Advertising in Austria
FOCUSADS plans campaigns for Austria by combining global platforms with local inventory where it fits the Goal Segment. Local candidates here include willhaben, Amazon DE, MediaMarkt; none is assumed to be available for a specific advertiser until account, country and format are verified.
At a glance
- Commercial status
- Planning on request
- Reporting currency
- EUR
- Site languages
- Austrian German, English (Austria)
- Privacy regime
- EU GDPR and ePrivacy rules
- Verified local ad products
- 45
1
The media landscape in Austria
45 advertising products in Austria checked against the seller's own advertising pages. Each row names the source and the date we opened it.
Search, social and online publishers (20)
Acast, Adform FLOW, Amazon Prime Video Ads, Apple Ads (App Store), …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Acast | Podcast advertising marketplace with host-read and dynamically inserted ads. | Booked through the media owner, case by case | advertise.acast.com, 2 November 2026 |
| Adform FLOW | European demand-side platform for programmatic display, video and CTV buys. | Booked through the media owner, case by case | site.adform.com, 2 November 2026 |
| Amazon Prime Video Ads | Video ads in Prime Video series and films, bought through Amazon Ads. | Booked through the media owner, case by case | advertising.amazon.com, 3 November 2026 |
| Apple Ads (App Store) | App Store search and Today tab ads for app developers. | We run it in your own account | ads.apple.com, 27 October 2026 |
| Brave Search Ads | Keyword-targeted text ads on the independent Brave Search engine, bought self-serve. | We run it in your own account | brave.com, 18 October 2026 |
| Criteo | Commerce media and retargeting platform buying display across publishers and retailer sites. | Booked through the media owner, case by case | criteo.com, 18 October 2026 |
| DuckDuckGo (ads via Microsoft Advertising) | Private search engine whose search ads come from Microsoft Advertising; bought through Microsoft Advertising. | Booked through the media owner, case by case | duckduckgo.com, 18 October 2026 |
| Google Ads | Self-serve auction platform for Search, Shopping, Display, YouTube and Performance Max campaigns. | We run it in your own account | business.google.com, 27 October 2026 |
| HEROLD | Austrian business directory selling listings and local ads. | Booked through the media owner, case by case | herold.at, 18 October 2026 |
| LG Ad Solutions | CTV and home-screen ads on LG smart TVs and LG Channels. | Booked through the media owner, case by case | lgads.tv, 18 October 2026 |
| Meta Ads | Self-serve ads across Facebook, Instagram, Messenger and Audience Network. | We run it in your own account | facebook.com, 27 October 2026 |
| Microsoft Advertising | Self-serve search and audience ads across Bing, Microsoft properties and partner sites. | We run it in your own account | about.ads.microsoft.com, 27 October 2026 |
| oe24 / Mediengruppe Österreich | Ads in oe24 print, digital and oe24.TV. | Booked through the media owner, case by case | oe24.at, 18 October 2026 |
| Pinterest Ads | Self-serve promoted Pins and shopping ads on Pinterest. | We run it in your own account | business.pinterest.com, 27 October 2026 |
| Samsung Ads | CTV ads on Samsung TV Plus and Samsung smart-TV home screens, with ACR-based audiences. | Booked through the media owner, case by case | samsung.com, 18 October 2026 |
| Taboola / Realize | Native recommendation ads on publisher sites, self-serve through Taboola Ads. | We run it in your own account | taboola.com, 18 October 2026 |
| Teads | Outstream video and native ads across premium publishers (Teads merged with Outbrain in 2025). | Booked through the media owner, case by case | teads.com, 18 October 2026 |
| Twitch Ads | Video and display ads on Twitch live streams, sold through Twitch/Amazon advertising. | Booked through the media owner, case by case | twitchadvertising.tv, 18 October 2026 |
| United Internet Media (WEB.DE, GMX) | Display, video and email-inbox ads on WEB.DE, GMX and 1&1 portals. | Booked through the media owner, case by case | united-internet-media.de, 18 October 2026 |
| Yahoo DSP | Demand-side platform for programmatic display, video and CTV buys across open-web and premium inventory. | Booked through the media owner, case by case | advertising.yahooinc.com, 18 October 2026 |
Retail media and marketplaces (5)
eBay Advertising, idealo, Kaufland Retail Media, Kelkoo Group, …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| eBay Advertising | Promoted listings for sellers and display ads for brands on eBay marketplaces. | We run it in your own account | ebayadvertising.com, 18 October 2026 |
| idealo | Price comparison CPC listings and display ads. | Booked through the media owner, case by case | partner.idealo.com, 18 October 2026 |
| Kaufland Retail Media | Sponsored Product Ads, Sponsored Brand Ads | Booked through the media owner, case by case | kauflandglobalmarketplace.com, 27 October 2026 |
| Kelkoo Group | Comparison-shopping CPC network distributing retailer offers across publishers. | Booked through the media owner, case by case | kelkoogroup.com, 18 October 2026 |
| MediaMarktSaturn Retail Media & Partner MarketingMediaMarkt | Onsite, offsite and in-store retail media across MediaMarkt and Saturn using loyalty first-party data. | Booked through the media owner, case by case | mms-retailmedia.com, 27 October 2026 |
Property, auto, jobs and B2B (8)
AutoScout24 Media, Google Maps, ImmoScout24, Indeed Sponsored Jobs, …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| AutoScout24 Media | Werbeformen, Data & Targeting, Programmatic | Booked through the media owner, case by case | autoscout24-media.de, 27 October 2026 |
| Google Maps | Promoted pins and local search ads on Google Maps, bought through Google Ads location assets. | Booked through the media owner, case by case | support.google.com, 18 October 2026 |
| ImmoScout24 | Property portal selling listings and display ads. | Booked through the media owner, case by case | immobilienscout24.at, 18 October 2026 |
| Indeed Sponsored Jobs | Sponsored Jobs | We run it in your own account | at.indeed.com, 27 October 2026 |
| karriere.at | Austrian job board selling job ads and employer branding. | Booked through the media owner, case by case | karriere.at, 18 October 2026 |
| Skyscanner Travel Media | Display, sponsored and native travel ads on Skyscanner for airlines, destinations and travel brands. | Booked through the media owner, case by case | partners.skyscanner.net, 18 October 2026 |
| willhaben Werbung | Display and native advertising on willhaben, an Austrian classifieds marketplace. | Booked through the media owner, case by case | werbung.willhaben.at, 27 October 2026 |
| XING Advertising | Ads on the XING professional network for DACH audiences. | Booked through the media owner, case by case | werben.xing.com, 18 October 2026 |
Outdoor, broadcast, print and events (12)
Ad Alliance / RTL AdAlliance, EPAMEDIA, Gewista, Goldbach, …
Offline media is booked with the media owner or its sales house. We plan, brief and check delivery proof; we do not claim reseller or partner status we do not hold.
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Ad Alliance / RTL AdAlliance | Cross-media ad sales for RTL TV, streaming, digital and partner publishers. | Booked through the media owner, case by case | rtl-adalliance.at, 26 October 2026 |
| EPAMEDIA | Billboard and DOOH advertising in Austria. | Booked through the media owner, case by case | epamedia.at, 27 October 2026 |
| Gewista | Outdoor, transit and DOOH advertising in Austria. | Booked through the media owner, case by case | gewista.at, 27 October 2026 |
| Goldbach | Swiss sales house for TV, OOH, audio and digital advertising. | Booked through the media owner, case by case | goldbach.com, 18 October 2026 |
| INFOSCREEN | Digital screens in public transport in Austrian cities. | Booked through the media owner, case by case | infoscreen.at, 18 October 2026 |
| JCDecaux | Global OOH owner: street furniture, billboards, transport and airport media. | Booked through the media owner, case by case | jcdecaux.com, 18 October 2026 |
| ORF-Enterprise | Ad sales for ORF TV, radio and ORF.at digital in Austria. | Booked through the media owner, case by case | enterprise.orf.at, 27 October 2026 |
| Österreichische Post Werbesendungen | Addressed and unaddressed direct mail in Austria. | Booked through the media owner, case by case | post.at, 18 October 2026 |
| ProSiebenSat.1 PULS 4 Advertising | Ad sales for PULS 4, ATV, PULS 24 and Austrian windows of ProSiebenSat.1 channels. | Booked through the media owner, case by case | prosiebensat1puls4.com, 18 October 2026 |
| RMS Austria | National ad sales for Austrian private radio, including KRONEHIT. | Booked through the media owner, case by case | rms-austria.at, 18 October 2026 |
| ServusTV Werbung | TV and streaming ads on ServusTV. | Booked through the media owner, case by case | servustv.com, 18 October 2026 |
| Styria Media Group | Kleine Zeitung, Die Presse and regional titles. | Booked through the media owner, case by case | styria.com, 18 October 2026 |
More of the media landscape in Austria
36 more sellers are in our research. They enter plans once we have verified them on their own advertising pages.
Search, social and online publishers (23)
- DAZN Advertising
- derStandard.at
- Discord Ads
- Ecosia (ads via Microsoft Advertising)
- Gmail
- Google Display & Video 360
- krone.at
- Pluto TV
- Quora Ads
- Rakuten TV
- Reddit Ads
- Snapchat Ads
- Spotify Advertising
- Spotify Advertising
- Startpage (ads via Google)
- Telegram Ads
- The Trade Desk
- TikTok Ads
- willhaben
- X Ads
- YouTube Ads
- Zattoo Advertising
Retail media and marketplaces (7)
- Amazon Ads
- Geizhals
- Just Eat Takeaway.com Ads
- Lidl Ads (Schwarz Media)
- MediaMarktSaturn Retail Media
- Wolt Ads
- Zalando Marketing Services (ZMS)
Property, auto, jobs and B2B (4)
- LinkedIn Ads
- StepStone
- Tripadvisor Media
- trivago Advertising
Outdoor, broadcast, print and events (2)
- Mediaprint
- Progress Werbung
2
Language, buyers and context
Service fees are quoted in the contract currency shown on your quote, and media budgets are paid directly to each platform. Display amounts in EUR identify their tax and exchange-rate basis. This page describes planning considerations, not legal advice, and does not imply a FOCUSADS office or client portfolio in Austria.
Localisation
Austrian German locale and pricing.
3
Privacy, consent and regulatory notes
GDPR and DSA, with German-language consumer disclosures. Requires verification with qualified local advice.
Platform formats, account country and service licensing must be verified live before any channel is labeled eligible for this market.
4
How we plan here
- Check which global and local platforms can actually serve your category in Austria: account country, formats, policy and payment.
- Set the consent and tracking baseline required by the local privacy regime before any spend.
- Localise offers, creative and landing pages with native review, not literal translation.
- Report in the reporting currency you choose, with the exchange-rate basis stated on every converted figure.
First checks before launch
Prepare an Austria-specific landing page and complete consent and legal review.
Channel pages relevant here
Primary candidates
Research inventory dated 26 September 2026, checked per client before any channel is marked eligible.
5
What you will need to provide
- Ad accounts in the right billing country and currency, or approval for us to request them
- Approved local-language creative and offers, or budget for localisation
- A consent setup that meets the local privacy regime
- Local prices, margins and delivery terms if they differ from your home market
6
What it might cost
Typical service model
Enterprise Hybrid
From $9,000 a month, $8,000 setup
A shared operating model for multi-country, multi-team organizations.
Includes 4 channels, 2 markets, 4 Goal Segments
Media budget is paid directly to the platforms and is never part of the FOCUSADS fee.
See package prices7
What happens next
Build your plan
Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.
Strategist review
A FOCUSADS strategist checks the plan against your accounts and data, and flags anything the engine could not know.
Agreement and access
You approve scope and fees. We request least-privilege access to your own ad accounts. You never share passwords.
Launch with measurement
Tracking and landing pages are verified before media spend starts, so the first report measures business results.
Build a plan for Austria
Advertising planning for Austria: privacy rules, local media candidates, localization and first checks before launch.