Programmatic, online and digital media
Display inventory you can audit
Open-exchange programmatic is where much digital ad money disappears: made-for-advertising sites, unviewable slots and fees taken at every hop. The reports still look healthy because clicks and impressions are cheap.
FOCUSADS buys programmatic through a DSP with inclusion lists, private marketplace deals and supply-path controls, and reports viewable impressions and site lists you can check.
Channel facts
- Funnel role
- Awareness, Consideration, Retention
- Test budget
- $10,000 to $30,000 per month
- Business goals it supports
- Awareness
- Market availability
- 16 markets with a verified seller
Who it is for
- Advertisers spending enough to justify a DSP
- B2B account-based programmes
- Brands needing reach beyond Google and Meta
Who it is not for
- Small budgets better served by Google Display
- Advertisers expecting direct-response CPAs from prospecting display
Business goals it supports
- AwarenessPrimary fit
- Efficient viewable reach.
- B2B PipelineSupporting role
- Account-based display against target companies.
- Retention & LTVSupporting role
- Retargeting across the open web.
Market availability
Sellers listed here were checked on their own advertising pages for that country, on the date shown. Whether we can run one for you still depends on your account, category and format.67 more seller-market records are on our research list and stay unlisted until confirmed.
| Market | Verified sellers and how we handle them |
|---|---|
| Japan |
|
| Germany |
|
| Australia |
|
| France |
|
| South Korea |
|
| Brazil |
|
| Italy |
|
| Spain |
|
| Netherlands |
|
| Sweden |
|
| Switzerland |
|
| Norway |
|
| Denmark |
|
| Austria |
|
| Czechia |
|
| Belgium |
|
Status in all 30 markets
- United StatesResearching
- ChinaNot listed
- United KingdomResearching
- JapanVerified
- CanadaResearching
- GermanyVerified
- AustraliaVerified
- FranceVerified
- South KoreaVerified
- BrazilVerified
- ItalyVerified
- SpainVerified
- MexicoResearching
- NetherlandsVerified
- SwedenVerified
- SwitzerlandVerified
- NorwayVerified
- PolandResearching
- Hong KongResearching
- DenmarkVerified
- AustriaVerified
- Saudi ArabiaResearching
- SingaporeResearching
- PhilippinesResearching
- New ZealandResearching
- CzechiaVerified
- TürkiyeResearching
- BelgiumVerified
- IrelandResearching
- United Arab EmiratesResearching
Strengths
- Inventory control through deals and lists
- Data partners for audience targeting
- Cross-device frequency management
Limitations
- Fees across the supply chain
- Quality varies without curation
- Higher minimum spend
Budget suitability
Test budgets are our planning guidance for a fair monthly test. Platform minimums are separate, and media is paid directly to platforms or media owners.
$10,000 to $30,000
Test budget, per month
DSP fees and data costs make small budgets inefficient; we recommend Google Display below this range.
At US price levels the planner will not fund this channel below $10,000 of media a month per market, because the signal below that is too thin to act on. In other markets the threshold follows the local price level. That is our planning estimate, not a platform minimum.
- Funnel role
- Awareness, Consideration, Retention
- Audience strategy
- Contextual and curated publisher deals
- Account lists for B2B
- First-party audiences onboarded with consent
Measurement model
Attribution note. Click-through rate is not used as a success measure for display.
Viewable reach, attention or engagement metrics, and lift against a holdout where budgets allow.
What we report
- Viewable CPM
- Viewability rate
- Incremental conversions vs holdout
Landing page and tracking implications
- Verification vendor tags where budgets justify them
- Consent-aware conversion pixels
Creative requirements
- HTML5 and native formats
- Dynamic creative for retargeting
How FOCUSADS manages it
FOCUSADS works through access to accounts you own. We do not claim certified or official partner status with any platform unless stated on this page.
- Inclusion lists and supply-path rules set before launch
- Site-level reporting shared monthly
How it works with other channels
- DV360 and enterprise programmatic
- Enterprise plans consolidate programmatic in DV360 or another enterprise DSP.
- Connected TV and OTT
- The same DSP can extend to connected TV.
Industry use cases
- Software and SaaS pipeline growth
- Account-based display
- Travel and hospitality booking growth
- Travel publisher deals
- Automotive and auto parts acquisition
- In-market automotive audiences
Its role in every industry
How many researched buyer segments in each industry use this channel as primary or supporting media.
- Real estate lead and sales planningSupporting in 1
- Travel and hospitality booking growthSupporting in 1
- Software and SaaS pipeline growthSupporting in 1
- E-commerceCase by case
- Medical tourism acquisition with privacy safeguardsCase by case
- Car rental booking and fleet growthCase by case
- Automotive and auto parts acquisitionCase by case
- Restaurant, food delivery and grocery growthCase by case
- Fashion and apparel growth planningCase by case
- Beauty and personal care growth planningCase by case
- Furniture and home decor acquisitionCase by case
- Electronics retail and B2B acquisitionCase by case
- Gaming and esports acquisitionCase by case
- Construction and renovation lead qualityCase by case
- Import, export and international trade acquisitionCase by case
- Manufacturing, wholesale and distribution growthCase by case
- Logistics and freight forwarding pipelineCase by case
Questions buyers ask
Last reviewed:
How is this different from Google Display? A DSP buys across many exchanges with deal-level control and more data options. Google Display is simpler and cheaper to run for small budgets.
Will we see which sites ran our ads? Yes. Site and app lists are part of the monthly report.
Which DSP do you use? The one that fits the markets and budget, chosen from researched candidates such as The Trade Desk. No DSP pays us to recommend it.
Is programmatic good for direct response? Mostly for retargeting. Prospecting display is planned for reach and measured with lift.
Buy display reach you can audit
DSP-bought display and native ads with curated deals, supply-path controls and viewability standards.