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Ad spend should pass an investment test

FOCUSADS is the advertising intelligence and managed-growth product of THEFOCUS LTD, a company registered in England and Wales. We built it because too much media money is spent on activity nobody can connect to revenue.

30
markets, each with its own media research
1,019
advertising sellers tracked
17 / 169
industries and sub-industries
2,176
market and buyer segment combinations

What we hold ourselves to

  • Outcome before channel

    We define the business result, the economics and the buyer before choosing where the next pound goes.

  • Your accounts, your data

    You own every ad account, pixel and data set. Our access is least-privilege and revocable.

  • Platform and CRM numbers stay apart

    Platform-reported conversions and CRM-qualified results are reported side by side and never added together.

  • Fees you can read

    Media is paid to the platforms. Service, setup and add-on fees are shown separately, before you commit.

  • Candidates until verified

    Every channel and market is a candidate until account, format and policy eligibility are checked for you.

  • No promises we cannot keep

    We do not guarantee ROAS, leads or revenue. We commit to the work, the measurement and the honesty of the report.

How FOCUSADS is run

Strategy, media buying, analytics and reporting are delivered by the FOCUSADS team under THEFOCUS LTD, using the same internal handbook and playbooks for every client. Team profiles appear when the people concerned approve them. Until then we show no placeholder people, logos or testimonials.

THEFOCUS LTD also builds websites and digital products for its clients. Visit THE FOCUS

Read the methodology · Security and trust

The company behind it

Legal entity
THEFOCUS LTD
Registered in
England and Wales
Company number
14154101

Source: the Companies House register. We publish team profiles only when the people concerned approve them.

Build your plan

Why FOCUSADS plans advertising from the business result, how it is run, and what THEFOCUS LTD stands behind.

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