Ngā ture whakatairanga o Nōwei i 2026
Kotahi te ture whakatairanga o Nōwei e hapa ana i te nuinga o ngā kaiwhakatairanga tāwāhi: mai i te 1 o Hūrae 2022 ka hiahia te Marketing Control Act ki tētahi tapanga paerewa i ia pānui kua whakarerekētia (retouched) te āhua, te rahi, te kiri rānei o tētahi tinana. Ka pā ki te pāpāho pāpori me ngā kaiwhakatairanga tāwāhi e aro ana ki ngā kiritaki o Nōwei, ā, ka taea te kī he haepapa tō te tangata ka āwhina ki te whakaputa i tētahi pānui kāore he tapanga. Hei whenua EEA, kei raro anō a Nōwei i ngā herenga whakaaetanga a Google mō ngā pānui. Ehara a Nōwei i te mema o te EU, nō reira kāore te waeture whakatairanga tōrangapū EU e pā tōtika ana, engari ka pā ki ngā kaupapa ka tae anō ki ngā minenga EU.
Ngā kitenga matua
- 1
Mai i te 1 o Hūrae 2022, ka hiahia te Wāhanga 2 o te Marketing Control Act ki tētahi tapanga paerewa i te whakatairanga kua whakarerekētia te āhua, te rahi, te kiri rānei o te tinana mā te whakarerekē, mā ētahi atu raweke rānei.
Kua tuhia: mātāpuna ōkawa. Korahi: Nōwei; aratohu a Forbrukertilsynet, i te . [1]
- 2
Me whakamahi ngā kaiwhakatairanga tāwāhi me ngā kaihanga ihirangi i te tapanga ina aro te whakatairanga ki ngā kiritaki o Nōwei, ā, ka taea te kī he haepapa tō te hunga i āwhina i tētahi takahitanga.
Kua tuhia: mātāpuna ōkawa. Korahi: Nōwei; aratohu a Forbrukertilsynet, i te . [1]
- 3
Ka hiahia a Google ki tētahi pūhara whakahaere whakaaetanga kua whakamanahia e Google mō ngā pānui ka tukuna ki ngā kaiwhakamahi i te EEA, te UK me Huiterangi.
Kua tuhia: mātāpuna ōkawa. Korahi: EEA tae atu ki Nōwei, i te . [2]
- 4
I whai mana katoa te waeture whakatairanga tōrangapū EU i te 10 o Oketopa 2025.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā whenua mema o te EU; e hāngai ana ki ngā kaupapa o Nōwei ka tae ki ngā minenga EU, i te . [3]
Tikanga me ngā here
- Pātai
- He aha i panoni i ngā ture whakatairanga me ngā kōwhiringa pūhara i Nōwei i te roanga o 2025 me 2026, ā, me aha tētahi kaiwhakatairanga?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā kaiwhakarewa e whakamahere ana i te pāpāho utu i Nōwei.
- Te whakatau e pā ana
- Ko ēhea mahi tautukunga ture me whakaoti i mua i te whakarewatanga, ā, ko ēhea hongere e tika ana kia whiwhi pūtea whakamātautau i tēnei tau.
- Ngā mātāpuna
- Te aratohu reo Ingarihi a Forbrukertilsynet mō te whakatairanga kua whakarerekētia, ngā herenga whakaaetanga EEA a Google me te whārangi a te Kōmihana Ūropi mō te whakatairanga tōrangapū.
- Wā
- Ngā puna ōkawa, ngaio hoki pērā i te whakaputanga i te 18 o Oketopa 2026.
- Ngā mākete
- Nōwei, ngā ture ā-motu me ngā kaupapa here pūhara e pā ana i reira
- Ngā tautuhinga
- Whakatairanga kua whakarerekētia: he pānui kua whakarerekētia te āhua, te rahi, te kiri rānei o te tinana o tētahi tangata kia rerekē ai i te tūturu.
- Ngā here
- Ehara tēnei whakamārama i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga me tētahi kaitohutohu ā-ture whai tohu o te rohe i mua i te mahi.
- Ka panoni ngā ture me ngā tikanga pūhara; e whakaatu ana ia puna i te rā i pānuitia ai e mātou.
Te tapanga whakarerekē i te ao mahi
Kua tuhia: mātāpuna ōkawa
Ka kapi te ture i ngā whakaahua pūmau, ngā kiriata me ngā whakaahua neke i ngā niupepa, ngā maheni me te pāpāho pāpori. Ka whai wāhi ngā tātari e panoni ana i te āhua, i te kiri rānei o tētahi tinana. Kei waho ngā rōpū tōrangapū me ngā rōpū kore-huamoni kāore e hoko ana i tētahi mea, engari ka noho ki raro ina whakatairanga rātou i ngā taonga pērā i ngā maramataka, i ngā kākahu rānei.
Mō ngā kaupapa kaiaweawe, ka pā te tapanga ahakoa i whakarerekē te kaihanga ihirangi i tōna ake tinana, i te tinana rānei o tētahi atu. Mēnā he mahi tahi utu te kiriata katoa, ā, kua whakarerekētia tētahi wāhanga, ka mau te kiriata i te tapanga.
Te whakaaetanga me te ine
Kua tuhia: mātāpuna ōkawa
Kei roto ngā manuhiri o Nōwei i ngā herenga whakaaetanga EEA a Google. Me whakaute ngā tūtohu i te kōwhiringa a te manuhiri, ā, ka whakaatu ngā pūrongo pūhara i ngā hurihanga kua tauirahia mō ngā manuhiri i whakakāhore. Ko tētahi mahere e whakarite pūtea ana i runga i ngā hurihanga kua kitea anake ka iti iho te tatau i a Nōwei ki ngā mākete he teitei ake ngā ōwehenga whakaaetanga.
Ngā whai wāhitanga i tēnei tau
Te tirohanga a FOCUSADS
He mākete iti, whai moni nui a Nōwei e kawe ai ngā kaiwhakaputa rongo kōrero ā-rohe, ngā pae pānui whakarōpū me te ororongo i te toronga tūturu i te taha o ngā pūhara o te ao. Ko ngā kaiwhakatairanga kua whakatūria ngā taki whakarerekē me te whakaaetanga ka tere ake i ngā kaiwhakataetae ka kite i te herenga tapanga i muri i tētahi amuamu. Ka tāpiri a FOCUSADS i te taki tapanga o Nōwei ki te whakaaetanga ihirangi auaha, ā, ka pupuri hei taunakitanga i te rekoata kaupapa.
Te hono o tēnei ki tā mātou tikanga: Me pēhea ngā ture mākete e uru ai ki te mahere pāpāho
Ngā tohutoro
- The Norwegian Consumer Authority’s guideline on labelling retouched advertising, Forbrukertilsynet (Norwegian Consumer Authority), i uru
- Google consent management requirements for serving ads in the EEA, the UK, and Switzerland, Google AdSense Help, i uru
- Transparency and targeting of political advertising, European Commission, i uru