Advertising in the Philippines
FOCUSADS plans campaigns for the Philippines by combining global platforms with local inventory where it fits the Goal Segment. Local candidates here include Shopee, Lazada, GrabAds; none is assumed to be available for a specific advertiser until account, country and format are verified.
At a glance
- Commercial status
- Planning on request
- Reporting currency
- PHP
- Site languages
- English (Philippines), Filipino (Philippines)
- Privacy regime
- Data Privacy Act of 2012
- Verified local ad products
- 8
1
The media landscape in the Philippines
8 advertising products in the Philippines checked against the seller's own advertising pages. Each row names the source and the date we opened it.
Search, social and online publishers (3)
INQUIRER Group advertising, Philstar Media Group, Rappler advertising
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| INQUIRER Group advertising | Philippine Daily Inquirer, INQUIRER.net | Booked through the media owner, case by case | inquirer.net, 18 October 2026 |
| Philstar Media Group | The Philippine Star, philstar.com | Booked through the media owner, case by case | philstar.com, 18 October 2026 |
| Rappler advertising | Display, BrandRap branded content | Booked through the media owner, case by case | rappler.com, 18 October 2026 |
Retail media and marketplaces (2)
Lazada Sponsored Solutions, Shopee Ads
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Lazada Sponsored Solutions | Sponsored Max, Sponsored Discovery | We run it in your own account | lazadasolutions.com, 29 October 2026 |
| Shopee Ads | Search Ads, Discovery Ads, Shop Ads | We run it in your own account | ads.shopee.ph, 31 October 2026 |
Outdoor, broadcast, print and events (3)
ABS-CBN Advertising, Radio Mindanao Network, TV5 (MediaQuest) advertising
Offline media is booked with the media owner or its sales house. We plan, brief and check delivery proof; we do not claim reseller or partner status we do not hold.
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| ABS-CBN Advertising | TV, iWantTFC, Digital | Booked through the media owner, case by case | abs-cbn.com, 26 October 2026 |
| Radio Mindanao Network | AM news radio, iFM stations | Booked through the media owner, case by case | rmn.ph, 18 October 2026 |
| TV5 (MediaQuest) advertising | TV5, RPTV, Radyo5, Cignal | Booked through the media owner, case by case | tv5.com.ph, 18 October 2026 |
More of the media landscape in the Philippines
55 more sellers are in our research. They enter plans once we have verified them on their own advertising pages.
Search, social and online publishers (44)
- ABS-CBN
- AdRoll
- Amazon Prime Video Ads
- Apple Ads
- Apple Ads (App Store)
- AppLovin / AXON
- Brave Search Ads
- Criteo
- Discord Ads
- foodpanda
- GCash
- GCash for Business (ads)
- GMA
- Gmail
- Google AdMob
- Google Ads
- Google Display & Video 360
- Liftoff
- Manila Bulletin advertising
- Maya
- Meta Ads
- MGID
- Microsoft Advertising
- Microsoft Invest
- Moloco
- Pinterest Ads
- Quora Ads
- Reddit Ads
- Snapchat Ads
- Spotify Advertising
- StackAdapt
- Summit Media
- Taboola / Realize
- Teads
- Telegram Ads
- The Trade Desk
- TikTok Ads
- Twitch Ads
- Unity Ads
- Viber Ads
- X Ads
- Yahoo DSP
- YouTube Ads
Retail media and marketplaces (2)
- Amazon Ads
- GrabAds
Property, auto, jobs and B2B (6)
- Carousell Ads
- Google Maps
- Indeed Sponsored Jobs
- Jobstreet
- Lamudi
- LinkedIn Ads
Outdoor, broadcast, print and events (3)
- GMA Network sales
- MBC Media Group
- Moving Walls
2
Language, buyers and context
Service fees are quoted in the contract currency shown on your quote, and media budgets are paid directly to each platform. Display amounts in PHP identify their tax and exchange-rate basis. This page describes planning considerations, not legal advice, and does not imply a FOCUSADS office or client portfolio in the Philippines.
Localisation
English and Filipino; local payment methods and delivery.
3
Privacy, consent and regulatory notes
Local data privacy law and consumer advertising rules. Requires verification with qualified local advice.
Platform formats, account country and service licensing must be verified live before any channel is labeled eligible for this market.
4
How we plan here
- Check which global and local platforms can actually serve your category in Philippines: account country, formats, policy and payment.
- Set the consent and tracking baseline required by the local privacy regime before any spend.
- Localise offers, creative and landing pages with native review, not literal translation.
- Report in the reporting currency you choose, with the exchange-rate basis stated on every converted figure.
First checks before launch
Audit payment and lead quality and pre-validate products and channels.
Channel pages relevant here
Research inventory dated 26 September 2026, checked per client before any channel is marked eligible.
5
What you will need to provide
- Ad accounts in the right billing country and currency, or approval for us to request them
- Approved local-language creative and offers, or budget for localisation
- A consent setup that meets the local privacy regime
- Local prices, margins and delivery terms if they differ from your home market
6
What it might cost
Typical service model
Enterprise Hybrid
From $9,000 a month, $8,000 setup
A shared operating model for multi-country, multi-team organizations.
Includes 4 channels, 2 markets, 4 Goal Segments
Media budget is paid directly to the platforms and is never part of the FOCUSADS fee.
See package prices7
What happens next
Build your plan
Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.
Strategist review
A FOCUSADS strategist checks the plan against your accounts and data, and flags anything the engine could not know.
Agreement and access
You approve scope and fees. We request least-privilege access to your own ad accounts. You never share passwords.
Launch with measurement
Tracking and landing pages are verified before media spend starts, so the first report measures business results.
Build a plan for the Philippines
Advertising planning for the Philippines: privacy and consent rules, local media candidates such as Shopee, Lazada, GrabAds, localization and first checks.