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Broadcast and cinema, offline and physical media

Full attention on the biggest screen

In a cinema, phones go away and the screen is huge. Few channels deliver that attention. The audience is younger and social, and can be selected by film genre and location.

FOCUSADS considers cinema for launches and brand-building where attention matters more than reach volume, and pairs it with mobile and search follow-up around the cinemas.

Plan cinema ads Talk to a strategist

Channel facts

Funnel role
Awareness
Test budget
$5,000 to $40,000 per month
Business goals it supports
Awareness
Market availability
14 markets with a verified seller

Who it is for

  • Entertainment, gaming, auto, fashion and drink brands (within rules)
  • Local businesses near cinema complexes
  • Launches tied to blockbuster releases

Who it is not for

  • Direct response plans
  • Small budgets wanting national reach

How a booking works

FOCUSADS works through access to accounts you own. We do not claim certified or official partner status with any platform unless stated on this page.
  1. Film selection from the release slate
  2. Delivery of DCP copies tracked as actions

How it works with other channels

Snapchat Ads
Geo-targeted mobile around screenings.
YouTube Ads
Same film assets online.

Proof of delivery

You receive the media owner’s own evidence, not our summary of it.
  • Transmission logs or broadcast certificates with the time each spot ran.
  • Audience figures from the industry measurement body where the station subscribes.
  • Any make-goods for missed spots, in writing.

Measurement by geo test

Attribution note. Admissions are reported by the cinema sales house.

Brand search and site lift around cinema locations and release dates.

What we report

  • Admissions reached
  • Local search lift

Landing page and tracking implications

  • Local baselines around cinemas
  • Offer codes for nearby venues

Creative requirements

  • Cinema-quality video
  • Sound design for theatre audio

How response ties back to results

  1. Search lift near cinemas
  2. Offer codes for nearby venues
  3. Release-date windows compared with baseline

Media owners we have checked

Sellers listed here were checked on their own advertising pages for that country, on the date shown. Whether we can run one for you still depends on your account, category and format.3 more seller-market records are on our research list and stay unlisted until confirmed.
Market availability
MarketVerified sellers and how we handle them
United States
  • GSTV: booked through the media owner, case by case, checked 18 October 2026
  • Lyft Media: booked through the media owner, case by case, checked 18 October 2026
  • National CineMedia (NCM): booked through the media owner, case by case, checked 30 October 2026
China
  • Focus Media: booked through the media owner, case by case, checked 27 October 2026
United Kingdom
Canada
Germany
  • Weischer.Cinema: booked through the media owner, case by case, checked 1 November 2026
Australia
  • Val Morgan Cinema: booked through the media owner, case by case, checked 28 October 2026
France
  • Médiavision: booked through the media owner, case by case, checked 29 October 2026
Spain
  • Movierecord: booked through the media owner, case by case, checked 30 October 2026
Netherlands
Sweden
  • Filmstaden Media: booked through the media owner, case by case, checked 27 October 2026
Poland
  • New Age Media: booked through the media owner, case by case, checked 30 October 2026
Czechia
  • New Age Media: booked through the media owner, case by case, checked 3 November 2026
Türkiye
  • Mars Media: booked through the media owner, case by case, checked 29 October 2026
Belgium
  • Brightfish: booked through the media owner, case by case, checked 27 October 2026

Status in all 30 markets

Budget suitability

Test budgets are our planning guidance for a fair monthly test. Platform minimums are separate, and media is paid directly to platforms or media owners.

$5,000 to $40,000

Test budget, per month

Local screen packages can be modest; national film packages cost far more.

At US price levels the planner will not fund this channel below $8,000 of media a month per market, because the signal below that is too thin to act on. In other markets the threshold follows the local price level. That is our planning estimate, not a platform minimum.

Funnel role
Awareness
Audience strategy
  • Film and genre selection
  • Cinema locations near your outlets
  • Release calendar timing

Strengths

  • Full attention and sound
  • Genre and film targeting
  • Premium context

Limitations

  • Small total reach
  • Production cost for big-screen spots
  • Seasonal attendance

Business goals it supports

AwarenessPrimary fit
High-attention brand impact.
Appointments & BookingsSupporting role
Local offers near cinemas (restaurants, venues).

Industry use cases

Gaming and esports acquisition
Game launches alongside action releases

Its role in every industry

How many researched buyer segments in each industry use this channel as primary or supporting media.

Questions buyers ask

Last reviewed:

Can we advertise before a specific film? Often yes, through the cinema sales house, subject to availability and pricing.

Do we need a special version of our ad? Usually a cinema-format file and sometimes a longer edit. We brief the specs.

How is cinema measured? Through admissions and lift around cinema locations and dates.

Are there category restrictions? Yes, for example around alcohol and films rated for children. We check rules per market.

Get the big screen’s attention

Pre-film spots in cinemas, bought by film, audience profile and location, for brands that need undivided attention.

Plan cinema ads Talk to a strategist
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