Retail media and marketplaces
bol Retail Media
Sponsored products and display ads on bol, a Dutch and Belgian marketplace.
- Sold by
- bol (Ahold Delhaize)
- Media type
- Online
- How it is priced
- cost per click, cost per thousand impressions
- How results are measured
- conversion tracking, platform reporting
- Also known as
- bol.com adverteren, bol Sponsored Products
Where it runs and how we handle it
Each market row was checked on the seller’s own pages on the date shown. Where the product is self-serve, we run it inside an ad account you own.
| Market | Products confirmed | How we handle it | Source checked |
|---|---|---|---|
| Belgium | Sponsored Products, Display Advertising | We run it in your own account | About bol Retail Media | bol Retail Media, 27 October 2026 |
| Netherlands | Sponsored Products, Display Advertising | We run it in your own account | Homepage | bol Retail Media, 27 October 2026 |
Does bol Retail Media fit your plan?
The planner scores this seller against your goal, budget and measurement setup, and says plainly when it does not fit.

