Advertising in Italy
FOCUSADS plans campaigns for Italy by combining global platforms with local inventory where it fits the Goal Segment. Local candidates here include Amazon IT, Subito, Rai Media; none is assumed to be available for a specific advertiser until account, country and format are verified.
At a glance
- Commercial status
- Planning on request
- Reporting currency
- EUR
- Site languages
- Italian (Italy), English (Italy)
- Privacy regime
- EU GDPR and ePrivacy rules
- Verified local ad products
- 42
1
The media landscape in Italy
42 advertising products in Italy checked against the seller's own advertising pages. Each row names the source and the date we opened it.
Search, social and online publishers (20)
Acast, Adform FLOW, Amazon Prime Video Ads, Brave Search Ads, …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Acast | Podcast advertising marketplace with host-read and dynamically inserted ads. | Booked through the media owner, case by case | advertise.acast.com, 2 November 2026 |
| Adform FLOW | European demand-side platform for programmatic display, video and CTV buys. | Booked through the media owner, case by case | site.adform.com, 2 November 2026 |
| Amazon Prime Video Ads | Video ads in Prime Video series and films, bought through Amazon Ads. | Booked through the media owner, case by case | advertising.amazon.com, 3 November 2026 |
| Brave Search Ads | Keyword-targeted text ads on the independent Brave Search engine, bought self-serve. | We run it in your own account | brave.com, 18 October 2026 |
| Criteo | Commerce media and retargeting platform buying display across publishers and retailer sites. | Booked through the media owner, case by case | criteo.com, 18 October 2026 |
| Disney Advertising | Ad sales for Disney+, Hulu, ESPN and ABC across streaming and linear TV. | Booked through the media owner, case by case | disneyadvertising.com, 18 October 2026 |
| DuckDuckGo (ads via Microsoft Advertising) | Private search engine whose search ads come from Microsoft Advertising; bought through Microsoft Advertising. | Booked through the media owner, case by case | duckduckgo.com, 18 October 2026 |
| Italiaonline (PagineGialle, Libero, Virgilio) | Local directory listings, portal display ads and email ads on Libero and Virgilio. | Booked through the media owner, case by case | italiaonline.it, 18 October 2026 |
| LG Ad Solutions | CTV and home-screen ads on LG smart TVs and LG Channels. | Booked through the media owner, case by case | lgads.tv, 18 October 2026 |
| Manzoni Advertising | Ad sales for GEDI publications (la Repubblica, La Stampa) and partner media. | Booked through the media owner, case by case | manzoniadvertising.com, 29 October 2026 |
| Netflix Ads | Ads on Netflix's ad-supported plan, sold direct and programmatically. | Booked through the media owner, case by case | advertising.netflix.com, 18 October 2026 |
| Qwant (ads via Microsoft Advertising) | French search engine whose ads are served through Microsoft Advertising syndication. | Booked through the media owner, case by case | qwant.com, 18 October 2026 |
| Samsung Ads | CTV ads on Samsung TV Plus and Samsung smart-TV home screens, with ACR-based audiences. | Booked through the media owner, case by case | samsung.com, 18 October 2026 |
| Sky Media Italia | Ad sales for Sky Italia TV, streaming and digital. | Booked through the media owner, case by case | skymedia.it, 17 October 2026 |
| Spotify Advertising | Audio, video and podcast ads on Spotify's ad-supported tier. | We run it in your own account | ads.spotify.com, 31 October 2026 |
| Taboola / Realize | Native recommendation ads on publisher sites, self-serve through Taboola Ads. | We run it in your own account | taboola.com, 18 October 2026 |
| Teads | Outstream video and native ads across premium publishers (Teads merged with Outbrain in 2025). | Booked through the media owner, case by case | teads.com, 18 October 2026 |
| Twitch Ads | Video and display ads on Twitch live streams, sold through Twitch/Amazon advertising. | Booked through the media owner, case by case | twitchadvertising.tv, 18 October 2026 |
| Yahoo Advertising | Yahoo DSP, native and display inventory; Yahoo search ads in Europe are syndicated from Microsoft Advertising. | Booked through the media owner, case by case | advertising.yahooinc.com, 18 October 2026 |
| Yahoo DSP | Demand-side platform for programmatic display, video and CTV buys across open-web and premium inventory. | Booked through the media owner, case by case | advertising.yahooinc.com, 18 October 2026 |
Retail media and marketplaces (8)
Amazon Ads, Criteo Retail Media, Deliveroo Advertising, Glovo Ads, …
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Amazon Ads | Sponsored Products, Sponsored Brands, Sponsored Display | We run it in your own account | advertising.amazon.com, 26 October 2026 |
| Criteo Retail Media | Sponsored products and onsite display on partner retailer sites, bought through Criteo's retail media platform. | Booked through the media owner, case by case | criteo.com, 18 October 2026 |
| Deliveroo Advertising | Sponsored listings and brand partnerships inside the Deliveroo app. | Booked through the media owner, case by case | deliveroo.com, 18 October 2026 |
| Glovo Ads | Sponsored listings and brand ads inside the Glovo app. | Booked through the media owner, case by case | glovoapp.com, 18 October 2026 |
| idealo | Price comparison CPC listings and display ads. | Booked through the media owner, case by case | partner.idealo.com, 18 October 2026 |
| Kelkoo Group | Comparison-shopping CPC network distributing retailer offers across publishers. | Booked through the media owner, case by case | kelkoogroup.com, 18 October 2026 |
| MediaMarktSaturn Retail Media & Partner MarketingMediaMarkt | Onsite, offsite and in-store retail media across MediaMarkt and Saturn using loyalty first-party data. | Booked through the media owner, case by case | mms-retailmedia.com, 29 October 2026 |
| Trovaprezzi | Italian price comparison CPC listings. | Booked through the media owner, case by case | trovaprezzi.it, 18 October 2026 |
Property, auto, jobs and B2B (4)
Casa.it, Google Maps, Immobiliare.it Pubblicità, Skyscanner Travel Media
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Casa.it | Italian property portal for agents. | Booked through the media owner, case by case | casa.it, 18 October 2026 |
| Google Maps | Promoted pins and local search ads on Google Maps, bought through Google Ads location assets. | Booked through the media owner, case by case | support.google.com, 18 October 2026 |
| Immobiliare.it Pubblicità | Brand advertising on Immobiliare.it, an Italian property portal. | Booked through the media owner, case by case | immobiliare.it, 28 October 2026 |
| Skyscanner Travel Media | Display, sponsored and native travel ads on Skyscanner for airlines, destinations and travel brands. | Booked through the media owner, case by case | partners.skyscanner.net, 18 October 2026 |
Outdoor, broadcast, print and events (10)
Cairo Pubblicità (La7), CAIRORCS Media, IGPDecaux, JCDecaux, …
Offline media is booked with the media owner or its sales house. We plan, brief and check delivery proof; we do not claim reseller or partner status we do not hold.
| Platform | What you can buy | How we handle it | Source checked |
|---|---|---|---|
| Cairo Pubblicità (La7) | Ad sales for La7, La7d and Cairo magazines. | Booked through the media owner, case by case | cairocommunication.it, 18 October 2026 |
| CAIRORCS Media | Ad sales for Corriere della Sera, La Gazzetta dello Sport and RCS digital. | Booked through the media owner, case by case | cairorcsmedia.it, 18 October 2026 |
| IGPDecaux | Outdoor, transit and airport advertising in Italy. | Booked through the media owner, case by case | igpdecaux.it, 28 October 2026 |
| JCDecaux | Global OOH owner: street furniture, billboards, transport and airport media. | Booked through the media owner, case by case | jcdecaux.com, 18 October 2026 |
| Mediamond | Ad sales for Mondadori magazines, Mediaset radio and digital. | Booked through the media owner, case by case | mediamond.it, 18 October 2026 |
| Open Space Pubblicità (RTL 102.5) | Ad sales for RTL 102.5, Radio Zeta and Radiofreccia. | Booked through the media owner, case by case | rtl.it, 18 October 2026 |
| Piemme | Ad sales for Il Messaggero, Il Mattino, Il Gazzettino and digital. | Booked through the media owner, case by case | piemmeonline.it, 18 October 2026 |
| Poste Italiane direct marketing | Addressed and unaddressed direct mail in Italy. | Booked through the media owner, case by case | poste.it, 18 October 2026 |
| Publitalia '80 | Ad sales house for Mediaset Italia TV and digital. | Booked through the media owner, case by case | publitalia.it, 30 October 2026 |
| Rai Pubblicità | Ad sales for RAI TV, radio and digital. | Booked through the media owner, case by case | raipubblicita.it, 30 October 2026 |
More of the media landscape in Italy
42 more sellers are in our research. They enter plans once we have verified them on their own advertising pages.
Search, social and online publishers (25)
- Apple Ads (App Store)
- DAZN Advertising
- Discord Ads
- Ecosia (ads via Microsoft Advertising)
- Gmail
- Google Ads
- Google Display & Video 360
- Meta Ads
- Microsoft Advertising
- Pinterest Ads
- Pluto TV
- Publitalia
- Quora Ads
- Rakuten TV
- Reddit Ads
- Sky Italia
- Snapchat Ads
- Spotify Advertising
- Subito
- Telegram Ads
- The Trade Desk
- TikTok Ads
- X Ads
- YouTube Ads
Retail media and marketplaces (7)
- Carrefour Links
- eBay Advertising
- Just Eat Takeaway.com Ads
- Lidl Ads (Schwarz Media)
- ManoMano Retail Media
- Zalando Marketing Services
- Zalando Marketing Services (ZMS)
Property, auto, jobs and B2B (8)
- AutoScout24 Media
- idealista
- idealista Publicidad
- Indeed Sponsored Jobs
- LinkedIn Ads
- Subito Pubblicità
- Tripadvisor Media
- trivago Advertising
Outdoor, broadcast, print and events (2)
- Clear Channel Italia
- Opus Proclama
2
Language, buyers and context
Service fees are quoted in the contract currency shown on your quote, and media budgets are paid directly to each platform. Display amounts in EUR identify their tax and exchange-rate basis. This page describes planning considerations, not legal advice, and does not imply a FOCUSADS office or client portfolio in Italy.
Localisation
Italian; local trust in pricing, delivery and booking.
3
Privacy, consent and regulatory notes
GDPR, DSA and consumer claim rules; category rules apply. Requires verification with qualified local advice.
Platform formats, account country and service licensing must be verified live before any channel is labeled eligible for this market.
4
How we plan here
- Check which global and local platforms can actually serve your category in Italy: account country, formats, policy and payment.
- Set the consent and tracking baseline required by the local privacy regime before any spend.
- Localise offers, creative and landing pages with native review, not literal translation.
- Report in the reporting currency you choose, with the exchange-rate basis stated on every converted figure.
First checks before launch
Set up consent, a local landing page and offline lead matching.
Channel pages relevant here
Primary candidates
Research inventory dated 26 September 2026, checked per client before any channel is marked eligible.
5
What you will need to provide
- Ad accounts in the right billing country and currency, or approval for us to request them
- Approved local-language creative and offers, or budget for localisation
- A consent setup that meets the local privacy regime
- Local prices, margins and delivery terms if they differ from your home market
6
What it might cost
Typical service model
Enterprise Hybrid
From $9,000 a month, $8,000 setup
A shared operating model for multi-country, multi-team organizations.
Includes 4 channels, 2 markets, 4 Goal Segments
Media budget is paid directly to the platforms and is never part of the FOCUSADS fee.
See package prices7
What happens next
Build your plan
Ten minutes of questions about your market, economics and current setup. You get channel Priority Scores, a landing-page and tracking decision, and every cost line before anyone talks to you.
Strategist review
A FOCUSADS strategist checks the plan against your accounts and data, and flags anything the engine could not know.
Agreement and access
You approve scope and fees. We request least-privilege access to your own ad accounts. You never share passwords.
Launch with measurement
Tracking and landing pages are verified before media spend starts, so the first report measures business results.
Build a plan for Italy
Advertising planning for Italy: privacy and consent rules, local media candidates such as Amazon IT, Subito, Rai Media, localization and first checks.