025 ka whakakorea e ia tana tāke ratonga matihiko 3%. Mō ngā kaiwhakatairanga, kua ngaro ngā minenga rongo kōrero i Meta, ko ngā wāhi pānui a ngā kaiwhakaputa ka tae mā ētahi atu ara ka kawe i te nuinga ake o te horopaki rongo kōrero, ā, kua kore ngā utu pūhara e pāngia e te DST.

    Meta Ads, Google Ads, Pānui whakaatu hoko aunoa, Pouaka whakaata hono me te OTT

  2. Whakawhiti ahumahi, Ā-ao

    Kei hea tētahi mahere Google-me-Meta e mutu ai te mahi

    Ko tētahi mahere i tāruatia mai i te mākete kāinga, te nuinga o te wā ka hoko i te rapu Google me te pāpāho pāpori Meta i ia whenua. I ētahi o ā mātou mākete e 32, ka hoko ngā pūhara ā-rohe i te rapu, i te karere, i ngā wāhi pānui mākete ā-ipurangi rānei kāore rawa tēnei mahere e pā, ā, i ētahi mākete e rua ehara ngā pūhara o te ao i te ara e mahi ana. Ka tuhia e tēnei whakamārama ngā mea e kīia ana e ia pūhara ā-rohe e hokona ana, mai i ōna ake whārangi kaiwhakatairanga, ā, ka whakatakoto i te raupapa o ngā taki e whakahaerehia ana e mātou i mua i te wehe i tētahi pūtea whenua maha.

    Google Ads, Meta Ads, Rapu, Whakatairanga mākete ā-ipurangi

  3. Whakawhiti ahumahi, Ā-ao

    Ngā kōwhiringa hongere me te ine i ia mākete

    E rua ngā ara e taka ai tētahi mahere mākete maha, ka taea te matapae. Ka hoko i ngā hongere kāore e wātea ana, kāore e whai tika ana, kāore rānei e taea te ine i ētahi mākete, ā, ka horahia te pūtea kia angiangi rawa kāore he mākete e whakaputa i tētahi hua ka taea te pānui. Ka whakahaere te anga i raro i ngā kēti e rima mō ia mākete me ia hongere, ka tuku pūtea anake ki ngā rārangi ka whakawhiti, ā, ka tautapa ki ia rārangi tētahi tikanga ine ka taea te whakautu i te pātai pūtea i taua taumata whakapau. He rerekē ngā pātai e whakautua ana e te tautapa hua a te pūhara, ngā whakamātautau pikinga, ngā whakamātautau pupuri ā-rohe me ngā tauira ranunga whakatairanga, ā, he rerekē te nui o ngā raraunga e hiahiatia ana e ia.

    Google Ads, Meta Ads, TikTok Ads, Whiwhinga kaiwhakamahi taupānga

Hurihia te whakamārama hei mahere mō tō pūkete

Ka whakawhiwhia e Hangaia tō mahere he kaute ki ia hongere mō tō mākete, tō ahumahi, tō whāinga me tō pūtea, ā, ka whakaatu i ngā utu ratonga, whakarite me te pāpāho i ngā rārangi motuhake.

Hangaia tō mahereWhakapā mai