Out-of-home, offline and physical media
Outdoor screens bought by the hour
Digital screens let you show a different message at breakfast than at rush hour, change creative in hours, and buy specific times instead of a whole month. Many DOOH screens can now be bought programmatically.
FOCUSADS uses DOOH where timing matters: lunchtime offers, weather-dependent products, event days. We measure it with the same exposed-versus-control approach as print outdoor.
Channel facts
- Funnel role
- Awareness, Consideration
- Test budget
- $5,000 to $25,000 per month
- Business goals it supports
- Awareness
- Market availability
- Seller research in progress
Who it is for
- Food, retail and entertainment brands with time-sensitive offers
- Advertisers wanting outdoor without print lead times
- Event promoters
Who it is not for
- Advertisers expecting click-based measurement
How a booking works
- Trigger rules and dayparts defined in the plan
- Proof-of-play reports checked
How it works with other channels
- Out-of-home advertising (OOH)
- Combines with static sites for coverage.
- Meta Ads
- Same geo and time windows on mobile.
Proof of delivery
- Dated photographs of each site or panel, from the media owner, within the first week.
- Digital screens: play logs or impression reports per screen and day.
- A site list with addresses and the dates each one ran.
Measurement by geo test
Geo and time-based lift in search, visits and sales.
What we report
- Plays and modelled impressions
- Lift during active dayparts
Landing page and tracking implications
- Daypart-level baselines
- QR codes on pedestrian screens
Creative requirements
- Short motion loops without sound
- Variants per daypart or trigger
How response ties back to results
- Daypart and location test cells
- Proof-of-play reconciliation
- Lift in visits and search during active windows
Media owners we have checked
No seller for this channel has been confirmed from its own documentation in our 30 markets yet. A strategist can still assess it for your market; it is not priced in plans until verified.
Status in all 30 markets
- United StatesResearching
- ChinaNot listed
- United KingdomResearching
- JapanResearching
- CanadaResearching
- GermanyResearching
- AustraliaResearching
- FranceResearching
- South KoreaResearching
- BrazilResearching
- ItalyResearching
- SpainResearching
- MexicoResearching
- NetherlandsResearching
- SwedenResearching
- SwitzerlandResearching
- NorwayResearching
- PolandResearching
- Hong KongResearching
- DenmarkResearching
- AustriaResearching
- Saudi ArabiaResearching
- SingaporeResearching
- PhilippinesResearching
- New ZealandResearching
- CzechiaResearching
- TürkiyeResearching
- BelgiumResearching
- IrelandResearching
- United Arab EmiratesResearching
Budget suitability
Test budgets are our planning guidance for a fair monthly test. Platform minimums are separate, and media is paid directly to platforms or media owners.
$5,000 to $25,000
Test budget, per month
Planning guidance; programmatic DOOH allows smaller tests than classic packages.
At US price levels the planner will not fund this channel below $8,000 of media a month per market, because the signal below that is too thin to act on. In other markets the threshold follows the local price level. That is our planning estimate, not a platform minimum.
- Funnel role
- Awareness, Consideration
- Audience strategy
- Screen location and daypart
- Weather or event triggers
- Mobility-based audience estimates
Strengths
- Dayparting and triggers
- Fast creative changes
- Programmatic buying
Limitations
- Shared screen time with other advertisers
- Variable audience data quality
- Measurement relies on lift
Business goals it supports
- AwarenessPrimary fit
- Flexible local reach.
- Appointments & BookingsSupporting role
- Time-of-day offers near locations.
Industry use cases
- Restaurant, food delivery and grocery growth
- Lunch and dinner offers near outlets
- Fashion and apparel growth planning
- Mall screens near stores
- Gaming and esports acquisition
- Launch-day takeovers
Its role in every industry
How many researched buyer segments in each industry use this channel as primary or supporting media.
- E-commerceCase by case
- Real estate lead and sales planningCase by case
- Travel and hospitality booking growthCase by case
- Medical tourism acquisition with privacy safeguardsCase by case
- Car rental booking and fleet growthCase by case
- Automotive and auto parts acquisitionCase by case
- Restaurant, food delivery and grocery growthCase by case
- Fashion and apparel growth planningCase by case
- Beauty and personal care growth planningCase by case
- Furniture and home decor acquisitionCase by case
- Electronics retail and B2B acquisitionCase by case
- Software and SaaS pipeline growthCase by case
- Gaming and esports acquisitionCase by case
- Construction and renovation lead qualityCase by case
- Import, export and international trade acquisitionCase by case
- Manufacturing, wholesale and distribution growthCase by case
- Logistics and freight forwarding pipelineCase by case
Questions buyers ask
Can we change the ad during a campaign? Yes. Digital screens allow quick creative swaps, which print cannot.
Is programmatic DOOH available? In many markets through DSPs such as The Trade Desk, subject to local supply.
How do you prove it worked? By comparing results in active times and places with similar inactive ones.
Do screens play sound? Most outdoor screens do not; creative is designed for silent viewing.
Show the message at the right hour
Digital billboards, mall and station screens bought programmatically or direct, with dayparting, weather triggers and faster changes than print.