Retail media and marketplaces, offline and physical media

In-store media at the moment of choice

Many purchase decisions are made in the aisle. In-store media influences that moment directly, and retailers can report sales by store, which makes it measurable.

FOCUSADS plans in-store media with your trade and retail teams, chooses stores in test and control groups, and connects it with the retailer’s online media.

Plan in-store media Talk to a strategist

Channel facts

Funnel role: Conversion
Test budget: $5,000 to $30,000 per month
Business goals it supports: Sales & Revenue
Market availability: Seller research in progress

Who it is for

Consumer goods brands in retail
New product launches needing trial
Brands with retailer partnerships

Who it is not for

Brands not stocked in physical retail

How a booking works

FOCUSADS works through access to accounts you own. We do not claim certified or official partner status with any platform unless stated on this page.

Store test design
Execution checks as actions

How it works with other channels

Walmart Connect and retail media networks: Online retail media at the same retailer.
Digital out-of-home (DOOH): Mall screens near stores.

Proof of delivery

You receive the media owner’s own evidence, not our summary of it.

Dated evidence from the media owner that the booking ran as ordered.

Measurement by geo test

Attribution note. Execution checks matter; un-installed materials invalidate results.

Store sales lift in test versus control stores.

What we report

Sales uplift
Trial rate
Compliance rate of in-store execution

Landing page and tracking implications

Store-level sales data from retailer
Execution photo checks

Creative requirements

Shelf and display materials
In-store screen loops

How response ties back to results

Test vs control stores
Execution compliance checks
Store-level sales lift

Media owners we have checked

Sellers listed here were checked on their own advertising pages for that country, on the date shown. Whether we can run one for you still depends on your account, category and format.

No seller for this channel has been confirmed from its own documentation in our 30 markets yet. A strategist can still assess it for your market; it is not priced in plans until verified.

Budget suitability

Test budgets are our planning guidance for a fair monthly test. Platform minimums are separate, and media is paid directly to platforms or media owners.

$5,000 to $30,000

Test budget, per month

Depends on store count and retailer rate cards.

Funnel role: Conversion
Audience strategy: Store selection by shopper profile
Test and control stores

Strengths

Influences the purchase moment
Store-level sales measurement
Sampling for trial

Limitations

Retailer approval and slots
Execution quality varies by store
Costs tied to trade agreements

Business goals it supports

Sales & RevenuePrimary fit: Sales uplift in stores.
Traffic & ConsiderationSupporting role: Trial for new products.

Industry use cases

Restaurant, food delivery and grocery growth: Grocery and beverage brands
Beauty and personal care growth planning: Beauty counters and displays
Electronics retail and B2B acquisition: Electronics demo areas

Its role in every industry

How many researched buyer segments in each industry use this channel as primary or supporting media.

Questions buyers ask

Last reviewed: 17 October 2026

How is in-store media measured? By comparing sales in stores with the media against similar stores without it.

Do we need retailer approval? Yes. In-store media is agreed with each retailer.

What about execution? We track installation checks because missing displays distort results.

Can it combine with online retail media? Yes, and retailers increasingly sell both together.

Win the decision in the aisle

Shelf, end-cap, in-store screen and sampling media inside retailers, measured with store sales data and test-versus-control stores.