Messaging and super apps
Tencent Ads (WeChat, QQ, Tencent Video)
Ads across WeChat Moments, Official Accounts, Channels, QQ, Tencent Video and partner apps, sold through Tencent Ads.
- Sold by
- Tencent Holdings
- Media type
- Online
- How it is priced
- cost per action, cost per click, cost per thousand impressions
- How results are measured
- conversion tracking, platform reporting
- Also known as
- 腾讯广告, Tencent Advertising, WeChat Ads, 微信广告, 广点通
Where it runs and how we handle it
Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.
| Market | Products confirmed | How we handle it | Source checked |
|---|---|---|---|
| China腾讯广告 | WeChat Moments ads, WeChat Channels ads, QQ/Tencent Video ads, WeChat Official Account ads, QQ ads, Tencent Video ads, Tencent News adsAdvertiser accounts typically require a mainland China business licence (营业执照) and industry qualification documents; foreign companies usually buy via a licensed local agency (not confirmed on an opened policy page in this pass).; Landing pages/apps generally need ICP filing for mainland hosting (not confirmed on an opened policy page in this pass). | We run it in your own account | 腾讯广告营销平台, 31 October 2026 |
Points we check before booking: the business licence the seller requires, the PRC Advertising Law, eligibility for foreign advertisers, an ICP licence for the landing page.
Does Tencent Ads (WeChat, QQ, Tencent Video) fit your plan?
The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.