Advertising in China
FOCUSADS plans campaigns for China by combining global platforms with local inventory where it fits the Goal Segment. Local candidates here include Baidu, WeChat/Tencent, Douyin/Ocean Engine; none is assumed to be available for a specific advertiser until account, country and format are verified.
At a glance
- Commercial status
- Planning on request
- Reporting currency
- CNY
- Site languages
- Chinese (China), English (China)
- Privacy regime
- Personal Information Protection Law (PIPL)
- Verified local ad products
- 23
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The media landscape in China
23 advertising products in China checked against the seller's own advertising pages. Each row names the source and the date we opened it.
Search, social and online publishers (17)
360 Search Ads, Apple Ads (App Store), Baidu Marketing, Bilibili Marketing, …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| 360 Search Ads360推广 | 360 Search Promotion (360点睛), Search ads | We run it in your own account | e.360.cn, 2 November 2026 |
| Apple Ads (App Store) | Today tab ads, Search tab ads, Search results ads | We run it in your own account | ads.apple.com, 2 November 2026 |
| Baidu Marketing百度营销 | 搜索推广 (search), 信息流推广 (feed), Baidu Search Promotion (搜索推广), Baidu Feed Ads (信息流推广) | We run it in your own account | e.baidu.com, 26 October 2026 |
| Bilibili MarketingB站营销 | Feed ads, Brand placements, 花火 UP主商业合作 (creator deals), Bilibili feed ads | Booked through the media owner, case by case | e.bilibili.com, 27 October 2026 |
| HUAWEI Ads华为广告 | App store search, display and in-app ads across Huawei AppGallery and Huawei devices. | Booked through the media owner, case by case | ads.huawei.com, 2 November 2026 |
| Kuaishou Magnetic Engine磁力引擎 | Feed ads, Live-stream/e-commerce ads, Kuaishou feed ads, Kuaishou e-commerce ads | We run it in your own account | e.kuaishou.com, 29 October 2026 |
| Microsoft Advertising | Self-serve search and audience ads across Bing, Microsoft properties and partner sites. | Restricted for foreign advertisers | about.ads.microsoft.com, 2 November 2026 |
| NetEase Ads网易易效 | Display and feed ads across NetEase News, NetEase Cloud Music and Youdao. | Booked through the media owner, case by case | e.163.com, 2 November 2026 |
| Ocean Engine (Douyin, Toutiao)巨量引擎 | Douyin ads, Toutiao ads, 巨量千川 (e-commerce ads), Xigua Video ads | We run it in your own account | oceanengine.com, 30 October 2026 |
| OPPO AdsOPPO营销平台 | App store and system-app ads on OPPO devices in China. | Booked through the media owner, case by case | e.oppomobile.com, 2 November 2026 |
| Shenma Search / UC Huichuan神马搜索 / 汇川广告 | Mobile search and feed ads on Shenma search and the UC Browser, sold through Alibaba’s Huichuan platform. | Booked through the media owner, case by case | e.uc.cn, 2 November 2026 |
| Tencent Ads (WeChat, QQ, Tencent Video)腾讯广告 | WeChat Moments ads, WeChat Channels ads, QQ/Tencent Video ads, WeChat Official Account ads | We run it in your own account | e.qq.com, 31 October 2026 |
| vivo Adsvivo营销平台 | App store and system-app ads on vivo devices in China. | Booked through the media owner, case by case | ad.vivo.com.cn, 2 November 2026 |
| Weibo Ads微博广告 | Weibo Fensitong (粉丝通), Weibo feed ads, 超级粉丝通 (feed ads) | Booked through the media owner, case by case | tui.weibo.com, 2 November 2026 |
| Xiaohongshu (RED) Juguang小红书聚光 | Juguang feed ads, Juguang search ads, RED feed ads, RED search ads | We run it in your own account | ad.xiaohongshu.com, 1 November 2026 |
| Xiaomi Marketing小米营销 | App store and device-level ads across Xiaomi phones, TVs and the GetApps store. | Booked through the media owner, case by case | e.mi.com, 2 November 2026 |
| Zhihu Ads知乎营销平台 | Feed, search and answer-page ads on the Zhihu question-and-answer community. | Booked through the media owner, case by case | e.zhihu.com, 2 November 2026 |
Retail media and marketplaces (4)
Alimama (Taobao/Tmall ads), JD Jingzhuntong (JZT), Meituan merchant promotion, Pinduoduo merchant ads
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Alimama (Taobao/Tmall ads)阿里妈妈 | Taobao/Tmall search ads, Display/feed ads, Taobao/Tmall search ads (直通车), Wanxiangtai | We run it in your own account | alimama.com, 26 October 2026 |
| JD Jingzhuntong (JZT)京准通 | JD search ads, JD display ads, JD recommendation ads | Booked through the media owner, case by case | jzt.jd.com, 28 October 2026 |
| Meituan merchant promotion美团推广 | Meituan and Dianping merchant promotion, 推广通 (merchant promotion), 智选展位 (display placements) | Booked through the media owner, case by case | developer.meituan.com, 2 November 2026 |
| Pinduoduo merchant ads拼多多推广 | Pinduoduo search and scene ads, Merchant search/display promotion | Booked through the media owner, case by case | yingxiao.pinduoduo.com, 2 November 2026 |
Property, auto, jobs and B2B (1)
58.com advertising
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| 58.com advertising58同城 | 58 member listings (会员), 精准推广 (targeted promotion), 置顶推广 (top placement) | Booked through the media owner, case by case | e.58.com, 2 November 2026 |
Outdoor, broadcast, print and events (1)
Focus Media
Offline media is booked with the media owner or its sales house. We plan, brief and check delivery proof; we do not claim reseller or partner status we do not hold.
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Focus Media分众传媒 | Elevator TV/screens, Elevator posters, Elevator LCD screens, Cinema screens | Booked through the media owner, case by case | focusmedia.cn, 27 October 2026 |
More of the media landscape in China
28 more sellers are in our research. They enter plans once we have verified them on their own advertising pages.
Search, social and online publishers (14)
- Amap (Gaode) local ads
- Baidu Advertising
- Bilibili Ads
- Caixin advertising
- Douban Ads
- iQIYI Ads
- Mango TV Ads
- Meituan
- Sogou Search Promotion
- Sohu Ads
- Tencent Music advertising
- Xiaohongshu Ads
- Ximalaya audio ads
- Youku Ads
Retail media and marketplaces (7)
- Alibaba Alimama
- Dewu (Poizon) ads
- Ele.me merchant ads
- JD Marketing
- SMZDM (What’s Worth Buying) ads
- Taobao / Tmall Ads
- Vipshop ads
Property, auto, jobs and B2B (2)
- Autohome advertising
- Beike (Ke.com) property ads
Outdoor, broadcast, print and events (5)
- CCTV advertising
- Clear Media
- JCDecaux
- Ruyi Film (formerly Wanda Film) cinema advertising
- Xinchao Media
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Language, buyers and context
Service fees are quoted in the contract currency shown on your quote, and media budgets are paid directly to each platform. Display amounts in CNY identify their tax and exchange-rate basis. This page describes planning considerations, not legal advice, and does not imply a FOCUSADS office or client portfolio in China.
Localisation
Mandarin; local payment ecosystem; local media buying, content and hosting requirements.
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Privacy, consent and regulatory notes
PIPL and cross-border data transfer rules; local advertising eligibility and licensing must be confirmed. Requires verification with qualified local advice.
Mainland China restricts access to Google, Meta and many Western platforms. Global platform access must not be assumed; a local entity or partner, local accounts and PIPL review are prerequisites. This market is paused in FOCUSADS until that model is confirmed.
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How we plan here
- Check which global and local platforms can actually serve your category in China: account country, formats, policy and payment.
- Set the consent and tracking baseline required by the local privacy regime before any spend.
- Localise offers, creative and landing pages with native review, not literal translation.
- Report in the reporting currency you choose, with the exchange-rate basis stated on every converted figure.
First checks before launch
Verify a local partner, the data flow and platform/account access before any planning.
Channel pages relevant here
Research inventory dated 26 September 2026, checked per client before any channel is marked eligible.
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What you will need to provide
- Ad accounts in the right billing country and currency, or approval for us to request them
- Approved local-language creative and offers, or budget for localisation
- A consent setup that meets the local privacy regime
- Local prices, margins and delivery terms if they differ from your home market
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What it might cost
Typical service model
Enterprise Hybrid
From $9,000 a month, $8,000 setup
A shared operating model for multi-country, multi-team organizations.
Includes 4 channels, 2 markets, 4 Goal Segments
Media budget is paid directly to the platforms and is never part of the FOCUSADS fee.
See package prices7
What happens next
Build your plan
Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.
Strategist review
A FOCUSADS strategist checks the plan against your accounts and data, and flags anything the engine could not know.
Agreement and access
You approve scope and fees. We request least-privilege access to your own ad accounts. You never share passwords.
Launch with measurement
Tracking and landing pages are verified before media spend starts, so the first report measures business results.
Build a plan for China
Advertising planning for China: privacy rules, local media candidates, localization and first checks before launch.