Every industry wastes ad budget in its own way
A car-rental booking closes in minutes, a SaaS demo in weeks and an export contract after months with a buying committee. The same campaign settings cannot serve all three. Below are the problems we meet in each of 17 industries and 169 sub-industries, and how the plan changes for them.
Six leaks we find in almost every account
Different industries, same root causes. Each one is a reason a plan starts from your economics and not from a platform default.
1
Revenue mistaken for profit
Platform ROAS counts gross sales. Returns, shipping and fees decide whether scaling makes money.
2
Leads nobody can close
Cheap form fills look like growth until sales calls them. Cost per qualified lead is the number that matters.
3
Budget spread too thin
Six channels at a small budget means none learns. Concentration comes before breadth.
4
Local media ignored
In many markets a local search engine, marketplace or publisher outweighs the global names.
5
Tracking broken by consent
Consent banners and browser limits remove signals. Without server-side and CRM data, bidding runs blind.
6
Offline measured with guesses
Outdoor, radio and cinema need tests and holdouts, not attribution that cannot be defended.
17 industries, each with its own playbook
Choose yours to see its buyer, its economics, the media that reaches it in your market and the route we would take.
- E-commerce10 sub-industriesWhere budgets leak firstFeed, price and stock driftGoals we plan for: Sales & Revenue · Retention & LTV · B2B Pipeline
- Real Estate10 sub-industriesWhere budgets leak firstLead quality and duplicate enquiriesGoals we plan for: Appointments & Bookings · Qualified Leads · Sales & Revenue
- Tourism, Travel & Hospitality12 sub-industriesWhere budgets leak firstDirect booking lift is hard to proveGoals we plan for: Appointments & Bookings · Sales & Revenue · B2B Pipeline
- Medical Tourism10 sub-industriesWhere budgets leak firstSensitive health data and remarketing limitsGoals we plan for: Appointments & Bookings · Qualified Leads · B2B Pipeline
- Car Rental9 sub-industriesWhere budgets leak firstUnqualified bookings and availability mismatchGoals we plan for: Appointments & Bookings · Retention & LTV · B2B Pipeline
- Automotive & Auto Parts10 sub-industriesWhere budgets leak firstReturns from incorrect fitmentGoals we plan for: Appointments & Bookings · Sales & Revenue · B2B Pipeline
- Restaurants, Food & Grocery10 sub-industriesWhere budgets leak firstOrder count hides commission costGoals we plan for: Appointments & Bookings · Sales & Revenue · B2B Pipeline
- Fashion & Apparel9 sub-industriesWhere budgets leak firstVariant stock and high returnsGoals we plan for: Sales & Revenue · Retention & LTV · B2B Pipeline
- Beauty & Personal Care9 sub-industriesWhere budgets leak firstUnsubstantiated result claimsGoals we plan for: Sales & Revenue · Appointments & Bookings · B2B Pipeline
- Furniture & Home Decor9 sub-industriesWhere budgets leak firstLong decision time and quote follow-upGoals we plan for: Sales & Revenue · Qualified Leads · Appointments & Bookings · B2B Pipeline
- Electronics9 sub-industriesWhere budgets leak firstThin margins and price comparisonGoals we plan for: Sales & Revenue · Qualified Leads · B2B Pipeline · Appointments & Bookings
- Software & SaaS10 sub-industriesWhere budgets leak firstTrials and demos are not paying accountsGoals we plan for: Sales & Revenue · Qualified Leads · B2B Pipeline · Retention & LTV
- Gaming & Esports10 sub-industriesWhere budgets leak firstMany installs, few payersGoals we plan for: Sales & Revenue · Partner Acquisition · B2B Pipeline
- Construction & Renovation10 sub-industriesWhere budgets leak firstJunk and out-of-area leadsGoals we plan for: Qualified Leads · Appointments & Bookings · Sales & Revenue · B2B Pipeline
- Import, Export & International Trade10 sub-industriesWhere budgets leak firstBrokers and spam instead of decision makersGoals we plan for: B2B Pipeline · Partner Acquisition · Qualified Leads
- Manufacturing, Wholesale & Distribution11 sub-industriesWhere budgets leak firstRFQs that do not fit MOQ or capacityGoals we plan for: B2B Pipeline · Partner Acquisition · Qualified Leads
- Logistics, Cargo & Freight Forwarding11 sub-industriesWhere budgets leak firstRFQs outside target lanesGoals we plan for: B2B Pipeline · Sales & Revenue · Qualified Leads
Build a plan for your industry
Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.