Ngā ture whakatairanga o Huitene i 2026
E toru ngā huinga ture e whakaahua ana i te pāpāho utu i Huitene i tēnei tau. Kua pā te waeture whakatairanga tōrangapū EU mai i te 10 o Oketopa 2025, ā, kua mutu te hoko a Meta me Google i ngā pānui tōrangapū me ngā pānui take i te EU. Ka kī a Konsumentverket ko ngā tuku pāpori ake a tētahi kamupene me ia tuku kaiaweawe utu he whakatairanga i raro i te Marketing Practices Act. Ka hiahia a Google ki tētahi pūhara whakaaetanga kua whakamanahia mō ngā pānui ka tukuna i te EEA. Kāore ēnei e aukati i ngā kaupapa arumoni, engari ka panoni ia mea i ngā mea me noho ki tētahi whakarāpopototanga, ki tētahi kirimana kaihanga ihirangi me tētahi mahere ine.
Ngā kitenga matua
- 1
I whai mana katoa te Regulation (EU) 2024/900 mō te whakatairanga tōrangapū i te 10 o Oketopa 2025.
Kua tuhia: mātāpuna ōkawa. Korahi: Ngā whenua mema o te EU, tae atu ki Huitene, i te . [1]
- 2
E kī ana a Konsumentverket ko ngā tuku e whakaputaina ana e tētahi kamupene mō ōna ake hua, me ngā tuku ka utua e ia tētahi kaiaweawe ki te whakaputa, kei raro i te Marketing Practices Act.
Kua tuhia: mātāpuna ōkawa. Korahi: Huitene; aratohu a Konsumentverket mō ngā kamupene, i te . [2]
- 3
I pānui a Meta, a Google me ētahi takawaenga hangarau pānui kua whakatārewatia, kua mutu rānei ā rātou ratonga whakatairanga tōrangapū i te EU.
Mātāpuna tuarua. Korahi: EU; whakarāpopototanga a tētahi umanga rōia mō ngā pānui a ngā pūhara, i te . [3]
- 4
Ka hiahia a Google ki tētahi pūhara whakahaere whakaaetanga kua whakamanahia e Google ina tuku pānui ki ngā kaiwhakamahi i te EEA, te UK me Huiterangi.
Kua tuhia: mātāpuna ōkawa. Korahi: EEA tae atu ki Huitene, i te . [4]
Tikanga me ngā here
- Pātai
- He aha i panoni i ngā ture whakatairanga me ngā kōwhiringa pūhara i Huitene i te roanga o 2025 me 2026, ā, me aha tētahi kaiwhakatairanga?
- I tuhia mō
- Ngā kaiārahi whakatairanga me ngā kaiwhakarewa e whakamahere ana i te pāpāho utu i Huitene.
- Te whakatau e pā ana
- Ko ēhea mahi tautukunga ture me whakaoti i mua i te whakarewatanga, ā, ko ēhea hongere e tika ana kia whiwhi pūtea whakamātautau i tēnei tau.
- Ngā mātāpuna
- Ngā whārangi a te Kōmihana Ūropi mō te waeture whakatairanga tōrangapū, te aratohu a Konsumentverket mō ngā kamupene, he whakarāpopototanga a Bird & Bird mō ngā urupare a ngā pūhara, me ngā herenga whakaaetanga EEA a Google.
- Wā
- Ngā puna ōkawa, ngaio hoki pērā i te whakaputanga i te 18 o Oketopa 2026.
- Ngā mākete
- Huitene, ngā ture ā-motu me ngā kaupapa here pūhara e pā ana i reira
- Ngā tautuhinga
- Whakatairanga tōrangapū: ngā karere utu, kua whāia rānei nā tētahi kaiwhakaari tōrangapū, mōna rānei, i hoahoatia rānei hei awe i tētahi pōtitanga, tāpaetanga, pōti, tukanga hanga ture rānei, pērā i te tautuhinga i te Regulation (EU) 2024/900.
- Ngā here
- Ehara tēnei whakamārama i te tohutohu ā-ture, ā-tāke rānei. Whakaūngia ngā herenga me tētahi kaitohutohu ā-ture whai tohu o te rohe i mua i te mahi.
- Ka panoni ngā ture me ngā tikanga pūhara; e whakaatu ana ia puna i te rā i pānuitia ai e mātou.
Ngā pānui tōrangapū me ngā pānui take i muri i Oketopa 2025
Kua tuhia: mātāpuna ōkawa
Ka hiahia te waeture EU kia mau i ngā pānui tōrangapū utu tētahi tapanga me tētahi pānui mārama e whakaingoa ana i te kaitautoko, te pōtitanga, te tāpaetanga rānei e hono ana, te nui i utua me ngā whāinga i whakamahia. Ko te whāinga mā ngā raraunga whaiaro me whai whakaaetanga mārama i hoatu mō taua kaupapa. Ka tae pea ngā whaina ki te 6% o te moni whiwhi ā-tau, o te hokonga rānei.
Mō ngā kaiwhakatairanga arumoni, kei ngā karere e hāngai ana ki ngā take te tūraru whaitake. Ko tētahi kaupapa mō te kaupapa here pūngao, tētahi whakatau whakamahere, tētahi ture e whakaarohia ana rānei ka taka pea ki roto i te tautuhinga. Nā te wehenga atu o ngā pūhara nunui i te whakatairanga tōrangapū i te EU, tērā pea ka whakakāhoretia katoatia tētahi kaupapa pēnei, kaua e tapaina.
Ko ngā tuku kaiaweawe he hokohoko anō nā te kamupene
Kua tuhia: mātāpuna ōkawa
Mā te aratohu a Konsumentverket ka haepapa te kaiwhakatairanga i te taha o te kaihanga ihirangi. Me mōhiotia tētahi tuku utu he whakatairanga mai i te tīmatanga, kaua i muri anake i tētahi pāwhiri.
- Whakaaetia te tapanga whakatairanga me tōna tūnga i te tuku i mua i te whakaputa.
- Puritia he tārua o ia tuku kua whakaputaina me tōna tapanga mō te kōnae kaupapa.
- Whakamahia te utauta hononga-utu a te pūhara i tua atu i te tapanga kupu.
Ngā whai wāhitanga i tēnei tau
Te tirohanga a FOCUSADS
Ko te nuinga o ngā mahere pāpāho o Huitene kua hangaia ki runga i a Google, Meta me TikTok, me ngā kaiwhakaputa ā-rohe, ngā mākete ā-ipurangi me te rerehua ororongo hei hongere tautoko. E pai ana ngā panonitanga ture ki ngā kaiwhakatairanga e kohi kē ana i ngā raraunga ā-whaiaro whai whakaaetanga: he iti iho ngā hurihanga ka ngaro i a rātou ki ngā pihikete kua whakakāhoretia, ā, ka taea te whāngai i ngā hua ki ngā pūhara mā ngā kawemai tuimotu. Ka tirotiro a FOCUSADS i te whakaritenga whakaaetanga mō ngā rohe ipurangi o Huitene i mua i te whakarewatanga o tētahi mahere, ā, ka tuhi ko ēhea tatauranga i ahu mai i ngā pūhara, ko ēhea i ngā pūnaha ake a te kiritaki.
Te hono o tēnei ki tā mātou tikanga: Me pēhea ngā ture mākete e uru ai ki te mahere pāpāho
Ngā tohutoro
- Transparency and targeting of political advertising, European Commission, i uru
- Influencers reklaminlägg: regler för företag, Konsumentverket (Swedish Consumer Agency), i uru
- The EU Political Advertising Regulation: what you need to know, Bird & Bird, i uru
- Google consent management requirements for serving ads in the EEA, the UK, and Switzerland, Google AdSense Help, i uru