Broadcast and cinema, offline and physical media
TV planned by reach, judged by response
TV still delivers the fastest mass reach in most markets. It is also the easiest place to spend a large budget without knowing the return, because results arrive through other channels.
FOCUSADS plans TV with reach and frequency goals, regional tests before national commitment, and spot-level response analysis: web visits and searches in the minutes after each airing.
Channel facts
- Funnel role
- Awareness, Consideration
- Test budget
- $30,000 to $150,000 per month
- Business goals it supports
- Awareness
- Market availability
- 21 markets with a verified seller
Who it is for
- Brands with national distribution
- Products with mass-market appeal
- Advertisers ready for broadcast production
Who it is not for
- Niche audiences
- Budgets that cannot reach meaningful ratings
How a booking works
FOCUSADS works through access to accounts you own. We do not claim certified or official partner status with any platform unless stated on this page.
- Regional test before national buys
- Airing logs matched to response data
How it works with other channels
- Connected TV and OTT
- Adds streaming viewers TV misses.
- Google Search Ads
- Search budgets rise during TV flights to catch demand.
Proof of delivery
You receive the media owner’s own evidence, not our summary of it.
- Transmission logs or broadcast certificates with the time each spot ran.
- Audience figures from the industry measurement body where the station subscribes.
- Any make-goods for missed spots, in writing.
Measurement by geo test
Attribution note. Ratings come from national measurement bodies; response analysis needs clean site analytics.
Spot-level response in web visits and searches, plus regional lift versus control.
What we report
- Reach and frequency (ratings)
- Cost per rating point
- Response per spot
Landing page and tracking implications
- Minute-level site analytics and search monitoring
- Regional baselines
Creative requirements
- Broadcast-standard 20-30 second spots
- Clear brand and call to action
How response ties back to results
- Regional test and control
- Spot-level response windows
- Search budget aligned to airing schedule
Media owners we have checked
Sellers listed here were checked on their own advertising pages for that country, on the date shown. Whether we can run one for you still depends on your account, category and format.
| Market | Verified sellers and how we handle them |
|---|---|
| United States |
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| United Kingdom | |
| Canada |
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| Germany |
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| Australia |
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| France |
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| Brazil |
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| Italy |
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| Spain |
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| Netherlands |
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| Sweden |
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| Switzerland |
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| Norway |
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| Poland |
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| Denmark |
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| Austria |
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| Philippines |
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| New Zealand |
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| Czechia |
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| Türkiye |
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| Ireland |
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Status in all 30 markets
- United StatesVerified
- ChinaResearching
- United KingdomVerified
- JapanResearching
- CanadaVerified
- GermanyVerified
- AustraliaVerified
- FranceVerified
- South KoreaResearching
- BrazilVerified
- ItalyVerified
- SpainVerified
- MexicoResearching
- NetherlandsVerified
- SwedenVerified
- SwitzerlandVerified
- NorwayVerified
- PolandVerified
- Hong KongResearching
- DenmarkVerified
- AustriaVerified
- Saudi ArabiaResearching
- SingaporeNot listed
- PhilippinesVerified
- New ZealandVerified
- CzechiaVerified
- TürkiyeVerified
- BelgiumNot listed
- IrelandVerified
- United Arab EmiratesResearching
Budget suitability
Test budgets are our planning guidance for a fair monthly test. Platform minimums are separate, and media is paid directly to platforms or media owners.
$30,000 to $150,000
Test budget, per month
Planning guidance for a regional test; national campaigns are quoted per market with broadcasters.
At US price levels the planner will not fund this channel below $50,000 of media a month per market, because the signal below that is too thin to act on. In other markets the threshold follows the local price level. That is our planning estimate, not a platform minimum.
- Funnel role
- Awareness, Consideration
- Audience strategy
- Channel, programme and daypart by target audience ratings
- Regional splits for tests
Strengths
- Fast mass reach
- High credibility
- Lifts all other channels
Limitations
- High entry cost
- Production cost
- Measurement needs response modelling
Business goals it supports
- AwarenessPrimary fit
- Mass reach quickly.
- Sales & RevenueSupporting role
- Direct response TV for products with a clear offer.
Industry use cases
- Automotive and auto parts acquisition
- National model launches
- Travel and hospitality booking growth
- Seasonal holiday campaigns
- Restaurant, food delivery and grocery growth
- Grocery brands
Its role in every industry
How many researched buyer segments in each industry use this channel as primary or supporting media.
- E-commerceCase by case
- Real estate lead and sales planningCase by case
- Travel and hospitality booking growthCase by case
- Medical tourism acquisition with privacy safeguardsCase by case
- Car rental booking and fleet growthCase by case
- Automotive and auto parts acquisitionCase by case
- Restaurant, food delivery and grocery growthCase by case
- Fashion and apparel growth planningCase by case
- Beauty and personal care growth planningCase by case
- Furniture and home decor acquisitionCase by case
- Electronics retail and B2B acquisitionCase by case
- Software and SaaS pipeline growthCase by case
- Gaming and esports acquisitionCase by case
- Construction and renovation lead qualityCase by case
- Import, export and international trade acquisitionCase by case
- Manufacturing, wholesale and distribution growthCase by case
- Logistics and freight forwarding pipelineCase by case
Questions buyers ask
Last reviewed:
Can smaller brands afford TV? Regional TV can be within reach. We test regionally before recommending national budgets.
How do you measure TV? Response spikes after each spot in site visits and searches, and lift versus control regions.
Should we do TV or CTV? It depends on how your audience watches. Many plans use both to reach heavy and light TV viewers.
Do you produce TV ads? Production is scoped as an add-on with production partners; costs are shown separately.
Test TV regionally first
Linear TV airtime planned by reach, frequency and cost per rating point, with spot-level response tracking on web and search.