Online and offline channels, each with a stated role
Every channel gets one job and one test
When five platforms each claim the same sale, the media report adds up to more revenue than the business booked, and the next budget follows the loudest claim.
FOCUSADS plans online and offline media from the outcome backwards. Each channel below states what it does well, where it falls short, the budget it needs for a fair test, and how its results are checked against your own sales or CRM data.
Test budgets are our planning guidance for a fair monthly test. Platform minimums are separate, and media is paid directly to platforms or media owners.
Every channel we plan
Search, social, video, retail media, programmatic, connected TV, audio and app channels. Each channel page lists the markets where a seller’s own documentation confirms the product, and whether we run it in your account. Outdoor, broadcast, cinema, print, mail and events, booked with the local media owner or its sales house. We plan, brief and check proof of delivery, and measure response through regional tests, unique codes and CRM data.
29 channels
- Google AdsSearch
Search, Performance Max, Shopping, YouTube, Demand Gen and Display, each given a defined job in your plan and measured against qualified results.
Awareness, Consideration, Conversion, Retention. Test budget $3,000 to $10K per month.
- Microsoft AdvertisingSearch
Bing, Yahoo and partner search plus the Microsoft Audience Network, often reaching older and B2B desktop audiences at lower cost per click.
Consideration, Conversion. Test budget $500 to $3,000 per month.
- Meta AdsSocial
Facebook, Instagram, Messenger and Audience Network campaigns run on creative testing, Conversions API data and CRM-verified results.
Awareness, Consideration, Conversion, Retention. Test budget $2,000 to $8,000 per month.
- LinkedIn AdsSocial
Account and job-function targeting for B2B buying committees, measured on meetings, opportunities and pipeline value from your CRM.
Awareness, Consideration, Conversion. Test budget $3,000 to $10K per month.
- TikTok AdsSocial
In-feed, Spark and shop ads built from native-looking video, with event tracking that shows whether views turned into revenue.
Awareness, Consideration, Conversion. Test budget $2,000 to $8,000 per month.
- Reddit AdsSocial
Community and keyword-targeted ads on Reddit, suited to considered purchases where buyers ask peers for advice.
Consideration. Test budget $1,000 to $4,000 per month.
- Pinterest AdsSocial
Promoted pins and shopping ads that reach people planning homes, weddings, outfits and trips before they choose a brand.
Consideration, Conversion. Test budget $1,000 to $4,000 per month.
- Snapchat AdsSocial
Full-screen video, AR lenses and story ads for younger audiences, strongest in markets with high Snapchat usage.
Awareness, Consideration, Conversion. Test budget $1,500 to $5,000 per month.
- X AdsSocial
Promoted posts and video around topics, events and keywords, used selectively where your audience follows real-time conversation.
Awareness, Consideration. Test budget $1,000 to $4,000 per month.
- Amazon AdsRetail media and marketplaces
Sponsored Products, Brands and Display plus Amazon DSP, planned against margin after Amazon fees and organic rank effects.
Consideration, Conversion, Retention. Test budget $1,500 to $8,000 per month.
- Walmart Connect and retail media networksRetail media and marketplaces
Walmart Connect, Tesco Media, Carrefour Links, Cartology and other retailer networks, planned per market with closed-loop sales reporting.
Consideration, Conversion. Test budget $5,000 to $20K per month.
- Marketplace advertisingRetail media and marketplaces
Sponsored listings on regional marketplaces, planned per market where local platforms outsell Amazon.
Consideration, Conversion. Test budget $1,000 to $5,000 per month.
- Programmatic displayProgrammatic
DSP-bought display and native ads with curated deals, supply-path controls and viewability standards.
Awareness, Consideration, Retention. Test budget $10K to $30K per month.
- DV360 and enterprise programmaticProgrammatic
Display & Video 360 and enterprise DSPs for large advertisers that need unified frequency, deals and governance across markets.
Awareness, Consideration, Retention. Test budget $25K to $100K per month.
- Retargeting and remarketingProgrammatic
Cross-channel remarketing with frequency caps, recency rules and holdout tests that show what would have happened anyway.
Conversion, Retention. Test budget $500 to $4,000 per month.
- Connected TV and OTTConnected TV and audio
Streaming TV ads on smart TVs and streaming services, with household targeting, frequency control and geo-based lift measurement.
Awareness, Consideration. Test budget $10K to $40K per month.
- Audio and streaming adsConnected TV and audio
Spotify, podcast networks and streaming radio, used for reach during commutes, workouts and work hours.
Awareness, Consideration. Test budget $3,000 to $12K per month.
- Apple Search AdsApp growth
App Store search ads that capture high-intent iOS users, measured on downstream events, not installs alone.
Conversion. Test budget $1,000 to $5,000 per month.
- App user acquisitionApp growth
Google App campaigns, Apple Search Ads, Meta, TikTok and app networks, optimised toward in-app events and retention.
Conversion, Retention. Test budget $5,000 to $20K per month.
- Retail and point-of-sale mediaRetail media and marketplaces
Shelf, end-cap, in-store screen and sampling media inside retailers, measured with store sales data and test-versus-control stores.
Conversion. Test budget $5,000 to $30K per month.
- Out-of-home advertising (OOH)Out-of-home
Billboards, transit, airport and street furniture chosen by who passes them and how often, with response tracked back to search, site and sales.
Awareness, Consideration. Test budget $10K to $50K per month.
- Digital out-of-home (DOOH)Out-of-home
Digital billboards, mall and station screens bought programmatically or direct, with dayparting, weather triggers and faster changes than print.
Awareness, Consideration. Test budget $5,000 to $25K per month.
- Cinema advertisingBroadcast and cinema
Pre-film spots in cinemas, bought by film, audience profile and location, for brands that need undivided attention.
Awareness. Test budget $5,000 to $40K per month.
- Radio advertisingBroadcast and cinema
Commercial radio spots planned by station audience, daypart and frequency, measured with response codes and regional search lift.
Awareness, Consideration. Test budget $3,000 to $20K per month.
- Television advertisingBroadcast and cinema
Linear TV airtime planned by reach, frequency and cost per rating point, with spot-level response tracking on web and search.
Awareness, Consideration. Test budget $30K to $150K per month.
- Print advertising (magazines and newspapers)Print
Trade, specialist and national print chosen by readership, with offer codes and URLs that show which titles respond.
Awareness, Consideration. Test budget $2,000 to $20K per month.
- Direct mailDirect mail
Addressed and door-drop mail planned with data protection rules, personalised offers and control groups.
Consideration, Conversion, Retention. Test budget $3,000 to $25K per month.
- SponsorshipsSponsorship and events
Sports, cultural and industry sponsorships evaluated on audience fit, rights and activation plans that turn presence into measurable response.
Awareness, Consideration. Test budget $5,000 to $50K per month.
- Events and exhibitionsSponsorship and events
Exhibitions, conferences and brand events planned with pre-show targeting, lead capture rules and post-show follow-up tied to CRM.
Consideration, Conversion. Test budget $10K to $80K per month.
One brand, online and offline
An example only: a fictional UK furniture retailer, “Example Home”, opening two showrooms. The channels are real; the brand is not.
- Google SearchCaptures people already searching for sofas and beds near the showrooms.
- Google ShoppingShows priced products from the catalogue to shoppers comparing options.
- Meta (Facebook and Instagram)Builds demand in the showroom catchments with room-set video.
- Pinterest AdsReaches people planning a room before they pick a brand.
- Out-of-home (billboards and transit)Roadside sites on the routes into each showroom, measured with a geo test.
- RadioLocal stations for the opening weekends, measured with brand-search lift.
Local media by market
Each count is the number of advertising products we confirmed on the seller’s own pages. Markets with low counts are still being researched.
| Market | Online | Retail | Vertical | Offline |
|---|---|---|---|---|
| United States | 19 | 11 | 2 | 13 |
| China | 17 | 4 | 1 | 1 |
| United Kingdom | 26 | 7 | 9 | 13 |
| Japan | 9 | 2 | 2 | 3 |
| Canada | 10 | 3 | – | 8 |
| Germany | 25 | 8 | 7 | 20 |
| Australia | 10 | 5 | 3 | 11 |
| France | 18 | 9 | 3 | 9 |
| South Korea | 7 | 3 | 1 | 1 |
| Brazil | 7 | 4 | – | 3 |
| Italy | 20 | 8 | 4 | 10 |
| Spain | 17 | 6 | 4 | 10 |
| Mexico | – | 3 | – | 1 |
| Netherlands | 12 | 7 | 3 | 6 |
| Sweden | 7 | 2 | 2 | 6 |
| Switzerland | 22 | 3 | 7 | 7 |
| Norway | 7 | 1 | 1 | 6 |
| Poland | 5 | 2 | 3 | 9 |
| Hong Kong | – | – | – | 2 |
| Denmark | 7 | 2 | 4 | 4 |
| Austria | 20 | 5 | 8 | 12 |
| Saudi Arabia | 1 | – | 1 | 2 |
| Singapore | 2 | 4 | – | 4 |
| Philippines | 3 | 2 | – | 3 |
| New Zealand | 2 | 1 | 2 | 4 |
| Czechia | 11 | 2 | 5 | 8 |
| Türkiye | 17 | 5 | 4 | 8 |
| Belgium | 18 | 7 | 5 | 5 |
| Ireland | 2 | 1 | – | 2 |
| United Arab Emirates | 8 | 1 | 2 | 4 |
Which channels fit which goal
Primary fits by business goal. Your Build Your Plan result scores every candidate 0 to 100 for your market, budget and readiness.
| Goal | Primary fit |
|---|---|
| Awareness | |
| Traffic & Consideration | |
| Qualified Leads | |
| Appointments & Bookings | |
| Sales & Revenue | |
| Retention & LTV | |
| B2B Pipeline | |
| Partner Acquisition |
Channels that fit your budget
Enter your market, goal and monthly media budget. The plan scores each channel, explains the ranking and shows media, service and setup costs separately.