Advertising in Spain
FOCUSADS plans campaigns for Spain by combining global platforms with local inventory where it fits the Goal Segment. Local candidates here include Amazon ES, Wallapop, idealista; none is assumed to be available for a specific advertiser until account, country and format are verified.
At a glance
- Commercial status
- Planning on request
- Reporting currency
- EUR
- Site languages
- European Spanish, English (Spain)
- Privacy regime
- EU GDPR and ePrivacy rules
- Verified local ad products
- 37
1
The media landscape in Spain
37 advertising products in Spain checked against the seller's own advertising pages. Each row names the source and the date we opened it.
Search, social and online publishers (17)
Acast, Adform FLOW, Amazon Prime Video Ads, Brave Search Ads, …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Acast | Podcast advertising marketplace with host-read and dynamically inserted ads. | Booked through the media owner, case by case | advertise.acast.com, 2 November 2026 |
| Adform FLOW | European demand-side platform for programmatic display, video and CTV buys. | Booked through the media owner, case by case | site.adform.com, 2 November 2026 |
| Amazon Prime Video Ads | Video ads in Prime Video series and films, bought through Amazon Ads. | Booked through the media owner, case by case | advertising.amazon.com, 3 November 2026 |
| Brave Search Ads | Keyword-targeted text ads on the independent Brave Search engine, bought self-serve. | We run it in your own account | brave.com, 18 October 2026 |
| Criteo | Commerce media and retargeting platform buying display across publishers and retailer sites. | Booked through the media owner, case by case | criteo.com, 18 October 2026 |
| Disney Advertising | Ad sales for Disney+, Hulu, ESPN and ABC across streaming and linear TV. | Booked through the media owner, case by case | disneyadvertising.com, 18 October 2026 |
| DuckDuckGo (ads via Microsoft Advertising) | Private search engine whose search ads come from Microsoft Advertising; bought through Microsoft Advertising. | Booked through the media owner, case by case | duckduckgo.com, 18 October 2026 |
| LG Ad Solutions | CTV and home-screen ads on LG smart TVs and LG Channels. | Booked through the media owner, case by case | lgads.tv, 18 October 2026 |
| Netflix Ads | Ads on Netflix's ad-supported plan, sold direct and programmatically. | Booked through the media owner, case by case | advertising.netflix.com, 18 October 2026 |
| Qwant (ads via Microsoft Advertising) | French search engine whose ads are served through Microsoft Advertising syndication. | Booked through the media owner, case by case | qwant.com, 18 October 2026 |
| Samsung Ads | CTV ads on Samsung TV Plus and Samsung smart-TV home screens, with ACR-based audiences. | Booked through the media owner, case by case | samsung.com, 18 October 2026 |
| Spotify Advertising | Audio, video and podcast ads on Spotify's ad-supported tier. | We run it in your own account | ads.spotify.com, 31 October 2026 |
| Taboola / Realize | Native recommendation ads on publisher sites, self-serve through Taboola Ads. | We run it in your own account | taboola.com, 18 October 2026 |
| Teads | Outstream video and native ads across premium publishers (Teads merged with Outbrain in 2025). | Booked through the media owner, case by case | teads.com, 18 October 2026 |
| Twitch Ads | Video and display ads on Twitch live streams, sold through Twitch/Amazon advertising. | Booked through the media owner, case by case | twitchadvertising.tv, 18 October 2026 |
| Yahoo Advertising | Yahoo DSP, native and display inventory; Yahoo search ads in Europe are syndicated from Microsoft Advertising. | Booked through the media owner, case by case | advertising.yahooinc.com, 18 October 2026 |
| Yahoo DSP | Demand-side platform for programmatic display, video and CTV buys across open-web and premium inventory. | Booked through the media owner, case by case | advertising.yahooinc.com, 18 October 2026 |
Retail media and marketplaces (6)
Amazon Ads, Criteo Retail Media, eBay Advertising, idealo, …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Amazon Ads | Sponsored Products, Sponsored Brands, Sponsored Display | We run it in your own account | advertising.amazon.com, 26 October 2026 |
| Criteo Retail Media | Sponsored products and onsite display on partner retailer sites, bought through Criteo's retail media platform. | Booked through the media owner, case by case | criteo.com, 18 October 2026 |
| eBay Advertising | Promoted listings for sellers and display ads for brands on eBay marketplaces. | We run it in your own account | ebayadvertising.com, 18 October 2026 |
| idealo | Price comparison CPC listings and display ads. | Booked through the media owner, case by case | partner.idealo.com, 18 October 2026 |
| Kelkoo Group | Comparison-shopping CPC network distributing retailer offers across publishers. | Booked through the media owner, case by case | kelkoogroup.com, 18 October 2026 |
| MediaMarktSaturn Retail Media & Partner MarketingMediaMarkt | Onsite, offsite and in-store retail media across MediaMarkt and Saturn using loyalty first-party data. | Booked through the media owner, case by case | mms-retailmedia.com, 29 October 2026 |
Property, auto, jobs and B2B (4)
coches.net, Google Maps, InfoJobs, Skyscanner Travel Media
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| coches.net | Car classifieds selling dealer listings and display. | Booked through the media owner, case by case | coches.net, 18 October 2026 |
| Google Maps | Promoted pins and local search ads on Google Maps, bought through Google Ads location assets. | Booked through the media owner, case by case | support.google.com, 18 October 2026 |
| InfoJobs | Spanish job board. | Booked through the media owner, case by case | infojobs.net, 18 October 2026 |
| Skyscanner Travel Media | Display, sponsored and native travel ads on Skyscanner for airlines, destinations and travel brands. | Booked through the media owner, case by case | partners.skyscanner.net, 18 October 2026 |
Outdoor, broadcast, print and events (10)
AMVIA, Atresmedia Publicidad, COPE, Correos marketing directo, …
Offline media is booked with the media owner or its sales house. We plan, brief and check delivery proof; we do not claim reseller or partner status we do not hold.
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| AMVIA | Outdoor and DOOH advertising in Spain. | Booked through the media owner, case by case | amvia.es, 27 October 2026 |
| Atresmedia Publicidad | Ad sales for Antena 3, laSexta, Onda Cero and Atresmedia digital. | Booked through the media owner, case by case | atresmediapublicidad.com, 26 October 2026 |
| COPE | Radio ads on COPE, Cadena 100 and Rock FM. | Booked through the media owner, case by case | cope.es, 18 October 2026 |
| Correos marketing directo | Addressed and unaddressed direct mail in Spain. | Booked through the media owner, case by case | correos.es, 18 October 2026 |
| Exterior Plus | Billboards, transport and DOOH in Spain. | Booked through the media owner, case by case | exteriorplus.es, 18 October 2026 |
| JCDecaux España | Street furniture, transport and DOOH advertising in Spain. | Booked through the media owner, case by case | jcdecaux.es, 28 October 2026 |
| Movierecord | Cinema advertising in Spanish cinemas. | Booked through the media owner, case by case | movierecord.com, 30 October 2026 |
| Publiespaña | Ad sales house for Mediaset España TV and digital. | Booked through the media owner, case by case | publiesp.es, 30 October 2026 |
| Unidad Editorial | El Mundo, Marca and Expansión, print and digital ads. | Booked through the media owner, case by case | unidadeditorial.es, 18 October 2026 |
| Vocento | ABC and regional newspapers, print and digital ads. | Booked through the media owner, case by case | vocento.com, 18 October 2026 |
More of the media landscape in Spain
43 more sellers are in our research. They enter plans once we have verified them on their own advertising pages.
Search, social and online publishers (28)
- Apple Ads (App Store)
- Atresmedia
- DAZN Advertising
- Discord Ads
- Ecosia (ads via Microsoft Advertising)
- Glovo
- Gmail
- Google Ads
- Google Display & Video 360
- Mediaset España
- Meta Ads
- Microsoft Advertising
- Milanuncios
- Movistar Plus+
- Pinterest Ads
- Pluto TV
- Quora Ads
- Rakuten TV
- Reddit Ads
- Snapchat Ads
- Spotify Advertising
- Telegram Ads
- The Trade Desk
- TikTok Ads
- Wallapop
- X Ads
- YouTube Ads
Retail media and marketplaces (6)
- Carrefour Links
- El Corte Inglés Retail Media
- Just Eat Takeaway.com Ads
- Lidl Ads (Schwarz Media)
- ManoMano Retail Media
- Zalando Marketing Services (ZMS)
Property, auto, jobs and B2B (8)
- Fotocasa (Adevinta Spain)
- idealista
- idealista Publicidad
- Indeed Sponsored Jobs
- LinkedIn Ads
- pisos.com
- Tripadvisor Media
- trivago Advertising
Outdoor, broadcast, print and events (1)
- Prisa Media
2
Language, buyers and context
Service fees are quoted in the contract currency shown on your quote, and media budgets are paid directly to each platform. Display amounts in EUR identify their tax and exchange-rate basis. This page describes planning considerations, not legal advice, and does not imply a FOCUSADS office or client portfolio in Spain.
Localisation
Spanish; regional variants and clear offers.
3
Privacy, consent and regulatory notes
GDPR, DSA and email and cookie consent management. Requires verification with qualified local advice.
Platform formats, account country and service licensing must be verified live before any channel is labeled eligible for this market.
4
How we plan here
- Check which global and local platforms can actually serve your category in Spain: account country, formats, policy and payment.
- Set the consent and tracking baseline required by the local privacy regime before any spend.
- Localise offers, creative and landing pages with native review, not literal translation.
- Report in the reporting currency you choose, with the exchange-rate basis stated on every converted figure.
First checks before launch
Set up consent, separate brand and non-brand search, and define lead qualification.
Channel pages relevant here
Primary candidates
Research inventory dated 26 September 2026, checked per client before any channel is marked eligible.
5
What you will need to provide
- Ad accounts in the right billing country and currency, or approval for us to request them
- Approved local-language creative and offers, or budget for localisation
- A consent setup that meets the local privacy regime
- Local prices, margins and delivery terms if they differ from your home market
6
What it might cost
Typical service model
Enterprise Hybrid
From $9,000 a month, $8,000 setup
A shared operating model for multi-country, multi-team organizations.
Includes 4 channels, 2 markets, 4 Goal Segments
Media budget is paid directly to the platforms and is never part of the FOCUSADS fee.
See package prices7
What happens next
Build your plan
Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.
Strategist review
A FOCUSADS strategist checks the plan against your accounts and data, and flags anything the engine could not know.
Agreement and access
You approve scope and fees. We request least-privilege access to your own ad accounts. You never share passwords.
Launch with measurement
Tracking and landing pages are verified before media spend starts, so the first report measures business results.
Build a plan for Spain
Advertising planning for Spain: privacy and consent rules, local media candidates such as Amazon ES, Wallapop, idealista, localization and first checks.